Chapter 110: LinkedIn's initial promotion failed
Regarding the "Human Removal Project", Zhuke, after seeing the box office results, put down the rock in his heart, so he decided to go to Silicon Valley.
You know, at the same time as the movie was released, Zhu Ke’s other company, LinkedIn, officially launched its official website on the market.
LinkedIn Company.
"Jeff, what's the situation with the current registered users of LinkedIn?"
Zhuke asked.
Hearing that, Jeff Weiner, the president of LinkedIn, doesn't look very good.
Zhuke was suddenly excited.
"Boss, the LinkedIn website has been launched in the market for ten days, and the effect is very average. In the United States, there are currently less than 800,000 IP addresses that have logged in to the website and more than 14,200 registered users. The conversion rate is only 1.77%, which is much lower than ours. Expected 5%." Jeff Weiner said solemnly.
"So... it doesn't matter, you just keep working hard."
Zhuke's surface is calm and calm, but his heart is full of anger and unwillingness.
$10 million in publicity funds!
It is important to know that the US dollar spent by ICQ was only 1 million US dollars when it was launched. However, the market quickly accepted it shortly after its launch. The registered users skyrocketed to more than 300,000 in just ten days; however, the current LinkedIn website has ten times the publicity funds of ICQ, but the result is completely unsatisfactory.
This made Zhu Ke deeply realize the difficulty of starting a business!
Deeply frustrated.
Think about the chain stores around SpongeBob Squarepants house, think about investing in Netscape stocks, Yahoo stocks, investing in ICQ, creating Wald Pictures, acquiring UPN Television Network, acquiring California Standard Bank, creating Water World Animation Studio, launching "Talent Show" show...
Thinking about the experience of the past two years, Zhuke has almost made incredible achievements like a god-assisted!
but!
This time, Zhu Ke has stumbled on LinkedIn's project!
Ten days ago, when the LinkedIn company website was launched on the market, although the data was not high, Zhu Ke did not care too much. After all, the main energy at that time was on the film of the "Human Removal Project", and it was difficult to separate minds. Now I am looking back. God comes, as long as you gritted your teeth to accept the situation of LinkedIn's rush to the street.
To save it?
Of course it must be restored!
Not to mention how brilliant the LinkedIn company will be in the future, not to mention that Microsoft’s acquisition of him cost him US$26.2 billion, which was solely for the 10 million funds previously publicized, Zhu Ke can’t just give up.
Of course, if the 10 million publicity fund is spent, it does not mean that it is completely gone.
After the 10 million publicity funds have been spent, the publicity contracts signed with major media, Internet, and television companies are basically not short-term contracts. Generally, the publicity time is 3 to 6 months.
"Boss, I admit that I made a fatal mistake, but I don't think we completely failed!"
Just as Zhuke was thinking, Jeff Weiner said suddenly.
"Oh?"
Zhu Ke immediately became interested: "Tell me more specifically."
Made a fatal mistake? !
What is wrong!
Jeff Weiner solemnly said: "Boss, I think so. Our LinkedIn company is a company whose main function is online recruitment. It is similar to instant messaging such as ICQ, portal sites such as Yahoo, and electronic products such as Amazon.com. Business websites are essentially different."
"Our LinkedIn company is essentially a social service company. The user population is mainly social job seekers, including social elites who are looking forward to changing jobs and winning high salaries."
"but!"
"The current major groups on the Internet are young people like high school students and college students. They have no social pressure to find jobs, so they cannot quickly become our users in a short period of time."
Zhu Ke understood when the voice fell.
Zhuke nodded and said, "In other words, the mistake you made before was that you didn't focus on publicizing job applicants?"
"Yes, boss."
Jeff Weiner admitted his mistake frankly, "The propaganda I planned before was only to promote the LinkedIn company and ignore the current Internet audience. This is an unforgivable mistake I made."
In fact, it is exactly what he said.
He made a huge mistake.
The audience for the crowd is all wrong. How useful can you expect publicity?
It's like you were originally in the catering business, and now you switch to the car business, if you continue to promote it in accordance with the old catering publicity, then you will inevitably encounter a miserable failure!
Cross-industry, it is difficult to pro!
Jeff Weiner was obviously more sober after his failure.
"Hey~~!"
Zhu Ke immediately sighed again and again.
"I am also responsible!"
"For a long time, the smooth wind has made me feel that if I find the right person, I will be able to succeed. But today's reality tells me that things are not that easy!"
Take a look at the two students from Malaysia and Xiaoma. Tencent and Alibaba didn't come together overnight. Gu has experienced failures again and again, and even faced the risk of bankruptcy many times before succeeding.
"What if I failed once?"
"If you can't do it once, just do it a few more times. I still don't believe in this evil!"
Suddenly, Zhu Ke regained his strength after a hundred changes in his mind.
Zhuke looked at Jeff Weiner, who was gritted his teeth, and said solemnly: "Jeff, the failure of the promotion is not your responsibility alone. As the boss, as the only shareholder of LinkedIn, I did not invest in the promotion period. With all my energy, I also have an unshirkable responsibility."
"Boss, I..."
Jeff Weiner was too moved to speak.
Let the boss lose $10 million, and if anyone is replaced, it is estimated that he will be fired on the spot, but how can Zhuke not be moved and ashamed of his actions now?
Zhuke shook his head and smiled bitterly.
In fact, Zhuke admitted that he was wrong, it was true!
One's energy is limited!
Those protagonists who exist in entertainment are both bosses and directors. They are really awesome. However, in fact, it is too difficult. It is almost impossible to achieve success without devoting yourself to one thing. Even if it exists, the probability of success is very low.
Take a look at the big directors in Hollywood!
For example: Spielberg.
In the 80s and 90s, he was one of the most famous directors in the world. As long as the films produced by him were all big sellers, he was highly sought after by Hollywood!
but!
When he and others founded DreamWorks, everything changed!
At the beginning of DreamWorks' establishment, Spielberg was still able to shoot a series of best-selling works and won one Oscar award, but after the DreamWorks stall spread out, many of Spielberg's films were on the street. After entering the 21st century, he hardly has many works that can be obtained.
Even such a big director can't guarantee energy, and of course Zhuke can't do it.
"My dream of directing hasn't officially started yet, it's **** over!"
This is like the protagonist of a martial arts who has been practicing hard in the deep mountains and old forests for many years. Once out of the mountains, he wants to experience the pleasure of the rivers and lakes, but he suddenly finds that he is invincible. This kind of thing is not easy to accept!
There is no joy of upgrading and killing monsters at all!
Is there wood?
Zhuke feels like this now~www.wuxiaspot.com~ I'll be the big boss honestly in the future. Well, you have to set up an assistant team, otherwise the energy will definitely not be enough. "Zuke thought.
In the following period, Zhu Ke and Jeff Weiner, as well as a group of senior executives at LinkedIn, adjusted their publicity plans regarding the target group of social employment groups.
.......
"Ding Ding Ding!"
In the evening of the same day, Zhuke received a call at home.
The person who called was surprisingly attorney Zhang Wei.
"Boss, the equity swap negotiations with Amazon are basically ok!"
"" The second update is sent.
