Chapter 1444: Win without doing anything?
·
Ku Mao
A few days later, a strange scene occurred.
The customer flow of Michelle Bingcheng’s stores has increased instead of falling!
Many people who didn’t know about Michelle Ice City before actually came here to buy and taste it!
Many elderly people and parents now know that only some stores of this beverage store have problems with cutting corners, but there are no problems with food safety and hygiene.
at the same time!
Everyone is sure of one thing!
Michelle’s fruit tea really contains qualified fruits and real juice! ! !
the other side.
Shang Ying deliberately waited for a few days and planned to see the miserable situation in Michelle Ice City.
He plans to use the funds from the foundation to build his own beverage brand store after destroying Michelle Ice City.
The model, store style, tea drinks, etc. can just be copied from Chen Mo's Michelle Ice City.
"Hehe, when Chen Mo finds out that I destroyed his store and copied his store to steal his market, he will be furious to death!"
Thinking like this, Shang Ying couldn't help but speed up his pace a lot. He couldn't wait to go and see the miserable conditions of the major stores in Michelle Ice City immediately.
However, when he walked to the Michelle Ice City store closest to Shang Yingying, the scene in front of him shocked him!
The queue was like a long queue, stretching directly from Michelle Bingcheng's store to the end of the street, and even took a couple of turns!
"This...how is it possible?!"
Shang Ying rubbed his eyes fiercely, as if he thought he was hallucinating!
You must know that today is Thursday, a day for work and school, not a holiday!
Besides, Michelle Bingcheng was clearly reported by me to be attending the 815 party, so why is the number of visitors now rising instead of falling?
Shang Ying did not believe in evil and went to the next store without stopping.
The result was still a huge crowd!
After visiting more than a dozen chain stores in the imperial capital, Shang Ying almost collapsed!
Your sister, what the hell is going on?
Why is the passenger flow of Michelle Bingcheng so much higher than before 815?
This is not scientific! ! !
Shang Ying couldn't help but walked up to a store and asked, "Don't you know this store has 815?"
A middle-aged woman smiled and said: "It's because of the 815 Party that I know about Michelle Bingcheng. I didn't know it before!"
Shang Ying's mouth twitched: "It's been at the 815 party, and you still come to buy it?"
Middle-aged woman: "Yes, didn't I say it at the 815 Party? They used real juice, and there were no food safety issues. The blend also fully complied with the national food standards!
The price is so cheap, but there are real materials inside, which is so good! "
Shang Ying collapsed!
You didn’t hear a single point of what I reported, right?
Whether to put juice or not, food safety, etc., is that the key point?
After asking several people in succession, Shang Ying finally determined one thing - his report helped Michelle Bingcheng launch a wave of counter-publicity!
Of course, there are also reasons why Chen Mo would rather give up part of his profits and insist on maintaining the bottom line of food safety and hygiene.
Consumers are not fools.
Such a cheap drink, even if it is all blended products, as long as it meets food safety standards, what else does it need to have a bicycle?
On this basis, as long as you have some juice and pulp, you can count it as a profit!
After Shang Ying came back, he was so angry that he smashed things for a long time.
What this happened is simply a modern version of stealing the chicken but losing the rice!
The more Shang Ying thought about it, the angrier he became and felt that the matter could not be let go.
So he asked people to go to the media to discredit Michelle Bingcheng in other ways.
This time he was smarter.
Attack directly from the perspective of food safety and hygiene!
Ever since, the news reports in the next few days have become like this:
"Shocked! Michelle Bingcheng actually used expired ingredients!"
"In three months, we secretly visited 25 Michelle Ice City stores. Expired fruits were used. The hygiene issues are worrying."
"Cheap but not good. Michelle Bingcheng uses expired materials and cuts corners to save costs. Do you still dare to drink it?"
"..."
Titles like this are overwhelming under the operation of Shang Ying!
Shang Ying thought, this time it will directly affect your lifeblood and promote marketing hype on food safety issues. I will see if you go bankrupt or not!
After Song Ziyan learned of the situation, she once again organized the company's public relations department and prepared to find a way to deal with it.
"The last time the problem was insignificant, but this time, the enemy is directly making a fuss about our lifeline issue of food safety and hygiene. If we don't deal with it well, something big will happen!"
Song Ziyan said with great certainty and seriousness.
The public relations department is busy again, starting to prepare soft public relations articles, countermeasures, and a new round of preferential activities.
however……
The trend of public opinion once again confused Song Ziyan and others.
"Expired ingredients? I beg you to open your eyes and look at the expiration date. A Xue's store has so many people that they replenish n carts of goods in a day! There is not enough to sell, so they will be used after they have expired? It's obviously a competitor slandering my A Xue !”
"I worked at A Xue's house. The house was really clean. I was so busy that I had to open new ones of each ingredient several times every day. It was impossible to keep them until the next day."
"I've already drunk Michelle Bingcheng, and I still care about whether it's expired or not?"
"Then what can I do? Who made Ashue cheap and delicious?"
"Axue is so depressed that she has to use expired ingredients? It must be because I didn't drink enough. I'll place an order for a cup of fruit tea for 3 yuan now! And a [-]-cent cone!"
"..."
Consumers’ eyes are sharp.
Every time Michelle Bingcheng purchases goods, the goods are placed at the gate, and the kitchen where drinks are made is open, so the hygiene status can be seen at a glance.
There are also many netizens who go out of their way to propagate that the reason for this situation is that they did not drink enough, and then they went to Michelle Ice City in large numbers to place orders.
As a result, the public relations plan carefully prepared by Song Ziyan and the company's public relations staff was once again abandoned in a state of laughter and laughter.
I have been doing public relations for so long.
This is also the first time they have seen a brand that has so many troubles, went to 815, and had consumers speaking for it.
And after Shang Ying saw the spectacular scene where the number of people lining up in Michelle Ice City was even higher than before...
He shut himself up!
What are these consumers thinking?
Cutting corners, no nutrition, expired ingredients...
Any of these problems would have definitely destroyed a company in the past! ! !
But now...
Why do consumers help companies speak for themselves?
Shang Ying wondered if his thinking could no longer keep up with the current trend?
Otherwise, how could such a ridiculous and unreasonable scene happen?
"Grandpa, Burger King, and the follow-up actions of Hongxing Supermarket, do you want..."
Shang Li asked cautiously without confidence.
Shang Ying was silent for a long time, and then he said feebly: "Let's pause it for now."
Shang Ying was really afraid of giving Chen Mo counter publicity again.
The customer flow of Michelle Bingcheng’s stores has increased instead of falling!
Many people who didn’t know about Michelle Ice City before actually came here to buy and taste it!
Many elderly people and parents now know that only some stores of this beverage store have problems with cutting corners, but there are no problems with food safety and hygiene.
at the same time!
Everyone is sure of one thing!
Michelle’s fruit tea really contains qualified fruits and real juice! ! !
the other side.
Shang Ying deliberately waited for a few days and planned to see the miserable situation in Michelle Ice City.
He plans to use the funds from the foundation to build his own beverage brand store after destroying Michelle Ice City.
The model, store style, tea drinks, etc. can just be copied from Chen Mo's Michelle Ice City.
"Hehe, when Chen Mo finds out that I destroyed his store and copied his store to steal his market, he will be furious to death!"
Thinking like this, Shang Ying couldn't help but speed up his pace a lot. He couldn't wait to go and see the miserable conditions of the major stores in Michelle Ice City immediately.
However, when he walked to the Michelle Ice City store closest to Shang Yingying, the scene in front of him shocked him!
The queue was like a long queue, stretching directly from Michelle Bingcheng's store to the end of the street, and even took a couple of turns!
"This...how is it possible?!"
Shang Ying rubbed his eyes fiercely, as if he thought he was hallucinating!
You must know that today is Thursday, a day for work and school, not a holiday!
Besides, Michelle Bingcheng was clearly reported by me to be attending the 815 party, so why is the number of visitors now rising instead of falling?
Shang Ying did not believe in evil and went to the next store without stopping.
The result was still a huge crowd!
After visiting more than a dozen chain stores in the imperial capital, Shang Ying almost collapsed!
Your sister, what the hell is going on?
Why is the passenger flow of Michelle Bingcheng so much higher than before 815?
This is not scientific! ! !
Shang Ying couldn't help but walked up to a store and asked, "Don't you know this store has 815?"
A middle-aged woman smiled and said: "It's because of the 815 Party that I know about Michelle Bingcheng. I didn't know it before!"
Shang Ying's mouth twitched: "It's been at the 815 party, and you still come to buy it?"
Middle-aged woman: "Yes, didn't I say it at the 815 Party? They used real juice, and there were no food safety issues. The blend also fully complied with the national food standards!
The price is so cheap, but there are real materials inside, which is so good! "
Shang Ying collapsed!
You didn’t hear a single point of what I reported, right?
Whether to put juice or not, food safety, etc., is that the key point?
After asking several people in succession, Shang Ying finally determined one thing - his report helped Michelle Bingcheng launch a wave of counter-publicity!
Of course, there are also reasons why Chen Mo would rather give up part of his profits and insist on maintaining the bottom line of food safety and hygiene.
Consumers are not fools.
Such a cheap drink, even if it is all blended products, as long as it meets food safety standards, what else does it need to have a bicycle?
On this basis, as long as you have some juice and pulp, you can count it as a profit!
After Shang Ying came back, he was so angry that he smashed things for a long time.
What this happened is simply a modern version of stealing the chicken but losing the rice!
The more Shang Ying thought about it, the angrier he became and felt that the matter could not be let go.
So he asked people to go to the media to discredit Michelle Bingcheng in other ways.
This time he was smarter.
Attack directly from the perspective of food safety and hygiene!
Ever since, the news reports in the next few days have become like this:
"Shocked! Michelle Bingcheng actually used expired ingredients!"
"In three months, we secretly visited 25 Michelle Ice City stores. Expired fruits were used. The hygiene issues are worrying."
"Cheap but not good. Michelle Bingcheng uses expired materials and cuts corners to save costs. Do you still dare to drink it?"
"..."
Titles like this are overwhelming under the operation of Shang Ying!
Shang Ying thought, this time it will directly affect your lifeblood and promote marketing hype on food safety issues. I will see if you go bankrupt or not!
After Song Ziyan learned of the situation, she once again organized the company's public relations department and prepared to find a way to deal with it.
"The last time the problem was insignificant, but this time, the enemy is directly making a fuss about our lifeline issue of food safety and hygiene. If we don't deal with it well, something big will happen!"
Song Ziyan said with great certainty and seriousness.
The public relations department is busy again, starting to prepare soft public relations articles, countermeasures, and a new round of preferential activities.
however……
The trend of public opinion once again confused Song Ziyan and others.
"Expired ingredients? I beg you to open your eyes and look at the expiration date. A Xue's store has so many people that they replenish n carts of goods in a day! There is not enough to sell, so they will be used after they have expired? It's obviously a competitor slandering my A Xue !”
"I worked at A Xue's house. The house was really clean. I was so busy that I had to open new ones of each ingredient several times every day. It was impossible to keep them until the next day."
"I've already drunk Michelle Bingcheng, and I still care about whether it's expired or not?"
"Then what can I do? Who made Ashue cheap and delicious?"
"Axue is so depressed that she has to use expired ingredients? It must be because I didn't drink enough. I'll place an order for a cup of fruit tea for 3 yuan now! And a [-]-cent cone!"
"..."
Consumers’ eyes are sharp.
Every time Michelle Bingcheng purchases goods, the goods are placed at the gate, and the kitchen where drinks are made is open, so the hygiene status can be seen at a glance.
There are also many netizens who go out of their way to propagate that the reason for this situation is that they did not drink enough, and then they went to Michelle Ice City in large numbers to place orders.
As a result, the public relations plan carefully prepared by Song Ziyan and the company's public relations staff was once again abandoned in a state of laughter and laughter.
I have been doing public relations for so long.
This is also the first time they have seen a brand that has so many troubles, went to 815, and had consumers speaking for it.
And after Shang Ying saw the spectacular scene where the number of people lining up in Michelle Ice City was even higher than before...
He shut himself up!
What are these consumers thinking?
Cutting corners, no nutrition, expired ingredients...
Any of these problems would have definitely destroyed a company in the past! ! !
But now...
Why do consumers help companies speak for themselves?
Shang Ying wondered if his thinking could no longer keep up with the current trend?
Otherwise, how could such a ridiculous and unreasonable scene happen?
"Grandpa, Burger King, and the follow-up actions of Hongxing Supermarket, do you want..."
Shang Li asked cautiously without confidence.
Shang Ying was silent for a long time, and then he said feebly: "Let's pause it for now."
Shang Ying was really afraid of giving Chen Mo counter publicity again.
