Chapter 801 Imperial Group officially enters the cola market! Let Shihuai

Chapter 801 Imperial Group officially enters the cola market! Shock the Schwaiya family! !

The recipe of Coca-Cola has always been a mystery because the secret recipe of Coca-Cola is the soul of the Coca-Cola Company.

Therefore, there are rumors about Coca-Cola's secret recipe that "so far, no one except the owner's family knows it." At the same time, the Coca-Cola Company will strictly prevent its employees from stealing the recipe.

It is reported that the formula is worth tens of billions of dollars and was first stored in the SunTrust Bank vault in downtown Atlanta. The vault is 3 meters high and has cameras throughout, but some people suspect that this is just a marketing ploy.

In Yang Ming's view, it is actually a means of marketing and hype.

From the current formula ingredients of Coca-Cola and Pepsi-Cola, we know that they mainly include coca leaf extract, sugar, citric acid, phosphoric acid, caffeine, lemon juice, vanilla, caramel, alcohol, orange oil, lemon oil, coriander oil, and cinnamon Oil, neroli oil, nutmeg oil, carbonated water, soda water, etc.

In fact, the most important ingredient is carbohydrates.

The success of Coca-Cola did not happen overnight, from its birth to its current development, but the result of continuous accumulation, innovation and development.

Up to now, it has its own loyal consumers in various countries and regions around the world. This is not only closely related to its formula, but also due to the Coca-Cola Company’s unique sales methods, sales concepts, publicity methods, product positioning, etc.

Therefore, in this sense, Coca-Cola's success lies in making full use of the product's advertising effect, photo effect, sugar effect and formula effect. In particular, the billboards put up by Coca-Cola Company not only won the market but also won the consumer.

Yang Ming, Melvin and others were discussing about delicious Coke.

"Melvin, I'll leave the delicious Coke to you. The next time I come over, I'll see the results."

Yang Ming did not stay any longer.

Melvin and others personally escorted Yang Ming, Mailisi, and Lin Xiuzhi out.

Melvin was still excited.

Because he knew that his boss Sir Yang gave him another chance. If he didn't seize the opportunity this time to develop Delicious Coke, then he would really have no choice but to retire.

However, this was not what Melvin had hoped for.

In Melvin's view, the newly established Delicious Coca-Cola should first register relevant company names in Hong Kong and around the world, and then conduct research and development.

He didn't know the formulas of Coca-Cola and Pepsi-Cola, but there were so many colas in the world that all tasted the same.

The most famous ones are Coca-Cola and Pepsi.

Nowadays, the Coca-Cola formula has already been circulated on the market. He can let people conduct research according to this formula. As long as the taste of the Coca-Cola is similar to that of Pepsi-Cola and Coca-Cola, then it will be successful.

In fact.

Pepsi and Coca-Cola still taste a little different.

"You go buy some Pepsi and Coca-Cola first and bring them back to me."

Melvin immediately ordered his subordinates to do their work.

He wanted to try Pepsi and Coca-Cola. He hadn't tasted Coke in a long time.

As for other things, subordinates will soon do it.

. . .

After Yang Ming sent Mailisi and Lin Xiuzhi home first, he went directly back to the Repulse Bay Mid-level Villa.

The next few days.

Yang Ming commutes to and from get off work normally.

February 25, 1983.

Friday.

Taikoo Building, Central District, Hong Kong.

Office of the Chairman of the Swire Group.

Mr. John Shi Huaiya just came to his office to work.

He has been paying attention to the Imperial Group.

He has learned that many people in London have agreed that the Imperial Group will enter Hong Kong's aviation industry, which means that it will break the Swire family's and Swire's monopoly on Hong Kong's aviation industry.

In addition, John Shi also knew that the Governor of the Governor-General's Office in Hong Kong supported the Imperial Group's entry into Hong Kong's aviation industry.

Under such circumstances, it is probably impossible for John Sze and Swire to continue to prevent the Imperial Group from entering Hong Kong's aviation industry.

Thinking of this, John Shi couldn't help but sigh again. He knew that Xiangjiang would return to Country Z sooner or later.

It is normal for Imperial Group to enter the aviation industry.

"Chairman."

An executive hurried in.

This executive is responsible for Swire Coca-Cola's affairs.

John Shi was a little strange when he saw the other party.

"What's the matter?"

"I just heard that Imperial's Hutchison Soda Company just launched a gourmet Coke company."

Tasty Coke Company?

When John Shi heard this, he immediately felt bad.

Could it be that the Imperial Group is going to enter Coca-Cola?

In fact, Swire has been the most important agency company for Coca-Cola since it originally represented Coca-Cola in Hong Kong. Now, in addition to monopolizing Hong Kong, it also has Coca-Cola in Nanyang, even domestic Coca-Cola, and even the bottling industry, which is one of Swire's most important businesses. .

Coca-Cola is a drink that citizens often drink. The price of Coca-Cola has basically remained unchanged, but Swire's profits in this area are getting higher and higher.

When John Shi thought that Imperial Group was going to enter the aviation industry, Imperial Group instead entered the cola industry first.

In fact.

Hutchison Soda, acquired by Imperial Group, once represented Coca-Cola, but later gave up. Later, the soda produced by itself suffered serious losses.

All the way to Imperial Group’s own Red Bull brand, which is now sold all over the world.

John Shi also envied Imperial Group's achievements and profits in Red Bull beverage, but he knew that he could not do it.

Now Imperial Group actually wants to enter Coke and create a new brand.

This made the executives who managed Swire Coca-Cola aware of the seriousness of the matter and immediately reported it to the chairman, Mr. John Shih.

"you sure?"

"Yes, Chairman, I heard that Mr. Melvin, the general manager of Hutchison Soda, is personally in charge and serves as the general manager of Delicious Coke. He has registered the company name and patent in Hong Kong and around the world. Just, about Delicious Coke, they are probably still secretly developing it. Judging from Red Bull’s popularity in the global market, they want to copy Red Bull’s success.”

Copy Red Bull’s success?

John Shi Huaiya immediately felt that the Imperial Group was clearly targeting Taikoo Foreign Investment.

The Imperial Group cannot directly acquire Swire \u0026 Co., Ltd. from the stock market. Now it starts with Swire \u0026 Co.'s main business, such as the aviation industry and even the current Coca-Cola business.

As far as the Coke business is concerned, John Shi is not worried.

There are so many cola companies in the world, but the only ones that are successful are Pepsi-Cola and Coca-Cola.

He only represents Coca-Cola and the bottling industry in Asia, but he is really a Coca-Cola giant.

Imperial Group wants to seize Coca-Cola’s market with Delicious Coke?

In John Shi's opinion, it's simply impossible.

Chapter two!

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