Chapter 463: warrior

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"Zuke, oh no, boss, if... I said if you want to buy an NBA team, which one would you buy?"

At this moment, Planck suppressed the inner commotion fiercely and looked at Zhuke anxiously.

Once Zhu Ke really buys an NBA team, plus the Manchester City club in the Premier League, then Under Armour Sports Goods Company can use this to create a sports goods group that involves design, manufacturing, sales, and promotion. Sporting Goods Group.

Not to mention being able to surpass the well-known sports goods giants such as Nike and Adidas, but it is definitely very easy to get a place in the sports circle.

Future development will also enter the fast lane!

As soon as he thought of this, Kevin Planck felt blood boiled all over, like a volcano ready to go, surging!

It must be true!

Don't... just kidding!

"Hey hey hey, I said buddy, don't just laugh! Are you talking about, which NBA team are you going to buy?" Planck stared at Zhuke with blazing eyes.

"Ha ha!"

Zhu Ke smiled: "Golden State Warriors, what do you think?"

Hearing this, Planck swallowed and spit heavily.

He was so excited.

Planck has now made it clear to the fact that Zhuke is not joking, but is vying to buy an NBA team and build a sporting goods business empire.

however.......

At this moment, Alexander, as the director of the group president's office and chief assistant to the chairman, poured cold water.

"Boss, as far as I know, the Golden State Warriors’ basketball market is very average. I happened to read reports in this regard. From 2000 to 2001, the Golden State Warriors’ season tickets have only sold less than 5,500 tickets. The existence of the bottom of the league. The price of acquiring a team is low, but from the perspective of market value and future growth points, it is not worth our acquisition." Alexander said.

Ball market

Future growth points;

The current situation of the team;

.......

Various factors have greatly reduced the value of the Golden State Warriors. In the words of economics: the cost of investment and income is not high!

Alexander added: "In 1995, Chris Cohan, the owner of the Sonic Cable Company, who sold cables and cable TV interfaces, won the Golden State Warriors Club for $119 million."

"As far as I know, he has invested as much as 40 million U.S. dollars in the team, but the current market value of the entire Golden State Warriors can be more than 100 million U.S. dollars, which is far worse than the growth rate of the market value of the same type of club. "

In a word, Alexander supports Zucker’s acquisition of an NBA club, but does not support the acquisition of the Golden State Warriors.

Planck followed and nodded again and again: "Zuke, I also think we can buy a team with a better market and a better record, what do you think?"

For a moment, Alexander and Planck stared at Zhuke closely.

However, Zhuke shook his head.

"Wemustprotectthishouse!"

(We must guarantee this house well.)

Zhuke adjusted his emotions and solemnly said: "Wemustprotectthishouse! This sentence is my slogan for Under Armour, and it is also our company’s external marketing principles. At present, the sports goods that Under Armour designed and produced are used The materials used are new materials, especially the tights series, which reduce friction and assist muscles to exert strength, etc. We ventilate when it is hot, and it is suitable for temperatures higher than 24 degrees Celsius."

"This is not only our slogan, but also our product requirements!"

"Looking at the current sporting goods market, this is undoubtedly a warrior-like declaration!"

"So what's the problem?"

"Isn't the most suitable NBA club that fits our product declaration the Golden State Warriors with a mediocre team record?!"

In 2003, Under Armour Sporting Goods Company began to make advertisements with the theme of "Warriors". Their slogan is "Wemustprotectthishouse" (this slogan is still in use today), which helped Under Armour to go public on the US stock market in 2005 and grow in the future , Provided a huge help.

Once the advertisement was launched, the sales volume of Under Armour products exceeded 26%.

After 2010, Under Armour spent a lot of money to make Steve Curry a spokesperson, but it was because of the fit of the "Warrior Manifesto"!

At the moment, Zhuke certainly wants to bring it up and accelerate the development of Under Armour.

Alexander: "......"

Planck: "........"

The two were shocked. When they looked at each other, they could see the surprise and excitement in each other's eyes.

a long time.

"That's great, buddy! Warrior! Wemustprotectthishouse, this is definitely the slogan that fits our Under Armour design philosophy the most. Once this slogan comes out, it can be greatly combined with advertising and our design and production standards. Promote the development of our company." Planck was extremely excited.

At this moment, he looked at Zhu Ke's eyes, how pleasing to his eyes, his eyes were like fire.

Zhuke couldn't help but shudder, quietly avoiding Planck's fiery gaze.

Alexander exclaimed: "Boss, I don't have any questions now, and there is no reason to object. I believe that CEO Victor Jones will also agree with your decision."

To acquire an NBA team, there is no need to use the funds in Zhuke's personal account. Jin Shuguang Entertainment Group alone is fully capable of buying a team.

Well, to be precise, you can buy several teams in one go. Of course, this is not a permitted transaction.

The tone is set!

Buying an NBA team, combining the Manchester City club of the Premier League, plus the media power of the Golden Dawn Entertainment Group, and Zhu Ke's strong capital, the imagination of the Under Armour sporting goods business empire is definitely possible.

4.2 billion dollars!

This price tag is Under Armour Sporting Goods Company, the peak market value before 2020. Compared to Nike and Adidas, which have a market value of more than 160 billion US dollars, they are far from each other. However, now that Zhu Ke joins, everything will definitely change dramatically.

"NBA and European football, although I didn't watch much in my previous life, I still know a lot of superstars in these two areas, including those who are more famous. With them joining, the exposure of Under Armour Sporting Goods is bound to be Big increase."

"Once the sports business empire is built, the market value of Under Armour can definitely exceed tens of billions or more!"

Well, as for the technological content contained in sports products, in fact, to a large extent, they are **** bluffing, mainly depending on the specific marketing strategy~www.wuxiaspot.com~ Since then, the acquisition of an NBA ball The tone of the team was set in Zhuke's few words.

If nothing else, in six months to one year, Zhuke will be able to own a big toy again.

Zhu Ke said: "Alexander, you can put my suggestions into a document as soon as possible, and at the next group meeting, take them out for everyone to discuss."

"Yes, boss." Alexander nodded.

Zhuke said: "Planck, you should also shoot the'Warrior Manifesto' commercial as soon as possible. Well, in this regard, you can contact the director of the production department of Wald Pictures, Director Zach Schneider."

Zach Schneider is not only an excellent film director, but also a top MV director. At the same time, he also has amazing achievements in shooting commercials, which Zhuke will naturally not forget.

"Don't worry, Zhuke. If I don't do this ad well, then I won't have the face to see you!" Planck was full of enthusiasm.

"" The first update is sent.