Chapter 415 The leader of Maotai comes to visit!

Nanyang is huge.

The Nanyang market is bigger.

After watching Xie Guomin and his son leave, Yang Ming was of course very interested in the Nanyang Market.

Like some markets, if you are not a local wealthy Chinese businessman or a native of Nanyang, it is not so easy to eat it easily.

Azhu and Zhong Chuhong, they didn't know how many rich Chinese people of all kinds came to see Mr. Yang throughout the day.

At this time, in the eyes of Azhu and Zhong Chuhong, Yang Ming's status was naturally higher.

18:00 in the evening.

Yang Ming went to Yanjing Hotel for dinner with his parents.

He found that after the guests who came back to attend the National Day ceremony gradually left, there were many fewer people here.

There were really many people eating here the day before yesterday and yesterday.

Yang Ming and his parents finished dinner.

He went back to his room first, wondering if the old man would ask Mr. Shen to invite him over tonight.

21:30 pm.

There was a knock on the door.

Yang Ming thought it was Mr. Shen who was here.

When Ah Zhu went to open the door, Yang Ming saw that besides Tang Yun, there was a middle-aged man in his forties wearing a suit outside.

This middle-aged man's face looks very official at first glance.

"Hello, Mr. Yang."

"Tang Yun, who is this?"

"Boss, he is Director Zhou, the current head of Maotai."

The leader of Maotai?

Thatch?

Of course Yang Ming knew.

Known as the national drink.

I attended the state banquet last year and the state banquet this year.

Maotai is a must-have as the national wine.

However, Yang Ming doesn't like drinking.

What he didn't expect was that Director Zhou, the current head of Maotai, would be brought to see him by Tang Yun.

"Director Zhou, didn't you know you came to see me?"

"Mr. Yang, I want to come and talk to you about cooperation."

Talk about cooperation?

"Then please come in."

Yang Ming, Tang Yun, and Zhou Gaolian sat down.

Ah Zhu was brewing jasmine tea next to her.

Zhou Gaolian knew that Mr. Yang's identity was not simple.

He didn't have the chance to see Yang Ming last year. This time, he had to see Mr. Yang no matter what.

"Director Zhou, I wonder what kind of cooperation you want to discuss?"

"Mr. Yang, it's like this. I want to sell more Maotai wine in Xiangjiang to create foreign exchange for the country."

Put Maotai wine for sale in Xiangjiang?

In fact, Feitian Moutai was first produced in 1954. At that time, Moutai began to export to foreign countries. In order to facilitate export, the exported Moutai used the "Feitian Xian Shou" pattern on the Dunhuang murals as the trademark of the wine. It has been used from 1959 to Now.

Most of the Moutai liquor sold domestically is called "Jinlun Brand" or "Gongnong Brand".

In addition, moss is also one of the important exhibits at the Canton Fair held in Yangcheng every year. It stands to reason that it should have been on sale for a long time.

"Don't you always sell in Xiangjiang?"

"rare."

Zhou Gaolian said helplessly.

Zhou Gaolian also began to talk about the development of Maotai over the years.

"The 75 tons of Maotai liquor in 1952 gradually increased to more than 100 tons. By 1958, the output of Maotai liquor had reached more than 500 tons. Around 1953, Moutai liquor began to be exported through Yangcheng, Xiangjiang, and Haojiang. Maotai fever has formed in Southeast Asia, Asia and even the larger world."

. . .

"In 1964, the output of Moutai was only 220 tons. In the nine years to 1973, the output of Moutai only reached more than 300 tons. By 1977, it reached 750 tons. During this period, in addition to the production, the economic benefits also declined. It’s very bad. It has lost more than 4.4 million yuan in total over the past 16 years. Among them, it lost more than 800,000 yuan in 1964. At that time, Moutai had more than 200 employees. Each person’s bonus at the end of the year was only 5 yuan. The loss of 800,000 yuan was very high. of."

In order to change Moutai's 16 consecutive years of losses and 15 years of failure to complete the production tasks and sales plans issued by the state, Zhou Gaolian was appointed as the head of Moutai Distillery in 1977.

In 1978, changes occurred in many aspects of the country. Zhou Gaolian broke away from the big pot and implemented an economic responsibility system in the factory, allowing employees to work more and gain more.

At the same time, strict conservation is implemented to increase production and efficiency of enterprises.

In 1978, Moutai's output exceeded the 1,000-ton mark for the first time, achieving a profit of 65,000 yuan.

However, in Zhou Gaolian's opinion, it still doesn't work and needs to continue to expand production and sales.

If it is difficult to sell domestically, then the market will be placed abroad. If it is sold abroad, it will also create more foreign exchange for the country.

"Director Zhou, what is your current sales price for a bottle of moss?" Yang Ming asked.

"Mr. Yang, our domestic price is 8 yuan a bottle."

8 yuan a bottle?

Yang Ming indeed heard the price correctly.

At this time, in big cities in China, with an average monthly salary of 30 yuan per capita, 8 yuan for a bottle of Maotai is only enough to buy a little more than three bottles.

Later, even if the per capita salary was two to three thousand, and a Maotai machine cost one or two thousand, after all, I could only buy more than one bottle, and it was still a relatively expensive high-end liquor.

"Then how much profit did your company make last year?"

Profitable last year?

Before this, Maotai Liquor Company had been losing money, which also had a lot to do with the domestic environment.

"Mr. Yang, Maotai Company made a profit of 65,000 yuan last year."

Last year, the production volume exceeded 1,000 tons and the profit was only 65,000 yuan. Yang Ming no longer knew what to say.

He remembered that after Maotai Company went public, its highest stock price was more than 2,000 per share and its highest market value was more than 3 trillion yuan.

Now not only had it suffered losses for sixteen consecutive years before this, but after Zhou Gaolian took over last year, Maotai Company only made a profit of 65,000 yuan. He didn't know what to say.

In fact, that's all.

Yang Ming doesn't like drinking liquor.

There probably are very few people who like it in Xiangjiang.

As for the overseas Chinese, Yang Ming didn’t know.

In Xiangjiang, due to Western influence, they prefer to drink red wine.

Drinking red wine regularly does not cause other problems like drinking white wine regularly.

However, Yang Ming knows that Moutai is currently priced at 8 yuan a bottle. For ordinary people in China, it is still a very luxurious high-end wine that ordinary people are reluctant to buy.

For Yang Ming, the price of 8 yuan for a bottle of Maotai wine is nothing at all.

On the contrary, Yang Ming knew that when the domestic economy developed rapidly, the price of Maotai wine would become higher and higher.

Maotai wine of this era will actually be sold for tens of thousands or even hundreds of thousands a bottle in the next twenty or thirty years.

Compared with those collectibles, the collection value of Maotai wine is not low.

Seeing that Mr. Yang was silent, Zhou Gaolian thought that Mr. Yang was not interested in this matter.

Zhou Gaolian knew that the Empire Group basically monopolized the major supermarkets in Xiangjiang. If he wanted to enter the Xiangjiang market, it would be most suitable to work with the major supermarkets under the Empire Group, and he could also earn foreign exchange for the country.

"Director Zhou, let me tell you, most people in Xiangjiang don't like to drink white wine. They prefer to drink red wine. Even if your Maotai wine is shipped to Xiangjiang, the sales volume will not be good."

At this point, there was no need for Yang Ming to deceive him.

When Zhou Gaolian heard this, he felt it was a pity.

Although someone had already told him before he came.

He has met all the overseas Chinese businessmen invited back this time, including those from overseas and Nanyang, and they are basically not interested.

Because local people, even many Chinese, really don't like to drink it even though they can afford it.

Updated Chapter 2!

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