Chapter 222 The United Boycott of International Giants
·
Mo Bi Mei Le Mo
"International beauty giants led by L'Oreal publicly boycotted our company's products."
"And in China, there are already many big Vs and trolls who are also discrediting our products."
"Now, the reputation of our products, both at home and abroad, has taken a sharp turn for the worse."
Sitting on the left, Gu Banmeng, who was in the first position, took the conversation.
"Originally, our domestic market is close to saturation, and we are trying to find a way to enter the European and American markets."
"The company has already negotiated with large international supermarkets and multinational e-commerce companies such as Volvo, Metro, Tesco, and Amazon overseas to allow our products to be sold on the shelves."
"It turns out that the negotiation is almost done, and the only thing left is to sign the contract."
"But because of the report of the International Beauty Appraisal Center and the joint pressure from L'Oreal and other international beauty giants."
"Negotiations have now been extended indefinitely."
There was no sound in the conference room, and everyone's expressions were heavy.
If it's just domestic, it's okay to deal with.
after all...
After all, it's their own territory.
But if you want to go abroad, you must find a way to break through the blockade of these foreign giants.
This is the real trouble.
Otherwise, no matter how good the product is, if it is not on the shelves, consumers will not be able to buy it, and there is a use for it!
Seeing this, Jiang Lang smiled slightly: "Okay~ Don't make a sad face one by one, since the other party's movements are so big, what does that mean?"
"They are afraid of us, everyone should have confidence in our products."
Zhao Zhenglong was the first to chime in: "That's right~ our products have swept the domestic market in just a few days, and the skin care products series, so the beauty companies combined, do not sell as many as our company."
Liu Dong also agreed: "The other party is so aggressive, which shows that they are afraid that our products will go abroad and affect them."
"So, now we are trying our best to block us in the domestic market."
Jiang Lang nodded slightly, lost in thought.
To be honest, he doesn't really understand this kind of business warfare. Seriously speaking, he is just a senior who is about to graduate, so it's no wonder he understands it!
After hesitating for a moment, he slowly raised his head.
"Now, the most important thing is to find a way to get rid of the label of our products as three-no products."
"Once the market recognizes it, it will be difficult for us to turn around!"
"Does anyone know why our International Beauty Appraisal Center positions our products as three-no products?"
Gu Banmeng nodded slightly on the side.
"We have checked, this International Beauty Appraisal Center was co-founded by some overseas giants in the beauty industry in the early days."
"It was later recognized by the United Nations, but the judging criteria are also different from the internal standards of various countries. It has a private color and can be regarded as a semi-official nature!"
"Because it has been established for many years, and these beauty companies, every time they have a new product, they will use it to make some so-called rating reports, so they are quite authoritative overseas."
"Their reports have a great impact on the company's products."
Jiang Lang nodded, "In other words, the International Beauty Appraisal Center is actually a packaging platform for beauty products."
"Whoever gets more money, whose product has a higher rating!"
Gu Banmeng hesitated for a moment, then nodded slowly, "It can be understood in this way."
Jiang Lang pursed his lips, and said slowly: "First, contact the Market Supervision and Administration Bureau of Shanghai, and make a product clarification announcement for our company!"
"With the help of official credibility, endorse our products"
"No matter what, at least the domestic market must be stabilized first!"
"So, act fast! Try to issue a clarification announcement before the news spreads completely! Which one of you can contact someone?"
Zhao Zhenglong raised his hand and said, "The Zhao family can help!"
The Zhao family runs a pharmaceutical company, and it can be said that it is the one that deals most often with the market supervision and administration bureau.
Jiang Lang nodded slightly and continued to speak.
"Second, contact Jintiancheng Law Firm and sue the International Beauty Appraisal Center for improper evaluation and malicious slander of our products."
"In addition, the domestic big V who deliberately discredited our products and some trolls were sued at the same time."
"Here, I will contact you personally later."
"Third, doesn't the other party want to block our products in the country?"
"Since this is the case, new products such as hair care, hairdressing, and makeup developed by the company can be released in advance."
"They wanted to block us in the country, so we gave him all the domestic market, leaving nothing behind. I saw who was in a hurry!"
"Besides, since we can't enter the other markets in Europe and America for the time being, we can move to other places."
"Like South Korea, Japan, Singapore, Afghanistan, these are actually not bad!"
Paused.
Jiang Lang looked around the conference room.
"That's all I can think of for the time being. Do you have anything to add?"
Everyone looked at me and I looked at you, with a bit confused expression.
At this time.
Gu Banmeng stood up, her voice still cold: "I have thought of a way."
"Say!" Jiang Lang looked at the other party in surprise.
Gu Banmeng pursed his lips and said lightly: "Actually, it's very simple for us to break through the opponent's blockade."
"Because we don't necessarily have to put our products on the shelves in foreign malls or supermarkets."
"We can rely on the strength of our domestic predecessors!"
"Our products directly bypass the International Beauty Appraisal Center and are sent to various countries in Europe and the United States. The official market supervision department conducts product appraisal, as long as they pass the test."
"We can put the overseas versions of TB, jd, and DY on the shelves."
"These overseas companies, no matter how long their hands are! They can't control our domestic e-commerce companies!"
"As long as the product is qualified and we put it on the shelves, they can't do anything about it."
"Even, we can use the form of franchising to set up a special store in the local area and only sell our products."
"Or, we pay our own money to set up a special store!"
"Unless they have the ability to manipulate the official departments of a country and say that our products are substandard, cannot be put on the shelves, or cannot be sold, then I will be considered admired."
"..."
Jiang Lang nodded happily, and everyone in the meeting room was also extremely excited.
"That's right~ I couldn't think of it!"
"Since Volvo and Amazon can't put our products on the shelves, we simply don't put them on the shelves."
"It is completely reasonable and legal not to send it to the international beauty appraisal center, but to send it directly to the official departments of various countries for appraisal."
"As long as someone buys it, it will be clear whether the effect is good or not."
"..."
Jiang Lang smiled and clapped his hands, "Okay~ Then I'll trouble Song Chengwu for the appraisal, and your family will deal with it!"
The Song family specializes in logistics, and they should handle it as quickly as possible.
Song Chengwu patted his chest: "Don't worry, at most one month, all other appraisal reports from Europe and America will be available."
Jiang Lang nodded slightly: "Since the plan is already in place."
"Then... let's adjourn the meeting!"
"And in China, there are already many big Vs and trolls who are also discrediting our products."
"Now, the reputation of our products, both at home and abroad, has taken a sharp turn for the worse."
Sitting on the left, Gu Banmeng, who was in the first position, took the conversation.
"Originally, our domestic market is close to saturation, and we are trying to find a way to enter the European and American markets."
"The company has already negotiated with large international supermarkets and multinational e-commerce companies such as Volvo, Metro, Tesco, and Amazon overseas to allow our products to be sold on the shelves."
"It turns out that the negotiation is almost done, and the only thing left is to sign the contract."
"But because of the report of the International Beauty Appraisal Center and the joint pressure from L'Oreal and other international beauty giants."
"Negotiations have now been extended indefinitely."
There was no sound in the conference room, and everyone's expressions were heavy.
If it's just domestic, it's okay to deal with.
after all...
After all, it's their own territory.
But if you want to go abroad, you must find a way to break through the blockade of these foreign giants.
This is the real trouble.
Otherwise, no matter how good the product is, if it is not on the shelves, consumers will not be able to buy it, and there is a use for it!
Seeing this, Jiang Lang smiled slightly: "Okay~ Don't make a sad face one by one, since the other party's movements are so big, what does that mean?"
"They are afraid of us, everyone should have confidence in our products."
Zhao Zhenglong was the first to chime in: "That's right~ our products have swept the domestic market in just a few days, and the skin care products series, so the beauty companies combined, do not sell as many as our company."
Liu Dong also agreed: "The other party is so aggressive, which shows that they are afraid that our products will go abroad and affect them."
"So, now we are trying our best to block us in the domestic market."
Jiang Lang nodded slightly, lost in thought.
To be honest, he doesn't really understand this kind of business warfare. Seriously speaking, he is just a senior who is about to graduate, so it's no wonder he understands it!
After hesitating for a moment, he slowly raised his head.
"Now, the most important thing is to find a way to get rid of the label of our products as three-no products."
"Once the market recognizes it, it will be difficult for us to turn around!"
"Does anyone know why our International Beauty Appraisal Center positions our products as three-no products?"
Gu Banmeng nodded slightly on the side.
"We have checked, this International Beauty Appraisal Center was co-founded by some overseas giants in the beauty industry in the early days."
"It was later recognized by the United Nations, but the judging criteria are also different from the internal standards of various countries. It has a private color and can be regarded as a semi-official nature!"
"Because it has been established for many years, and these beauty companies, every time they have a new product, they will use it to make some so-called rating reports, so they are quite authoritative overseas."
"Their reports have a great impact on the company's products."
Jiang Lang nodded, "In other words, the International Beauty Appraisal Center is actually a packaging platform for beauty products."
"Whoever gets more money, whose product has a higher rating!"
Gu Banmeng hesitated for a moment, then nodded slowly, "It can be understood in this way."
Jiang Lang pursed his lips, and said slowly: "First, contact the Market Supervision and Administration Bureau of Shanghai, and make a product clarification announcement for our company!"
"With the help of official credibility, endorse our products"
"No matter what, at least the domestic market must be stabilized first!"
"So, act fast! Try to issue a clarification announcement before the news spreads completely! Which one of you can contact someone?"
Zhao Zhenglong raised his hand and said, "The Zhao family can help!"
The Zhao family runs a pharmaceutical company, and it can be said that it is the one that deals most often with the market supervision and administration bureau.
Jiang Lang nodded slightly and continued to speak.
"Second, contact Jintiancheng Law Firm and sue the International Beauty Appraisal Center for improper evaluation and malicious slander of our products."
"In addition, the domestic big V who deliberately discredited our products and some trolls were sued at the same time."
"Here, I will contact you personally later."
"Third, doesn't the other party want to block our products in the country?"
"Since this is the case, new products such as hair care, hairdressing, and makeup developed by the company can be released in advance."
"They wanted to block us in the country, so we gave him all the domestic market, leaving nothing behind. I saw who was in a hurry!"
"Besides, since we can't enter the other markets in Europe and America for the time being, we can move to other places."
"Like South Korea, Japan, Singapore, Afghanistan, these are actually not bad!"
Paused.
Jiang Lang looked around the conference room.
"That's all I can think of for the time being. Do you have anything to add?"
Everyone looked at me and I looked at you, with a bit confused expression.
At this time.
Gu Banmeng stood up, her voice still cold: "I have thought of a way."
"Say!" Jiang Lang looked at the other party in surprise.
Gu Banmeng pursed his lips and said lightly: "Actually, it's very simple for us to break through the opponent's blockade."
"Because we don't necessarily have to put our products on the shelves in foreign malls or supermarkets."
"We can rely on the strength of our domestic predecessors!"
"Our products directly bypass the International Beauty Appraisal Center and are sent to various countries in Europe and the United States. The official market supervision department conducts product appraisal, as long as they pass the test."
"We can put the overseas versions of TB, jd, and DY on the shelves."
"These overseas companies, no matter how long their hands are! They can't control our domestic e-commerce companies!"
"As long as the product is qualified and we put it on the shelves, they can't do anything about it."
"Even, we can use the form of franchising to set up a special store in the local area and only sell our products."
"Or, we pay our own money to set up a special store!"
"Unless they have the ability to manipulate the official departments of a country and say that our products are substandard, cannot be put on the shelves, or cannot be sold, then I will be considered admired."
"..."
Jiang Lang nodded happily, and everyone in the meeting room was also extremely excited.
"That's right~ I couldn't think of it!"
"Since Volvo and Amazon can't put our products on the shelves, we simply don't put them on the shelves."
"It is completely reasonable and legal not to send it to the international beauty appraisal center, but to send it directly to the official departments of various countries for appraisal."
"As long as someone buys it, it will be clear whether the effect is good or not."
"..."
Jiang Lang smiled and clapped his hands, "Okay~ Then I'll trouble Song Chengwu for the appraisal, and your family will deal with it!"
The Song family specializes in logistics, and they should handle it as quickly as possible.
Song Chengwu patted his chest: "Don't worry, at most one month, all other appraisal reports from Europe and America will be available."
Jiang Lang nodded slightly: "Since the plan is already in place."
"Then... let's adjourn the meeting!"
