Vol 2 Chapter 646: Powerful publicity ability
After 10 days of release of Wald Pictures’ new work "Love Return to New Jersey", it really expanded the scale as expected by Sean Viemi, founder of Merda Data Collection, and was released in cinemas. The number has expanded from the original 920 to 1,450 in one fell swoop.
A total of 530 cinemas have been added.
If it is converted to the specific number of screens, then at least 1,200 screens have been added.
In addition, Ximanke, AMG Entertainment, and Emperor Entertainment, which are the three major theaters in North America, have also made promises: "As long as the box office of movies continues to rise, the number of screens in the future will continue to increase."
All in all, all heralds the success of Wald Pictures.
Zhu Ke, who learned the news, was also very kind.
"It has only been in theaters for 10 days, and I am proud to expand the number of theaters in theaters, and it has reached 1,450, which is really good."
The corners of Zhu Ke's mouth raised slightly and he looked very proud.
A niche movie with a production cost of only 2.5 million US dollars, can get such a large scale, and everyone should be proud of it.
After all, since 1990, Hollywood niche movies have almost disappeared. Even if a few movies of this type are released, the box office results are terrible.
"This version of "Love Return to New Jersey" film produced and distributed by Wald Pictures is much stronger than when the original time and space was released."
you do not say!
In the original time and space, the film was released in the United States in August 2004.
Production company: Big Ark Production Company (Large\'sArk);
Among the hundreds of film and television companies in Hollywood, Ark Production is only a small film company. Its comprehensive strength is at most at the level of third-line and fourth-line, which is not worse than the current Wald Pictures. Too much.
Distribution company: Miramax Films;
Ok~
The strength of Miramax Films is indeed much stronger than that of Big Ark Productions, and it is not only a production company, but also has the ability to distribute movies in the United States. However, can its distribution capacity be compared with Wald Pictures?
It's simply a big issue in the world!
The distribution capacity of Miramax Films in the United States, even if it is doubled or tripled, is far less than Wald Films.
It is true that Zhuke has invested hundreds of millions of dollars in distribution over the years, is it a waste of money? !
In the original time and space, the number of movie theaters for the movie "Return to New Jersey" was only 23 theaters. Even after several expansions, the highest number could exceed 650 theaters. Even so, its final North American box office still exceeded 38 million U.S. dollars, becoming the most popular niche movie in the early 21st century.
However, it is different now!
Wald Pictures, which has strong strength and strong distribution capabilities, will definitely be able to expand, expand, and expand the benefits of the movie "Love Return to New Jersey"...
"If you can't even expand the benefits, then the CEO of me can just step down."
These are the original words of Kevin Fitch, CEO of Wald Pictures.
He is very confident!
As expected...
The box office data of the film "Love Returning to New Jersey", which has been expanded to show, has skyrocketed again!
Not only that, Kevin Fitch also increased the movie’s publicity budget, and proactively increased the budget on Internet platforms and offline media platforms, including various shopping malls, Blockbuster stores, restaurants, and community billboards. Great publicity for movies.
For a time, Wald Pictures' strong publicity ability was unstoppable!
"This, this, this...is it now Wald Pictures?!"
"Publicity ability is too...too strong."
"According to people familiar with the matter, the initial publicity budget for the movie "Love Return to New Jersey" was US$2 million, which was later increased to US$4 million. It now appears that its overall publicity budget must exceed US$6 million.
"A niche movie with a production cost of only 2.5 million US dollars, the publicity expenditure exceeded 6 million US dollars. Although the amount is not high, the proportional expenditure between the production cost and the publicity fee is very large. Amazing!"
"The most important thing is the mere US$6 million in publicity funds. The scale of its impact is comparable to tens of millions of US dollars, or even 15 million US dollars. This is very scary, OK!"
......
The Hollywood colleagues were shocked. They were shocked by the current powerful advertising capabilities of Wald Pictures!
It's not what it used to be~
This word is not enough to describe the current Wald Pictures!
The current Wald Pictures, its advertising capacity in the United States, has completely surpassed the level of Hollywood second-tier film companies;
Even compared with the Big Six, it is not inferior.
Even in terms of publicity on the Internet platform, Wald Pictures is particularly successful. To put it madly, it can even slap the Big Six in Hollywood.
"This is the advantage of the Internet giants!"
Lionsgate owner Gusta was envious of being broken. At the same time, when he was secretly frightened, he became more sure of an idea.
"Lions Gate Pictures must have its own distribution channels in the future. It cannot be just a film production company, otherwise it will never be able to surpass Wald Pictures."
"Well, the construction of global distribution channels must never be given up!"
Gusta is a very courageous businessman. Otherwise, in the original time and space, he would not spend more than $1 billion to build his own global distribution channel and become the top existence under the six major Hollywood.
.......
January 28.
The movie "Love Return to New Jersey" has been released in North America for 20 days. After several expansions, the cumulative box office has reached 51 million US dollars.
This niche movie with a production cost of only 2.5 million US dollars completely shocked the entire entertainment industry.
New Line Pictures.
The boss Xie Yi said in amazement: "Let this fellow Wald win again. Speaking of it, I am really not used to seeing him making money, but I also admire it. You said, the niche scholars who have long been abandoned by Hollywood Movies, there is also a second spring time!"
He said admiration, but his tone still revealed a trace of sorrow.
He is envious!
Vice President Jonathan said solemnly: "The current box office of "Love Return to New Jersey" is 51 million US dollars, but in the January schedule, it is only second."
That's right!
In the January period that is about to end, it is not Wald Pictures' new work "Love Return to New Jersey" that won the highest box office.
First place: "Love Return to Alabama"!
Produced and distributed by Touchstone Pictures, and starred by the actress Reese Witherspoon, the movie "My Love to Alabama", it was the box office champion of the January schedule.
In the 20 days it was released, the cumulative North American box office reached 89 million US dollars. Not surprisingly, it is an ironclad fact that its North American box office exceeds $100 million.
......
Touchstone Pictures.
"First place?"
"This is a ridiculous fact!"
"Our Touchstone Films "Love Returns to Alabama" movie ~www.wuxiaspot.com~ whether it is in terms of production costs, announcement and distribution costs, or line-up casts, it has always exploded Wald Pictures. It stands to reason. Said that we should be showing a trend of crushing and give Wald Pictures a lesson."
"But, what's the result?"
"We only earned more than $3,000 at the box office more than the other party..."
"The result of this No. 1 place is that we used far more investment than our opponents in exchange. What do you think is the meaning of this No. 1 title?"
"It's not honor, but hard to wash... shame!"
CEO Olmedo was furious.
The executives around him were silent.
The powerful propaganda ability of Wald Pictures scared them this time!
"" The first update is sent.
