Chapter 1630: Advance publicity?

They had been thinking about how Zhao Xinyu knew that investing in southern Yunnan could bring such returns. Now that Meng Lie said it, they realized that all this was Zhao Xinyu's far-sighted plan.

It's just that this time he didn't pay dividends. Instead, he used investments that would only pay off after a few or more years to develop Pingcheng. This kind of pattern is really not something that ordinary businessmen can create.

"Zhao Xinyu, if you want to transform Pingcheng into what it was like in the past, you must build an ancient city wall."

"The ancient city wall is just a part of it. Many monuments from the Northern Wei, Liao and Jin Dynasties will be restored and renovated. I am looking for someone to calculate the investment."

"Pingcheng side?"

"They said they would invest some money, but Pingcheng's economy has just started, so I didn't agree. Everything will develop according to my plan."

Luo Xiao smiled lightly, "You are worried that they will send people to participate after they invest."

Zhao Xinyu chuckled, "Our own estimates are basically the same, but once they participate, it will be better to meet some people who really want to develop. If you meet some people who are just for political achievements, the investment will be doubled. , rather than that, I might as well invest in the construction myself.”

Luo Xiao nodded, "That's right. It's just a matter of investing more. Once you're done, the success will last forever. The people of Pingcheng will never forget you. If you let those guys who only have money in their eyes participate, you will be ruined if you are not careful." You are in an abyss of no return.”

Zhao Xinyu laughed, stood up and said, "Whatever you want to eat, I'll cook it right away."

Du Mengnan and others couldn't help being speechless, "What time is this?"

"The entrance to the ice cave has been dug, and circuits are being laid inside. There are fewer people at noon."

When Zhao Xinyu said this, not only Du Mengnan and others, but also Luo Xiao and others were a little excited. They really wanted to experience the maze-like ice cave.

"Zhao Xinyu, since you want to make Pingcheng rise, I think you can let Pingcheng's media develop first. If you let them continue to report while you are developing, this will be good for Pingcheng's development."

Zhao Xinyu nodded, "Okay, I'll call Chen Jianfeng right away and ask him to contact Pingcheng Media. Let's find some more media anchors we have and let them be the first to report it."

"If time seems a little tight like this, it's better to go earlier tomorrow so that they can have time to live broadcast for a while to increase their popularity."

"Okay, then tomorrow."

"We are also contacting a few people."

Zhao Xinyu laughed and said, "Since we are in contact, let's call Sister Min and Brother Jiang and ask Han Jun if they are coming. It will be more lively if we all go in together."

Not to mention Zhao Xinyu's status as the chairman of the Emperor Group, he is just an ordinary person. With his popularity, he can summon everyone with just one phone call.

Just that afternoon, Han Jun and Han Tianliang, the actual leaders of Xihan Ridge, appeared at Hongshiya, which immediately attracted the attention of many people.

Han Jun, Han Tianliang, and Han Li were the first old people to start a business with Zhao Xinyu. They made great contributions to the rise of the Dijun Group. Unlike Zhao Xinyu, they were required to direct almost everything. They knew the secrets of the Dijun Group. People can't help but know them. Now that even people like Han Li from Pingcheng Wuyou Restaurant have come over, people immediately realize that the Emperor Group is going to make big moves. Before there is any news, people have already begun to speculate on what big moves the Emperor Group will make next.

That night, all the principals from Hongshiya and Xihanling gathered in the restaurant. The excitement was no less than during the Chinese New Year. However, people knew that they would have to get up early tomorrow, so they did not dare to drink too much.

The next day, before dawn, people set out, waiting for them to enter Liuling Mountain. They saw Chen Jianfeng and more than thirty people waiting there, and with them there were hundreds of people. The anchor who spends all his time on Hongshiya Live Broadcast.

"Xinyu, this is someone selected from several TV stations and media outlets in Pingcheng. There are a lot of people. If there were more..."

When Chen Jianfeng said this, the media and radio people who came over looked at Zhao Xinyu with a bit of expectation. They all knew that they should be the first people to actually enter the ice cave to report on it. This was a rare opportunity for them. If it is brushed off...

Zhao Xinyu looked at the expectant staff and smiled lightly, "If the ice cave can't even accommodate these people, what else can I develop? I also think there are too few people. They can only record part of the area when they go in. This is also It’s my fault, I didn’t explain clearly on the phone yesterday that each unit should send nine teams so that we can get comprehensive coverage.”

"ah."

Zhao Xinyu's words made a group of people stare wide-eyed. They thought that Zhao Xinyu would dislike them because of the large number of people coming over. But Zhao Xinyu did dislike them, but it was just that fewer people came over who disliked them.

"You told me earlier that people in their unit were about to get killed because they were trying to grab this spot."

Zhao Xinyu laughed and said, "Call now. I'll ask Qing Lang to wait for them at the bottom of the mountain. Then they can just follow Qing Lang in."

Chen Jianfeng called his work unit excitedly. Battery cars from the village over there came one after another, carrying people in the direction of Wangguantun.

Under the mountain where the ice cave is located, the first layer of soil has been laid on the road. Although it was a bit bumpy, we could reach the ice cave directly.

Ordinary people are not allowed to enter. Of course, Zhao Xinyu is not restricted when he brings people here. Passing through an area surrounded by iron sheets, people see a tiered parking lot.

Although the sun had just risen at this moment, the workers were already busy. Passing through a closed area, everyone felt a slight chill.

The entrance of the cave, which was originally only one meter wide, has turned into a passage five to six meters wide and three to four meters high. The passages are all built with rocks, using ancient masonry methods.

"Everyone, go change your clothes. There are no warm clothes anywhere." Zhao Xinyu pointed to a simple room.

"Zhao Xinyu, we brought our own."

"The temperature inside is colder than the coldest weather in Hongshiya. If you think you can bear it, wear your own. If you feel you can't bear it, wear the protective clothing I prepared. Although the protective clothing I have here doesn't look good, It can keep you warm, at least you won’t feel cold even if you stay inside for a whole day.”

Ten minutes later, a group of people wrapped in thick warm clothes came out of the simple room. They saw Zhao Xinyu who came out at some time and was wearing different warm clothes from them. There was a group of people over two in size around Zhao Xinyu. A strong green wolf.

"Zhao Xinyu, are you not afraid of the cold?"

Zhao Xinyu chuckled, "My warm clothes are specially made for going into the mountains."

Following Zhao Xinyu into the passage, there are lights at regular intervals in the passage, but the lights are hidden in the ice, and the light reflects the glow of the large ice.

There is nothing special about the passage, which made the media and anchors who came over full of doubts. However, after passing through the passage of tens of meters, when the first branch appeared, the branch turned into three colors under the lighting. That got people interested.

Zhao Xinyu looked at the people following him, "The three passages can lead to different areas. Each area has different natural ice sculptures. You can choose from them."

"us……"

Of course Zhao Xinyu knew what they were thinking. He pointed to the green wolf who was coming in, "Follow them, they will wait for you."

After Zhao Xinyu said this, people knew why Zhao Xinyu brought the green wolves in. It turned out that the green wolves came in to lead them.

"Wireless networks are installed in the ice cave. You can broadcast live. There are alarm devices in some areas. If there is need to activate the alarm device, I will go and find you."

"Can it be broadcast live here?"

Zhao Xinyu laughed and said, "Of course, I will ask Qinglang to deliver dry food to you at noon. I will also inform you when I go back. Now everyone can move freely."

Being able to live broadcast, and with Green Wolf leading the way, after they separated, they originally wanted to record and started the live broadcast immediately.

After receiving the news, Pingcheng immediately began to promote it. As a result, the ratings skyrocketed. The live broadcast room of the emperor group anchor was quickly filled up. Everyone wanted to see what the underground ice world was like.

At first, when people shuttled through the ice caves, what they saw was just the special lights hidden in the ice. Many people were a little disappointed with the ice caves. After all, there are such ice caves in many places, and some are even more impatient. Left the live broadcast room.

However, when the anchor appeared in Nuo Da Space, Nuo Da Space turned into a colorful ice world under the reflection of various lights. Not only the audience in front of the TV or the live broadcast room, but also the people who came over were deeply shocked. .

When people took screenshots and forwarded these pictures, many TV stations also saw business opportunities. They immediately contacted Pingcheng and started broadcasting the underground ice world of Liuling Mountain.

At around nine o'clock in the morning, almost all TV stations were broadcasting the underground ice world of Liuling Mountain. No matter which TV station it was, the ratings exceeded the Spring Festival Gala in a short period of time.

As for the live broadcast rooms of the anchors under the Dijun Group, the population continues to increase dramatically. They continue to call the platform and ask the platform to increase the number of people in their live broadcast rooms.

Then people discovered a problem, that is, the live broadcast scenes of several TV stations in Pingcheng were different, and the anchors of the platform also broadcast live in different places.

At the same time, a series of stunningly beautiful photos appeared on the official website of the Dijun Group, and as soon as these photos appeared, they were immediately forwarded by people.

Before noon, tens of thousands of tourists gathered at the foot of the mountain where the ice cave is located. They all wanted to go in and experience the ice cave, but they were told that the ice cave was not open to the public now. The TV station and the anchors of the Dijun Group... It is promoting the underground ice world.