Chapter 6: Negotiations and Jobs
John Lasseter showed a lot of immaturity, which is definitely a big difference compared to the future.
At least in terms of self-confidence.
Don't look at his clamor: I believe Pixar will resound all over the world!
However, in fact, he himself did not force the number.
Because Pixar has been a money-losing man after all these years.
In the early 1980s, Pixar had to pay high compensation due to the divorce of its boss Lucas, so he could only choose to sell it, and was taken by Jobs for 5 million US dollars; in the following ten years, Jobs invested 55 million back and forth. Dollars are still useless.
Lose money every year.
The confidence of everyone at Pixar is almost finished!
After the 1990s, Jobs wanted to sell Pixar many times, but no one took it at all. They were afraid of falling into his hands.
"Hey, crossing is too late. If crossing a few years earlier, I will definitely be able to acquire Pixar."
Zhu Ke was also secretly annoyed, but he also understood the truth of the dead. "Toy Story" is the work of Steve Jobs and Pixar animation. If you don't succeed, you will become benevolent, and you will never choose to sell it at this time.
"This time, we must win the peripheral copyright of Toy Story at the lowest price!" Zhu Ke thought.
however.
The next negotiation was beyond Zhu Ke's expectation.
The person in charge of the negotiations is not John Lasseter, the leader of the Pixar Animation Five Tigers, nor any one of Pixar Animation, nor Steve Jobs.
"Mr. Wald, good morning. My name is Max Lee and I come from Dabel Negotiations," said the middle-aged white man.
[Dabel Negotiation Company, a well-known commercial negotiation company in the entire California area]
"Uh......"
Zhuke looked at Max Lee, who was quite savvy in a black suit, and his eyes became ill-adjusted.
"Pixar and Jobs, so insidious!" Zucker thought to himself.
I thought it was possible to win peripheral copyrights at the lowest price, but now it seems impossible, and I completely underestimated them.
First, let you see their poor management, and let you see their decisive courage.
What is this going to do?
Get off the horse!
Zhu Ke waved his hand and said with a smile: "It's okay, negotiation, everyone is the same."
"Of course, I am very grateful for the trust of Pixar Animation, and thank Mr. Wald for his understanding." Max Lee smiled.
Hearing this, Zhu Ke curled his lips uncomfortably.
Zhuke took out the information and said: "First, let me talk about my price. I want Toy Story toys in California, Nevada, Arizona, Utah, Idaho, Oregon, a total of six states. , Character image stickers, stationery, posters, keyrings, gashapons, pendants and other related film related copyrights, authorized for 10 years, and bid 500,000 US dollars."
"No! No! No!"
Max Lee shook his head and said with a smile: "Mr. Wald, your bid is too low. You know that last year Disney’s "Lion King", the peripheral copyright authorization in California alone, reached US$970,000. And the authorization period is only 5 years."
"Mr. Max, you also said that it is Disney's "Lion King", not "Toy Story" with an unknown future."
Zhu Ke couldn't help laughing, and added: "I also took a big risk."
Ok.
Zhuke was also shameless.
The authorized price of 500,000 yuan is indeed not worthy of the achievement of "Toy Story", but except for Zhuke, a traverser who carries the system, who knows its crazy performance after its release.
Well, even Pixar Animation doesn't know.
Negotiations are deadlocked!
"It's a pity, then we can only talk about it next time."
Zhuke didn't hesitate, got up and said goodbye to leave.
The ideal price for negotiation is indeed a huge difference.
Zucker’s price is $500,000 for six states, while Pixar is asking $4 million.
The difference is 8 times!
How to continue talking? !
The first negotiation was relatively strong.
Zhuke is not in a hurry.
There are still many months before the release of "Toy Story". Anyway, today's major Hollywood companies are not optimistic about the so-called 3D animation movies at all. After all, last year Disney's "Lion King", but wildly harvested 850 million US dollars in the box office around the world.
The first 3D animated feature film?
What is that stuff!
No one is optimistic about the "Toy Story" movie, which is Zhu Ke's confidence.
......
Pixar Animation Studios.
Jobs' office.
That's right, since the negotiation has not yet started, Jobs, as the major shareholder, has been waiting in the office, which shows that he attaches great importance to Zhu Ke.
"Boss, the US$4 million license fee for six states, will it be too high and scare investors away?" John Lasseter worried.
Hearing this, Jobs' eyelids twitched, and he was speechless at the moment.
Although he is a crazy person, to be honest, "The Lion King" represented by hand-drawn animation is in front, and Jobs is not optimistic about the 3D series of "Toy Story".
He just has the idea that he can make a fortune.
If there is one pit, then pit one!
"Huh! Isn't it half a million dollars? Just ran away!"
Jobs disdainfully said.
Well, he is such a person, even if he regrets a little, he will never admit it.
"Uh... well, you have the final say."
John Lasseter is simply speechless, but he has no way to change Jobs' decision. After all, Jobs has an absolute controlling stake, and his temper is still very bad, so he might be swearing.
"Well, let's go on to work, isn't it the first negotiation? I believe Zucker Wald will definitely come again." Jobs said with a positive face.
However, he himself is not very confident.
Jobs, what a arrogant and arrogant person was originally, but since he was kicked out of Apple, he has repeatedly failed to invest. After a few years of wasting, his self-confidence is about to be polished!
Don't say it's him, it's the same for anyone.
In fact, Jobs guessed it right!
How could Zhuke give up "Toy Story", that's the hen who laid the golden eggs! Had it not been for Zhu Ke not to have enough money now, would he only fight for the peripheral copyrights in six states?
Definitely won by the United States!
.......
That night. UU reading www.uukanshu.com
Zhuke's home.
"Zuke, don't worry, you can't negotiate, but it doesn't mean that others can't? You change someone!" The old lord James Sean who sat opposite Zhuke laughed.
"Change someone?"
Zhuke grinned and cursed: "I can't, can I just change you?"
The old residence of James Sean, Zhuke has learned a lot from getting along these days. Yes, Zhuke was a small company doing logistics in his previous life, and the negotiations were indeed a little worse, but he was only clever, James, let him go, hehe.
"I did not say who I am. I am talking about someone else!"
James said mysteriously.
Hearing that, Zhu Kelai became interested: "You keep talking."
"A few months ago, I went to my door to sell health products, and I met someone unexpectedly. His name was Kang Di. He was also a representative of the Dabel Negotiation Company, and he was also the ace negotiator. The Max Lee I told you was a company. Corporate." James said.
Condy?
Ace negotiator?
"Uh...then the charge should be very expensive."
"If the charge is too expensive, I might as well do it myself!"
Well, Zhu Ke's first reaction was not how well Condy was, but whether the price was high or not.
"Haha, on the contrary. It is said that the guy Condy was framed by a competitor of the company and was swept out during a business negotiation process. He also spent three months in prison for it. Now he can't get mixed up in this business. . But I dare say that his level is quite impressive, the most important thing is that the fee is not high, and it is estimated that it can be settled by 2,000 US dollars."
James immediately laughed and burst into laughter.
The first chapter of "" has been sent. I haven't opened a new book for a long time. I want to ask for a recommendation!
