Chapter 122 When you’re sleepy and tired, drink Red Bull!

Hutchison Soda is one of the subsidiaries of Hutchison International and originally had its own sales channels.

However, Hutchison Soda has suffered losses for so many years, which shows that the original soda, distilled water, soda water, beer, etc. produced by Hutchison Soda Factory were relatively unsuccessful.

Watsons, a subsidiary of Hutchison International, has its own flagship distilled water, and Hutchison Soda Factory reproduces its own distilled water, which is definitely an internal competition.

In addition, Hutchison International has its own supermarkets, department stores, shopping malls, etc., which are very good sales channels.

in history.

After Li Jiacheng swallowed up Hutchison Whampoa, Hutchison Whampoa's supermarkets almost monopolized all supermarkets in Xiangjiang. Domestic and even foreign capital supermarkets could not enter Xiangjiang at all.

Now Yang Ming has not only swallowed up Hutchison Whampoa, but also Wharf.

Taking advantage of the sales channels of Hutchison Whampoa and Wharf, Yang Ming believes that the sales market of Red Bull will definitely open up soon.

"About Hutchison Soda Company, it only specializes in Red Bull beverages. All other distilled water, soda water, soft drinks, beer and other beverages are stopped."

Melvin and other executives were mentally prepared.

After hearing it now, they are still a little worried.

"I can tell everyone sitting here that how you lived your life at Hutchison Soda in the past has nothing to do with me. Now that Hutchison Soda Company has become a subsidiary of the Imperial Group, the company is still as lazy and lazy as before, so I can only Get a group of people to perform surgery. Xiangjiang has a population of more than 4 million, Wharf, and Hutchison Whampoa also have hundreds of thousands of employees. Hutchison Soda has no shortage of people. If anyone can't bear the pressure brought by sales and performance, you can do it today. Resign and leave. After I told you this, if you still act like before, I won't be so easy to talk to."

Yang Ming will not raise lazy people, nor will he raise parasites.

His warning put Melvin and other executives under pressure.

The researchers first went back to work in the research room.

"Melvin, notify the management of the company's marketing and advertising department to come over."

Melvin personally went to notify the people from the marketing and advertising department to come over.

Soon, a dozen more people came.

At first glance, they are all white.

"I asked you to come here because I want to tell you that Coca-Cola and Pepsi-Cola can be the most popular drinks in the world. In addition to their products being recognized by consumers, their marketing advertisements are also very successful. Now you are born in this industry , I want to ask you, when Red Bull goes on the market, how should you market it? How should you advertise?"

When these white people heard this, they began to think.

A Pu, the manager of the marketing and advertising department, said: "Boss, I think we need to advertise on TV stations, radio stations, and newspapers in Hong Kong. In addition, I think posters should be carried out in all the streets and alleys of Hong Kong."

The so-called advertising, of course, means spreading it widely.

Whether it is a TV station, a radio station, or newspapers and periodicals, they can be seen through others.

There are now three major TV stations in Hong Kong.

Among them, Li's TV station has been acquired by Yang Ming.

In addition, Xiangjiang Radio and Xiangjiang Commercial Radio are the two major radio stations in Xiangjiang, and their listening rates are not low.

There are also newspapers and periodicals in Hong Kong. In addition to the most famous newspapers and periodicals such as Oriental Daily, Sing Tao Daily and Ming Pao, there are thousands of newspaper companies, and the audiences of these newspapers are also different.

There are also posters posted in the streets, alleys, and even docks to promote it.

In the early days of Hong Kong, in addition to billboards, many advertisements were promoted through posters.

Nowadays, in many places, you are not allowed to put up posters casually. If you are caught by a sir, you will be fined.

Apu can come up with this method, but it is not a method at all.

"anything else?"

"Boss, I think there are also some TV programs and movie programs that can be advertised."

In fact, this is also a kind of advertising.

Hong Kong's movies are developing well, and it is normal to insert advertisements into movies.

Yang Ming nodded again.

"anything else?"

. . .

When the management of the marketing and advertising department put forward their own suggestions, Yang Ming said: "Now that we have advertising channels, what is Red Bull's advertising slogan?"

Advertising slogan?

This is difficult.

Although anyone can come up with an advertising slogan, it is not so easy for consumers to remember it at a glance.

In addition to being catchy, it also needs to be related to the product itself.

When Yang Ming brought it up, the staff in the advertising and marketing department began to think about it.

Yang Ming said: "Whoever can come up with the best advertising slogan, I will immediately reward 10,000 Hong Kong dollars."

Reward 10,000 Hong Kong dollars?

At this time, Melvin and others were also thinking hard.

They wrote as they thought.

When they gave Yang Ming all the advertising slogans they had thought of, Yang Ming took one look at them and felt they were too bad.

For advertising and marketing management, they need time.

Unless inspiration comes to you in a moment, how could you think of something like this so quickly?

Yang Ming looked at the clock in the conference room.

"It seems that I can't think of anything better even if I give you more time. I've thought of one here, what do you think?"

Yang Ming had already written on a piece of paper.

“When you’re sleepy and tired, drink Red Bull!”

This is one of the most classic Red Bull advertisements in history, and Yang Ming used it directly.

When Merlis took it and took a look, he immediately felt that the boss, Mr. Yang, was really talented!

"Boss, you are so awesome!"

Mai Lisi, Lin Xiuzhi, Tang Shilian, Melvin and others saw it and all praised it very much.

"Boss, I'm afraid no one can match your advertising slogan."

When the marketing and advertising management saw this, they knew there really wasn't a better fit.

"In that case, this is the first line Red Bull will use in its advertising this year."

Marketing advertising is what the marketing advertising department does.

Yang Ming even used Red Bull's most classic advertising slogans. If they haven't done it yet, then we can only say that these people are useless.

"In addition, you can have in-depth advertising cooperation with Asia Television. I hope to see Red Bull ads during Asia Television's prime advertising time."

Yang Ming has already acquired Asia Television, so he naturally handed over this business to Asia Television, not TVB and Jiayi TV.

. . .

Yang Ming held another half-hour meeting with Melvin and others in the conference room.

When Yang Ming, Mailisi, Tang Shilian, Lin Xiuzhi and others left, Melvin and others personally escorted Yang Ming to the car.

Melvin and others really admired this Chinese tycoon.

Thinking of the sales and performance Mr. Yang gave them, their pressure increased again.

“I hope the next time I come to Hutchison Soda Factory, Hutchison Soda Factory is already profitable.”

Chen Zhenhua drove away from here.

Yang Ming and others took a Rolls-Royce back to the Repulse Bay Mid-level Villa.

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