Chapter 1024: Billions of Subsidies, Crazy Consumption
South Korea, Sanxin Group headquarters building, conference room.
Li Rongju, chairman of Sanxin Group, is listening to his subordinates’ work report on the last quarter of last year.
Cui Daniu, president of Sanxin Electronics, stood in front of the projection screen and pointed at the PPT.
"President, since the new phone was released on October 10 last year, we have sold 19 million units in all regions of the world except China! The new phone has received a warm response in the global market and has also brought huge benefits to our Sanxin Group. I believe that in the near future, we will further squeeze Apple's high-end market and eventually surpass them."
After listening to the report, Li Rongju was very satisfied and gave some strategic guidance.
"I feel relieved that you are watching over Sanxin Electronics. You are doing a good job! Our current target is Apple in the United States. In order to defeat it, we must take over the Chinese market! How is the progress of the plan to return to China?"
Cui Daniu said, "The plan to return to China is proceeding step by step. We will strive to hold an epic, grand promotion event a week before the Chinese New Year! I believe that through this event, Chinese people will definitely go crazy for our mobile phones!"
Li Rongju was very happy when he heard this and said, "Tell me the details of the event."
Cui Daniu flipped through the documents on the desk and said.
"We will launch a promotion in China where you can enjoy a discount immediately after buying a new mobile phone. The discount is 1% off!!! Sanxin's new mobile phone is priced at 100 Chinese yuan in China! With a 100% discount, that's a full yuan off! yuan is a huge sum of money for the Chinese who love money like their life and are very careful with their budgets! With such a discount, no Chinese can stand the test!"
"99% off? One hundred yuan off? Is this the promotion you organized for Sanxin Mobile's return to China??? What the hell! You're such a jerk!"
After hearing this, Li Rongju just wanted to curse.
You have the nerve to offer a 99% discount promotion.
Cui Daniu lowered his head after being scolded by Li Rongju.
"What the president scolded was...I was wrong and I was inconsiderate."
Cui Daniu admitted his mistake without hesitation.
"But President, time is running out now. We need to re-evaluate the discount. Our entire department will have to go through multiple meetings to discuss and calculate the cost. This will probably waste a lot of time... and we may miss the Chinese New Year..."
"Shit! Isn't it just a small matter of discounting mobile phones? Do we need to hold a meeting to discuss it? The Chinese New Year will be over after we finish the discussion! Our goal is to surpass Apple! To become the world leader in high-end mobile phones! In the face of such a grand goal, all small losses are acceptable! Chinese people love money, so we will make concessions, big concessions! As long as we make concessions, we can attract Chinese consumers! China is a huge market, we must pay attention to the Chinese market!"
"What the president taught me is... What the president taught me is..."
Cui Daniu kept bowing and apologizing.
"I'll decide on the discounts. Let's learn from China and offer a 200 billion yuan subsidy! For consumers who buy Sanxin's new mobile phones, we'll give them an additional 10000 yuan subsidy on top of the huge 9900% discount! A new phone sells for 200 yuan in China, and after a 9700% discount it's yuan, and with another yuan subsidy, it's yuan!!! With such a huge discount, I believe Chinese consumers will be so happy they'll go crazy! Our Sanxin mobile phones will definitely create a storm in China!"
After Li Rongju finished speaking, Cui Daniu clapped his hands and spoke loudly.
"Amazing! Amazing! I said it had to be the president! Your words enlightened me. How could I not have thought of a gimmick of 10 billion subsidies! The president is awesome! The president is great!"
In the conference room, the CEOs of other Sanxin Group subsidiaries watched quietly as Cui Daniu deliberately acted stupid and flattered them.
Everyone is used to this.
This guy got the position of CEO of Sanxin Electronics, the most important subsidiary of Sanxin Group, by flattering others.
Although everyone looked down on Cui Daniu's performance.
But for the sake of face, he still had to agree and praise Li Rongju for his bravery and decisiveness.
In a state of joy.
Cui Daniu's cell phone vibrated twice.
He glanced at the phone screen out of the corner of his eye.
I thought it was the female college student I had a date with today who sent me the hotel room number.
But upon closer inspection, he discovered that it was an urgent message from his subordinates.
Cui Daniu didn't dare to neglect the urgent message. He slid his finger across the screen, unlocked the phone, and clicked on the message.
It would be fine if you didn't look at it, but once you did, Cui Daniu's face turned pale in an instant.
Li Rongju noticed that Cui Daniu looked abnormal, so he started to ask.
"Daniu, what's wrong? You look so ugly. Was it because a college student secretly photographed you last night and sent the photo to threaten you?"
Li Rongju was in a good mood.
So he made fun of Cui Daniu in public.
In the past, Cui Daniu would cooperate in making a fool of himself to make Li Rongju laugh.
But today, he didn't do that.
Cui Daniu said with a panicked look on his face.
"President, something happened!"
Cui Daniu said something went wrong.
The entire conference room suddenly became quiet.
He is the president of Sanxin Electronics.
In the entire Sanxin Group, he is second only to one person and above everyone else.
If he said something happened, it must be something earth-shattering.
Li Rongju's face darkened and he asked coldly.
"What happened?"
Cui Daniu said with a stunned expression, "An hour ago, Huaguo Huawei Technology released a mobile phone..."
As soon as these words came out, the whole place fell silent.
Everyone's face was filled with shock and disbelief.
Before being sanctioned by the United States, Huawei Technology's mobile phones were the biggest competitor of Sanxin mobile phones.
In China, Sanxin was always beaten by Huawei.
When Sanxin Group re-entered the Chinese market, it originally had no competitors.
But now that Huawei Technology has released a new mobile phone, it is bound to become Sanxin Mobile's biggest rival after its entry into China.
Li Rongju said with a gloomy face.
"How is it possible! Huawei Technology is sanctioned by the United States. They don't have chips, let alone lithography machines. How can they make mobile phones without anything?! Have you been deceived by Chinese street literature? Or have you read those Chinese media articles that write fake news all day long?"
Cui Daniu shook his head repeatedly.
"President, this is not a news from the Chinese media. This news was published by our Korean Science and Technology Daily!"
Hearing this, Li Rongju's face became even darker, almost turning from green to black.
South Korea's Science and Technology Daily is the most authoritative science and technology magazine in South Korea.
"What are the specifications of Huawei Technology's new phone? How much does it cost? What chip does it use?"
Li Rongju questioned in a voice as loud as a bell.
Cui Daniu replied tremblingly, "I only know that the other party's price is 5999, and I don't know anything else..."
