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People are like this, if others can do things that they cannot do, and if they do it well, it will naturally produce an emotion called respect.

Therefore, although Zhao Fusheng did not come forward, through this charity dinner, both his personal image and the image of the future group have undergone significant changes and improvements.

"It's a good thing."

Sitting in the office, Zheng Yao said seriously to Zhao Fusheng: "The improvement of your personal image is a very good thing for the whole company."

Zhao Fusheng looked helpless: "I know, I know."

He actually understood what Zheng Yao meant, but the problem was that others thought that his purpose was to improve the company's image and his own image, but in fact, he hadn't thought about it that way at all.

From the beginning to the end, Zhao Fusheng never thought about getting anything through this.

But obviously, the outside world doesn't see it that way.

In other words, the results of the facts are there, and there is no room for him not to accept it.

In fact, many things in this world are like this.

Deliberately planting flowers but not blooming, unintentionally planting willows and willows to make shade, is often not a deliberate thing to do, but it can achieve the best effect.

If you do it deliberately, it is easy to backfire.

"We discussed it and decided to take this opportunity to start publicizing your image to the outside world. For the time being, you will be low-key, family-loving, and socially responsible."

Zheng Yao said to Zhao Fusheng.

Now that Zhao Fusheng's name has begun to be known by the public, the issue of his image must be put on the agenda.

This concerns the reputation of the entire Future Group.

Corporate leaders and corporate image are closely related issues.

There are different opinions on the definition of "leader" in the field of management. Based on the analysis of several viewpoints, the so-called "leader" refers to a person who is in a leadership position and can exert a great influence on the whole process of the organization's goal formulation and achievement. .

The interpretation of "personality" in "Etymology" refers to the overall mental outlook of a person. It is the sum of a person's character, temperament, ability and other characteristics. The so-called "charisma of personality" mainly refers to the human nature evaluation of whether people have great attraction, appeal and affinity on the spiritual level. In view of this, the meaning of "charisma of enterprise leaders" is; The overall human evaluation that forms a great attraction, charisma and affinity to others on the spiritual level.

Of course, this is the official explanation. In fact, the image of a business leader is very beneficial to the company.

For example, Haier's Zhang Ruimin, his image is pragmatic, sensitive and sincere.The same is true for the image of Haier in the public perception.

Moreover, the good image of business leaders can indeed effectively enhance the popularity and reputation of the company.

What is corporate visibility?

Popularity refers to the impact of corporate image, including product quality and service quality, on the public, or the degree to which the public understands and recognizes corporate image. Popularity is an important prerequisite for a company to carry out business activities and reflects the company's influence on the public. rate and share, so it is very important and necessary to expand popularity.

Zheng Yao was born in advertising, so she naturally understands this truth. Even if she doesn't understand, those think tanks in the company's strategic planning research room will give her such advice.

After all, there are so many benefits to doing so.

"Be as real as possible."

Zhao Fusheng thought for a while, and said to Zheng Yao: "There is no need to deliberately guide customers, understand?"

"understood."

Zheng Yao nodded: "Integrity is the foundation."

She naturally understands what Zhao Fusheng means. You must know that from the perspective of consumer psychology, consumers first arouse curiosity and trust in the company's products through trust in the company's leaders, and then from the recognition of the company's leaders to the products. Identification, and finally from the understanding of business leaders to the understanding of products.

In other words, some people will trust the products of Future Group because of this kind of publicity.

That's why Zhao Fusheng said that it must be true and not deliberately guide customers.

This is not a joke. Many foreign business leaders are very good at this kind of operation.

Such as Bill Gates, such as Buffett.

Especially Buffett, whose title of stock god has been with him for decades. In fact, this kind of publicity, to some extent, has always affected investors' judgment of his investment company.

After all, he is a stock god. The stocks he invests in have never lost money. This is what most people think.

With this in mind, it is natural to subconsciously choose to trust Buffett's stocks.

Zhao Fusheng didn't want to become that image.

It’s not that that kind of image is not good, but Zhao Fusheng thinks that it’s better not to set up the human design, but if the human design accidentally collapses one day, he will be in big trouble .

The collapse of Uncle Bo and Dr. Zhai's characters really left a deep impression on Zhao Fusheng.

Why many people like Lin Gou, in fact, in the final analysis, it is because this guy who claims to be the dream of [-] million girls has no one.

If there is no human design, it will not collapse. No matter what you do, you don't have to worry about being criticized.

Conversely, those who like to sell character designs and shape themselves into a high-end and elegant image always have to face a problem, that is, what should they do if the character design they have worked so hard for collapses?

Zhao Fusheng didn't want to become the second old Xue.

Chapter 426 Accident

Zheng Yao naturally didn't understand Zhao Fusheng's thoughts.

These days there is no such thing as a person setting, and you won't see labels such as foodies, dedication, or sass from celebrities.

Because neither they nor the brokerage company behind them have considered this aspect for the time being.

The matter of marketing will not start to intensify in the entertainment industry until a few years later.

Zhao Fusheng doesn't dislike this kind of thing. After all, everyone wants to live. What he doesn't like is just getting this kind of thing related to himself.

After all, as a reborn person, Zhao Fusheng is more or less proud.

"Do not worry."

Zheng Yao looked at Zhao Fusheng, smiled and said, "I understand what you mean, I won't make up random stories for you."

She also knew that as the boss, Zhao Fusheng didn't like hype.

In other words, in Zhao Fusheng's world view, hype can only be an auxiliary means, and what really matters is the strength of the company itself.

If a company does not have hardware strength, no matter how hyped it is, it can only end sadly in the end.

Zhao Fusheng smiled and nodded: "It is best to seek truth from facts."

He believed that Zheng Yao must understand what he meant.

It's not that Zhao Fusheng doesn't know the benefits of hype, it's just that he knows better that it's best to match himself with hype.