Chapter 28 L'Oreal's Proposal

It may be that the good first impression from the previous dealings, coupled with the pleasant cooperation with Pfizer, gave Weikang a little favor and expectation for the industry giants.

So he was the first to make an appointment with the business representative of L'Oreal.

I hope we can reach a cooperation agreement like anticancer drugs, he thought in his heart.

There were two people who came to negotiate, one was Sheng Changya who had dealt with before, and the other was a senior brand manager of the public cosmetics department, a professional woman in her early forties, with a black suit, short hair around her ears, and a shrewd and capable demeanor .

As for Sheng Changya, the product manager who had a pleasant conversation with him on WeChat, she is also an intellectual and elegant professional woman as her name suggests.

She is about twenty-seven or eight years old, and her appearance is not very beautiful, but her delicate facial features, smooth skin, exquisite makeup, decent dress, and enthusiastic conversation are all just right, making people feel like a spring breeze.

After the two sat down, they exchanged a few pleasantries, and Wei Kang got straight to the point.

"I believe you have read the relevant information about this whitening and freckle-removing drug. I wonder what kind of cooperation plan your company can offer?"

Brand manager Zhou Yuli kept a decent smile on her face and handed over a document.

"Mr. Wei, our company's executives have already read the clinical data of whitening drugs. Although they still have some doubts, they are still very satisfied. If we can buy this prescription, it will definitely improve the sales of our whitening production line. A huge improvement."

"Acquisition?" Wei Kang frowned, but did not accept the document.

The smile on Zhou Yuli's face disappeared in an instant, and she quickly squeezed out a smile and said: "Yes, as a global fast-moving consumer brand giant and the No. Willing to buy this whitening prescription from your company."

Seeing that Wei Kang didn't intend to take the document for a while, she gently pushed the document forward and said confidently.

"Mr. Wei, please believe that our company is sincere about this whitening prescription. Although it cannot be compared with a pharmaceutical company like Pfizer, I can assure you that no other company in the industry has a better price than this."

"Hehe, then I'll take a look at your sincere plan." Wei Kang was noncommittal, picked up the document from in front of him, opened it and read it.

To be honest, he didn't have much hope for Ou Laiya's acquisition offer, because although the cosmetics industry can be considered huge profits, unlike pharmaceutical companies, cosmetics companies invest very little in research and development.

Judging from the financial data of major cosmetics listed companies, the gross profit margin of cosmetics is very high, but the main expenditure is sales expenses, that is, marketing and promotion.

In addition to investing extensive marketing resources in various channels, the investment in cosmetics to find endorsements is also huge.

In extreme cases, for some listed cosmetics companies, sales expenses for the year may even exceed operating income.

As a listed company, he has read L'Oreal's annual financial report. Last year, L'Oreal's global revenue was about 30 billion euros, but R\u0026D investment only accounted for about 3% of the revenue, which is 900 million euros.

And this amount is considered one of the best in R\u0026D investment in the cosmetics industry. No domestic company can achieve such a large R\u0026D expenditure, which can cover the annual income of Shanghai Jahwa, which ranks No. 1 in domestic sales. A leading cosmetics company.

Therefore, leaving aside R\u0026D labor costs and other related costs, the funds that Ou Laiya can use to purchase new prescriptions must be very limited.

Sure enough, after seeing the eight-figure amount, Wei Kang sneered inwardly.

He pushed back the document calmly, and said coldly: "If it is at this price, please forgive me for not being able to agree to this acquisition plan."

Zhou Yuli frowned slightly, and quickly returned to normal, "Mr. Wei, the value of whitening prescriptions is not comparable to that of anticancer drugs, and our research and development investment cannot be compared with that of pharmaceutical companies. Yes. You probably don’t know much about the cosmetics industry…”

Wei Kang immediately interrupted her: "I didn't compare you with pharmaceutical companies, but your price is too low, too dishonest."

Zhou Yuli smiled, retracted the document, and asked, "What is Mr. Wei's psychological price?"

Wei Kang looked at her and pondered for a while.

His main business is pharmaceuticals, and all his knowledge and contacts are in the pharmaceutical industry, and he doesn't know much about the completely different fast-moving consumer industry such as cosmetics.

According to his original intention, he didn't want to enter the cosmetics industry by himself. It would be best to find a cooperative cosmetics company for authorization and cooperation, and charge an authorization fee every year. If it doesn't work, he can only sell the prescription.

But looking at what Ou Laiya meant, it seemed that he wanted to buy the prescription at a very low price.

This is beyond his bottom line.

The other party seems to be very insincere, so there is no need to test each other anymore.

Get in touch with Shiseido and Procter \u0026 Gamble to see the intentions and plans of the other two.

Wei Kang made up his mind to see off the guests.

Suddenly, a clear voice came from the side: "Mr. Wei, if it's not buying prescriptions but a cooperation plan, I wonder if you are interested?"

Zhou Yuli and Wei Kang looked at Sheng Changya who was sitting aside at the same time.

Two surprised eyes fell on her, which made her a little nervous.

She had been sitting silently on the sidelines, acting as an observer recorder.

This whitening prescription was proposed by her to the company for cooperation. She has always had great expectations, especially when the senior management was shocked after seeing the clinical effect and agreed to her proposal, she was very happy and excited. Haven't slept all night.

Unexpectedly, after discussion, the high-level executives made an acquisition plan without adopting her proposal or asking her for any opinions.

And after she learned the price, she was desperate, and she really didn't have the face to tell Wei Kang.

She is just a worker, and she has no way to change the company's decision-making, so she can only do her own job and follow the brand manager to conduct business negotiations.

But seeing that his company's bid was too low, and Wei Kang looked unfriendly, as if he was about to see off the customer.

She finally couldn't take it anymore.

She couldn't just watch her painstaking efforts fail completely like this.

Since the acquisition plan of Whitening Medicine is doomed to fail, let's try our own cooperation plan.

If you can talk to President Wei, maybe the company will agree.

After all, the high-level executives are still very tempted by the whitening prescription.

Presumably, he would not want to see such a powerful prescription fall into the hands of other competitors.

So, on impulse, she finally spoke up and proposed other cooperation plans.

Zhou Yuli didn't speak, but just looked at her with a trace of coldness in her eyes, and a look of surprise on her face, as if she didn't expect Sheng Changya to suddenly propose another plan.

Wei Kang was also very surprised. He nodded calmly and said, "Why don't you tell me?"

Sheng Changya calmed down and explained the cooperation plan that she had thought up before in detail.

There are two options. One is that Sanqing authorizes the whitening prescription to Ou Laiya, and charges an authorization fee every year.

The other is that Sanqing provides raw materials and becomes a supplier of Lolaiya. In this way, according to the annual sales of Oulaiya, Sanqing's revenue will also be very considerable.

After she finished speaking, she looked at Wei Kang anxiously, as if waiting for his decision.

Wei Kang looked at her with a hint of appreciation in his eyes, and smiled: "If it's the two plans you mentioned, then we can talk about it again. Otherwise, there is no need, Manager Zhou, what do you think?"

Zhou Yuli glanced at Sheng Changya thoughtfully, and agreed with a smile: "Of course, I actually agree with these two cooperation plans. I will go back and report to the company right away. We will wait for the company to make a decision later. Meet again to discuss details and terms."

Seeing that the two parties seemed to have reached an agreement, Sheng Changya finally let go of her hanging heart, and let go of her clenched fists.

She took a long breath, nodded excitedly and said, "Mr. Wei, after discussing with the company, I will tell you as soon as I make a decision."

The ensuing talks took place in a very friendly atmosphere.

After the end, Wei Kang personally sent the two ladies out of the gate.

It's just that after sitting in the car on the return journey.

Zhou Yuli sighed, and said to Sheng Changya earnestly, "Changya, I can be considered your old boss."

"I can see your efforts. In fact, I also agree with your plan very much."

"Unfortunately," she shook her head, "I already knew the result before I came here."

"You still don't understand the company, this cooperation is destined to fail."

"Your efforts are destined to be in vain."