Chapter 52 Surpassing Mr. Joe’s endorsement fee! Major brands are competing for him!
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In the command room.
When Liu Xuemin was thinking about it, Chen Zijin suddenly said:
"He is not an ordinary criminal. He must have thought that we would set up defenses at the foot of the mountain. We cannot take this matter lightly and must consider it in the long term..."
After saying that, he walked to the writing board again and fell into endless contemplation!
The eight extreme items are Chu Chen’s criminal motive.
There is no doubt about this!
And it is precisely based on this that Chen Zijin has always felt that the truth of the entire case may be hidden in it!
As long as we can figure this out, everything will come to light!
Including this Everest challenge!
But right now, they have so few relevant clues that they have no way of starting.
They have not yet determined which of the eight extreme events Chu Chen will challenge this time!
During this time, Chen Zijin has been thinking about this matter.
Based on the literal meaning of the remaining seven challenges, he felt that the most likely ones were the Lord of Fate and the Consolidation of Ice!
A life-threatening journey at high altitude, and then Everest is a snow-capped mountain, which is exactly what it means.
But then I thought again.
He also felt that this conclusion seemed a bit too hasty.
"What are you thinking about?" Liu Xuemin walked up to him and asked.
Realizing that it was Mr. Liu, Chen Zijin said calmly:
"I'm wondering which of the eight extreme events this Everest challenge is..."
"Do you have an idea?"
Chen Zijin shook his head helplessly: "Not yet, the clues he left are too obscure. However, one thing I can be sure of is that this guy will not be captured just like that. He must have planned everything long ago and wanted to There is a way out, and this way out is probably the key to this challenge.”
This view of his coincides with that of Liu Xuemin.
But now, he has no evidence to prove his reasoning!
Thinking of this, Chen Zijin let out a long breath, looked at Liu Xuemin with a complicated expression, and stopped talking!
at the same time.
Everest!
Now, in the eastern sky, a wisp of morning glow can already be seen.
It won't be long before the sun shines through the sea of clouds.
At this moment, Chu Chen has successfully reached 8800, and there is only one last step left before the final destination!
That night, no one in China could sleep!
Especially in the Tibetan area where Mount Everest is located, the Balang Street in front of the Jokhang Temple is full of Tibetans kowtowing their heads. The scene is very spectacular!
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Yanjing, Tongzhou!
In a luxurious single-family villa!
At this moment, Li Ning, chairman and co-CEO of Li Ning Group and the former gymnastics prince, is staring attentively at Chu Chen's every move on the TV screen!
Like other viewers, he was so excited that he stayed up all night!
However, the reason for his excitement was not entirely because of Chu Chen's big step for mankind!
It's more because, through this live broadcast, he found a spokesperson who is super suitable for the brand!
In recent years, Li Ning, who is wearing the banner of the national trend, can be said to have spent a lot of thought in order to enter the international market!
First, he spent HK$2.2 billion to purchase a multi-story building in Henderson Land on Hong Kong Island to serve as Li Ning's headquarters on Hong Kong Island. Then he searched for new spokespersons for national fashion products in the entire sports and entertainment circles!
But due to the high requirements, we never found a suitable candidate!
The entire group attaches great importance to the selection of brand spokespersons and has high requirements.
You need to have good looks, a good figure, and a good reputation. It is best to be a professional athlete and have a certain degree of international influence!
At first, they focused on some well-known athletes.
But after the audition, I always felt that it was almost boring!
Because the endorsement styles of these athletes are relatively mature.
The pursuit of novelty in national fashion products is completely different from the same channel!
Secondly, since most of them are small ball players, their international influence is very limited.
If you are not an insider, you will not know them at all.
It’s okay for these people to endorse professional sports items, but if it’s a trendy sports product, it’s somewhat inappropriate!
For this matter, Li Ning has not been idle these days. Whenever she has time, she will look for it online.
But after looking around, I couldn't find a suitable candidate that stood out to me!
But today, after learning about Chu Chen's deeds, he was immediately attracted by this maverick young man!
His appearance, his courage, his fame, and even his personal style all fully meet the company's standards for selecting spokespersons!
If he can be invited to serve as the global spokesperson for Li Ning's Guochao products, the entire group may reach a new level!
Watching Chu Chen charging towards the top on TV, Li Ning became more and more excited as she thought about it, wishing she could hand the endorsement contract to Chu Chen right away!
Because he had a hunch that at this moment, besides himself, many brands should also notice this young man!
If you don't take the first step, others may take the lead!
Realizing the seriousness of the problem, Li Ning immediately got up and went to the cloakroom. While getting dressed, she called her office secretary:
"Inform the senior management of the group to come to the company immediately and today's morning meeting will be advanced."
It was just five in the morning. When he called, the secretary in the office was still asleep, and her tone was full of sleepiness: "Okay, Chairman, I'll notify them immediately..."
"Remember, I said immediately! No one can be late for any reason! I have something important to announce! Do you understand?"
"I understand, I understand, don't worry."
As the most business-minded athlete in China, Li Ning's business sense is indeed very sharp.
During this period, not only him, but many sports brands have come out and thrown olive branches to Chu Chen!
For example, Anta, 361 Degrees, Xtep, and even high-end outdoor brands Camel and Kalendar in China have also joined the ranks of competing for spokespersons, and sent their preliminary drafted endorsement contracts to the program team as soon as possible!
The highest offer among these brands is still Li Ning, who directly gave a lifetime endorsement contract of 500 million!
Anta followed closely behind and gave 400 million.
As for the remaining brands, there are no brands that exceed 100 million, and they are basically at the tens of millions level
In addition to China, foreign brands are not to be outdone.
Adadis, Nike, Arc'teryx, PUMA, Skecher, Mammoth, Columbia, etc., etc.!
Compared with local brands, the endorsement contracts given by these big brands are more exaggerated than one another!
Adadis gave 1.2 billion, PUMA gave 1 billion, Arc'teryx gave 1 billion...
But among them, the most shocking is Nike, which directly offered a sky-high endorsement fee of 2 billion US dollars!
This endorsement fee directly broke the record of the highest endorsement fee previously set by superstar Michael Jordan!
Back then, Nike only gave a lifetime endorsement of 1.3 billion to a superstar like Jordan, far less than Chu Chen's 2 billion!
What is the concept of 2 billion endorsement fee?
Not surprisingly, this should be the highest price Nike can offer at this stage, and it is the only one!
There was no such thing before, and there will be no such thing in the future!
Through this endorsement fee, we can see that Nike attaches great importance to Chu Chen!
The brand is not a fool.
If I hadn't seen his potential, I wouldn't have spent so much money!
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