Chapter 35 500 million US dollars arrived in the account, entering the health care product market

In the next few days, Wei Kang prepared the materials, registered the patent of the hangover drug, and then went to the Food and Drug Administration to declare.

The application and approval of health food is very simple, as long as the relevant information is provided, and then the Food and Drug Administration will test the sample and check the production site. Basically, as long as the sample meets the requirements and the sample is non-toxic, it is not a problem to pass the approval.

Sanqing Pharmaceutical has already passed the double certification of GMP food and medicine, so it can go into production directly after the approval.

However, the production of this Sanqing Jiejiu Liver Capsule is not a problem, but sales are a headache.

In recent years, many pharmaceutical companies are also expanding into the field of health care products. For example, in August last year, Haishi Pharmaceutical announced that it would spend 938 million yuan to acquire 60% of the equity of Vitaco, a health care product company in Kangaroo Country. Jiangzhong Pharmaceutical, Harbin Pharmaceutical Group, etc. There are also layouts in the field of health care products.

The reason why pharmaceutical companies want to spend a lot of money to get a share of the health care product market is that the considerable profits are naturally an unavoidable topic. Under the environment of medical insurance cost control and the increasingly fierce competition in the pharmaceutical market, the growth of pharmaceutical companies is facing the challenge of slowing down.

However, the gross profit margin of the health care product industry is quite attractive. For example, BY-HEALTH, a pure A-share health food listed company, reported that the gross profit margin of the company’s sales was as high as 67% this year, which is enough to kill most listed pharmaceutical companies.

However, the deployment of pharmaceutical companies in the health care products industry is not without risks. On the contrary, the stakes are high.

There are several reasons for the failure. One is that the idea is wrong. Many pharmaceutical companies mistakenly believe that the idea of ​​making medicines is the same as making health products, but this is not the case. For example, many pharmaceutical companies still develop health products according to the research and development ideas of drugs. , resulting in products that do not have a broad enough consumer market.

The second is that the sales channels are wrong. Many pharmaceutical companies habitually focus on health care products in retail pharmacy channels, but in this way, the efficacy of health care products overlaps with the efficacy of drugs, which leads to the inability to reflect the efficacy of health care products.

The third is that the operation team is wrong. Many pharmaceutical companies still use the original drug sales team to operate health care products. If you really want to engage in the health care product market, team independence is a must.

The first problem does not exist for anti-alcohol drugs, and it is clear that there is strong consumer demand in this market.

Then the most important issue is the sales channel and sales team. Wei Kang deliberately found Sun Chengren, the sales director, for discussion.

When Lao Sun saw the new anti-alcoholic formula, he was shocked: "Mr. Wei, your research and development capabilities are too strong, and you plan to enter the health care product market so soon."

Then he gave a thumbs up and praised: "Not bad, this is a good idea, it can open up the market, after all, the profit margin of health care products is very high, as long as there are excellent products, there is no need to worry about spending money."

Wei Kang smiled wryly and said, "It's precisely for this problem that I came to you. How do you think we can open up the market?"

Sun Chengren picked up a bottle of anti-alcohol medicine, poured out the red and white capsules inside, and asked curiously: "Mr. Wei, is your product really effective?"

Wei Kang said confidently: "Don't worry about this, no one knows medicine better than me. Why don't you take a bottle and keep it with you. You usually have a lot of entertainment and need this. After a few tries, you will know how effective it is." gone."

Sun Chengren put it away with a smile: "Then I'll give it a try. Mr. Wei really cares about his employees, which is heartwarming."

"However," he pondered for a moment, and quickly gave a suggestion: "In terms of sales, we have two options. Either outsource the sales, or acquire a health care product company, and then we can get its sales channels and team."

"It depends on Mr. Wei's future plans. If you plan to grow bigger, it is more appropriate to acquire an existing health care product company. Otherwise, outsourcing the sales team should be simpler and more convenient."

Wei Kang nodded and said: "Currently we only have one health care product that needs to be put on the market, so let's find a professional health care product outsourcing sales team. At the same time, we are also looking for a suitable health care product company in the market. Small local companies can also , When Pfizer’s funds are in place, they can directly make acquisitions.”

"In the near future, we will also enter the cosmetics market. In the future, Sanqing Group will be established. It will have three subsidiaries of health care products, cosmetics, and pharmaceuticals. The three markets will keep pace with each other and make efforts at the same time."

"Let's set up the framework first, step by step, this is the goal for this year."

Sun Chengren was overjoyed, and agreed with a smile: "That's right, Mr. Wei is so talented and far-sighted, I really admire him."

He immediately got up vigorously.

"Mr. Wei, then I'll hurry up and settle the outsourcing sales. Wait for my good news."

Wei Kang nodded and watched Lao Sun leave.

Suddenly, the phone rang, and it was Andre, the president of Pfizer Asia Pacific.

Andre's tone on the phone was very excited.

"Dear Wei, the down payment has just been called to Sanqing. I am now reporting to the headquarters, and I am doing my best to promote the FDA review and listing. The headquarters is very satisfied with this cooperation and attaches great importance to it. There must be good news soon. "

Wei Kang was very pleasantly surprised by Andre's efforts, and hurriedly said: "Thank you so much, you must tell me when you return to China, and let me treat you well to express my gratitude."

Andre laughed loudly: "Wei, I have good news for you. If everything goes well, I will be promoted soon. I am afraid I will not return to Huaxia in the short term. To be honest, I really enjoy being here Good time in Huaxia, I will come back again when I travel in the future.”

Wei Kang hurriedly congratulated, and both parties were immersed in joy.

It seems that this cooperation is a win-win situation for both parties. Andre gets a promotion because of his performance, and Wei Kang likes to raise a huge sum of money to open up the international market. Both parties have a bright future.

And according to Andre's tone, if this cooperation is successful, then Pfizer intends to further in-depth cooperation with Sanqing, and cooperate with each other in the authorization of various drugs.

Wei Kang immediately felt a sense of urgency. The foundation of Sanqing Pharmaceutical is still too weak. At present, there is only one blockbuster product. If there are more new drugs, it will undoubtedly grow up quickly, from a small sapling to a real one. Giant trees.

After all, every pharmaceutical giant has a rich product line, even if many of them are obtained through patent authorization, they can also blossom in multiple lines, fully occupy as many markets as possible, and thus establish their own giant status.

"I still have to take the time to look through the discarded prescriptions. Try to extract as many new medicines as possible."

After Wei Kang finished talking with Andre, he was filled with emotions.

At this time, another call came, and it turned out to be Jian Lianyun.

Dr. Jane is always simple and direct.

"Wei Kang, when will you come to the hospital for a routine checkup? Don't forget that you are still sick."

"This," Wei Kang felt good after taking a period of anticancer drugs, and for a moment he forgot that he was still a liver cancer patient.

But what Dr. Jian said is that it is really necessary to go to the hospital for a comprehensive examination.

He quickly agreed and made an appointment to go to the hospital for a review.

Dr. Jian seemed to be in a very happy mood and asked casually.

"Mr. Wei, what have you been up to lately? I haven't seen you all day, are you researching and developing new drugs?"

Wei Kang felt a little complacent, but said in a calm tone: "Recently, I am busy with the production of anticancer drugs before they go on the market."

"However, I was researching new drugs in the laboratory two days ago. I was lucky. I found a prescription that can promote alcohol metabolism in the human body. I plan to make it into anti-alcoholic liver protection tablets and enter the health care product market."

"Anti-alcoholic medicine." After hearing this, Jian Lianyun seemed a little disappointed, and sighed, "I thought you had developed some shocking magic medicine."

She seemed to hesitate to say something: "I have a sentence that I don't know if I should say it, Wei Kang, you are the most talented person in pharmaceuticals I have ever met, a person's energy is limited, especially if you are still alone As an entrepreneur, the time he can devote to R\u0026D is rare.”

"Actually, I think you should focus on drug research and development. There are still many incurable diseases in this world, and countless patients die in despair every year."

"You shouldn't spend too much energy making health products for money. Anti-cancer drugs are the most important drugs. Even if you want to develop new drugs, you should develop other drugs that can cure diseases and save lives, so as not to waste your talent. .”

Wei Kang couldn't help being stunned when he heard this, and then he couldn't laugh or cry. This Dr. Jian seems to have stayed in the ivory tower for too long, and he is a bit out of this world. It is really important to save lives and treat people, but hangover medicine and whitening medicine are not good for the public. It is also very important.

However, he did not intend to distinguish or refute. After all, the other party helped him a lot in the Phase III clinical trial, and what he said was actually correct from the doctor's point of view.

Maybe the other party linked his hangover medicine with the IQ tax of health care products that are common in the market.

"Okay, okay, don't worry, my heart is still on medicine. This anti-alcoholic medicine is just a casual, a game, don't take it too seriously, haha."

Wei Kang quickly started laughing and changed the subject.

After hanging up the phone, Jian Lianyun thought for a moment, then dialed a familiar number.

"Dad, what happened to what you said last time?"