Chapter 694 Recipe Leaked
·
Ku Ku Mao
Diana's office.
"President, there is a lady named Xia Yu who wants to see you."
"Let her in."
The moment Xia Yu came to Diana's office, Diana smiled and said:
"Miss Xia, I knew we would definitely meet again!"
Xia Yu didn't waste any time and took out a stack of documents from her bag:
"It contains all of Burger King's marketing plans so far, as well as its exclusive recipes."
"My conditions are an annual salary of 1 million plus sales shares. In addition, I want absolute command power!"
"If you agree to my conditions, these will be yours. If you don't agree, we'll break up."
One billion?
Diana couldn't help but frown.
This Xia Yu is a little too greedy.
This is a tenfold increase from the annual salary she had negotiated before!
"I came here at the risk of leaking business secrets. It only costs [-] million, which I don't think is much."
"Once Kendaji and McDonald's get these, plus your financial resources, Burger King wants to fight you, just to attack the stone with an egg."
"Think about it, the current fast food market in the Mainland must be worth hundreds of billions, right?"
Speaking of this, Xia Yu fell silent.
When talking to smart people, there is no need to speak clearly.
Diana didn't think for long, she stretched out her hand to Xia Yu and said with a smile:
"Miss Xia, welcome to join us!"
the other side.
Xiong Yifei anxiously found Chen Mo.
"Boss, it's not good!"
"Early this morning, Xia Yu submitted her resignation!"
"Now she actually appears in Diana Company!"
"She betrayed us!"
Chen Mo waved his hand and said with a slight smile: "I put her sister in prison. It's my fault that she doesn't hold grudges."
"What's more, this isn't considered betrayal, it's just a normal job-hopping."
“No one can work in one company for a lifetime.”
Xiong Yifei: "But... she started Burger King by herself!"
"She knows all the information about Burger King, from decoration, to employee incentive mechanisms, to recipes, to complete marketing plans and so on!"
"Once these are mastered by Diana, we will be very, very passive!"
Chen Mo took a sip of tea and said, "Then what do you want me to do? It's raining and my mother is getting married. Do I have to run over and beg her to come back?"
Xiong Yifei: "Then what should we do next?"
Chen Mo thought for a while and then said: "The market in Hong Kong City is saturated, and it is suitable to enter the mainland market."
"Go and call in some marketing experts, and starting tomorrow, we will open stores in major first-tier cities in the Mainland as quickly as possible!"
Xiong Yifei: "Okay!"
Sitting above the boss, Chen Mo secretly made plans in his mind.
Without the advantages of formula and marketing plan, Burger King has lost two arms.
In this case, fight Diana again...
The situation is not optimistic!
Next, market competition will definitely be extremely fierce.
In fact, it may not be long before we enter a stage of vicious competition.
At this stage, the first thing to fight is the price war, and profit decline is inevitable.
Then, it’s a money-burning battle!
At this stage, it is no longer a question of whether to make money or not, but to see who burns more money and how effectively he burns it!
The final stage is merger or annexation.
The winner is king, the loser is devoured!
however.
The situation is worse than Chen Mo thought.
In the next few days, Burger King invested more than 500 billion to open 500 stores in the mainland.
But what people don’t expect is that next to or opposite every store, there will be a chicken or wheat-based restaurant!
And the store area and decoration are better than Burger King's!
"Brother Mo, Diana, what does this mean?"
"Oh, we did a good job and finally selected the address to open the store, but she just opened right behind us! She even saved the cost of site selection!" Xiong Yifei said angrily.
Chen Mo nodded and said, "Yes, I know."
"I also heard that Kendall Chicken and McDonald's are now making our Burger King's special burgers, and they taste almost exactly the same!"
"This is how to do ah?"
Xiong Yifei jumped up and down anxiously!
Chen Mo's cash flow has been tight recently.
The King's Row project was eating up too much cash flow, and Burger King was investing a lot of money.
Now there is not much money in the company's account!
Once a price war breaks out, with the combined financial resources of the Diana and Lotus families, Burger King will be like a turtle in the jar!
"Don't worry, there will be a way to reach the mountain.
If the sky falls, Brother Mo will still hold it up! "
Chen Mo patted Xiong Yifei on the shoulder, smiled lightly and said, "Let's go, Brother Mo will treat you to seafood."
Xiong Yifei sighed helplessly and said, "I've really convinced you, are you still in the mood to eat now?"
After a pause, she said again: "I want to eat Aolong!"
"No problem! Get started!"
Just got downstairs.
Not far away, a modified version of the Nampoghini sped over, kicking up a cloud of dust that was very eye-catching.
The eyes of passers-by around him were attracted.
After all, those who can afford to drive a Nambourgini supercar are already rich, and looking at the modifications of this car, I am afraid it is more expensive than the car itself!
The car door opened, Diana got out of the car, glanced around, took off her sunglasses, and her eyes fell on Chen Mo.
"Boss Chen, you look good! Business must be booming recently and you must be happy!"
"Haha, I passed by here today and just came to take a look."
Diana took out a slender, petal-scented women's cigarette from her pocket and lit it up:
"Boss Chen is indeed a business wizard. He can bite off a piece of meat from the two giants of Ken Da Chicken and Wheat Egg Loo. I admire him, I admire him!"
"Miss Diana has the support of one of our Burger King generals and her own strong financial support. The one who will have the last laugh will definitely be you." Chen Mo said with a smile.
"Don't say that, look at the entire market in Hong Kong City, you have robbed it all, I have been completely defeated!
As for me, I don’t want to compete with Boss Chen for business. I’m a very kind person. If you don’t believe me, you can go out and ask around! "Diana smiled.
"Well, it can be seen that Miss Diana is an honest person." Chen Mo looked at her and said, "I don't know, President Diana is here today. What advice do you have?"
"I don't take it as advice. In fact, you should have guessed the purpose of my coming today."
Diana took a drag on the cigarette, exhaled the scent of the cigarette elegantly, and looked at Chen Mo with a charming look: "Except for the two fast food brands under our company, the only fast food brand available in Daxia is Boss Chen's burger. The emperor."
"I want to cooperate with Boss Chen."
"Merging the two major brands will create a new brand that dominates the whole of Daxia, and even the world!"
"how do you feel?"
Chen Mo nodded and said: "Okay! Kenda Chicken and McDonald's will be merged into Burger King. I hold 51% of the shares. If you agree to these two conditions, I will merge immediately without saying a word!"
Diana's face darkened and she sneered: "Chen Mo, you don't think you can continue to grow bigger, do you?
Now that I have the recipe and marketing plan for Burger King, your fortune ends here! "
"Merge as soon as possible. I can cancel our bet and give you 49% of the new company's shares!"
"I can even help you get rid of Xia Yu, the traitor to Burger King!"
"President, there is a lady named Xia Yu who wants to see you."
"Let her in."
The moment Xia Yu came to Diana's office, Diana smiled and said:
"Miss Xia, I knew we would definitely meet again!"
Xia Yu didn't waste any time and took out a stack of documents from her bag:
"It contains all of Burger King's marketing plans so far, as well as its exclusive recipes."
"My conditions are an annual salary of 1 million plus sales shares. In addition, I want absolute command power!"
"If you agree to my conditions, these will be yours. If you don't agree, we'll break up."
One billion?
Diana couldn't help but frown.
This Xia Yu is a little too greedy.
This is a tenfold increase from the annual salary she had negotiated before!
"I came here at the risk of leaking business secrets. It only costs [-] million, which I don't think is much."
"Once Kendaji and McDonald's get these, plus your financial resources, Burger King wants to fight you, just to attack the stone with an egg."
"Think about it, the current fast food market in the Mainland must be worth hundreds of billions, right?"
Speaking of this, Xia Yu fell silent.
When talking to smart people, there is no need to speak clearly.
Diana didn't think for long, she stretched out her hand to Xia Yu and said with a smile:
"Miss Xia, welcome to join us!"
the other side.
Xiong Yifei anxiously found Chen Mo.
"Boss, it's not good!"
"Early this morning, Xia Yu submitted her resignation!"
"Now she actually appears in Diana Company!"
"She betrayed us!"
Chen Mo waved his hand and said with a slight smile: "I put her sister in prison. It's my fault that she doesn't hold grudges."
"What's more, this isn't considered betrayal, it's just a normal job-hopping."
“No one can work in one company for a lifetime.”
Xiong Yifei: "But... she started Burger King by herself!"
"She knows all the information about Burger King, from decoration, to employee incentive mechanisms, to recipes, to complete marketing plans and so on!"
"Once these are mastered by Diana, we will be very, very passive!"
Chen Mo took a sip of tea and said, "Then what do you want me to do? It's raining and my mother is getting married. Do I have to run over and beg her to come back?"
Xiong Yifei: "Then what should we do next?"
Chen Mo thought for a while and then said: "The market in Hong Kong City is saturated, and it is suitable to enter the mainland market."
"Go and call in some marketing experts, and starting tomorrow, we will open stores in major first-tier cities in the Mainland as quickly as possible!"
Xiong Yifei: "Okay!"
Sitting above the boss, Chen Mo secretly made plans in his mind.
Without the advantages of formula and marketing plan, Burger King has lost two arms.
In this case, fight Diana again...
The situation is not optimistic!
Next, market competition will definitely be extremely fierce.
In fact, it may not be long before we enter a stage of vicious competition.
At this stage, the first thing to fight is the price war, and profit decline is inevitable.
Then, it’s a money-burning battle!
At this stage, it is no longer a question of whether to make money or not, but to see who burns more money and how effectively he burns it!
The final stage is merger or annexation.
The winner is king, the loser is devoured!
however.
The situation is worse than Chen Mo thought.
In the next few days, Burger King invested more than 500 billion to open 500 stores in the mainland.
But what people don’t expect is that next to or opposite every store, there will be a chicken or wheat-based restaurant!
And the store area and decoration are better than Burger King's!
"Brother Mo, Diana, what does this mean?"
"Oh, we did a good job and finally selected the address to open the store, but she just opened right behind us! She even saved the cost of site selection!" Xiong Yifei said angrily.
Chen Mo nodded and said, "Yes, I know."
"I also heard that Kendall Chicken and McDonald's are now making our Burger King's special burgers, and they taste almost exactly the same!"
"This is how to do ah?"
Xiong Yifei jumped up and down anxiously!
Chen Mo's cash flow has been tight recently.
The King's Row project was eating up too much cash flow, and Burger King was investing a lot of money.
Now there is not much money in the company's account!
Once a price war breaks out, with the combined financial resources of the Diana and Lotus families, Burger King will be like a turtle in the jar!
"Don't worry, there will be a way to reach the mountain.
If the sky falls, Brother Mo will still hold it up! "
Chen Mo patted Xiong Yifei on the shoulder, smiled lightly and said, "Let's go, Brother Mo will treat you to seafood."
Xiong Yifei sighed helplessly and said, "I've really convinced you, are you still in the mood to eat now?"
After a pause, she said again: "I want to eat Aolong!"
"No problem! Get started!"
Just got downstairs.
Not far away, a modified version of the Nampoghini sped over, kicking up a cloud of dust that was very eye-catching.
The eyes of passers-by around him were attracted.
After all, those who can afford to drive a Nambourgini supercar are already rich, and looking at the modifications of this car, I am afraid it is more expensive than the car itself!
The car door opened, Diana got out of the car, glanced around, took off her sunglasses, and her eyes fell on Chen Mo.
"Boss Chen, you look good! Business must be booming recently and you must be happy!"
"Haha, I passed by here today and just came to take a look."
Diana took out a slender, petal-scented women's cigarette from her pocket and lit it up:
"Boss Chen is indeed a business wizard. He can bite off a piece of meat from the two giants of Ken Da Chicken and Wheat Egg Loo. I admire him, I admire him!"
"Miss Diana has the support of one of our Burger King generals and her own strong financial support. The one who will have the last laugh will definitely be you." Chen Mo said with a smile.
"Don't say that, look at the entire market in Hong Kong City, you have robbed it all, I have been completely defeated!
As for me, I don’t want to compete with Boss Chen for business. I’m a very kind person. If you don’t believe me, you can go out and ask around! "Diana smiled.
"Well, it can be seen that Miss Diana is an honest person." Chen Mo looked at her and said, "I don't know, President Diana is here today. What advice do you have?"
"I don't take it as advice. In fact, you should have guessed the purpose of my coming today."
Diana took a drag on the cigarette, exhaled the scent of the cigarette elegantly, and looked at Chen Mo with a charming look: "Except for the two fast food brands under our company, the only fast food brand available in Daxia is Boss Chen's burger. The emperor."
"I want to cooperate with Boss Chen."
"Merging the two major brands will create a new brand that dominates the whole of Daxia, and even the world!"
"how do you feel?"
Chen Mo nodded and said: "Okay! Kenda Chicken and McDonald's will be merged into Burger King. I hold 51% of the shares. If you agree to these two conditions, I will merge immediately without saying a word!"
Diana's face darkened and she sneered: "Chen Mo, you don't think you can continue to grow bigger, do you?
Now that I have the recipe and marketing plan for Burger King, your fortune ends here! "
"Merge as soon as possible. I can cancel our bet and give you 49% of the new company's shares!"
"I can even help you get rid of Xia Yu, the traitor to Burger King!"
