Chapter 467: Confused Adidas team
, The fastest update to Hollywood’s latest chapters starting from animation!
"......"
In the evening, the Adidas team headed by Luca had been in a daze after coming out of Zucker's manor.
Even Felix Luca, who has always been fierce and brutal, is at a loss at this moment.
Basketball, football, rugby, tennis, swimming, boating, diving...
Asia, South America, North America, Europe...
Even in the remote and backward African markets, Adidas, as a sporting goods giant, also has complete information channels, able to grasp each "genius" athlete to a greater extent, and can finalize a pen endorsement before they formally make their mark. The sponsorship contract allows these "geniuses" to contribute to Adidas' global sales of goods.
"Why is he so resolutely refused?!"
"You Zhuke Wald is very rich. I have no objection to this. No one in the world can object to it. But... don’t say anything else, it’s just my Adidas and various countries and regions around the world. The sports department and official department of China have a good cooperative relationship, which is enough to attract any sports goods company!"
"Doesn't Under Armour's development need these?"
Felix Luca thought and thought, his head was about to explode.
Without a strong network, even if you discover and discover a talented athlete, it will be difficult for you to sign endorsement and sponsorship contracts.
After all, there are many regional and national sports departments that will immediately jump out to oppose them.
Nike and Adidas have been in business for decades before they have established a complete channel and relationship network. This has made countless emerging sports brands desperate!
"Mr. Luca, doesn't Zhuke Wald want to develop Under Armour?" an adidas team elite asked.
Luca is silent~
Another team member questioned: "As far as I know, there are not many'genius' excavators in Under Armour Company throughout North America. How do they find these sports talents and then sign endorsements and sponsorship contracts? , The endorsement of a well-known athlete can greatly promote the sales of sporting goods. Under Armour does not have such a global information channel!"
He was puzzled.
In fact, the big guys on the whole team are very puzzled.
Advertising!
The sporting goods brand itself is an industry that relies heavily on advertising. The endorsements of big-name athletes, the endorsements of a large number of ordinary athletes, and sponsorship contracts basically determine the online and offline of a sports brand.
"Hey~"
Luca sighed: "To be honest, this is the first time I have been in the business for many years and feel very troublesome."
He had no idea what Zhuke was thinking.
Information channels, exposure, relations between countries and regions, and cooperation with sports departments... These basically determine the value of a sports brand.
You said, the technological content of the product itself?
Stop it, these are fools in themselves!
Yes, Luca, as the senior vice president of Adidas, knows that most of the technological content contained in the so-called products are fools, and it is not as important as the propaganda said.
The products produced by sports brands, like luxury goods, are basically the result of publicity and promotion.
"what is the problem?"
Luca continues to be stunned~
.......
at the same time.
Nike has also made a decision to support the acquisition of Under Armour!
"awesome!"
"This time the head office really had the courage. It said that the decision was made within three days. I never expected that the acquisition decision was finalized after only one day!"
Every member of the Nike branch in Baltimore was overjoyed.
Senior Vice President Mark Parker raised the corner of his mouth slightly: "I know that the head office will certainly not remain calm after investigating a part of Under Armour's information."
No way, the development of Under Armour is too fast!
In the United States, there are not too many sports brands that surpass Under Armour at this moment, but... When it comes to the speed of development in recent years, Under Armour can be regarded as the best.
This rising speed is terrible!
"It won't work now, but what I value is Under Armour's future!"
This is the opinion given by the Nike head office.
190 million dollars!
This is the upper limit price given by the Nike head office on the acquisition of Under Armour.
"Under Armour’s current valuation is just over 100 million, and Adidas’s price tag will not exceed 140 million U.S. dollars at most, and the price we expelled is 190 million U.S. dollars, even if Zhuke Wald is a super Rich man, I don't believe he won't be moved." Senior Vice President Mark Parker judged in his heart.
but!
Early the next morning, Mark Parker was dumbfounded!
The members of Nike's Baltimore branch were also dumbfounded!
All the executives and shareholders at Nike headquarters were all dumbfounded.
[Adidas, after the first quotation of 140 million U.S. dollars, the second quotation of 170 million U.S. dollars. 】
[Adidas gave up the acquisition and wanted to buy a stake in Under Armour. With Under Armour’s ultra-high valuation of US$200 million, it offered US$50 million and only wanted 25% of the shares. 】
The price offered is more attractive than one!
Once these two schemes are known to other sporting goods brands outside, they are absolutely envious.
Can the result?
Zhu Ke refused without hesitation, and there was no room for negotiation!
"Is he Zhuke Wald crazy?!"
"Doesn't he know that without the complete information channels for athletes and the support of the sports official departments of various countries and regions that have been operating for a long time, Under Armour cannot develop at all?"
"Adidas was rejected with a total valuation of 200 million U.S. dollars. And the upper limit of our expulsion price was only 190 million U.S. dollars, which is useless at all!"
Many people blushed.
Isn't it right? Zhu Ke can't even look at 200 million US dollars, let alone Nike's 190 million US dollars? !
"Teacher, do we still want to go to Under Armour Company?" Smith Joe looked at his teacher Mark Parker.
Others present couldn't help but focus on Mark Parker.
Mark Parker: "......"
Hey hey, don't look at me like this?
It's embarrassing, okay!
In fact, Mark Parker was quite a little excited while sitting on pins and needles. Fortunately, they just sent a letter to Under Armour, saying that they wanted to acquire it, and did not directly offer the initial price, otherwise it would be absolutely embarrassing right now.
"Ahem~Smith, the acquisition of Under Armour, only if it hasn’t happened, understand?"
When Parker warned them, he quietly threw the acquisition in his hand into the trash can without a trace.
Embarrassing and unmatched~
.......
JustDoIt (just do it if you want)!
"This is Nike's external declaration and slogan."
NothingIsImpossible (Nothing is impossible)!
"This is the manifesto and slogan of Adidas."
Zhuke looked at Zach Schneider and others and said: "Our Under Armour is Wemustprotectthishouse (we must guarantee this house), UU read www.uukanshu.com this is our warrior declaration."
After speaking, Zhu Ke gave another piece of information to Planck, the president of Under Armour.
Messi, Ronaldo, Dayao, Tracy McGrady, LeBron James, Sarapova, Liu Xiang...
"We don't have global sports athletes information collection channels, but the people on this information are people who need to be focused on. Under Armour's development in publicity depends on these people." Zhu Ke said mysteriously. .
These future sports talents are at best small and well-known, and many have not even entered the professional league. For example, LeBron James is still in high school, Sarapova has just entered junior high school, and so on, even if they can’t sign a career. For athletes’ endorsement contracts, it’s okay to sign a sponsorship contract first.
"I don't have access to talent information collection, but I'm a traverser, I know these future big cows!" Zhu Ke secretly said.
Planck: "......"
"" The first update is sent. Starting to make changes today, woo woo~
