Chapter 32 Sheng Changya's Ambition, Self-owned Brand of Domestic Products

The phone hangs up.

Wei Kang's face flushed red, he could no longer restrain the anger in his chest.

From the arrogant ignorance of L'Oreal, to the malicious deception by Shiseido, to the robbery by Procter \u0026 Gamble.

It fully exposed the contempt and lack of respect for him from the three foreign companies.

This kind of arrogance and contempt is not only aimed at him, but also at this industry, and even at domestic counterparts.

All of these made him furious, and even detonated some hidden national sentiment.

"boom!"

Wei Kang punched the table hard.

His fist was instantly bruised, but he didn't care.

Only in this way can the anger in my heart be vented.

For the first time, this violent emotion made him lose his composure.

Panting heavily, he walked up and down the office.

He clenched his fists and roared in his heart.

"These arrogant and rude retards, I curse you."

"Even if I want to sell whitening medicine cheaply, I will never sell it to you vampires."

"If it must be sold, I will sell it to a domestic cosmetics company."

"I want to support domestic companies and make the best-selling products."

"I must enter the cosmetics industry, not only to enter, but also to be number one in the world."

"I'm going to beat you one by one and crush you like worms."

"I will make your products never sell again, and make you all go bankrupt!"

After walking several laps, his mood gradually calmed down.

It's easy to swear in a moment of excitement.

It can also express emotions.

But it is not so easy to actually do it.

Is cross-industry development really feasible?

After Wei Kang calmed down, he felt a headache.

Many industries are not technology-driven, but sales-driven. The market of these industries is often occupied by a few giants.

The giants don’t want to make progress, stick to the weak, and squeeze toothpaste day after day. Live well.

Such giants, if latecomers launch an impact from within the industry, are often difficult to defeat, and are often crushed by the giants with their rich experience and advantages.

However, if a giant in another industry also takes a fancy to this piece of cake, or if they didn't even see this piece of cake, they just stretched out their hand, and under the coercion of a powerful force, they crossed the dimensional space, Took a whole piece of the other track's big cake.

This kind of thing has happened many times in human history since the rapid development of technology.

As we all know, the fruit company invented the smartphone, accidentally entered the communication circuit, and then killed Nokia.

Similarly, the first digital camera was invented by the film giant Kodak, and then the digital camera quickly killed Kodak, in the true sense of "I killed myself".

More recently, Juwei entered the notebook market and started the catfish effect. Since then, the PC industry has fully popularized 2k high-definition screens, and the screen ratio has reached 95%, and various companies have suddenly taken on a new look.

So, who can guarantee that the cosmetics giants will not be hit by dimensionality reduction by the red-eyed pharmaceutical companies?

But at this time, the problem that troubled Wei Kang was not so long-term.

He suddenly discovered that he really didn't understand the domestic cosmetics industry.

Not saying I don't know anything, but it's not that far off.

So, he picked up his phone and found the familiar name - Sheng Changya.

This girl seems to be experienced in the cosmetics industry, very professional, and has strong business skills.

If the business doesn't work out, maybe you can ask her for help.

Besides, she should have given her inside information as a way of showing favor.

With anticipation, Wei Kang called Sheng Changya.

"Mr. Wei, hello, what you said just now, is there any progress on your side?"

Sheng Changya seemed to have a special concern for his whitening medicine.

Wei Kang pondered for a few seconds and decided to tell the truth.

"I've turned down Shiseido and Procter \u0026 Gamble."

"Ah?" There was a low exclamation from over there, which was quickly suppressed: "Mr. Wei, I'm very sorry to hear the news, so what are your plans for the next step?"

Wei Kang didn't know where to start for a while, did he want to ask the other party to help find a domestic competitor to buy the whitening prescription?

Do you feel that speaking out is insulting the other party's professional ethics?

The two sides fell silent for a while.

Sheng Changya was very keenly aware of an abnormality, and immediately lowered her voice, trying to be as gentle as possible, and asked, "Is there anything I can do for you?"

"Actually, I like this whitening drug very much, and I really hope to find a good buyer, so that our girls can buy this product, and everyone can become beautiful."

"Mr. Wei, if you have any questions about this, you can ask me. I will know everything and talk about it."

Wei Kang felt the strong kindness released by the other party, although he couldn't understand why the other party was so proactive, what was the plan? Could it be that he wants to be handsome and want to get close to him? Or do you simply hope to have an easy-to-use whitening product?

But the intention of the other party is not important, as long as the goal can be achieved, the other Wei Kang doesn't care.

So, he directly brought up his troubles.

"Yes, I have encountered a problem now, that is, the talks with the three most interested foreign companies have all collapsed, and there are no new sincere buyers for a while."

"Although I know that you are an employee of L'Oreal and you are following up on this project, it may not be good to do so."

"But I still want to ask, do you know which domestic cosmetics company is suitable for cooperation?"

"Because of the three foreign companies I talked about recently, each of them has ulterior motives and feels very sinister. Of course, I have no other intentions. I just think that domestic companies will have a more basic and convenient communication when they cooperate."

"If possible, I hope you can provide me with a recommendation list."

As Wei Kang was talking, his heart suddenly moved, and he asked again.

"Or, Miss Sheng, if you have any better suggestions, you can speak up."

"You are a very professional professional and you know the whole process very well. You must have some opinions of your own on this matter. Can you speak out frankly and let me refer to it?"

Sheng Changya listened quietly, and couldn't help holding her breath, for fear of missing a word.

Wei Kang asked for advice very sincerely, she could hear it.

But this question is not easy to answer, because there are really few domestic cosmetics companies that can fight.

More because, she actually has a better plan.

She had been thinking about this plan all night.

It had sprouted in the afternoon, simmered in the evening, until now, when she finally had the chance to speak.

Moreover, she is also sure that Mr. Wei will definitely accept her proposal.

She pressed her left hand to her chest, holding down a surging heart inside.

The tone was extremely light, and he said softly.

"Mr. Wei, have you ever thought about setting up your own cosmetics company and making a domestic independent brand?"

Wei Kang was slightly taken aback, feeling a little surprised.

In fact, he also had this kind of thought, but he was separated from each other like a mountain, and he didn't have capable talents. Entering a brand new industry rashly would be tantamount to asking for a dead end and wasting resources.

However, his eyes suddenly lit up.

Could it be?

It's not impossible.

So, he nodded and said, "If you have this idea, go on."

Sheng Changya seemed to be inspired and talked very fluently.

"Mr. Wei, in fact, you think highly of domestic cosmetics companies. They are the same as foreign companies. In fact, the model of this industry has been completely finalized. There is only a market, no technology, and every company spends all its money. It is spent on marketing, and has no intention of doing any product innovation and technical improvement.”

"In fact, consumers are also looking forward to products that really work, but the whole market is like this, and they have no choice."

"However, Mr. Wei, your whitening medicine is different. This is a cross-generational product with miraculous effects. I have personally experienced its effects. It is simply a miracle."

"I believe that as long as you can launch this product, you will be able to sweep the domestic market and beat other brands of whitening products to the ground."

"When there is no effect, every company is fighting for marketing, but the truly effective product itself is the most powerful marketing. Take your pharmaceutical industry as an example, what patients pay attention to is also the curative effect. If it is curative, it will have a good reputation.”

"Word of mouth is the most powerful marketing and the foundation of marketing. The so-called brand comes from this. A century-old brand is also a century-old word of mouth."

"Mr. Wei, you have the most powerful weapon in your hand, but you want to seek cooperation from the outside world. Isn't it just a dream?"

"With this kind of magic medicine, you can completely set up your own brand of domestic products. Even if you only sell this whitening product, you can also become the strongest domestic cosmetics brand."

"I have confidence in you."

"You don't lack funds, and you don't lack the market, because there is a market if there is an effect."

Wei Kang felt excited in his heart and couldn't help blurting out.

"But I'm short of people."

"Haha," Sheng Changya couldn't help laughing, and then her voice became serious in an instant.

she asked slowly.

"Mr. Wei, I wonder if I can recommend myself?"

"I have a lot of experience in the cosmetics industry. You also said that I am very professional, and you even want to ask for my opinion."

"Then build a domestic independent brand, you see, can I do it?"