Chapter 719: stop motion animation

When he finally saw Dunn come out dressed, Tosca Musk was speechless and said, "Aren't you tired of dealing with so many women?"

"Tired?" Dunn looked at her strangely, "Why do you say that? Don't you think it's funny? It's like there are hundreds of men chasing you."

Tosca Musk covered his head, a little crazy, "Then I will definitely go crazy!"

Tang En smiled, "You are a woman, I am a man, we are different."

"You are really sexist." Tosca Musk pouted again and again.

Tang En waved his hand, "Okay, let's get down to business, the animation industry!"

"Um."

Tosca Musk quickly turned his face and watched Dunn return to his desk and sit down. She stood quietly on the sidelines, listening to her teachings.

She already understood.

Don't look at Dunn's usual nonsense, and his private life is even more absurd. But when it comes to business, he always has a pair of wise eyes and amazing thinking.

It has to be admired.

"Our buildings are all built and can't be left empty. Now that Siliwood is sold, why don't we get another one."

"What?"

Tosca Musk was taken aback, thinking he had heard it wrong.

Get another one?

Computer animation studio?

Isn't this idle tossing!

Dunn nodded: "Well, one Pixar animation is not enough, set up another animation studio."

Tosca Musk laughed angrily.

One Pixar is not enough, what else is there to sell?

For that money?

New Universal Group is so large, does it lack that little money?

"Do you think animation studios just create when they say they are created? If nothing else, there are very few excellent computer animators. Even fewer are creative and passionate. Do you think the success of Sillywood animation is that simple? "Tosca Musk was angry, his eyes were wet.

She felt that Dunn was wasting her feelings.

"Okay, okay, what are you excited about?" Dunn quickly comforted.

Tosca Musk choked and said, "Can I not get excited? How can you bully people like this?"

Dunn said: "Tosca, don't worry, just listen to me. I sold the Sillywood animation studio because I couldn't see its future and prospects, and couldn't find a suitable strategic route to plan its development. . But this new studio we're going to create is going to shine with a lot of brilliance."

Tosca Musk stared at him, viciously.

"Do you know Lego?"

"Lego?"

Tosca Musk blinked.

This is a toy company. What do you mean by this?

Dunn said: "There are three main production methods for animation films now - hand-drawn animation, computer animation and stop-motion animation. Needless to say, hand-drawn animation, led by Disney, has been eliminated from the market. Computer animation, with Pixar, DreamWorks and Blue Sky Studio is the main…”

"And Slywood!"

"Okay, there is Siliwood, this market has basically been divided up. Don't look at Sony and Warner's secret computer animation now, but they entered the game too late, and it is difficult to have a chance to dominate. "

Dunn's remarks are well-founded.

In the past, at the beginning of the 21st century, it was Pixar, DreamWorks, and Blue Sky Studios that dominated the computer animation market. Later, the rapid rise of Disney Animation Studio and Lighting Entertainment Animation Studio caused the decline of Blue Sky Studio and the slump of DreamWorks Animation.

The market is so big, it must be the truth.

At this time, competing for the computer animation market is not only risky, but also low-efficiency.

Let's take a different approach.

"So you took a fancy to the niche stop-motion animation?"

Tosca Musk's eyes were no longer red, and he regained the capable side of a strong woman, rolled his hair, and lost his mind.

"That's right! Popular products will have a trend, and if they become outdated, they will lose the market. Niche products often have a longer life in the market. Stop motion animation, that's it!" Tang En said with a smile.

The lifespan of stop-motion animation has been one hundred years, and it is the earliest form of animation. It refers to shooting the object frame by frame, and then showing the photos in rapid succession to achieve the purpose of coherence.

Using niche stop-motion animation to open up a market occupied by computer animation is certainly not Dunn's first initiative.

In a previous life, in 2005, director Tim Burton made a stop-motion animation "Zombie Bride" for Warner Bros., which turned out to be an unexpected success.

In 2012, Tim Burton and Warner again cooperated with a stop-motion animation "Frankenstein", and once again achieved success.

At that time, Warner Bros. was frustrated and frustrated in the production of computer animation, but did not expect to open up the animation market through stop-motion animation.

It was an unexpected surprise.

Then, Warner Bros. quickly transformed and entered the stop-motion animation market.

Cooperating with LEGO, using LEGO toys as the prototype, successively launched animated films such as "The LEGO Movie", "The LEGO Batman Movie", "The LEGO Phantom Ninjago Movie", etc., and finally occupy a place in the animation market. .

Tosca Musk blinked and said hesitantly: "But don't you think the 'stop-motion' stop-motion animation technology is too time-consuming and labor-intensive? I heard that Director Burton is helping Warner Bros. made an animated film, which has been in the works since 1995, and it hasn’t been filmed yet.”

Dunn knew that the cartoon she was talking about was "Zombie Bride". He smiled and said confidently, "That's why we're going to cooperate with Lego!"

"not understand."

Tosca Musk shook his head again and again.

Tang En said: "Think about it, what is the image of Lego toys? It's mainly a block model. If you want to reflect the image of Lego toys, isn't the best way to do it is stop-motion animation?"

"But how to solve technical problems?"

"It's simple, a computer simulation."

Tosca Musk was a little dumbfounded, surprised by Dunn's bold idea, his eyes widened: "What? Computer simulation? Simulation of stop-motion animation?"

Dunn snapped his fingers: "That's right!"

"Is this okay?"

"why not?"

Tang En paused and said slowly: "First of all, Lego has a very high brand value. Last year, due to a business error, the CEO was just replaced, and everything is waiting to be done. We are the best time to buy the bottom; second, use Computer CG is used to imitate the effect style of stop-motion animation, which is much easier to use than simple computer animation; third, it is the fried rice for popular movies.”

Tosca Musk understood what Dunn meant and nodded.

As early as 1998, Lego experienced a financial crisis and hired Paul Braggman, a Danish business transformation expert, as coo.

Lego immediately began to transform, tightening the low-end product line, vigorously promoting Lego theme parks, starting games again, and opening Lego Animation Studios. Deliberately replacing LEGO bricks with digital games, building LEGO 3D databases, making animations, TV commercials, and more.

As a result, by 2003, Lego had negative cash flow of $180 million. The company's product sales fell 30%, and operating costs cost $250 million.

So far, Lego has fallen into the darkest moment.

At the beginning of this year, LEGO replaced the new CEO and re-formulated its strategy. On the one hand, it cut operating costs and on the other hand, it withdrew from the direct operation of many derivatives.

Yep, that's the point!

Starting this year, LEGO will not go directly into the animation industry!

This is the opportunity!

Lego toys have a very rich brand authorization. Almost all famous Hollywood movies have IP authorization, such as the "Star Wars" series, such as "Jurassic Park" series, such as "Teenage Mutant Ninja Turtles" series, such as DC Comics , like Marvel Comics...

That's right, if anyone in this world can combine DC and Marvel, only Lego can do it.

In the past few years, Lego has launched a fan animation of "Star Wars" alone, but the Danish animators have limited skills and the animation is very scum.

If Hollywood made it, it would definitely be different.

"Even so, in a short period of time... it will definitely not be able to make a big movie. If the studio can operate normally, it will take at least two or three years of running-in, just like Sriwood."

"I know, in fact, I'm not in a hurry at all."

"Starting with cartoons?"

"Yes." Tang En smiled, "Anyway, Lego has so many copyrights, and we also have a lot of high-quality copyrights, such as Marvel comics. You can test the waters from cartoons first, hone technology, accumulate experience, and wait for five or six years. , it's not too late to start an animated movie! The Lego company is in crisis now, and after a few years~www.wuxiaspot.com~ Lego toys are popular again, we can strike while the iron is hot."

Only then did Tosca Musk understand that Dunn had already planned and thought about everything.

Especially the idea of ​​simulating stop-motion animation with a computer...it's amazing!

This both shows the effect of stop-motion animation and makes the characters in the film look like real Lego toys. It can also greatly reduce the amount of engineering, and it will be much simpler to operate than real stop-motion animation.

"Of course, this LEGO animation studio has new uses, which are advantages that studios like Sriwood and Pixar don't have." Dunn saw her face getting brighter and brighter, and threw another bait.

"what?"

Tosca Musk has now been completely convinced by Dunn's thinking.

Dunn said: "Before every movie is released, there will be a trailer, especially the blockbuster movies, there are many different kinds of trailers. Last year's "Ant-Man" was not with Real Madrid Football Club. Stars, did you shoot a player version of the trailer?"

Tosca Musk's eyes lit up, "You mean... make a trailer for the Lego version?"

This is also the usual method of Warner in the previous life. It can be said that it makes the best use of everything and greatly taps the potential of Lego.

Dunn said with a smile: "That's right! Lego animation, stop-motion effect, doesn't need to be as smooth as Pixar animation, low cost, high efficiency, and easy to make. Relying on Lego toys, this simple and funny version of the animation trailer , it will definitely be a clear stream in the movie trailer world."

Tosca Musk took a deep breath and nodded heavily: "Okay, that's the decision! Lego side, I'll get it done!" Want to chat with more like-minded people about "One-on-one Hollywood", WeChat Pay attention to "You Du Literature", chat about life, and find confidants~

(Sanqi Chinese)