Chapter 30: Shiseido and Procter u0026 Gamble's Solutions

After Wei Kang had a meeting with Ou Laiya, he met people from Shiseido and Procter \u0026 Gamble one after another.

He has always acted swiftly and resolutely, and within a day he interviewed all three interested companies.

Originally, he hoped that the people from these three families could bring him some surprises.

Unfortunately, the reaction of the first Ou Lai Ya made him a little unpredictable.

Let's say it is cold, but the conversation is very enthusiastic.

Let's talk about enthusiasm, the purchase price given is insincere, and there are no detailed terms in the cooperation plan, it feels like a temporary idea to deal with people.

This made him feel a little frustrated.

I also deeply realized the huge difference between sales-driven companies and technology-driven companies.

Sure enough, the interlacing is like a mountain, and the tracks of different industries are completely different. It is difficult for a pure layman to understand the doorway.

At first, he thought that with the whitening medicine with such a good effect, the cosmetics company would at least express a strong interest and offer a sincere cooperation plan, not to mention being overjoyed and asking for a lot of money to buy it.

As a result, he overestimated the opponent's investment in technology.

This makes it difficult to deal with each other.

Even if the other party is willing to cooperate, he has some doubts whether the other party will invest a lot of energy in the development of a new whitening production line.

If the cooperation effect is not good, the new product will definitely not be able to go on sale quickly.

This not only affects his income, but also affects the points of the system.

After all, the system's points will only increase as more people use the prescription.

If the whitening prescription that was finally extracted cannot be popularized quickly, it will be wasted.

While pondering, the business representatives of Shiseido and Procter \u0026 Gamble also came.

It's not that he made an appointment with two companies to negotiate together.

Instead, Procter \u0026 Gamble's business representatives came early.

The other party seemed to attach great importance to it, and sent a vice president of the Huaxia District to lead a team to negotiate.

The vice president, Deneke, has brown hair, a thin face, gold-rimmed glasses, and a very serious expression.

Wei Kang didn't expect that the people from Procter \u0026 Gamble would arrive early, so he took him to another meeting room to wait.

He will first discuss with Shiseido according to the agreed time.

Shiseido came from a brand director named Tajiro Koizumi.

Koizumi Tajiro is very fluent in Chinese, and he and his assistant are very polite.

As soon as he entered the door, he greeted with a warm 90-degree bow, which made Wei Kang a little uncomfortable.

After the two parties were seated, there was another warm exchange of greetings. Koizumi kept pouring out words of praise, boasting that Sanqing's anticancer drug was the best in the world.

Wei Kang smiled and listened, five minutes passed in the blink of an eye, and the other party hadn't entered the topic yet.

I had no choice but to say: "Your company is also one of the giants in the FMCG industry. In fact, we have admired each other for a long time."

"Let's stop talking, I don't know what the plan your company brings?"

Koizumi Tajiro took out a folder with a smile on his face, handed it over and said, "Hey, Wei Sang, you are right, we have indeed made sufficient preparations, here are two plans, you can take a look first, and discuss which one you are satisfied with." Which."

Wei Kang took it, flipped through it, and listened to Koizumi's enthusiastic introduction.

"First of all, we are willing to pay a high price to acquire this prescription, and then use it in the company's flagship product line immediately. We will fully promote the product's launch as soon as possible."

"I believe that the new generation of whitening products launched under the brand of Shiseido will definitely hit a sales peak in the second half of the year. I even prepared a marketing plan in advance, please have a look."

Wei Kang nodded while looking at it. The marketing plan of this new whitening product line is very professional, listing various data and estimated sales in detail, and even plans to invite a new actress who is in the limelight in the entertainment industry to be the spokesperson , It can be said that it has cost a lot of money.

The plan is generally satisfactory to him, but the amount of the acquisition is still relatively low, but thinking of the research and development investment in the cosmetics industry, he secretly sighed in his heart.

It seems that the market in this industry is like this. If he really buys back the prescription and releases whitening products as soon as possible, in the long run, for the sake of system points, he can only hold his nose and bear with this little money loss.

While introducing, Koizumi Taijiro sneaked a glance at Wei Kang. The expression on Wei Kang's face was neither satisfied nor disappointed, which was unpredictable.

He rolled his eyes, and continued: "If Mr. Wei is still not satisfied, this is the second cooperation plan."

Wei Kang finally got a little interested, turned to the back, and looked carefully.

Koizumi Taijiro saw that Wei Kang seemed to be more interested in the second plan, so he quickly introduced it.

"We are also very sincere about this cooperation plan. We can sign a long-term exclusive licensing agreement with Sanqing, and pay high licensing fees to Sanqing every year. We will carry out all subsequent product development and marketing, which is very economical. Take it easy..."

"In short, we are very willing to carry out long-term mutually beneficial cooperation with Sanqing. Of course, it must be an exclusive agreement."

Wei Kang nodded and said: "I have a general understanding of your two plans, may I ask you to promise to develop new whitening products and promote them to market as soon as possible?"

Koizumi Taijiro showed joy on his face, patting his chest and loudly betting the ticket.

"Wei Sang, don't worry, our company attaches great importance to this whitening drug. At present, we have established a professional project development team, and the personnel will be ready soon. As soon as the contract is signed, we will start product development immediately. It will go on sale quickly and seize the whitening market in East Asia."

"Oh," Wei Kang was finally a little moved. The action and sincerity of the other party are indeed extraordinary, especially when the project team is formed in advance and sold to the entire East Asian market through channels.

He knew that, apart from China, the women in Bangzi Country and Sakura Country were also very fanatical in their pursuit of whitening.

It seems that cosmetics companies in East Asia do understand this better than companies in Europa.

Generally speaking, Shiseido's proposal still satisfies him. If the other party can really do what they said, then it is not impossible to lower the price.

Wei Kang smiled and said: "Well, your company's plan is indeed very comprehensive, even the marketing plan has been thought out, and even the spokesperson has a plan, this female star named Yan An'an is really fair and beautiful, very suitable for endorsement This whitening product."

Xiaoquantai Erlang said with a smile: "Of course, she is the most capable of bringing goods among the Chinese actresses. With her endorsement, it will definitely trigger a sales frenzy."

"How about it? Mr. Wei, when will we sign the contract? Can we sign a letter of intent for cooperation today?"

Wei Kang shook his head and said, "Sorry, I can't make a decision today."

"You must have seen it too. Representatives of Procter \u0026 Gamble are here with you. I have to meet them before I can make a decision on which company to choose for cooperation."

He stretched out his hand: "However, thank you very much for your proposal. It is very professional and I am very impressed."

Koizumi Taijiro kept smiling, bowed again, and left with his assistant.

Next, a meeting with Procter \u0026 Gamble.

Deneker was also very enthusiastic, and the proposed plan was similar to that of Shiseido, but they were not so well prepared.

"Mr. Wei, SKII, a high-end skin care brand under Procter \u0026 Gamble, needs such a strong whitening product very much."

"That's why we are also very interested in cooperating, and we are willing to provide the same conditions as other companies. In short, we will never let you down."

Wei Kang has a general understanding of Procter \u0026 Gamble, which is also a global top 500 fast-moving consumer company, but it is not too strong in high-end cosmetics. Only SKII is the mainstay, relying on a flagship product, skin care essence, which sells well all over the world.

But this brand does not have much advantage in whitening, the main function is in skin conditioning and anti-aging.

In short, all aspects are a little thin. If there are powerful whitening products, it will surely enrich the product line and increase the market share.

The two sides had a friendly negotiation, and Wei Kang told Deneker that he had received proposals from three companies and had to think carefully before making a final decision.

Deneker expressed his understanding and looked forward to the final result in a few days.

A day of business talks is finally over.

At the moment, on the desk are two plans of Shiseido and Procter \u0026 Gamble.

Wei Kang hesitated in his heart, unable to make a decision for a while.

In fact, he still prefers East Asian brands such as Shiseido. After all, Shiseido has more advantages in the East Asian market, and has always been famous for its whitening products, and has rich sales experience in this area.

If the two parties cooperate, it must be a stronger and stronger model, and it will definitely be able to promote products to market faster.

After thinking for a long time, he finally made a decision and reached out to the plan.

Suddenly, the phone rang.

It was a WeChat message from Sheng Changya, the product manager of Ou Laiya.

Wei Kang frowned. He had actually given up on Shiseido after meeting him.

Should I continue to persuade me to accept their plan?

This manager Sheng seemed to be very dedicated, and he had been trying his best to save this cooperation plan.

But don't they have self-knowledge? Don't you know that your plan is insincere?

Forget it, let's see what this person has to say first.

He clicked on the other party's WeChat message.

"Mr. Wei, how are you talking with Shiseido?"