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This logic is actually very simple. When you look at a person, you think that this person is not bad, which is quite pleasing to the eye, but the degree of trust and favorability is not high.

To put it bluntly, Liu Dehua is well-known in the mainland, but not many businesses dare to approach him for advertising, because people are waiting and watching, and they are all afraid that if they pay a high price to hire him to endorse, the product sales will not increase. Then the loss outweighs the gain.

"This advertising plan will first focus on various undergraduate colleges and universities in China. We will sponsor the campus activities of [-] schools in China. At that time, your billboard will enter these schools." Zhao Fusheng looked at Liu Dehua, faintly Said: "Besides, please believe me, if you see the ad copy I wrote, you will definitely like to shoot that ad."

Liu Dehua didn't speak. In fact, he knew what Zhao Fusheng said, but this was not a reason to impress him.

Seeing his appearance, Zhao Fusheng knew that it seemed that he had come up with a big move.

Thinking of this, Zhao Fusheng said: "In addition, the donation in the advertising plan is real."

"What?" Yue Yiling was stunned.

Even Liu Dehua himself looked at Zhao Fusheng in surprise: "You mean, Aipu mobile phones will really be donated?"

You must know that at home and abroad, whether it is the mainland or Hong Kong and Taiwan, these so-called advertising donations are actually playing with words.

For example, the so-called cover-in-cover donation activity organized by a sixth pharmaceutical factory and an international movie queen was just a play on words. The so-called hope primary school that accepted the donation randomly found a remote school and sent a few boxes Gaizhonggai, and then announced to the outside world, carried out charitable donation activities, and made a lot of publicity.

Many other so-called donations are of this kind.

But no one expected that Zhao Fusheng actually persuaded Aipu Mobile to make a donation.

Facing the eyes of Liu Dehua and Yue Yiling, Zhao Fusheng nodded calmly: "Chairman Han has promised me that Aipu Mobile will donate 500 million RMB in advance, of which 100 million will be donated directly to the Hope Project, and the other 400 million will be distributed throughout the country. Construct [-] Aipu Hope Primary Schools."

Zhao Fusheng's method is actually very simple, it was taken from Sir Shao's Shaw Building.After all, Sir Shao was on the wrong team before his return, and after his return, he crazily donated money to help students in China. Although he didn't want to admit it, he did help many students in China.

Of course, in return, the old man can also enjoy his old age comfortably.

And Zhao Fusheng didn't think too much about asking Han Pojun to do this. He just hoped that the Aipu mobile phone in this life would not be squeezed out of the Chinese market like Ericsson in the previous life.

Because he, Zhao Fusheng, didn't want his golden name to be discredited.

Chapter 197 Success

"If what you said is true, I am willing to endorse Aipu Mobile for free." Liu Dehua is a very decisive person, before Yue Yiling could speak, he said to Zhao Fusheng.

Zhao Fusheng laughed: "Brother Hua, are you joking?"

Yue Yiling even kept blinking at Liu Dehua, what kind of plane, millions or even tens of millions of endorsement fees, if you say no, you don't want it, being fooled by someone with a few words, it's like a joke.

Zheng Yao's eyes widened even more. If Liu Dehua spoke for free, wouldn't Zhou Feifei be the same?

In this way, how much production cost will be left?

For advertising planning, sometimes celebrity endorsement fees are actually a very helpless thing. There is only a total budget of 9000 million yuan, but in the end, [-] million yuan will be spent on those endorsed stars, which makes advertisers pay more attention to advertising. The investment itself has become very small, and the next problem is a headache for the person in charge of the advertising company's planning. After all, it is not a comfortable thing to do more things with limited funds.

Liu Dehua smiled slightly: "However, I have one condition."

"Tell me." Zhao Fusheng nodded, he is not stupid, how could Liu Tianwang suddenly not want the endorsement fee for no reason.

"It's like this. I hope that it will be stated in the contract that if Aipu Mobile fails to fulfill the donation as agreed, then my endorsement fee will be 1000 million, which is not a lot." Liu Dehua looked at Zhao Fusheng, slowly said slowly.

Hearing his words, Zhao Fusheng laughed.

He didn't expect that Liu Tianwang thought so much.

It is obvious that Liu Dehua is dubious about what Zhao Fusheng said now, after all, anything can be repeated before it is implemented.

That's why Liu Dehua proposed such a condition to Zhao Fusheng.

Zhao Fusheng nodded, but did not speak, but looked at Zheng Yao. After all, she is the general manager of the company, and she has to decide such matters.

Zheng Yao laughed: "Don't worry, I will definitely write this matter into the contract, and the person in charge of Aipu will also communicate with you at that time. And when donating, I also hope that you, as a spokesperson, can work together Attend."

Liu Dehua smiled slightly: "President Zheng, don't worry, as long as they are sincerely doing charity, I am willing to cooperate unconditionally."

Zhao Fusheng stood up and held out his hand to Liu Dehua: "Since this is the case, then I won't bother you two to rest. Our company will send someone over to discuss the specific signing contract later."

Liu Dehua smiled, and suddenly asked: "Forgive me, sister Hua, you probably haven't talked yet, have you?"

Zhao Fusheng nodded: "You agreed, do you think she can still refuse?"

Liu Dehua was stunned for a moment, then smiled, he nodded, took a deep look at Zhao Fusheng, but didn't say anything else.

Just like what Zhao Fusheng said just now, even if Wang Jinghua was dissatisfied with what Liu Dehua agreed to, it was impossible for Wang Jinghua to go back on his word.

After all, the cooperation between her and Liu Dehua has just started, it is impossible to anger Liu Tianwang because of this matter.

Of course, what's more important is that even Liu Tianwang is willing to speak for Aipu's charity event for free, Zhou Feifei, what else can I do?

Thinking of this, when Zheng Yao left the hotel, the corners of her mouth almost went behind her ears.

"Not bad, really good." Sitting in the car, Zheng Yao looked at Zhao Fusheng with satisfaction: "I didn't expect that you are actually a good negotiator."

Zhao Fusheng rolled his eyes helplessly: "I said teacher, what do you mean?"

"It's nothing, I just think that next time something like this happens, I can definitely let you go." Zheng Yao said with a smile, obviously she is in a good mood now, and naturally she doesn't bother to care about Zhao Fusheng not calling herself Mr. Zheng a teacher.

"Farewell, it's okay for me to play a cameo once in a while. If you let me negotiate every day, believe it or not, those people in the planning department will go crazy?" Zhao Fusheng said with a smile.

He has come into contact with Tang Yu a few times, and his ability is average, but he is loyal to the company. Such a person may not have the ability to make the company's business bigger and stronger, but he is definitely a very reliable and conservative person.

Zheng Yao rolled her eyes: "You are just too lazy."

Zhao Fusheng shrugged, but did not answer her words.

The two returned to the company by car. Not long after entering the door, Tang Yu and Bai Jie also came back. As soon as they entered the door, Tang Yu saw Zhao Fusheng and gave a thumbs up: "Planner Zhao, I'm convinced!"

"What's wrong?" Zheng Yao asked strangely.

Tang Yu walked up to Zheng Yao, handed her the contract, and said with a smile: "We just met Chairman Han of Aipu, and he asked us if we had brought the plan. After I showed him the plan, He signed directly without saying a word, and told the general manager Han Bin to fully support our publicity plan."

Bai Jie added from the side: "That's right, Chairman Han didn't hesitate at all. He signed the plan after reading it. However, he has one request, and that is, this plan requires you, Xiao Zhao, to be the producer."

Producer?

Zhao Fusheng frowned, and when he was about to refuse, Tang Yu had already said: "I think so too, after all, no one knows more about this plan except you, so you are the general manager. Planning is the most appropriate."

Zheng Yao also nodded: "Old Tang can be your assistant, if you need anything, just ask."

When Tang Yu mentioned this matter, she also realized that after all, the advertising plan this time was not simply a commercial. If, as before, it was just a simple shooting of an advertisement, and then the follow-up publicity plan would be ignored, then That's all, just let Tang Yu or Bai Jie and others follow up.

But this time, the advertising plan of Aipu mobile phone can be said to be a complete promotional plan for the production of the film. If Zhao Fusheng, the advertising planner, is not around, it may not be easy to do well.

Therefore, Zheng Yao felt that Zhao Fusheng really needed to come forward in person.

Zhao Fusheng can naturally understand what they said. After all, it is not an investment of hundreds of thousands or millions. Aipu's purchase of CCTV's advertising time, together with the donations to the Hope Project and various universities across the country, is almost breaking the bank. [-] million.