Chapter 58 The acquisition of Daimler
"Your Highness, the time has been made. Paul Daimler of Daimler AG, Mr. William Maybach and his son Mr. Karl Maybach, and Mr. Emile Jelinek, the main investor of Daimler AG , are already waiting for you in Stuttgart." Carl von Jonareit said to Qin Tian.
"Well, get ready, let's set off for Stuttgart immediately!" Qin Tian nodded.
"Okay, Your Highness."
With the success of Qin Tian's series of enterprises, and at the same time, William II's perception of Qin Tian is getting better and better. Carl von Jonneret even believes that Qin Tian will definitely become the emperor of the German Empire in the future. . Although, it seems that this possibility is still very small. But Karl has always thought it was possible.
The purpose of Qin Tian's trip to Stuttgart this time is to acquire Daimler. Although, Daimler and Mercedes-Benz are both big companies in the German auto industry. But neither company was that big at a time when cars were a luxury that only a select few could afford. Moreover, the situation is also worrying.
In this era, except for Qin Tian, probably no one would have imagined how bright the development prospects of the automobile industry would be! After Qin Tian established the Deutsche Motor Vehicle Manufacturing Company, he wanted to take Daimler or Mercedes-Benz into his pocket. In this way, the Deutsche Motor Vehicle Manufacturing Company could quickly have the ability to manufacture various motor vehicles. Coupled with Qin Tian's financial support and Qin Tian's grasp of the future development of the auto industry, they will surely achieve great success in the auto industry.
The reason why Qin Tian put the acquisition target on Daimler instead of Mercedes-Benz. The main reason is that Mercedes-Benz is developing better than Daimler, and it is not easy to acquire it. Daimler is different. After Mr. Daimler died, Daimler began to decline. Although their 'Phoenix' car is very good performance and good looking. But in the competition with Mercedes-Benz, it is still at a disadvantage. The company's losses are also on the rise. Under such circumstances, the possibility of Qin Tian acquiring Daimler is undoubtedly much greater.
In addition, there is another reason, that is, Daimler owns the patent of the motorcycle. Motorcycles are easier and cheaper to manufacture than cars. Qin Tian also planned to produce heavy-duty military motorcycles and three-wheeled motorcycles in order to obtain orders from the army. In the future, jeeps and military trucks will be produced one after another, and armored vehicles and tanks will be developed on this basis. Once these military vehicles are developed and equipped with troops, this will further enhance the combat effectiveness of the German Army. Originally, the combat effectiveness of the German Army was regarded as the number one in Europe and even in the world. With the addition of these weapons, in the future world war, the possibility of winning will be even higher.
Daimler is headquartered in Stuttgart. Compared with Mercedes-Benz, which has become a behemoth in the field of motor vehicle manufacturing in the world, Daimler is undoubtedly much smaller.
On May 12, 1906, Qin Tian and Karl arrived at Daimler in Stuttgart. A group of shareholders and executives of Daimler had already received the news, and they were already waiting for Qin Tian at the gate of the company.
"Is this Daimler? In the future, after merging with Mercedes-Benz, it will become the world's top car manufacturer." Qin Tian stood outside the gate of Daimler, looking at the building with a small factory building and dilapidated three-story building. storey office building of the company.
"His Royal Highness, welcome to Stuttgart. It is an honor for our entire company that you can come to Daimler." Paul Daimler, general manager of the company, said. As the eldest son of the late Mr. Daimler, Paul Daimler inherited most of Mr. Daimler's company shares.
"Mr. Daimler, hello. I have always admired Mr. Gottlieb Daimler, and I have always believed that the cars he invented, as well as other patents, are of epoch-making significance. Very Hurry up, these inventions will shine!" Qin Tian said with reverence.
Hearing Qin Tian's admiration for his father, Paul Daimler immediately had a smile on his face.
Next, Qin Tian shook hands with other senior executives of Daimler AG.
Led by Paul Daimler, Qin Tian made a brief visit to Daimler. I have to admit that the current automobile manufacturing industry is still very primitive. It has nothing to do with the high degree of automation in the future. Daimler's "Phoenix" car, in the eyes of people of this era, may look pretty good. However, in Qin Tian's eyes, it was too ugly.
After the visit, Qin Tian went to the meeting room with Paul Daimler and others. As for Qin Tian's intention, Paul Daimler and others more or less guessed it. After all, although Qin Tian is young, he has already become a business legend in Germany and even Europe. The Deutsche Welfare Lottery Company founded by Qin Tian has become the most profitable company in Germany.
With Daimler in trouble, if Qin Tian wants to acquire Daimler, they have no objection.
"Everyone, you should have guessed my reason for coming, right?" Qin Tian said with a smile.
"Your Highness, do you want to take a stake in Daimler?" Paul Daimler asked.
"That's pretty much what it means. However, I want to completely acquire Daimler. At least 80% of the shares must be acquired!" Qin Tian said.
"Complete acquisition?" The faces of several people in Daimler suddenly changed. It can be said that Daimler is entirely their brainchild. If it is completely acquired by Qin Tian, is Daimler still their Daimler?
"Everyone, everyone is very aware of the current situation of Daimler. Your old rival Mercedes-Benz is developing rapidly, but Daimler is stagnant. The market share is also constantly being eroded by Mercedes-Benz. It is estimated that Before long, there will be no place for Daimler in the automotive market."
Although, what Qin Tian said was a bit exaggerated. But for several people in Daimler, everything seems to be developing in the direction Qin Tian said. This is undoubtedly a disaster for them.
"After I bought Daimler, you are still the managers of the company. Mr. Daimler, you are still the general manager of Daimler. Mr. Maybach, you are still in charge of the company's new product development. Yeah Mr. Lineker, your old investments can turn into a lot of money."
