Chapter 281: US$10 million on the first day
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Mattel.
Chairman and CEO Brian Stockton looked solemnly at the dozen or so Mattel executives present.
The atmosphere was extremely solemn!
"Everyone, I just want to ask, who is it that drove the designer of Baez Doll, Bryant Ben, out of Mattel?" Stockton roared.
That's right, just roar!
As everyone knows, Mattel Chairman Stockton has always been very hot-tempered. It is common to swear and smash things.
"Boss, this is Ben Ford, the leader of the 2nd group of the design department!" an executive replied.
"Out!"
Stockton waved his hand and roared: "Kill me that damn, mean, ignorant guy out of the company, and I don't want to hear him in this industry, OK? "
"Yes, boss, I'll let the security blast him away immediately, and the industry will block him!" The design director shouted immediately, and the whole person seemed filled with righteous indignation.
Now the whole scene is silent.
Who doesn't know that his boss is furious!
"6.1 International Children's Day, it is not our American Children's Day. It is created by our toy companies such as Mattel, Baby Baby, and other toy companies, including Bandai in Asia, Lego in Europe, and many other media, after several years of hard work. Children's Day aims to increase profitability. In recent years, it has finally improved a little, but I never thought that at this festival, Baez's doll would be cut off!"
"Oh my God!"
"Obviously it is the fat in our mouth, but the new entrant gave me a bite. It is still a very fat bite. Do you know what I want to do now?"
"Asshole!"
"I just want to curse now~!"
"Zuke Wald, this dirty, nasty, humble, shameless guy, why does he compete with us for the market?"
Stockton yelled constantly, and no one dared to speak out in the whole scene.
In fact, as he said.
Ten years ago, there were not many people in the United States who had heard of the term "6.1 International Children's Day".
In many countries, there are Children’s Days in their respective countries.
For example: South Korea’s Children’s Day is scheduled for May 5 every year;
Japan: November 15;
United Kingdom: July 14;
Cuba: July 6;
Singapore: October 1;
Great Heaven: June 1
The statutory Children's Day in the United States is May 1, but many illiterate and rough people in the United States are not keen on it. There are few festive atmospheres on that day, and most of them are only this Children's Day.
6.1 International Children’s Day is November 1949. The International Federation of Democratic Women held a council meeting in Moscow to commemorate the killing of more than 140 male citizens over 16 years old in Lidice Village in the Czech Republic on June 10, 1942. And all the babies, and escorted women and 90 children to concentration camps, and the specially set up June 1st each year is designated as International Children’s Day.
It is not a specific Children's Day in socialist countries, and Children's Day in many countries is also on June 1.
The United States is only 6.1 Children's Day, and that does not matter.
In order to chase sales and increase profitability, such as Mattel, Baby Bao, Bandai, Lego and other famous toy giants in the United States and other countries, they have united many media and spent great efforts to force the 6.1 Children's Day in the United States.
From this point of view, it is like the two major shopping carnivals of Singles' Day and Black Friday.
Only if profit is found, capital will appear and promote it!
"Shit~"
"6.1 Children's Day appeared in the United States. We spent a lot of manpower, material and financial resources to make it out. Zhuke Wald did nothing but came out to pick peaches. Is this appropriate?"
"He is not particular about it!"
Mattel Chairman Stockton has reason to be angry.
As of 12 noon, according to the feedback from dealers and stores across the United States, the sales of Mattel's Barbie dolls today are lower than the newly listed Baez dolls!
"In just a few hours, the Baez doll has sold nearly 500,000 pieces, and the rest of the matching doll accessories have also been sold a lot. Guys, what are we waiting for?"
Stockton said solemnly: "There is no doubt that our Barbie doll's competitors have appeared!"
"..."
Everyone at the scene was silent, and they all looked ugly.
a long time.
Marketing executive Mito said in disbelief: "Boss, it's not that serious, right?"
Christen, the deputy head of the marketing department, echoed: "Our Barbie has met countless opponents, but we have put out all of them. Baez is not qualified, right."
Is Baez doll an opponent?
Many people think their bosses are a little alarmist.
"Humph!"
Stockton snorted coldly: "Don't you think I am exaggerating, look, time will prove my judgment, I said it!"
Facts have proved that Stockton, the chairman of Mattel, is a very visionary person!
In the history of the original time and space, Baez dolls were widely welcomed by the market once they were launched. In just a few years, they quickly caught up with Barbie dolls in terms of sales and turnover. The market share was divided between the two. Therefore, The two doll companies are called "rivals for life."
.......
SpongeBob House Company.
8 o'clock in the evening.
"Boss, the sales data results are out!"
Hashimoto Taro ran all the way to Zhuke and bowed to Zhuke. Well, Taro Hashimoto can't change the customs of the little devil for a while.
"The result?" Zhu Ke asked.
"The 1.06 million Baez dolls shipped out of the factory have sold 940,000 pieces today. Many dealers and stores that have received few items are already sold out. The rest of the accessories are also sold quite a lot. Today, the overall sales reached 24 million. In US dollars, our Baez doll factory has a turnover of 10.22 million US dollars, and the profit is considerable." Taro Hashimoto's face was full of smiles.
The sales of the Baez Doll Factory totaled 10.22 million U.S. dollars, which is undoubtedly a good start!
"Yes!"
Zhu Ke also clenched his fists and said with excitement, "Stay steady. 6.1 Children's Day in the United States is after all a niche festival, and it is a promotion day for major toy manufacturers~www.wuxiaspot.com~ can't be proud!
Today, the sales of Baez dolls surpassed Barbie dolls, not because Baez dolls won, but because Zhuke invested heavily in publicity funds.
"I know, boss."
"On Christmas Eve last year, Mattel sold more than 4 million Barbie dolls in one day, accounting for nearly 50 million U.S. dollars. We are still far behind. But I have confidence in the future of Baez dolls~ !"
Taro Hashimoto said firmly.
He has confidence, and Zhuke certainly has confidence.
In the history of the original time and space, Baez dolls were at their peak, and their annual sales were as high as more than 7 billion US dollars!
Where is it now?
It must be said that thanks to the strength of the Baez doll, Zhuke's net worth is bound to enter a period of rapid growth in the next few years.
