Chapter 84: High advertising costs, geeks from all walks of life gather!
Time is passing fast.
In a blink of an eye, it has already reached the end of April.
The qualifier selection for "America's Got Talent" spread across the United States, with the participation of 600 staff members and tens of thousands of contestants in the program group, officially came to an end after 35 days.
In the end, only 200 outstanding players entered the preliminary round!
The players who have already advanced to the preliminary round are naturally very excited, because the preliminary round is not an audition session, it will be officially broadcast on the TV platform; the players who are eliminated in the audition session are of course extremely lost. Whether it's the millions of prizes leaving them, or the inability of audiences across the United States to see their performance, they are extremely uncomfortable.
Of course, there are unexpected surprises too!
In the audition session, the more excellent performances, or the extremely bad but hilarious and characteristic shows, have been deleted and selected as the leading film of "The Talent Show" and will be performed on UPN TV. Up to play.
To be honest, the hastily edited clip of the program audition is a bit rough.
The stage setting is also very simple.
However, this is the almost "three nos" audition segment, when it was broadcast on UPN TV, it attracted a large number of viewers.
They said they liked it very much!
There are a total of five pilot films, and the average number of viewers in each issue has reached 16 million!
Especially the last pilot film. At its peak, the number of people watching in North America exceeded 20 million.
Boom!
This data instantly caused a sensation in North America!
Countless viewers, whether they have watched the pilot film or have not watched it, have expressed their great expectations for the main game of "America's Got Talent"!
is getting stronger and stronger!
Hot fire cooking oil!
There is no doubt that "America's Got Talent", which has not yet been broadcast in the race, is really popular. Moreover, it is still unstoppable!
"This month, I'm almost exhausted!"
"I'm a billionaire, so **** tired."
"In the next season of the show, I have to taste what I say to do with the crown!"
Recently, Zhuke is really exhausted.
In fact, Zhuke can be a hand-off shopkeeper.
The entire project of "The Talent Show" was handed over to his staff, but in order to make the show successful, Zhu Ke had to pay attention to the progress from time to time. After all, he had always watched a lot in his previous life.
Have experience!
Zhu Ke, who is hard-working and hard-working, will be very pleased to see that all the preparations for the show are going well, especially when one after another sponsors come to the door.
Why?
Because sponsors are rushing to send money!
The person from Coca-Cola said: "We don't need money! We voted for the title sponsor of "Talent Show"!"
The people at Pepsi are very disdainful: "Do you have money? We will decide how much you pay, and it will always be more expensive than you!"
The car giant Ford said it was dissatisfied: "Better than money? We are not worse."
Mobil Petroleum: "As long as you give us the position of the title dealer, then I will give you one week of free time for the taxi advertising spaces in the United States."
From Microsoft: "Mr. Wald, both of us are ICQ shareholders. Even if we can't get the position of the title sponsor, then the position of the main sponsor, please be sure to give us Microsoft one."
Amazon’s bald head also came: "Zuke and I are old friends. The location of the sponsor must be our Amazon store."
...
Happy troubles!
Happy troubles!
Seeing one by one well-known American companies come to the door, Zhuke seems to be very calm on the surface, but his heart is already happy!
Grandma's are all green dollars!
In the end, after several bidding prices, the title dealer of "America's Got Talent", as well as 5 oral advertising spaces, 3 video placement advertising spaces, including other fragmentary prop advertising spaces, prize-winning quiz advertising spaces, etc. Wait, all sold.
120 million U.S. dollars!
Yes, this is the advertising fee for the first season of "America's Got Talent".
You really don’t have too much!
You must know that after 2010, the advertising costs of those ace variety shows of the Great Heaven Dynasty, the cost of only one title company, exceeded 100 million US dollars; the costs of video websites and so on are even more shocking!
Therefore, the $120 million in advertising for the first season of "America's Got Talent" is really not that much.
This is mainly because the UPN TV network is a relatively small broadcast platform. If it is replaced by a major American TV company such as NBC, ABC, and FOX, then the advertising cost will definitely be increased by 50 million US dollars, which is still the lowest.
Of course, the $120 million in advertising costs is not that easy to get.
In the agreements signed with a lot of sponsors, there are minimum ratings requirements.
Once the average viewership rate of the program is lower than 2.2%, then Zhu Ke will have to find money for these funders; however, when the average viewership rate is higher than 2.8%, sponsors will also increase the advertising fee payment proportionally.
Regarding the ratings requirements, the UPN TV network program group expressed great pressure.
But.
Zuke said it was very relaxed.
"Hehe, the fourth season of "America's Got Talent" had the lowest ratings in the original time and space, with an average rating of 2.4%. Now it is the most attractive first season. Where can the ratings go?"
Zuke is extremely confident.
Moreover, Zhu Ke is also confident that he will reach the 2.8% increase in ratings.
Do not!
said quasi-cutly, Zhu Ke initially set the audience rating target for the talent show, which is to start at 3%!
...
...
The news about "America's Got Talent" advertising costs as high as 120 million U.S. dollars, www.wuxiaspot.com, once again caused a sensation in the United States.
FOX, NBC and many other TV network industry colleagues are very envious.
A senior practitioner in the television industry said: "Judging from the current popularity of "America's Got Talent", the success of the show is not far off!"
The peers are jealous, jealous and hateful, and the audience expressed their expectation for the "Go Talent" show.
"Hurry up!"
"That's it."
"Today is April 30th, and there are still more than ten days before the show is broadcast!"
"Alright~!"
Viewers from all over the United States, there are many people who can't wait to call the program team to have a urge; on the official website of "Talent Show", in just a few days, the number of messages has exceeded 100,000!
Various signs indicate that the popularity of the talent show may exceed the estimates of many experts!
at the same time.
The 200 players who have successfully advanced to the preliminary round are also anxious and busy preparing.
Rapper Eminem: "I have locked myself in the room for three days, and I haven't come out. My new song will definitely hit the audience!"
Beyonce, a member of the Destiny Girl group: "The champion must be our sister's."
Of course, there is also the 28-year-old Hollywood unknown actor Michael Pena (the hard-core friend of the protagonist in the movie "Ant-Man", that funny man with a broken mouth);
28-year-old Hollywood grassroots Zach Galifianakis (the starring fat man in the movie "The Hangover");
only 7-year-old cousin Jennifer Lawrence;
Wait, the 200 players are preparing for the show nervously!
The second update of "" is sent. The author vomits blood for support!
