Chapter 520: 5 million dollars, listen to it?
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Jeffrey Katzenberg was never a person who would easily admit defeat, otherwise, he would not leave the Disney Group angrily.
"Can't wait and see anymore!"
"Now the popularity of "Spider-Man" DVD and video tapes is so high, once a wave is formed, it is bound to have an impact on the box office of "Shrek"."
"Want me to sit still?"
"Huh! Dreaming!"
At the moment, Katzenberg began to think about countermeasures.
He will not admit defeat.
Once upon a time, when he founded the DreamWorks Group with Spielberg and David Geffen, their goal was to rival the Big Six in Hollywood.
No, it's beyond!
But ideals are ideals after all, and they are now a lot more realistic.
However, the flame in his Jeffrey Katzenberg's heart has never been extinguished, and it is burning more and more majestic. The DreamWorks Group as a whole surpasses the Big Six in Hollywood. He who has been beaten up by the society has no hope. However, he has always been confident in the animation field he is responsible for.
Disney Animation, Pixar Animation, Water World Animation, Blue Sky Studio...
Insert the bid to sell the first rat generation!
Ding Ding Ding~
At this moment, Katzenberg's personal phone rang.
Caller-David Geffen!
David Geffen, a well-known American musician and one of the Big Three of DreamWorks, is responsible for the music project of DreamWorks Group.
"Jeffrey, are you in the company now?" David asked on the other end of the phone.
"Yes, what's the matter?" Katzenberg responded.
Hearing that, David on the other end of the phone said: "That's right, Steven and I will rush to your place now. Okay, let's not say more, let's meet and talk."
Katzenberg frowned and said, "Is it for "Shrek"?"
David quickly replied: "You are absolutely correct. The guy Zhuke Wald is too bastard. "Spider-Man" DVDs and video tapes are not released early or late, but they will be released on the eve of the release of "Shrek". , What is this going to do? I think it is deliberately adding obstacles to us!"
The phone hangs up.
In the past less than 30 minutes, David Geffen and Steven Spielberg, both of the Big Three of DreamWorks, came to DreamWorks Animation.
The three researched countermeasures together.
"Making negative news about Spider-Man?" David gave a bad idea.
As soon as he finished speaking, Katzenberg and Spielberg rolled his eyes.
Katzenberg: "Please, don't underestimate the media power of Wald Pictures' parent company, Golden Dawn Entertainment Group."
After some discussion, finally came up with a decent plan.
Increase the publicity of "Shrek"!
"It's not a solution! Wald Pictures promoted the "Spider-Man" DVD and video tapes, and it paid real money, a full 20 million US dollars. If we want to suppress it in terms of publicity, then we must Pay more real money." Spielberg said solemnly.
.......
1 hour later...
Katzenberg appeared in the office of the president of Paramount Pictures.
"what?!"
"Your company asks Paramount to increase the publicity of "Shrek"?"
Paramount Pictures CEO Shirley Lansing directly rejected Katzenberg's request.
Katzenberg said coldly: "Ms. Lansing, don't you forget that your Paramount Pictures is the distributor of Shrek. If the interests of our DreamWorks are damaged, then your company will also reduce its revenue."
"Do not!"
Shirley Lansing looked at him directly: "We at Paramount are only the overseas distributor of the animated film "Shrek", the local distribution in North America, but your DreamWorks undertakes it yourself."
Katzenberg: "......"
a long time.
Katzenberg pondered: "Then, on behalf of DreamWorks, I will add 5 million US dollars in funding. Paramount must increase the publicity of Shrek. I mean the local propaganda in the United States, you know. "
When the voice fell, Shirley Lansing smiled immediately: "We Paramount are friends of your company. Of course, we won't refuse a friend's help."
Want to eat for nothing without paying?
Ha ha, dreaming!
.......
In the evening of the day.
After Paramount Pictures Group and DreamWorks Group signed a new contract, they immediately began to arrange publicity for the promotion of "Shrek".
"The green monster all over has an ugly appearance but a kind heart. He is casual and free, almost unacceptable to ordinary people. Fortunately, there are many friends in the'fairy tale' around him. However, to prevent frightening Others, he lives in a hut in the swamp, but he also has a good time."
"Who is he?"
"He is Shrek!!!"
"He is a monster that is disgusted and feared by the world, with a green body, a weird temper, and does not like a clean and lazy life, until one day, he becomes a hero!"
"Everything is destined. Shrek, who has an ugly appearance, is kind and brave in heart, he is a natural warrior."
""Shrek" animated movie, you deserve it!"
"On May 18th, a shocking release in the United States!!!"
TV, radio, print magazines, newspapers...
A group of media powers belonging to the Paramount Group broke out in an instant.
The DreamWorks Group itself also has a strong media power, involving film, music, animation, etc., but its media power is far from the Paramount Group, one of the six largest Hollywood groups.
Especially in the short-term outbreak, the six Hollywood are very strong.
In this regard, Golden Dawn Entertainment Group is also incomparable.
"Huh~~~"
Katzenberg watched the overwhelming news and finally heaved a sigh of relief.
"This is finally suppressing "Spider-Man". Of course, the $5 million fee will suppress it for two or three days at most, but for us, it is completely enough."
"The animation film "Shrek" lacks the popularity of these two or three days!"
Viacom Group, in fact, is also quite a chicken thief.
Blockbuster, its subsidiary, received $4 million from Wald Pictures to help promote "Spider-Man";
Its subsidiary Paramount Pictures received USD 5 million from DreamWorks Pictures to help promote "Shrek";
Make money at both ends without delay...
however......
The plan never keeps up with the changes!
People are not as good as heaven.
The next day, early morning.
"California Entertainment News" published an article saying: "The first-day sales of "Spider-Man" DVD reached 650,000 copies, breaking the historical record and becoming the most-grossing movie DVD in history!"
"Los Angeles Entertainment News" followed: "In 1998, the first-day sales of "Titanic" DVDs reached 480,000. Today, the first-day sales of "Spider-Man" DVDs are 650,000, which is a full record. 170,000 sheets have been raised!"
More than 170,000 DVD sales! ! !
This is not to say that "Spider-Man" movies are better-looking and more popular in the market than "Titanic", mainly because of the development of the times and technology.
A few years ago, there were not so many DVD players in North American homes.
However, the sales of "Spider-Man" on the day of the video completely exceeded many people's expectations, reaching 490,000 boxes, which is only 10,000 boxes away from the first-day sales record of the offline market.
Shock!
At this moment, the media and the public who received this news were all shocked.
As for the peers, his eyes were red with jealousy.
Xie Yi, the owner of New Line Pictures, gritted his teeth and said: "Good guy, the sales of "Spider-Man" offline DVDs and video tapes~www.wuxiaspot.com~ are they running for 10 million copies?!"
Lionsgate owner Gusta is also very jealous.
However, compared to Shay, he was much calmer.
"Envy is envy, but there is no need to compare. Lionsgate is now too weak to focus on commercial blockbusters. It must focus on low-cost movies and low-cost horror/thriller themes to maximize development and profit. balance."
Gusta was born as a banker, and he knew too well the ratio of expenses to benefits.
In a word, he is more rational than many people.
However...Cry for DreamWorks!
"This, this, this...what is it called?!"
Katzenberg gritted his teeth and said, "Damn, 5 million dollars are in the water, so you can only... listen?"
"" The second update is sent.
