Chapter 167 Culture is counter-exported, the sneakers are sold out, and the fans fight!
·
Zhuan Zhu
On January 1, U.S. time, Li Ning held the release meeting of the first generation of signature sneakers [Yan Yi] by virtue of Chen Yan's crazy performance of 3 consecutive 6+ games!
Li Ning officials are also very considerate, choosing New York as the venue, which is only across the river from New Jersey, the city where the last opponent, the Nets, was located.
"Chen, are you ready?" Bill Duffy asked with a smile on the way to the launch event.
"To be honest, I'm a little nervous." Chen Yan replied with a smile.
For Chen Yan, playing on the court and selling shoes off the court are two different things. Although his recent performance can be called explosive, it is up to the fans to decide whether the sneakers will be sold or not.
At the release meeting, the moment Chen Yan appeared on the stage, the audience erupted into loud screams!
New York is the mecca of basketball, and the fans here are crazy!
They were not only crazy about Chen Yan's performance, but also crazy about the technological sense of [Yan Yi] on Chen Yan's feet!
When Chen Yan showed off the pair of platinum-colored [Yan Yi] in the Christmas game, many fans were already wringing their fingers and waiting for the release date of the sneakers!
Chen Yan also responded to the enthusiasm of the fans with actions, giving them high fives before the official launch of the sale.
He likes to be in close contact with the fans, so that he can feel the energy brought by the fans more directly, and it can also eliminate the sense of distance between him and the fans.
"Chen! Chen! The whole Women family loves mud!"
During the high-five between Chen Yan and the fans, a black guy managed to make Chen Yan laugh with his broken Chinese.
Chen Yan asked with a smile: "Dude, can you speak Chinese?"
The black boy replied: "A little bit, for your self-taught."
"GOOD!"
After Chen Yan finished speaking, he held out his thumb.
Under the influence of Chen Yan, many fans across the United States have become interested in Chinese and Chinese culture. Some fans even gave themselves a crappy Chinese name in order to get closer to Chen Yan.
There are also some more exaggerated fans who have some inexplicable Chinese tattoos on their bodies, such as [声], [Chicken Soup Noodles], [Melatonin], etc. Chen Yan hurried back to the stage before he died laughing...
But in general, this can be regarded as a kind of cultural counter-export. Chen Yan is happy to see this phenomenon, which proves that his contribution is not limited to the basketball field.
Soon, the sale will officially begin!
Li Ning officials didn't want to whet the appetite of the fans, and immediately announced the four starting colors of Chen Yan's first-generation boots [Yan Yi].
These four colors are flash (platinum color), Sanctuary (pure white color), Nirvana (saucy orange), and killer (pure black color).
At the event site, Li Ning also announced [Yanyi] All-Star special edition boots!
This is a pair of mandarin duck shoes, one red and one white are extremely coquettish!
This pair of all-star special edition [Yan Yi] is not on sale yet, it is displayed in the freezer for fans to take pictures.
Chen Yan's current All-Star votes rank second among Western defenders. It is a sure thing to enter the All-Star Game, and even if he can't make it to the main game, he will definitely participate in the All-Star Rookie Game, so these boots will definitely be in this year's All-Star Game. Celebrity weekend appearances.
The display of four basic color schemes plus an all-star special model also made the fans very hooked. The first batch of goods was announced to be out of stock within an hour. This is the charm of Chen Yan!
In addition, the surrounding T-shirts, shorts and protective gear printed with Chen Yan's LOGO are all sold out!
The popularity far exceeded Chen Yan's imagination!
One day later, in the early morning of January 1th, Li-Ning officially released [Yanyi], with 4 pairs of the world's first release!
The management is in a nervous mood. They are not afraid that Chen Yan's market appeal is not enough, but they are worried that the price of the pair of shoes will dissuade fans.
During this period, most domestic brands took the low-end evaluation route, but this pair of [Yanyi] Li-Ning is priced at RMB859 in the secondary market, which can be regarded as a mid-to-high-end route.
As a result, the sneakers were all sold out in less than half a day!
The best-selling and hottest platinum and orange color schemes were sold out in less than three hours!
The fans all sighed, good guy, this sneaker is the same as Chen Yan himself, the peak of his debut!
Li Ning's official plan was to sell 10 pairs of [Yanyi] for 859 yuan a year, but it sold almost 9 pairs in less than a day?
Only then did the senior management realize that their understanding of Chen Yan was too low!
Seeing Chen Yan's strong market appeal, he became more determined to use Chen Yan to hit the high-end market!
The intestines of Nike and Adidas are green with regret after reading these news...
In China, a news that two fans fought for [Yanyi] at Li Ning store sparked heated discussions among netizens!
"Do it! Isn't it just a pair of sneakers, as for?"
"Idiots just fight over a pair of sneakers. Isn't it over if you line up all night like me?"
"Yanquan interaction, this wave, this wave is a tribute to Chen Yan!"
"Yan Yi went crazy, and the fans went crazy too!"
"Whoever wins will automatically upgrade to Chen Yan's disciple."
"I've only queued up for my child's doctor registration, and my child's elementary school registration, but I haven't queued up to buy sneakers!"
"I understand this approach, but I don't support it."
"This is crazy!"
The sales of sneakers are booming, and scalpers are naturally indispensable.
With the increase of various negative news, Chen Yan also had to post on social networks, calling on fans to consume rationally, and to pay attention to safety when buying sneakers.
The fans laughed when they saw Chen Yan's post. Others selling shoes are all kinds of propaganda. Chen Yan's selling shoes is to persuade fans to spend rationally...
Li Ning officials are also very considerate, choosing New York as the venue, which is only across the river from New Jersey, the city where the last opponent, the Nets, was located.
"Chen, are you ready?" Bill Duffy asked with a smile on the way to the launch event.
"To be honest, I'm a little nervous." Chen Yan replied with a smile.
For Chen Yan, playing on the court and selling shoes off the court are two different things. Although his recent performance can be called explosive, it is up to the fans to decide whether the sneakers will be sold or not.
At the release meeting, the moment Chen Yan appeared on the stage, the audience erupted into loud screams!
New York is the mecca of basketball, and the fans here are crazy!
They were not only crazy about Chen Yan's performance, but also crazy about the technological sense of [Yan Yi] on Chen Yan's feet!
When Chen Yan showed off the pair of platinum-colored [Yan Yi] in the Christmas game, many fans were already wringing their fingers and waiting for the release date of the sneakers!
Chen Yan also responded to the enthusiasm of the fans with actions, giving them high fives before the official launch of the sale.
He likes to be in close contact with the fans, so that he can feel the energy brought by the fans more directly, and it can also eliminate the sense of distance between him and the fans.
"Chen! Chen! The whole Women family loves mud!"
During the high-five between Chen Yan and the fans, a black guy managed to make Chen Yan laugh with his broken Chinese.
Chen Yan asked with a smile: "Dude, can you speak Chinese?"
The black boy replied: "A little bit, for your self-taught."
"GOOD!"
After Chen Yan finished speaking, he held out his thumb.
Under the influence of Chen Yan, many fans across the United States have become interested in Chinese and Chinese culture. Some fans even gave themselves a crappy Chinese name in order to get closer to Chen Yan.
There are also some more exaggerated fans who have some inexplicable Chinese tattoos on their bodies, such as [声], [Chicken Soup Noodles], [Melatonin], etc. Chen Yan hurried back to the stage before he died laughing...
But in general, this can be regarded as a kind of cultural counter-export. Chen Yan is happy to see this phenomenon, which proves that his contribution is not limited to the basketball field.
Soon, the sale will officially begin!
Li Ning officials didn't want to whet the appetite of the fans, and immediately announced the four starting colors of Chen Yan's first-generation boots [Yan Yi].
These four colors are flash (platinum color), Sanctuary (pure white color), Nirvana (saucy orange), and killer (pure black color).
At the event site, Li Ning also announced [Yanyi] All-Star special edition boots!
This is a pair of mandarin duck shoes, one red and one white are extremely coquettish!
This pair of all-star special edition [Yan Yi] is not on sale yet, it is displayed in the freezer for fans to take pictures.
Chen Yan's current All-Star votes rank second among Western defenders. It is a sure thing to enter the All-Star Game, and even if he can't make it to the main game, he will definitely participate in the All-Star Rookie Game, so these boots will definitely be in this year's All-Star Game. Celebrity weekend appearances.
The display of four basic color schemes plus an all-star special model also made the fans very hooked. The first batch of goods was announced to be out of stock within an hour. This is the charm of Chen Yan!
In addition, the surrounding T-shirts, shorts and protective gear printed with Chen Yan's LOGO are all sold out!
The popularity far exceeded Chen Yan's imagination!
One day later, in the early morning of January 1th, Li-Ning officially released [Yanyi], with 4 pairs of the world's first release!
The management is in a nervous mood. They are not afraid that Chen Yan's market appeal is not enough, but they are worried that the price of the pair of shoes will dissuade fans.
During this period, most domestic brands took the low-end evaluation route, but this pair of [Yanyi] Li-Ning is priced at RMB859 in the secondary market, which can be regarded as a mid-to-high-end route.
As a result, the sneakers were all sold out in less than half a day!
The best-selling and hottest platinum and orange color schemes were sold out in less than three hours!
The fans all sighed, good guy, this sneaker is the same as Chen Yan himself, the peak of his debut!
Li Ning's official plan was to sell 10 pairs of [Yanyi] for 859 yuan a year, but it sold almost 9 pairs in less than a day?
Only then did the senior management realize that their understanding of Chen Yan was too low!
Seeing Chen Yan's strong market appeal, he became more determined to use Chen Yan to hit the high-end market!
The intestines of Nike and Adidas are green with regret after reading these news...
In China, a news that two fans fought for [Yanyi] at Li Ning store sparked heated discussions among netizens!
"Do it! Isn't it just a pair of sneakers, as for?"
"Idiots just fight over a pair of sneakers. Isn't it over if you line up all night like me?"
"Yanquan interaction, this wave, this wave is a tribute to Chen Yan!"
"Yan Yi went crazy, and the fans went crazy too!"
"Whoever wins will automatically upgrade to Chen Yan's disciple."
"I've only queued up for my child's doctor registration, and my child's elementary school registration, but I haven't queued up to buy sneakers!"
"I understand this approach, but I don't support it."
"This is crazy!"
The sales of sneakers are booming, and scalpers are naturally indispensable.
With the increase of various negative news, Chen Yan also had to post on social networks, calling on fans to consume rationally, and to pay attention to safety when buying sneakers.
The fans laughed when they saw Chen Yan's post. Others selling shoes are all kinds of propaganda. Chen Yan's selling shoes is to persuade fans to spend rationally...
