Chapter 518: Set another record
, The fastest update to Hollywood’s latest chapters starting from animation!
The news of the simultaneous release of "Spider-Man 1" DVD and video tapes was spoken by Kevin Fitch, president of Wald Pictures, and quickly spread across the United States through the hands of a group of media and newspaper editors.
Of course, the news spread so quickly, thanks to the heat of the Zach Schneider incident, otherwise, if you want to achieve this level of publicity, Wald Pictures may spend $3 million.
Surprise joy!
The crisis turned into an opportunity, saving Wald Pictures at least $30 million in expenses.
Barry Meyer, CEO of Warner Bros. Pictures, was quite curious after learning the news.
"It seems that I underestimated the young man Kevin. I need some brushes!"
This time, there are two main partners for the simultaneous release of "Spider-Man 1" DVDs and video tapes: one is the Amazon e-commerce platform; the second is the so-called "world's largest DVD and video tape rental and seller "The Blockbuster company.
Amazon e-commerce, needless to say, the most successful online sales platform in the United States;
Blockbuster has more than tens of thousands of stores worldwide, employs nearly 80,000 people, and has a market value of more than 40 billion. Such a huge sales network can definitely meet the needs of many people for buying and renting CDs.
However... offline videotapes cannot be ignored!
In 2001, the video entertainment system of North American families was still dominated by video tapes. Despite the rapid development and sales of DVD players and DVD discs in recent years, there is still a certain gap in the overall quantity compared to video tapes.
Video tape players and video tapes are still the mainstream of the home entertainment system at present!
but!
This situation cannot be maintained for a few years.
Two electronics giants, headed by Japan’s Sony and Toshiba, are each promoting their own brand-name cheaper DVD players.
Well, that is the DVD format dispute between Blu-ray and HD later!
After 2004, the DVD format dispute between Sony and Toshiba completely swept video tape players and tapes into the dust of history.
However, who would like to see the emergence of online video on the Internet, and pack the DVD player and DVD together!
Both Sony and Toshiba have suffered huge losses!
Blockbuster, the world's largest rental and seller of DVDs and video tapes, has a market value of more than US$40 billion at its peak, and it has also been wiped out by history!
But as far as 2001 is concerned, Blockbuster is still the giant company with more than 80,000 employees.
[The greater the ability, the greater the responsibility! 】
[I believe that everyone has a heroic essence. It allows us to be loyal to ourselves, gives us strength, allows us to have noble sentiments, and finally allows us to die gloriously. 】
[I\'mSpider-Man! 】
.......
Posters with classic lines from "Spider-Man" appeared in the showcases of Blockbuster's tens of thousands of stores within a day;
Subway stations, train stations, shopping malls, restaurants, parks, schools...At this moment, these places are all occupied by the "Spider-Man" poster!
The largest bookstore chains in North America, such as Barlow Bookstore and Zia Bookstore, will also simultaneously sell DVDs and video tapes of "Spider-Man";
This is just offline.
On the Internet, on the portals of Internet companies such as Yahoo, Google, Apple, AOL, LinkedIn, etc., there have been news that "Spider-Man" DVDs and video tapes will be released nationwide on the 15th of this month.
You said that the rental of CDs and video tapes?
Sorry, you have to wait for a month!
If the leasing and sales are carried out simultaneously, then Wald Pictures will definitely lose a large amount of dollars.
Capitalists are all depilatory monkeys, very shrewd!
The news is overwhelming!
For the offline sales of "Spider-Man" DVDs and video tapes, Wald Pictures is absolutely generous and cost a lot of money.
Viacom Group.
It is one of the largest media groups in the United States, the parent company of Paramount Pictures, one of the six largest Hollywood companies, and the parent company of Blockbuster.
At this moment, as the chairman of the group, a media tycoon, and 77-year-old Summer Redstone, looking at the report data in front of him, he couldn't help but wonder: "Zuke Wald, that guy is really willing to spend money. !"
The voice fell.
"Dad, what you said is."
Redstone’s daughter, Sally, 41, said: “This time, Wald really spent a lot of money on the sale of "Spider-Man" DVDs and video tapes. The publicity expenditure invested by Shida is no less than 4 million U.S. dollars."
"Plus their subway stations, shopping malls, restaurants, parks, schools in major cities..."
"Barlow Bookstore..."
"Yahoo, Microsoft, Apple and other major Internet portals..."
"Radio, television, newspapers and other propaganda media."
Shari said in a deep voice: "After a rough estimate by the marketing department, this time, the promotional expenses for the sale of "Spider-Man" DVD and video tapes are at least 20 million US dollars."
20 million dollars? !
As soon as this number came out, the other executives in the entire office couldn't help but be speechless.
US$20 million is enough to make a medium-cost movie, and it is money that countless ordinary people can't make in a lifetime.
However, this is only the sale of "Spider-Man" DVDs and video tapes in the offline market and the money spent on publicity.
luxury!
Extremely luxurious!
An executive said, "If it is for the promotion of the movie premiere, the figure of 20 million US dollars is not much, but this time it is only the offline market sales of DVDs and video tapes! This is an exaggeration!"
Another executive immediately said: "In 1998, "Titanic", which set a record in global box office film history, I remember, the advertising cost of its offline market sales was worth more than 12 million US dollars. "
What about Spider-Man?
It directly raised 8 million U.S. dollars, reaching an unprecedented 20 million U.S. dollars!
This is definitely the most expensive one in the offline market sales on publicity expenses!
"Can Wald Pictures recover the cost?" Shari asked.
"The publicity cost of 20 million US dollars, according to the "Spider-Man" regular version DVD of US$9.9/disc, at least 2.02 million CDs must be sold before it can be offset by the publicity cost; The major distributors’ expenses in terms of sharing, manpower, transportation, etc. The normal version of "Spider-Man" DVD discs must be sold at least 3 million copies to start making money!
An executive quickly gave the data.
Everyone was speechless again.
.......
The next day.
The entertainment version of the Global Times, which was somewhat sloppy and gaping with Zhu Ke, raised questions.
Hmm~www.wuxiaspot.com~ or it's a joke.
The Entertainment Edition of the Global Times stated: “We don’t know how many copies of the Spider-Man DVD and video tapes can be sold for the time being, but one thing we already know is that before the DVDs and video tapes are officially sold, it’s just As much as US$20 million in publicity costs, it has already created the history of the offline market!"
"Perhaps, Wald Pictures wants to create an alternative historical record!"
In the rhetoric, there is absolutely no shortage of ridicule and banter.
They believe that the massive actions of Zucker and Wald Pictures are definitely not worth the loss, and the final sales result will definitely not be satisfactory.
Time Warner's "Time" weekly magazine has also written several "full of ridicule" articles.
Steve Rose, former chairman of Time Warner: "The "Spider-Man" movie was in the theater market, with a box office of more than 110 million US dollars in the first three days of the first weekend, setting a historical record. Then, you Zhuke must think that "Spider-Man" will Create a sales miracle in the offline market?!"
"" The second update is sent.
