Chapter 29 Industry Secrets, Sheng Changya's Careful Thoughts

"What? Cooperation is doomed to fail?"

Sheng Changya was so shocked that she couldn't speak. She couldn't figure it out for a while, and asked with a confused face: "Then why did the company propose such an acquisition plan again? Why not just stop coming?"

Zhou Yuli sneered while driving the car: "Ou Laiya is a global company. We don't even have a research and development department in China. If you think about it with your toes, you won't spend a lot of money to buy a whitening prescription."

"Changya, you still lack a bit of strategic vision. Think about it, where is the company's biggest market? Is it overseas? Do foreigners need whitening? No, they also need tanning, so whitening products are actually whitening products. For a global company, there are certain limitations."

"The whitening production line only has a market in East Asia. Although the domestic market is huge and sales are growing rapidly every year, whitening products are not just in demand. Not every customer will buy whitening products, and even if customers buy whitening products, the effect is mediocre. , they don’t care too much, so our current whitening production line is completely sufficient.”

"Sanqing's whitening prescription is not bad, but too good, so the value is too high, and the price/performance ratio is too low for us."

"After all, in the cosmetics industry, marketing is the foundation, and technology is just the icing on the cake."

"The company invests a huge amount of money in channels and spokespersons every year. The market share is stable and there is no need to worry about sales. Does it need to waste so much effort to develop new tricks? Consumers in this industry don't understand, so it's easy to fool around. .”

"So after discussing with the headquarters, the company decided to adopt a conservative plan. Basically, it gave up this prescription, but it had to make an acquisition plan without expressing it, and sent us to check it out."

"Hehe, what if Mr. Wei is crazy and willing to sell it to us at a low price? After all, there are not many fools who sold brands at such a low price in the past."

She rolled her eyes, shook her head and said, "As a result, you also saw that Mr. Wei is as smart as a ghost, and he can't be fooled at all."

Sheng Changya is still struggling: "The cooperation plan is also possible. What if it is snatched away by a competitor?"

Zhou Yuli sneered and said, "Are we afraid of them? Consumers all recognize brands. This plate is so big, how can the site be so easy to grab?"

He glanced back at her again: "Also, why are you so unconscious. The market is like this now, and we spend so much money every year on research and development of anti-aging and whitening products. If you cooperate with Sanqing, the headquarters Why are those R\u0026D personnel going? Are they all laid off? Has the previous investment been in vain?”

"Besides, you are not unaware of the arrogance of the Gauls. I see that there are still many controversies about this prescription in the headquarters, and there are many doubts. They dare not believe this effect easily, for fear that there will be follow-up adverse reactions like hormones. You I also know that Sanqing is just a small pharmaceutical company, and even if it invents one or two new drugs by mistake, its research and development capabilities are also very poor, can you rest assured?"

Sheng Changya didn't listen to Zhou Yuli's chatter, she slumped on the back seat, her whole body seemed to be drained of strength, she couldn't move a single finger, and she fell into a kind of confusion.

"Unfortunately, nothing can be done. It happens every time."

She murmured in her heart, her mood was very low, and a sense of powerlessness enveloped her.

For the first time, she had doubts about her career.

Is this how the company sucks?

Selling goods by marketing and flickering.

Is there a future in this business?

What the hell am I doing?

Working overtime every day until 10:30 in the evening, just to make such a long-abandoned project?

So much effort, just for such a thing that already knew the result?

Life, youth, what a waste!

In this matter, she was completely doing useless work alone.

The company doesn't care at all, no one cares, except her.

It's so ironic!

She laughed wildly in her heart.

While driving to Haishi, Zhou Yuli spouted all kinds of gossip news in the company, complaining about strange things about HR and other departments, but she didn't notice anything unusual about Sheng Changya who was sitting in the back seat.

Time passed quickly, Zhou Yuli stopped at a shopping mall, turned her head and greeted: "Changya, this is the nearest subway station, don't work overtime today, go back and rest early."

Seeing that Sheng Changya was depressed and listless, she quickly comforted her and said, "Oh, it's all my fault that I told you the high-level decision in advance, which made you feel bad. In fact, this kind of crap in the company is too normal." , Just get used to it, and you will forget it in two days."

Sheng Changya nodded, thanked her, got off the car weakly, and walked towards the subway station at the corner of the shopping mall.

Frustrated and in a bad mood, she planned to go straight home and rest.

After walking a few steps dejectedly, he suddenly smelled a mellow coffee aroma wafting over.

Looking up, there is a Luckin Cafe on the right.

She has seen this brand many times, but every time she just passed by without drinking it, she heard that it is a domestic coffee brand, the price is very cheap, but she doesn't know how it tastes.

The coffee was so fragrant that I couldn't resist walking in and bought a thick milk latte for 15 yuan.

Really cheap, half the price of Starbucks.

After a few sips of sweet coffee, my spirit seemed to cheer up a little.

Hey, the taste is actually very good. It seems to be the same as Starbucks, but more mellow.

She looked at the coffee in her hand and suddenly froze.

It was as if a bolt of lightning struck down from the sky, sweeping away all the confusion in his mind in an instant.

Her mood became extremely happy in an instant, and she couldn't help laughing.

Smiling and laughing, an idea gradually popped up in her heart.

Like a seed drilled out of the soil, it quickly took root and germinated.

She closed her eyes and took a deep breath, immediately found a seat, cleared her mind, and considered what to do next.

Mr. Wei must be talking about whitening medicines with other cosmetics companies at this moment.

Zhou Yuli is right, whitening products can only be marketed in the East, and the largest cosmetics company in the East is Shiseido Group.

The cosmetics industry is neither big nor small. Colleagues look down and see each other. Colleagues often change jobs from one company to another. One of her female colleagues who has a good relationship with the company happened to have worked in Shiseido before.

Sheng Changya took out her mobile phone and quickly sent a WeChat message: "Baby Lucy, I want to ask you something related to your old employer, Shiseido."

The other person replied quickly: "Chang Ya, didn't you go to talk about that new whitening project? Why haven't you talked about it yet?"

"Hey, don't mention it, the company didn't want it at all. I guess it's useless. But I saw people from your old company, and the price they gave is not low. I guess they can take this project. Our whitening line will be completed in the second half of the year. I'm afraid sales will fail."

"Hehe!" A dog-headed emoji came from the opposite side: "Don't worry, if it's hard to say anything else, if my old club wins, this project will definitely be cold!"

Sheng Changya's heart was shocked, and she hurriedly asked: "Ah? How could it be? Tell me carefully!"

The other person made a backhanded call, and his voice was very low: "Changya, we are the only ones who have a good relationship. Let me tell you, Shiseido's small notebooks are rotten. If it wasn't for the company I really don’t know how long I’ve been waiting.”

"They used to buy a lot of new technologies and prescriptions, such as anti-aging, whitening, moisturizing, anti-glycation, etc., but have you seen any new product lines launched by Shiseido? None of them. The things that came are lying and moldy in the warehouse of the headquarters."

Sheng Changya thought for a while, and suddenly realized: "Is this hoarding, waiting for a price? It feels quite normal."

Lucy said bitterly: "Why don't you understand it? Selling it for a price shows that it is still useful, but Shiseido will never use it if you buy it. The thoughts in it are similar to those when Ou Laiya bought a nurse. , You can experience it yourself carefully, I can’t say so thoroughly.”

After that, he hung up the phone.

Sheng Changya stared blankly at the phone in her hand, and finally understood.

At that time, Little Nurse was the top three domestic cosmetics brand in China. After it was sold to Ou Lai Ya, it almost disappeared from the market soon.

This "conspiracy theory" was widely circulated in the past, and there have been well-run local brands in the follow-up, such as Maxam and Robust, which disappeared soon after being acquired by foreign-funded enterprises.

Therefore, Shiseido spends a lot of money to buy new technologies and new prescriptions that are popping up in the market, not to use them in its own product line, but to nip the threat in its infancy as soon as possible.

It turns out that this is really a secret that only the old employees of the company can know.

What use is this news to me?

She put her hands on her forehead, thought carefully, and quickly made a decision.

Picking up the phone, carefully considering his words, he finally sent a message.

"Mr. Wei, how are you talking with Shiseido?"