Chapter 290: The routine is getting dirty
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With Zhuke's order, Wald Pictures immediately took action.
Wald Pictures President Bill McNick and Vice President Kevin Fitch are jointly responsible for this matter.
"Everything goes according to the predetermined plan!"
The announcement of the movie "Blair the Witch" is also an unusual Hollywood movie.
Generally speaking, the publicity work of a movie is bound to be publicized on a large scale before the movie is released, but "Blair the Witch" is different, it is first released on a small scale, and then publicized.
Secondly, the main propaganda positions are very different!
Television platforms, high school and university journals, mainstream social media newspapers...These traditional propaganda channels have all been abandoned;
On the contrary, young people's favorite magazines, popular weekly magazines, and posting "missing notices" in many places across the United States, as well as online forums...These emerging channels have become the main positions for the announcement of "Blair the Witch".
"Offline missing persons postings, I will see results tonight. Major cities such as Los Angeles, Chicago, San Francisco, Salt Lake City, New York, Atlanta, Washington, etc. must post our missing persons notices!" Old Bill Shouted.
"Mr. President, will the police tear up our missing persons notice?" an executive suddenly said.
"They dare~!"
Old Bill roared: "Although our movie is fake, the cases of missing persons are not fake. You can ask them to tear up one to see. Our legal department is not the one who eats food. You can't kill them!!!"
"Yes, Mr. President!" The executive immediately agreed.
Immediately, Old Bill ordered the hired naval forces to stir up trouble on major Internet forums.
[Missing persons! 】
[Legend of the witch! 】
[The high probability of missing persons is a witch murder incident! 】
["Blair the Witch" is a real case and a top-secret file of the police station! 】
Previously, there were only a few sporadic reports on the Internet, but once capital hype, a huge wave was immediately set off, and various words about witches appeared on major forums.
This is the power of capital!
As long as it is speech, it can be overridden!
........
The next day.
Saturday, July 10.
This is the fifth day of the movie "Blair the Witch".
The number of its theaters rose from 29 initially to 97 theaters.
A viral and fraudulent marketing film like "Blair the Witch" must not be released on a large scale at the beginning. If the word of mouth is absolutely destroyed, it can only be made step by step. The power of the water army and the power of capital can control the speech. , In order to maximize the benefits.
As expected...
On this day of July 10, the attendance rate of "Blair the Witch" soared, nearly reaching 80%, and the attendance rate of the prime time was as high as 90%.
On the same day, the movie box office received another 350,000 US dollars!
On July 11, a single-day box office reached a new high, reaching $430,000!
Up to this moment, "Blair the Witch" has become a topic of discussion among many people.
Massachusetts Institute of Technology.
"It stands to reason that we are college students receiving higher education and should firmly believe in science. However, many people in our school have seen "Blair the Witch" and they insist that it is true."
An Afro young man said excitedly.
Obviously, he is very interested in the topic of witches.
The other roommates in the dormitory couldn't help but wonder.
The thin young man with glasses said: "I saw several missing persons notices in the "WQ Fashion" magazine today. It shouldn't be fake."
The boy with dirty braids said: "I just saw reports about witches in Yahoo forums and Microsoft forums. Well, there are a lot of people involved in the discussion. As for whether it is true or not, I don't know."
The tall young man in a basketball uniform laughed and said, "What about it? Shall we go to the cinema tomorrow? I heard Avril Lavigne said, "Blair the Witch" is very scary, and a little sister in her dormitory was scared on the spot. Cried."
Scared to cry?
real or fake?
There were still a few roommates who were not interested. When they heard someone crying, they all felt interesting on the spot.
No way, death is the tradition of old beauty!
at the same time.
[The most scary top-secret file-"Blair the Witch"]
This topic has become a hot topic of discussion on the Microsoft Forum and Yahoo Forum, with 300,000 and 350,000 comments respectively.
The heat is evident!
The operation of navy + tap water made "Blair the Witch" even more popular.
The next day.
There are so many interested people who can't buy movie tickets!
"Asshole~"
"What do you eat in the cinema? You know that "Blair the Witch" is very popular, so I didn't increase the schedule. If you have money, you can't make money. Will you do business?"
"Tickets! I want movie tickets!"
"Damn, there are only 97 theaters in the United States?!"
The spectators who did not buy the tickets immediately scolded. Compared with the larger movie audiences of the celestial dynasty, the old American movie audiences are much rude. If they don't go well, they might break the movie theater.
No way, they have this tradition.
The person in charge of the major cinemas was speechless, and felt a little wronged in his heart.
Don't they want to expand the screening?
No, they think, very much!
However, Wald Pictures told the theaters that they would not expand the screenings for the time being!
For the first time in the history of Hollywood, the use of the Internet to launch viral and fraudulent propaganda has been surprisingly effective. Many people have heard of such a magical top-secret file "Blair the Witch".
Is there a different voice?
Of course there is!
In the few days since the movie was released, many movie audiences felt that their IQ had been insulted and felt cheated.
"be cheated!"
"This is not a top secret file at all!"
"The witch has never appeared from beginning to end, are you sure this is not a lie?"
"I said responsibly, I was cheated~!"
There are many such voices.
However, due to the small scale of the show, there are too many people who have not seen the film, so the voice claiming to be "deceived" can't make waves at all.
At this stage, the strength of the navy is enough to suppress all the voices of opposition~~!
The step-by-step spending of propaganda funds has greatly hyped the popularity of "Blair the Witch".
.......
Warner Bros. Pictures.
"dirty!"
"It's dirty!"
"The routine of Wald Pictures~www.wuxiaspot.com~ is really one set after another!"
"Their so-called top-secret files, real cases, and missing persons notices are just to deceive movie audiences."
"Especially the movie is currently being shown on a small scale, and when there are voices of opposition, they can be quickly suppressed."
Barry Meyer, the vice president of Warner Pictures, jokingly said: "Look at it. It is estimated that it will not be long before "Blair the Witch" will be released on a large scale, tricking countless viewers into the movie theater and earning frantically at the box office."
Hiss~~
The secretary, Daisy, took a breath of air, and said in astonishment: "They are such a lie, are you afraid of the audience who reacted, tear them to pieces?"
"Ha ha!"
Barry Meyer sneered: "Wald Pictures is not afraid. By then, they only need to push the director and actors to the front desk, and everything will be clean! So I said, they are really dirty~"
"" The first update is sent.
