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In the stock market, what people look at is not whether your film can win the Cannes award, but what people look at is the box office of your movie and how much profit the company can make.

To put it bluntly, what people look at is real money data.

And this is precisely the most uncertain thing.

After all, before the movie is released, or before the audience enters the cinema, no one can guarantee the box office or ratings of a movie.

For example, there is a play in later generations called "Take My Brother Away".

This is a movie adapted from comics with an investment cost of 2000 million.

That's right, 2000 million!

Before it was released, no one was optimistic about this fantasy comedy. After all, the two leading actors in this drama are not the kind of artists with special traffic. They are more classified into the ranks of the acting school.

But it happened to be this work. After it was released, the box office was nearly 3000 million, and the film studio paid [-] million.

For many people, it is unbelievable that they can earn several times or more than ten times the income from an investment in a year, but for the film market, it is not unbelievable that a movie can earn several times, ten times, or dozens of times. It's not impossible.

In fact, as an investor, I have encountered various problems.

Most people believe in investing in movies, most people are skeptical about making money from investing in movies, and most people are uneasy about investing in movies by themselves.

The most important reason is still that many people don't know how to judge the authenticity of the investment in this movie, whether the funds are safe, whether the movie can make money, it is still a matter of money.

For film and television companies, this is actually the same.

If the movie box office is good, their return on investment will be high, otherwise, they will lose money.

But the problem is that no one can guarantee that every movie they invest in will make money.

Even Zhao Fusheng did not dare to make such a guarantee.

Under such circumstances, how could Ye Jing not be worried.

For example, if "Let the Bullets Fly" was released in the future when the movie was not released, although Ye Jingxin would feel pressured, it would certainly not be the case now.

After all, at that time, Future Film and Television was neither a listed company nor required to be responsible to shareholders.

Even if the box office hits the street, the loss is only an investment of more than [-] million yuan.

What's more, these investments, through advertising sponsorships and so on, have already recovered a large part.

But the fact is that "Let the Bullets Fly" became the first movie to be released after Future Film and Television went public, which means something different.

If the movie box office soars, it is no surprise, it is definitely good news, and the stocks of film and television will definitely soar in the future.

But on the other hand, if the box office of the movie is not high, it will be a bolt from the blue for future film and television. The market will quickly lose confidence and patience in this company, and the stock price will plunge, causing serious losses.

This is no joke!

It's something that could actually happen.

After all, Huaxia's stockholders, no matter they are from Hong Kong Island or the mainland, are actually the same in their bones. They are all greedy and afraid of failure.

It's not that these people don't like making money, it's that they are really impatient.

The failure of one film and two films, in the eyes of film professionals, is a process of exploring genre films.

But for these stock speculators, the failure of one film of a film and television company means that the film and television company has completely lost its future.

Zhao Fusheng clearly remembered that the brothers of the Wang family in later generations fell on this.

The entire Huayi Brothers Film and Television Company has been in trouble for several films one after another. It has been paid attention by the higher management department and investigated by the public security organs. When he wanted to return to the top, he found that he had no way to go back to the top.

This is a sad story, and it is a story that Zhao Fusheng has no way to tell anyone.

He couldn't tell Ye Jing that he was worried that Future Film and Television would follow the mistakes of Huayi Brothers and go down a road of no return, so he strictly controlled the development direction of Future Film and Television and prevented the company from breaking out of the scope of the film and television industry.

In Zhao Fusheng's view, insisting on continuing to invest in movies and TV shows is the foundation for future film and television.

As long as it can be guaranteed that there will be a popular TV series or movie every year, then in a few years, the future film and television will be able to grow bigger and stronger, and there will be no need to live by the faces of certain people.

Thinking of this, Zhao Fusheng looked at Ye Jing, suddenly smiled and said: "How about it, do you want to make a bet with me?"

bet?

Ye Jing looked at Zhao Fusheng in surprise, not understanding what kind of medicine this guy was selling in his gourd.

Chapter 691 The Exquisite Route

Zhao Fusheng has always won nine out of ten bets on such things.

This point, among the people around him, has already formed a consensus.

In other words, as long as Zhao Fusheng proposes a bet, basically no one bets with him now, because everyone knows that this guy must have full confidence to say that.

"No gambling."

Ye Jing glanced at Zhao Fusheng, shaking his head like a rattle.

What a joke, he will not give Zhao Fusheng a chance to cheat himself.

"No, don't you even listen?"

Zhao Fusheng looked at Ye Jing speechlessly and asked.

This guy is simply too much, he refused even to listen to the content of his bet, don't you want to be so exaggerated.

Ye Jing nodded: "I don't listen, I'm not interested, and I won't bet with you."

"…………"

Zhao Fusheng was speechless.

These days, it's hard to deceive people.

But he smiled, and still expressed his thoughts to Ye Jing.

What he was talking about was naturally about his plans for the future of film and television.

Since Future Film and Television has chosen to go public, it is destined to take a different path from other film and television companies.

To be honest, in Zhao Fusheng's heart, he felt that the route of the noon sun in his previous life was actually very suitable for future film and television.

Noon Sunshine is a film and television company.

Many people are not familiar with the name of this company, but if they mention the film and television works they invest in and produce, they must be very familiar with it. "Langya Bang", "The Pretender", and "Dajiang Dahe" are all popular TV series in later generations, and early dramas such as "Parents' Love" and "Crossing the Guandong" were also invested by them.