Chapter 394: Coca-Cola Company Agreement
Toys, games, book publishing, peripheral authorization...
Golden Dawn Entertainment Group operates based on the copyright of Spider-Man, and in just a dozen days, it has swept the entire American market.
An advertising company.
"see it?"
A man held a Coca-Cola drink bottle, and said in a deep voice: "Even the Coca-Cola drink has specially developed a bottle of Spiderman's portrait. It shows that they are not small!"
Hearing this, the woman beside him couldn't help but smile and said, "It is estimated that Zuckerwald paid a lot of money for this. After all, Coca-Cola is also a greedy lord."
Zuke pays the price?
"Dog fart"
The man clenched the drink bottle in his hand and gritted his teeth and said: "The Coca-Cola Company gave Zuckerwald the money, not the guy Zuckerwald paid the price!"
"How is it possible?!" The woman was shocked.
It's not surprising that a woman can't help it.
Since the commercialization started, many Hollywood movies have often cooperated with well-known fast-moving consumer goods brands and snack products such as Coca-Cola and Pepsi during the publicity period before they were released, paying compensation to vigorously promote their films.
Remember, it is the movie company that gives the product merchants money!
After all, well-known FMCG brands such as Coca-Cola and Pepsi don’t worry about selling them.
"I thought so at the beginning, but we underestimated the energy of Golden Dawn Entertainment Group, and underestimated the courage of Zuckerwald!"
The man said in a deep voice: "According to the news, the guy Wald signed a gambling agreement with Coca-Cola, a gambling agreement for the increase in sales of Coca-Cola after the release of the Spider-Man movie."
1. The Coca-Cola Company used stickers on beverage bottles to promote Spider-Man movies;
2. During the release of Spider-Man, Coca-Cola's growth rate must not be less than 1.2 year-on-year. Otherwise, Wald Pictures will pay the Coca-Cola Company 35 million U.S. dollars, which is a publicity expense;
3. However, once the sales of Coca-Cola during the release of Spider-Man increase by more than 1.2 year-on-year, the Coca-Cola Company will pay Wald Pictures 15 million US dollars in licensing fees for portrait rights. The fastest full text of 噺⒏⑴祌 んττρs:/м.χ八㈠zщ.còм/
The gambling agreement has a long history!
But, can anyone sign a gambling agreement with a giant company like Coca-Cola?
Think about it and know it, it’s impossible!
To be able to sign a gambling agreement, you must first have this qualification!
Obviously, Zuckerwald, a well-known American billionaire super rich and a media tycoon, has the qualifications to be on an equal footing with Coca-Cola.
This is Zhuke, otherwise, would you try another person?
This agreement is not confidential. Within two days after the contract was signed, the Hollywood industry and the advertising industry had already spread madness.
"Who is crazy?"
"During the release of Spider-Man, Coca-Cola increased by more than 1.2 year-on-year? Man, for a company like Coca-Cola, its monthly sales exceeded 1 billion bottles!"
"Only 1 billion bottles of drinks? Who do you look down on?!"
"In August 1999, the sales volume of Coca-Cola exceeded 1.4 billion bottles in just one month, and now it is going to increase by 1.2. That means at least an additional 16 million bottles will be sold!"
Many people slapped their tongues.
Within a month, Coca-Cola will sell at least 16 million more bottles!
Many people were shocked!
Everyone admits the popularity of Coca-Cola, but you can't deny that it has reached a bottleneck period, and its growth rate is very small. Even with the concept of healthy water used by many people, the sales of Coca-Cola may decrease.
plus the suppression of competitors in the same industry;
Increasing sales of 16 million bottles is definitely a very difficult task.
...
The Coca-Cola Company.
Laoki Smit, head of Coca-Cola in California, signed a gambling agreement today and accepted an interview with the West Coast Economic News.
"Mr. Schmidt, as far as I know, in the past 10 years, even the film announcements of the six major Hollywood companies, through the means of beverage bottle stickers, are the production companies giving your company money?" The reporter asked.
"That's right!"
Smith’s characteristic head said: “I admit that movies have a huge effect on the sales of other products in the market, but we sell low-priced fast-moving consumer goods and beverage products, not luxury goods such as cars, clocks, and babies. Expensive product." New 81 Chinese network update the fastest mobile terminal: https:/
In a word, the Coca-Cola Company does not need a patch authorization, and even if it does, it is someone else giving them money.
Of course, if it is the placement of movie ads, that's another story!
The reporter asked again: "Then, what do you think is this gambling agreement for both parties, which party is the beneficiary?"
"I think it is a win-win!"
Smidt did not hesitate to say: "Wald Pictures paid for it, and we helped it propagate. This is a business operation that is reasonable, axiom, and more in line with the laws of the market."
To the gambling agreement, what if Zhu Ke wins?
Ha ha!
Laukismit believes that Zucker can never win this gambling agreement!
1.2 increase?
Man, that’s an increase in sales of 16 million bottles of beverages!
And it's still a month!
The Coca-Cola Company does not know how much effort and funds it has put in to increase sales each year. However, the effect of the harvest is minimal. Even if it can increase a lot, it will never increase by 1.2 in a month. After all, the volume is too large.
Of course, the Coca-Cola Company is not afraid to lose this betting agreement!
If you lose, you will only pay $15 million in peripheral licensing fees. However, the gain in exchange is enough to make Coca-Cola's sales soar.
In a word, whether you win or lose, Coca-Cola is the beneficiary!
...
Wald Pictures.
"Boss, how dare you!"
"Remember in 1997, when I was the CEO of 20th Century Fox, I was also responsible for negotiating business cooperation with Coca-Cola~www.wuxiaspot.com~Man, that was the Titanic with a production cost of $200 million. !"
"Even so, I couldn't get a cent from the stingy Coca-Cola on the beverage bottle patch, let alone the gambling agreement!"
President Bill old recalled the past, his face was full of sorrow.
Coca-Cola and Pepsi, in the Hollywood market in the late 1990s and early 2000s, they never paid a cent for the placement of beverage bottles. Instead, they charged money.
Well, in terms of movie placement ads, they will pay for product placements.
At this time, these beverage giants are undoubtedly unmatched in the face of Hollywood studios.
But... in a few years, everything will turn over.
What is the cause?
starts with Spider-Man!
In the original time and space, Sony Columbia, which owns the copyright of Spider-Man, was very courageous and took the lead in opening a gambling agreement with Coca-Cola.
After the movie was released, the sales of Coca-Cola that month surged by 20 million bottles!
shocked America!
As a result, FMCG companies and production companies have exchanged positions in the cooperation of category A first-line commercial films.
Teaser?
Hehe, it must be the licensing fee that the beverage company gives to the production company, not the so-called promotional fee!
Zhu Ke squinted at old Bill and smiled: "Old guy, I'm sure to win!"
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