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The fragrance of wine is also afraid of the deep alley.

It is very unrealistic to simply rely on word of mouth and quality to attract audiences.

How many excellent directors and film works have proved this truth.

No matter how profound the connotation of your movie is, how hard the screenwriter, director and actors are, it may not be as attractive as some popcorn movies.

It's not that there is a problem with the audience's appreciation ability, although this is a fact.

What really hinders the box office success of good movies is that film producers often have no way to find the right way to promote them to attract audiences into movie theaters.

That's the biggest problem.

The movie announcement process is actually not complicated.

Although Zhao Fusheng is not an expert, he is also very clear about the process.

Celebrities and regular publicity are the most basic and important part of publicity.

For the audience, the first perception of the film lies in the cast, and the quality of the cast directly determines the audience's interest in the film.Making good use of cast promotion will be of great help to the film itself.

So the movie "People on the Journey" also focuses on this process.

Starring Xu Shan and Wang Qiang, many celebrities in the industry cameo, this is one of the movie's gimmicks.

Next is regular publicity, which is the publicity means and channels we often use: print media and Internet media, plus various activities, including cooperation with KFC and major movie theaters, etc.

Through the high-quality and intensive coverage of these routine actions, it is beneficial to amplify all important elements of the film itself, thereby laying a box office base and laying the foundation for the next announcement.

Also, it is topic marketing.

As a person who has experienced the self-media era, Zhao Fusheng is very clear that in today's increasingly developed social media, everyone can become a channel of communication, and everyone may become the most important focus in the marketing process, and this The focus is the topic.

A topic that resonates is the best marketing tool.

Nowadays, a film that does not do marketing, does not create social topics, and can get box office if it wants to show naked is almost a fantasy. Of course, individual cases are allowed to appear, but no matter how courageous film investors are, they dare not take such risks. Therefore, film marketing has become the top priority in the film industry chain.

And these things will be transformed into word-of-mouth of the movie, which in turn will affect the box office of the movie.

In Zhao Fusheng's original memory, although "People on Journey" had a good reputation, the final box office was only more than 4000 million.

Fortunately, the cost of the film was not high, only a few million, which made the producer a lot of money, and only then did there be sequels.

But this time, Zhao Fusheng would not allow such a situation to happen.

In his mind, since the movie has already been produced, what is the point of investing if it fails to achieve a high box office?

Of course, what kind of results can be achieved in the end depends on luck.

After all, this is not ten years later, and the development of China's film market is indeed immature.

Zhao Fusheng is well aware of this point.

Movies are part of the cultural industry, and the development of the cultural industry has always been closely related to science and technology and social and economic development.

Many people don't actually notice this.

From the middle and late 90s, China's economy developed faster and faster, and China's film industry also began to develop gradually. In the first ten years of the early 21st century, with the development of the Internet getting faster and faster, people on the Internet We know more and more information, and movies are gradually entering thousands of households. Our movie market is becoming more and more mature.

It was not until the beginning of [-] that China's film market finally ushered in a blowout development, and the era of film dividends really arrived.

Chapter 582 New Year's Gathering

From a certain point of view, Zhao Fusheng does not dislike the appearance of Weibo.

After all, this makes celebrity artists more and more influential, and fans and the public have more and more intimate contacts with artists.In other words, there are more and more ways for artists to make money, and they earn more.

Even a certain artist can earn hundreds of thousands by reposting a Weibo post.

Based on this alone, it is a good thing for the future film and television of an entertainment company.

So although many people didn't understand, Zhao Fusheng directly let the artists under Future Film and Television enter Weibo.

"By the way, let's buy some Sina shares."

Zhao Fusheng called Dong Chenxi.

"What do you mean?"

Dong Chenxi was a little puzzled. Although Sina was listed in the United States in 2000, its market value has never been very high. Up to now, the stock price is only about [-] US dollars, and the total market value is less than one billion US dollars.

What is the use of Zhao Fusheng's shares in Sina?

"Buy a little bit, be a shareholder, and if Weibo goes public later, Sina's stock price will definitely soar." Zhao Fusheng said with a faint smile: "Besides, at least there is no harm in being a shareholder of this kind of social platform. Our negative news can also let them do a favor."

"Ah?" Dong Chenxi was stunned for a moment, never expecting such an operation.

But thinking about it carefully, it really is what Zhao Fusheng said.

Chinese people like to say that there are people in the court who are easy to handle.

The same principle applies to business competition.

If the future investment is a shareholder of Sina, not to mention how much money it can make, this identity alone can provide a lot of convenience.

"Then how much to buy?" Dong Chenxi asked Zhao Fusheng.

"A seat on the board is fine."

Zhao Fusheng smiled: "We are not buying this company, we are just buying insurance."

"it is good."

Dong Chenxi nodded.

This little thing is really nothing.

For a company with a total market capitalization of no more than 15 billion US dollars, she was even afraid of accidentally buying too many stocks and what would happen if she became a major shareholder.

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Putting down the phone, Zhao Fusheng called Ye Jing again and told him about it.

After thinking about it, he simply drove to the company headquarters.