Chapter 1981 Caught Off Guard

"Jiangnan TV did a lot of publicity before the show aired, and all participating celebrities also promoted it on their own Weibo and other self-media accounts."

"The first episode of the show premiered on Saturday night and quickly became a hit online. The ratings of this show on Jiangnan TV ranked first in the country, and this rating broke the record for variety shows."

"It is not only popular on TV, but also on the Internet. The number of video views of the program has broken records. At the same time, this program has also topped the Internet's hot search list. The whole network is hotly discussing this program. The traffic is very large, especially among young people, and the impact is very large."

Xie Simin had obviously done some preparation in advance. She gave an excellent report without any pauses. She listed all the data in detail and only spoke of the key points without any nonsense.

"The ratings of Jiangnan TV and how popular this program is are not our main concerns. I only care about whether the broadcast of this program can increase the popularity of our Yian County and Shangling Ancient Village Association, and what impact it may have on us?" Qin Feng asked after Xie Simin said that.

"Because this program was filmed in our Shangling Village, all the scenes in it are scenes of our Shangling Ancient Village, and during the filming process, the program also deliberately added a lot of Shangling Village's folk culture. So after the program was broadcast, Shangling Village also became a hot search. Currently, Shangling Village ranks third on the hot search, and Yian County, Xiquan City ranks eleventh on the hot search." Xie Simin continued to report.

"Mayor Qin, this is the case. Because we were not prepared and did not expect this situation to happen, we did not systematically count the people entering Yi'an County. However, we intuitively feel that since the broadcast of this program, the number of outsiders entering Yi'an County has increased significantly in the past two days."

"Shangling Village has the most congested people. In the past few days, there have been a large number of outsiders coming to Shangling Village to check in. Because the visitor center and public parking lot are still undergoing final construction, there have been large-scale congestion at the intersections leading in and out of Shangling Village in the past few days," Peng Shenghui introduced.

Peng Shenghui had obviously made sufficient preparations before coming to this meeting, and he did not know anything when asked by Qin Feng, which made Qin Feng very satisfied.

"Another point is that Mr. Zhao from Xiang'an Company called me personally yesterday and said that the sudden influx of people has caused great trouble to their construction work. Xiang'an Company hopes that our government can temporarily control the roads in and out of Shangling Ancient Village and not allow outsiders to enter until their construction is fully completed." Peng Shenghui continued.

The Xiang'an Company is a cultural tourism investment and operation company. The early infrastructure of the entire Shangling Ancient Village was funded and built by the Yian County Government, while the subsequent construction and operation of the tourist area were all handed over to this company. According to the requirements, the Xiang'an Company admitted that the total investment reached 500 million yuan, and it strived to build the Shangling Ancient Village into a 5A-level tourist area within five years.

Naturally, tourist areas must have specialized tourism investment and operation companies to run them. The government has neither the experience nor the qualifications to do so.

However, at the beginning, no company was willing to invest in Shangling Ancient Village. It was not until later when it was reported that Jiangnan Satellite TV was going to come here to shoot a program that this place suddenly became a hot spot. Several companies came to contact them, and finally Yian County chose Xiang'an Company because it had built several similar scenic spots across the country, and its cultural tourism and live performance projects were particularly good, which Qin Feng also noticed.

"Let's discuss this later. Apart from Shangling Village, how many people have entered our Yian County and several other scenic spots under construction?" Qin Feng asked.

"Yes, the number of foreign population has increased significantly in recent days," said Peng Shenghui.

"Xie Jiankai, have we encountered any problems such as traffic jams, crowds or traffic jams in Yian in recent days?" Qin Feng turned around and asked Xie Jiankai.

"We haven't received any relevant notification yet." Xie Jiankai shook his head.

"Okay, everyone is roughly clear about the situation. Now I need your propaganda people to give me an estimate. Will the number of people coming to Yian increase sharply in the near future? Approximately how many people will there be? This is a very important matter. We must make good judgments and make arrangements in advance. This is also the main purpose of my convening this meeting today." Qin Feng said seriously.

"This..." Peng Shenghui suddenly looked embarrassed and looked at Deputy County Mayor Deng Liming.

Deng Liming did not expect Qin Feng to ask this question. Although both she and Peng Shenghui were in charge of the cultural and tourism work, Yian County had never had any cultural and tourism projects before, so the two had no experience in this area of ​​work. Moreover, this incident was caused by the fermentation on the Internet, and the two knew even less about the emerging Internet.

"Mayor Qin, this program is so popular and has attracted so many people to visit Yi'an. We never expected this because we haven't promoted it yet and all the attractions are still under construction and not open to the public. We never thought anyone would come."

"So we were not prepared at all and were caught off guard. I would like to apologize to Mayor Qin and the county party committee." Deng Limin was very honest.

Qin Feng was not angry. He understood this result. In fact, he was not much better than Peng Shenghui and Deng Liming. The reason why he suddenly attached so much importance to this matter was because Xie Simin called him the day before yesterday and told Qin Feng that after the show was broadcast, many people would flock to Yian, and asked the county party committee and county government to attach great importance to this matter.

"Today we are not here to hold an accountability meeting, we are here to study the problem. However, this incident has fully exposed our lack of experience, lack of foresight, and insufficient understanding of online public opinion. I hope that through this incident, your relevant departments will reflect, study and come up with solutions to prevent such unprepared situations from happening again in the future." Qin Feng gave instructions.

After Qin Feng finished speaking, Peng Shenghui and Deng Liming both nodded.

"To be honest, we don't know much about this matter, and we were all caught off guard. Xie Simin, you have been working on the front line of the Internet. You are the most familiar with this area of ​​work among us. Tell me your estimate." Qin Feng finally looked at Xie Simin.

In the entire process of new media construction and tourism industry construction in Yian County, Xie Simin has indeed shined and played an important role.