Chapter 102 Paris Fashion Week
Although Lyon is the center of the French textile industry, these figures are too shocking.
Except for silk, France can still breathe a sigh of relief by relying on high-end clothing. Other cotton, wool, linen and other fabrics are rubbed on the ground by British products.
It can be seen that the "Treaty of Eden" caused great harm to French industry.
Joseph continued to look through the information, and it turned out that the situation was not much different from what he expected. France's steel, glass, porcelain and other industries are also in shambles. It seems that they will completely collapse in at least one or two years.
No wonder France’s Industrial Revolution was half a century later than Britain’s in history, and it was never able to compete with Britain. Although there were destructive factors in this, the Treaty of Eden definitely played an important role.
He suddenly felt a lot of pressure again.
He relied on some small means to win a three-year tariff barrier for France, but after three years it would face an industrial decisive battle.
At present, we have to solve the food problem and develop industry. We have to support all aspects by ourselves. How can we not be pressured?
Moreover, food requires money, and developing industry requires even more money, but French banks have invested all their money in the UK...
Joseph breathed a sigh of relief and looked out the window at the night. In the final analysis, it was still a matter of money.
He felt a little irritable, so he simply got up and went out, ready to see the night view of Paris and give his brain a rest.
The cold wind outside blew on his face, which indeed made him feel much clearer. It's just that the sanitary conditions in Paris are far worse than those in Versailles. Even the wind carries a faint smell of feces and urine...
Fortunately, he doesn't like to spray a lot of perfume on his body like other French nobles, otherwise the strong fragrance mixed with the smell of cockroach would be a cruel torture for the nose.
Joseph pulled at his collar. Emang caught up with him a few steps behind him and put a scarlet thick woolen cloak on his shoulders.
"Oh, thank you very much."
Joseph turned to thank him and suddenly noticed the tall and cold wall on the left.
He raised his eyes and looked into the distance again, only to realize that the wall had no idea how long it was. It stretched out until it was submerged in the night, with no end in sight.
Joseph moved more than ten steps to the right, widened the angle, and then saw the tall spire of the building behind the wall.
"Where is that place?" He pointed to the spire and turned to ask Emman.
"Your Highness, that is the Tuileries Palace."
Joseph blinked. No wonder this building was so exaggerated. It turned out to be the old palace.
The Tuileries Palace was the palace of French King Henry III. However, under the threat of the Fronde and considering the convenience of controlling the nobility, Louis XIV moved out from here and built the Palace of Versailles.
Therefore, the Tuileries Palace has been idle since the seventeenth century. Historically, after the outbreak of the Massacre, Louis XVI was driven here again by the Paris citizens and lived there for a while.
He suddenly remembered the report he had seen two days ago on the Paris City Hall's application for funds for the autumn and winter fashion conference from the Finance Minister. Then he turned to look at the Tuileries Palace, and an idea gradually emerged from his mind.
France, as the overlord of the fashion industry in Europe, has held two fashion conferences every year since Louis XIV, in spring, summer and autumn and winter.
In the entire European fashion circle, no one looks up to Paris. After each press conference, new fashion trends will be triggered across Europe.
As far as Joseph knows, the current so-called fashion conference is simply to set up an exhibition hall, where famous designers will take the stage to display their works. Below, reporters and fashion industry insiders comment and record.
From the perspective of future generations, this is simply a waste of hot spots and a waste of attention.
That is a wasted opportunity to make money!
You know, the old royal palace in France can be used for other purposes.
For example, the Louvre is currently a royal museum.
Joseph stepped on the icy road and quickly circled the Tuileries Palace, nodding secretly in his heart.
It has scale, momentum and selling points.
As long as it is packaged properly, with an IP as big as the Tuileries Palace and the name of Paris Fashion Center, just speculating on it can generate massive cash flow.
This place has been idle for hundreds of years, what a waste of resources!
He was planning in his mind how to maximize the benefits of this hot spot, and for a moment he felt that even the cold night wind was not as biting as before.
"The name 'Fashion Conference' is nothing gimmicky," Joseph shook his head slightly, but as a person with difficulty naming, he finally had no choice but to copy the name from his previous life, "Let's call it 'Paris Fashion Week'."
Of course, when it is called "Fashion Week", it does not necessarily mean it only lasts for one week. Later, we will organize some experience seasons, promotion weeks, song and dance events, etc. It can be done casually for a month.
He pointed at the Tuileries Palace, turned to Eman and asked: "Count Eman, do you know how many rooms there are here?"
"This... Your Highness, I'm sorry, I don't know exactly, but it must be at least more than 2,000."
"So many? Not bad!" Joseph looked happy, "I guess 700 of them are in good locations. They can be rented out to businessmen as shops. The monthly rent is 50 to 150 livres."
You know, this is a palace, and the rent is definitely a fair price.
Joseph thought to himself: "The remaining rooms can be rented out at a cheaper price, or used as hotel rooms, and you can rent them for 3 to 10 livres a day.
"The monthly rent for the hall is more expensive, about 1,000 livres. We will build some billboards in the square outside the palace and sell them to merchants.
"Well, we still need to find a spokesperson. When it comes to the fashion world, I have fashion trendsetters across Europe, synonymous with luxury and elegance."
He remembered the last time "Angel Water" was sold well in the Palace of Versailles:
"Go and beg the queen. She should be able to agree to be the ambassador of the fashion week. When the time comes, newspapers will launch a wave of publicity and include the queen's portrait. Won't nobles from all over Europe flock to her?
"Well, let's talk about endorsements with some jewelry, shoes and hats merchants, things like 'exclusively for the royal family', 'appointed by the queen', etc. The queen's endorsement fee alone is estimated to be able to recover hundreds of thousands of livres!"
"As for the specific venue arrangements," Joseph looked at Emang again, "Where is the architectural layout of the Tuileries Palace?"
"Your Highness, you may have to go to the city hall to find this."
Joseph said with some regret: "It seems we can only talk about it tomorrow."
He took a deep breath. If the preparations were fast enough, then Fengyue would be able to hold a fashion week in February.
Before that, contact the textile merchants in Lyon and ask them to bring their squeezed inventory to Paris to sell it, and you can recover a lot of costs.
If the effect is good, the orders will definitely be indispensable, and it is estimated that it can support Lyon's production for half a year.
As for Paris, there will definitely be a large influx of foreigners during Fashion Week. The tourism income from food, clothing, housing, transportation, etc. is also a huge sum, which is simply killing two birds with one stone!
Guys, can you guess what the male protagonist will do first to promote Paris Fashion Week?
