Page 2194

It turned out to be good now, Zhao Fusheng was actually more direct, and even Liu Xiang's endorsement had to be rejected.

Just crazy!

Zheng Yao looked at Zhao Fusheng: "I need an explanation."

Whether she is the CEO of Future Group or a friend of Zhao Fusheng, she feels that she needs to get an answer from Zhao Fusheng.

"It's simple, he's not suitable."

Zhao Fusheng said to Zheng Yao indifferently.

Except for him, no one knows what kind of farce Liu Xiang will stage on the Olympics.

In this case, Zhao Fusheng would not do that.

"Inappropriate?"

Zheng Yao frowned when she heard this: "What is the reason? You have to know how popular Liu Xiang is now, and how many advertisers have named him to endorse him. If you don't use him, how many customers we will lose, do you know?"

It's a fact, and that's how it is in the advertising industry.

When a client chooses an advertising agency, they often appoint a certain artist or star as an endorsement.

As for the advertising company, being able to negotiate such an artist undoubtedly proves their ability.

For example, a beverage company wants to cooperate with Future Advertising, but they will have a star they like. The planning department of the company will tell Future Advertising that they need to negotiate with a certain artist before they can hand over the advertising planning to them.

In this case, most companies choose stars who are relatively well-known and can drive sales.

And Liu Xiang is undoubtedly one of the most popular advertising stars nowadays.

After all, there are not many stars in China's sports world.And he was able to make a breakthrough in the track and field events that Europeans and Americans have always monopolized, which in itself is an honor in Asia.

But the problem is, now Zhao Fusheng has directly blocked him internally.

This is troublesome.

You can't tell the advertiser: I'm sorry, we don't think he is suitable to endorse your company's products, why don't you take a look at this artist...

Ha ha.

As long as he said that, the other party would definitely leave without hesitation.

"It doesn't matter."

Zhao Fusheng said calmly: "Send someone to investigate Liu Xiang's recent physical condition."

Zheng Yao didn't speak.

She keenly realized that there must be a reason for Zhao Fusheng to say that.

For no reason, how could he mention Liu Xiang's physical condition.

Zhao Fusheng sighed, Zheng Yao's expression meant that she had actually suspected it.

"Do you know what I'm worried about?"

Zhao Fusheng asked Zheng Yao.

Zheng Yao frowned: "You mean, there might be something wrong with his body? But I read the latest news, saying that he recovered from his previous injury very well."

"Huh, is it?"

Zhao Fusheng sneered: "Then have you seen him appear in public, have you seen him galloping on the runway?"

"This..." Zheng Yao hesitated.

Apparently, the recent news really doesn't say that.

Although the media has been discussing Liu Xiang's physical recovery, and his team has also publicized that he has recovered, but this one really has not participated in the competition.

Of course, the reason is that there is no need to waste energy on those small games.

Originally, Zheng Yao didn't think there was any problem, but when Zhao Fusheng said this, she really felt a little bit guilty.

In fact, sometimes people are like this, blinded by a leaf, unable to see Mount Tai.

Often after the layer of window paper is pierced, things that have not been thought of before will be figured out immediately.

Just like the current Zheng Yao, she didn't think about the possibility of Liu Xiang having trouble in the Olympics, but after Zhao Fusheng guided her like this, she immediately realized that maybe this thing might really happen.

And when it happens...

At that moment, Zheng Yao's face turned pale.

If that's the case, the impact on China's advertising circle and even the sports circle is simply unimaginable.

There are at least dozens of endorsements on Liu Xiang, in case something goes wrong during the competition...

"Go check it out."

Seeing Zheng Yao's expression, Zhao Fusheng waved his hand: "Try to investigate carefully to confirm his recovery from injury and whether he can compete in the Olympics."

To be honest, Zhao Fusheng really hoped that his prediction was wrong.

I hope that Liu Xiang in this world can persist in completing the race, even if he reaches the finish line.

After all, since you have participated in the competition, you must at least be worthy of those fans who have gone to the Bird's Nest to support you and are waiting for you.

What's more, people in the country are paying attention to this competition. If he is really unable to participate due to injury, he will announce it in advance. No one will think there is a problem with him.

After all, it is normal for athletes to suffer injuries, and he is not an iron man, nor is he a god.

But the problem is, if you obviously participated in the competition, but after running a few steps, the old injury relapsed, and you simply retired from the competition, what is that?

Benefit!

It can only be because of interests!

Because there are too many people's interests on his body, especially the various endorsements involve a large amount of money, once he cannot participate in the competition, these endorsements will have to pay liquidated damages.

Under such circumstances, Liu Xiang, who has attracted much attention, did not dare to disclose his injury.

The team behind him has chosen the most shameless method extremely wisely.

While concealing the injury, Liu Xiang was allowed to participate, even if he just walked onto the field, ran a few steps and then fell down, he still fulfilled the contract.

As for the interests of those advertisers and advertising companies, as for the feelings of the people of the whole country, hehe, how can it be as important as the real money in your hands?