Vol 3 Chapter 1: , Tomorrow 5
April 24 (Friday).
Produced and distributed by Wald Pictures, directed by Todd Phillips, and starring Meryl Streep and Anne Hathaway, the movie "The Queen Wearing Prada", officially landed in major cinemas in North America today .
The number of movie theaters opened is as high as 2,350;
More than 5,000 screens will be shown;
More than 18,000 plays on the first day of the screening;
Television stations, radio stations, public transportation broadcasts, magazines, newspapers, subway stations, major community signage, school pictures, major Internet portals...
In just a few days, the whole world was covered with advertisements.
The two newspapers "Los Angeles Entertainment" and "California Entertainment", as the **** doglegs of Zhu Ke, continue to promote the movie "The Queen Wearing Prada".
Announcement of funding of 20 million dollars?
Haha, after some operations by Wald Pictures and the parent company Golden Dawn Entertainment Group, they have created a publicity effect of more than 30 million US dollars!
For a time, various operations shocked Hollywood.
"God, there is a second good show!"
"I thought that after "Chain Saw" lost to "The Scorpion King", Wald Pictures would be a lot more low-key. I don't want to, I guessed it wrong! Wald Pictures is still the tough Wald Pictures. Lose once, and immediately respond with a heavy punch!"
"Universal Pictures may suffer!"
"Universal has done everything possible and just defeated "Chain Saw", and now another new work from Wald Pictures is coming, it must be another battle. To this end, Universal will definitely add more funds again. , Otherwise the situation is likely to be reversed."
.......
A group of melon-eaters in the industry are extremely happy, they are very keen to watch this kind of things.
Of course, in the face of the menacing "Queen Wearing Prada", Universal Pictures did not sit still, but did not hesitate to add funds and put tremendous pressure on the theaters.
AMC Entertainment.
It is one of the three major theater chains in North America.
On this day, Theo, the vice president of Universal Pictures, personally visited the headquarters of AMC Entertainment: "Heinley, we are old friends. You are very unkind this time!"
"It's okay."
AMC Entertainment executive Heinli chuckled.
"Humph!"
Global Vice President Theo snorted bitterly, and said: ""The Queen Wearing Prada" was released. The number of theaters originally scheduled to open on the first day was more than 1,600, but today? There are more than 2,350 theaters! "
A total of 750 more theaters are showing!
In the overall environment of the movie market where you are competing, the extra 750 theaters are enough to overwhelm the balance.
"According to my information, the extra part of Wald Pictures' new film "The Queen Wearing Prada" is shown in theaters, and it comes from your AMC Entertainment.
Theo's eyes were cold.
Hearing this, AMC Entertainment executive Heinli spread his hands and said helplessly: "The contract has been finalized, what can I do?"
Twenty minutes later...
Theo, vice president of Universal, ran away angrily.
"Nonsence!"
Heinli said to himself with disdain: "What is it, do you still treat AMC Entertainment as a small role for you? Guys who can't see the situation will be kicked out by the market sooner or later."
The assistant immediately said, "I think Universal Pictures is in a hurry."
"of course."
Heinley laughed: "The old thing Theo keeps saying that he and I are friends, but when did you see him smiling at me? Enter my office without even saying hello, just rushing in. . What? He’s planning to shoot the table with me but he can’t do it? What a stupid guy."
It's different now~
Before 2000, the theater market in North America was in an environment where the theater market was dominated by the dominance. With a few theaters, it dared to claim to be a theater company. In this general environment, the major theaters can have a hard time, and they are almost left to the discretion of major Hollywood companies.
The six major Hollywoods without theaters are enough to manipulate the market!
For example: In 1999, on the eve of the release of Disney’s "Tarzan" animated film, major theater companies gave it more than 2,200 theaters, but Disney Chairman Michael Eisner was very dissatisfied and called the major theaters in person. . He threatened: "We must increase the number of theaters showing, otherwise we will definitely retaliate."
As a result, the major theaters were persuaded and compromised.
"Gone are the days when you were suffocated and cowering!"
Heinli said in a deep voice: "Our AMC Entertainment Company is known as'one of the three major theaters in North America.' It's not just a name, but we really have this strength. Threatening us... Is it before?!"
My lord, times have changed!
The major theater companies in the North American film market are now no longer a mess.
The market has been integrated!
Three theater companies, AMC Entertainment, Emperor Entertainment, and Ximanke, almost monopolize more than 85% of the North American theater market.
The three major cinema companies now have very hard and very hard waist boards!
quickly.
Zhu Ke, who was on the shooting scene of the "The Day After Day" crew, learned about the collapse of Theo, the vice president of Universal. He couldn't help but laughed and said: "This old thing really can't keep up with the times. I guess he is not far from being laid off. Up."
you do not say!
It turns out that Zhu Ke was right. Less than half a year later, Theo was swept out by Universal Pictures' parent company, Vivendi Group, and disappeared in Hollywood since then.
"Boss, I guess there are still many arrangements for Global, and they won't wait and die." Alexander said.
Zhuke nodded: "Of course I know. However, they have prepared a lot, and we have prepared...so much less."
.......
Three days later.
When Monday approached, when Nielsen Data announced its three-day box office results last weekend, Universal Pictures lost its voice.
In three days last weekend, Universal Pictures' film "The Scorpion King" once again won the box office of 14 million U.S. dollars, and the box office immediately rose to 65 million U.S. dollars in one fell swoop.
but!
This result is only ranked second.
Last weekend’s three-day box office champion ~www.wuxiaspot.com~ is really the new work of Wald Pictures "The Queen Wearing Prada"!
-38 million U.S. dollars!
That's right!
In the first three days of the movie's release, it achieved a box office record of 38 million U.S. dollars, won the championship, and in one fell swoop created Hollywood's best opening performance in April!
"Chain Saw" lost a lot.
It makes the rival "Scorpion King" arrogant!
But now, it can be described as Feng Shui turns!
As soon as the movie "The Queen Wearing Prada" came out, it instantly overwhelmed the opponent and dominated the charts in one fell swoop, and the entire Wald Pictures sighed fiercely.
Universal Pictures lost its voice!
At the same time, many people who want to see the jokes of Wald Pictures also felt blocked, very upset.
"" The second update is sent.
