Chapter 828: Inside the Hallyu

Head to head Hollywood 828 Author Qian Duxue Full text 3584 words

Head-to-head Hollywood Volume Chapter 828 The Inside Story of Hallyu S/M Entertainment is the largest artist planning and economic company in Korea. Known as the "star factory" and "the birthplace of Hallyu", it has unparalleled energy and is popular throughout Asia All are famous. Not to mention suppressing some artists and bullying some small entertainment companies, even TV stations often have to look at S/M Entertainment's face! Domineering style, ruthless behavior. Because of this, the reputation of S/M Entertainment is a bit poor. Especially in the film industry, they are almost shielded from S/M Entertainment, but they dare not speak out. Imagine that in order to play a supporting role, those unknown actors who walk in the theater have to spend 5-10 years before they are gradually accepted and recognized by the masses. And S/M Entertainment, relying on its position in the industry, can almost monopolize the resources in the Korean entertainment industry, and can directly push the "idol" without any performance experience to the position of the protagonist. This also leads to the fact that actors from "idol" are often despised by mainstream film circles. It is basically the same as the mainland market ten years later. Professionals must not look down on traffic artists such as Moufan, Mouhan, and Mouying. "This is Chairman Lee Sooman, the founder and art director of S/M Entertainment. His influence on Hallyu is like Steve Jobs is to Apple, you are to New Universal..." Director Biao Infeng said at Tang En introduced many senior executives of S/M Entertainment, but when it came to this, Lee Jae-yong couldn't listen anymore. He went up and slapped the back of the head twice, still in his brand new trousers. Shang took a kick and cursed angrily: "Don't fart here, compared to Tang En and Jobs, you are also worthy?" All the executives bent over and over again, as if admitting their mistakes. Such a scene really surprised Tang En. This strict hierarchy is indeed comparable to Japan! In Japan, Tang En has never seen Zhou Fang Yuxiong get started directly and slap his subordinates. But it is also true, how can Zhou Fang and Yuxiong be compared with Li Zaiyong? With only one detail, Dunn deeply felt the corporate culture of S/M Entertainment. Even shareholders and executives are beaten and scolded at every turn. Ordinary artists, especially those trainees who dream of being a star, what will their days be like? It's not too much to describe it as misery, right? "I can't say that." Dunn smiled and said kindly, "S/M Entertainment is very famous, even in the UK and the US, there are reports from time to time. I saw it in the British "Financial Times" , comment that you have created a unique and unprecedented direction and model, and created something new. It is the only company in the world that can complete from talent discovery to cultivation to recording content." S/M Entertainment The senior executives were moved to tears. Li Xiuman glanced at Li Zaiyong cautiously and saw that his face had improved, so he smiled boldly: "It took us ten years to create our own creative system. It includes four aspects: selection, training, production, and marketing. This is our core competitiveness.” President Xu Daxin added: “More than 300,000 people sign up for our trainee selection every year, and we organize more than 40 on-site auditions every year, spread over 9 locations in Asia. The country. This does not include the good seedlings that our own scouting system has excavated.” The record company that S/M Entertainment cooperates with is Universal Music. Demonstrating self-strength is also the basis for deepening cooperation between the two sides. Asia's record market... Except for Universal Music, Sony Music, Warner Music has a tiny market share. Koreans... are unwilling to cooperate with Japanese in their bones. Xu Daxin and Li Xiuman led Tang En to visit many facilities in the S/M headquarters building, such as video studios, recording studios, and practice rooms. Tang En lost interest and suddenly asked: "By the way, I heard... there is a plastic surgery hospital on the first floor?" "Ah?" Everyone in SM Entertainment couldn't help but be stunned. Tang En glanced at Li Zaiyong and said calmly, "What? Is it inconvenient to say?" Li Xiuman quickly said, "No, this is a rumor." "A rumor?" "Our company has a long-term cooperation with a specialized plastic surgery hospital. , this is a fact. But there is really no plastic surgery hospital here, but there is an infirmary, which can only deal with some minor problems." Tang En gave a soft "oh". Li Zaiyong said with a smile: "I know about this matter. S/M Entertainment has always cooperated with a hospital in Pyeongchang-dong. It is Samsung's business, and the confidentiality is very good." Tang En really believed it now. Now, "By the way, did Bao'er have a major rectification before his debut?" As soon as these words came out, Li Zaiyong's face sank, and he glared at Xu Daxin, Li Xiuman and others. With a bitter face, Li Xiuman had to admit, "Yes, before an artist debuts...you must always be responsible for the fans' perception." With the corner of Tang En's mouth twitching, he didn't bother too much. He turned the question and asked some artist training. aspect details. Li Xiuman said that generally speaking, some artists can make their debut after cultivating for 1-2 years. Such artists usually only harvest one or two waves, and they have no sustainable ability. Normal trainees will be trained in the company for 2-3 years before making their official debut. However, if it is an artist who is carefully created, fully trained, and heavily marketed by the company, the requirements are usually higher, and the practice time of the trainee is often as long as 5-6 years! This new headquarters building has a total of four floors, and there is really nothing to visit. Tang En is more interested in artists, and he can't help asking: "Five or six years? So long? Isn't it necessary to start training from the age of eleven or twelve? Li Xiuman said: "You can become more talented by training from a young age. In fact, training in vocalization, performance, creation, dance, musicality, etc. is not difficult. As long as you are willing to work hard and discipline strictly, most people can do it. There. The systematic training of the tone of speech, the way of speaking, and the use of words is relatively difficult. The most high-end is actually character training." "Character training?" Tang En became curious, and this was the first time he heard this. a statement. "Character training is the core of our Korean entertainment industry, far ahead of Japan." Xu Daxin said proudly. Li Xiuman paused and explained: "Mr. Walker, I heard that you cooperated with Japan's Burning Office to set up 'Netflix Japan' and achieved great success. Then you must have a good understanding of Japanese entertainment idols. There are too many scandals, and there is a world of difference between the public image and private image of many idols. Once exposed, they will quickly drain their popularity and bring huge economic losses to the company." "Can you solve it?" Tang En suddenly He stopped and turned his head away. This is so surprising! Li Xiuman said with a smile: "This is the reason why our Hallyu can kill Asia, but the Japanese can't." "I would like to hear about it!" Tang En asked for advice seriously. Li Xiuman said: "We adhere to the assembly line model for the cultivation of artists, just like producing a commodity. If we want customers to like it, we must meet the needs of users and strive for excellence. Only in this way can we stand out in the fiercely competitive market. Character training. , is an essential part of the star production process." "Usually, the agency will arrange 'personality standards' for artists, so that they can show themselves in front of the public according to this template to gain more goodwill. However, once the packaging is broken and the quality inside is exposed, it will immediately reveal its contents. Many idol stars in Japan have learned a great lesson." "The so-called character training, to put it bluntly, It is to live the 'persona' into a true self! As long as you do this, you will no longer be afraid of the exposure of information, even if the information is leaked and the package is torn open, the inside and outside are the same, but you will be more loved by fans." Star There is a "personal design", which is probably a common practice in the entertainment industry. Once it collapses, it will destroy the world. The European and American entertainment circles have developed to the present, and they have become more and more mature. They have begun to gradually de-personalize themselves. They advocate that stars show their true selves in front of the public, regardless of their shortcomings or advantages. Living a sense of reality will give fans a sense of reality. A feeling of getting closer. Especially the first-line stars in Hollywood, most of them do not have any personality. In addition to some industry secrets that cannot be mentioned, what happens in private is how it will be presented in public, and even many times, it will reveal its own scars and shortcomings. This is what a mature entertainment industry should do. Everything depends on the work. However, it is not enough to put it on Japanese and Korean idol groups. These groups... mainly sell their faces, sell their legs and sell their thighs. There is no work at all. To put it bluntly, even if you make money from star fans. Since this is the case, according to the standards that fans like, but building a character design, it is naturally a big killer. Tang En can understand this, but he still has a limited understanding of character training, so he asked blankly, "If you want to make a persona come alive~ www.wuxiaspot.com~ Isn't that changing a person's character? Can this be done?" Li Xiuman With a proud look on his face, "This is where we have to be far ahead of Japan! Most idol idols in Japan are 14 or 15 years old, and even begin to develop at the age of 16 or 17. Their characters are already set, it's too late. We are different. , we will start training from about ten years old. After five or six years of training, it will be the age of debut." Tang En widened his eyes, a little incredible: "You mean, while they are still young, according to the standard template, Forcibly polish their characters?" "Of course." Li Xiuman obviously didn't think this was a dehumanizing behavior, and looked very proud, "What kind of girls do otaku like? It's nothing more than a cute loli, a pure and beautiful girl, a long-legged sister, There are several types such as Sister Waiyin. We will evaluate each trainee's appearance, personality, and parents' appearance conditions to select a personality template that suits them. In the next few years, we will strictly Ask them to follow this standard, and after five or six years, the character will become a character." Tang En sucked in a breath. I felt a little chest tightness. It's too dark! A person has even changed his personality and lives according to the standard template that has been designed by others, then... is he still him? Sure enough, it is an assembly line product, it simply does not treat people like people! Perhaps seeing the shock and unconcealed annoyance on Tang En's face, Li Xiuman hurriedly said, "Of course, we will not over-modify a person, we will only make the lovely more lovely and the pure more pure, The gentle is more gentle, the lively is more lively. We will not do this kind of thing by turning an extroverted personality into an introverted personality. " Dunn made a cold "um". Lee Jae-yong almost exploded! This Li Xiuman, are you stupid? You dare to say such a thing, you are really in the water! Is ugliness beautiful? Please remember this book's first domain name: . Mobile version reading website: