Chapter 1491 The rice ball star delivery boy!
·
Ku Mao
Who makes the best money?
Of course, it’s the idiot fans who make the best money!
In the last life, those young talents and girl groups controlled by capital would just put out any small cards, peripheral posters and other things, and the stupid fans would rush to buy them!
Some top-notch fans can even raise tens of millions to buy useless cards from celebrities!
If you don't cut these fresh and juicy leeks, some people will cut them. If that's the case, why doesn't Chen Mo cut them?
After all, Chen Mo harvested leeks and gave away a takeaway meal!
After Chen Mo's order was laid out, the people in the marketing department began to be busy that day.
within the next month.
"I asked the rice ball delivery boy to put up candles under the dormitory building to show my love to my single bestie", "The rice ball delivery boy helped me fix a toilet", "985 master's degree, he went to deliver food", "Inspirational: poor students were admitted to God's University, teacher He was still delivering food when I sent the congratulatory message", "Why are the delivery people in these topics all wearing yellow clothes and yellow ears"...
The above are all topical marketing for rice ball takeout.
Every day, these topics will surely reach the top three of the hot search list.
After this kind of marketing, the rice ball delivery guys are almost associated with positive energy.
By November 2004, rice ball delivery had almost completely occupied the base area in AB City, accounting for 11% of the market share in AB City!
In S-level cities such as the Imperial Capital and Magic City, although the share of rice ball delivery is still not as good as that of Are You Hungry?, it still maintains a market share of nearly 4%, and is still rising slightly.
Now, even if Chen Mo doesn't do anything, if he keeps going like this, he will be hungry to death.
"The "Idol Food Delivery Plan" I made before is almost ready to start. "Chen Mo said lightly.
On the same day, Wang Xing followed Chen Mo's instructions, contacted Cai Nong, and sent invitation letters to the work mailboxes of hundreds of top celebrities and artists in the country.
And when these celebrities saw the work content, they were instantly impressed.
Because the job content this time is to let them record a reality show and experience being a rice ball delivery boy!
And the requirements are very strict, and no cheating or cheating is allowed.
There is absolutely no room for a condescending attitude!
Even if you are just pretending, you must make everyone feel that you are a really down-to-earth artist when you are delivering food!
Anyone who violates this rule will be banned from the industry and frozen forever!
At the same time, Chen Mo also asked people to contact the fans (fan heads) and zhanjie (female fans who follow celebrities everywhere) and promised them certain benefits and asked them to give away the chance to meet the celebrities this time. Speak out in the group about the hidden rules of takeout.
The rule is very simple, that is, whoever spends more has a greater chance of meeting a celebrity delivering food.
Of course, the probability is definitely not 100%. For example, if a celebrity delivers 100 takeaways, about 60 of them will be delivered randomly, and the remaining 40 places will be purchased by fans of that celebrity through bidding.
On the surface, when promoting, it will definitely be said that everyone has equal opportunities. As long as everyone orders takeout, no matter how much the takeout is, they will have the opportunity to meet celebrities delivering the takeout in person.
This is the second activity created by Chen Mo to harvest the fan economy after Super Girl.
……
……
Are you hungry? Headquarters.
Shang Ying and other senior executives who were hidden behind the scenes all appeared with solemn expressions.
By now, the battle between Are You Hungry and rice ball delivery has been going on for nearly two months!
In the past two months, Hungry? has burned more than 2000 billion yuan, while Fantuan.com has burned more than 1400 billion yuan.
In the past two months, the happiest people are the users, who can eat free takeaways almost three times a day!
Everyone sincerely hopes that this takeout war can last for a few years, so that they can have free takeout for several years.
But anyone with a discerning eye knows that this is impossible.
The food delivery war will definitely come to an end in the first quarter of 2005.
The winner takes all, the loser eats the dust!
"Mr. Commerce, today's data is out!"
An Hungry.me executive walked over excitedly, holding a report, and happily reported back: “Now Hungry.me’s market share in super first-tier cities such as Imperial Capital and Shanghai is close to 6%!
Fantuan.com, on the other hand, has remained at 4% and has never grown again.
As long as we work harder, we can completely surpass Fantuan.com! "
After the words fell, the audience applauded thunderously.
Every employee on the Are You Hungry platform looked very excited, as if they had seen the scene of fully occupying the market, completely defeating Fantuan.com, and monopolizing the trillion-dollar market!
Shang Ying is also very satisfied with this result.
Can you be dissatisfied?
In just two months, more than 2000 billion was burned!
You must know that this is business, not playing stocks or futures!
It hurts to think about it!
"Mr. Shang, our exclusive merchants on Are you hungry have been suffering a lot recently? Almost all merchants on Are you hungry are dual-platform."
"Also, there is a lot of negative news about outsourced riders. I think something will happen sooner or later if this continues."
A vice president reports.
Shang Ying waved his hands and said nonchalantly: "If it's not exclusive, then it's non-exclusive. By doing it non-exclusive, we can save a lot of subsidy money!"
"As for the riders, if anything happens, they will be fined severely. If there is any negative news, just use the power of the king to suppress it!"
"Remember, users are the key point in this food delivery war. Whoever wins the users will win the world! It doesn't matter what merchant or rider it is!"
The vice president nodded: "I understand."
At this time, Shang Ying's designated secretary hurried over: "Mr. Shang, something bad has happened!"
"what happened?"
"Today, the number of orders in first-tier cities such as Imperial City and Shanghai Magic City has fluctuated abnormally. It has almost plummeted by 50%! And rice ball delivery has skyrocketed by 50%!"
"what?!"
Shang Ying's eyes widened immediately, as if he had seen a ghost: "What's going on? Has Chen Mo doubled his money?"
You must know that the numbers required to burn money to exchange users in S-level cities are exaggerated to death!
Even Shang Ying, who focuses on users, dare not add even 1% user subsidy.
If Chen Mo really spends double the money to change users, even if he really wins this food delivery war, it will be absolutely impossible to earn back the subsidy money in the future!
"Boss, you'd better go online and take a look. Now the whole Internet has been fooled by rice ball delivery.
It shouldn’t be said that today’s top ten most searched topics are all occupied by rice ball delivery, and related topics have been read in the billions! "
"What the hell?"
Shang Ying couldn't help but be stunned, then he took the already opened app from his secretary and looked down at the relevant information under the hot search topics.
"The Fairy Sword takeout team is coming! Li Xiaoyao and Zhao Ling'er will personally deliver the takeout to you!"
"The rice ball take-out star take-out reality show is now launched. When you order take-out, you can almost experience being in close contact with the stars!"
"What is it like to eat takeout with your idol?"
The top ten most popular news headlines are all occupied by the words "rice ball delivery"!
Shang Ying staggered, feeling like stars were popping up in his eyes, and he clicked on the first video tremblingly.
This is a clip from the first episode of the reality show "Rice Ball Delivery Star".
At this time, a beautiful woman wearing a yellow rice ball delivery uniform was riding an electric bicycle on her way to deliver food.
Upon closer inspection, this person is actually Liu Feifei, who plays Zhao Ling'er in the TV series "Sword and Sword"!
Of course, it’s the idiot fans who make the best money!
In the last life, those young talents and girl groups controlled by capital would just put out any small cards, peripheral posters and other things, and the stupid fans would rush to buy them!
Some top-notch fans can even raise tens of millions to buy useless cards from celebrities!
If you don't cut these fresh and juicy leeks, some people will cut them. If that's the case, why doesn't Chen Mo cut them?
After all, Chen Mo harvested leeks and gave away a takeaway meal!
After Chen Mo's order was laid out, the people in the marketing department began to be busy that day.
within the next month.
"I asked the rice ball delivery boy to put up candles under the dormitory building to show my love to my single bestie", "The rice ball delivery boy helped me fix a toilet", "985 master's degree, he went to deliver food", "Inspirational: poor students were admitted to God's University, teacher He was still delivering food when I sent the congratulatory message", "Why are the delivery people in these topics all wearing yellow clothes and yellow ears"...
The above are all topical marketing for rice ball takeout.
Every day, these topics will surely reach the top three of the hot search list.
After this kind of marketing, the rice ball delivery guys are almost associated with positive energy.
By November 2004, rice ball delivery had almost completely occupied the base area in AB City, accounting for 11% of the market share in AB City!
In S-level cities such as the Imperial Capital and Magic City, although the share of rice ball delivery is still not as good as that of Are You Hungry?, it still maintains a market share of nearly 4%, and is still rising slightly.
Now, even if Chen Mo doesn't do anything, if he keeps going like this, he will be hungry to death.
"The "Idol Food Delivery Plan" I made before is almost ready to start. "Chen Mo said lightly.
On the same day, Wang Xing followed Chen Mo's instructions, contacted Cai Nong, and sent invitation letters to the work mailboxes of hundreds of top celebrities and artists in the country.
And when these celebrities saw the work content, they were instantly impressed.
Because the job content this time is to let them record a reality show and experience being a rice ball delivery boy!
And the requirements are very strict, and no cheating or cheating is allowed.
There is absolutely no room for a condescending attitude!
Even if you are just pretending, you must make everyone feel that you are a really down-to-earth artist when you are delivering food!
Anyone who violates this rule will be banned from the industry and frozen forever!
At the same time, Chen Mo also asked people to contact the fans (fan heads) and zhanjie (female fans who follow celebrities everywhere) and promised them certain benefits and asked them to give away the chance to meet the celebrities this time. Speak out in the group about the hidden rules of takeout.
The rule is very simple, that is, whoever spends more has a greater chance of meeting a celebrity delivering food.
Of course, the probability is definitely not 100%. For example, if a celebrity delivers 100 takeaways, about 60 of them will be delivered randomly, and the remaining 40 places will be purchased by fans of that celebrity through bidding.
On the surface, when promoting, it will definitely be said that everyone has equal opportunities. As long as everyone orders takeout, no matter how much the takeout is, they will have the opportunity to meet celebrities delivering the takeout in person.
This is the second activity created by Chen Mo to harvest the fan economy after Super Girl.
……
……
Are you hungry? Headquarters.
Shang Ying and other senior executives who were hidden behind the scenes all appeared with solemn expressions.
By now, the battle between Are You Hungry and rice ball delivery has been going on for nearly two months!
In the past two months, Hungry? has burned more than 2000 billion yuan, while Fantuan.com has burned more than 1400 billion yuan.
In the past two months, the happiest people are the users, who can eat free takeaways almost three times a day!
Everyone sincerely hopes that this takeout war can last for a few years, so that they can have free takeout for several years.
But anyone with a discerning eye knows that this is impossible.
The food delivery war will definitely come to an end in the first quarter of 2005.
The winner takes all, the loser eats the dust!
"Mr. Commerce, today's data is out!"
An Hungry.me executive walked over excitedly, holding a report, and happily reported back: “Now Hungry.me’s market share in super first-tier cities such as Imperial Capital and Shanghai is close to 6%!
Fantuan.com, on the other hand, has remained at 4% and has never grown again.
As long as we work harder, we can completely surpass Fantuan.com! "
After the words fell, the audience applauded thunderously.
Every employee on the Are You Hungry platform looked very excited, as if they had seen the scene of fully occupying the market, completely defeating Fantuan.com, and monopolizing the trillion-dollar market!
Shang Ying is also very satisfied with this result.
Can you be dissatisfied?
In just two months, more than 2000 billion was burned!
You must know that this is business, not playing stocks or futures!
It hurts to think about it!
"Mr. Shang, our exclusive merchants on Are you hungry have been suffering a lot recently? Almost all merchants on Are you hungry are dual-platform."
"Also, there is a lot of negative news about outsourced riders. I think something will happen sooner or later if this continues."
A vice president reports.
Shang Ying waved his hands and said nonchalantly: "If it's not exclusive, then it's non-exclusive. By doing it non-exclusive, we can save a lot of subsidy money!"
"As for the riders, if anything happens, they will be fined severely. If there is any negative news, just use the power of the king to suppress it!"
"Remember, users are the key point in this food delivery war. Whoever wins the users will win the world! It doesn't matter what merchant or rider it is!"
The vice president nodded: "I understand."
At this time, Shang Ying's designated secretary hurried over: "Mr. Shang, something bad has happened!"
"what happened?"
"Today, the number of orders in first-tier cities such as Imperial City and Shanghai Magic City has fluctuated abnormally. It has almost plummeted by 50%! And rice ball delivery has skyrocketed by 50%!"
"what?!"
Shang Ying's eyes widened immediately, as if he had seen a ghost: "What's going on? Has Chen Mo doubled his money?"
You must know that the numbers required to burn money to exchange users in S-level cities are exaggerated to death!
Even Shang Ying, who focuses on users, dare not add even 1% user subsidy.
If Chen Mo really spends double the money to change users, even if he really wins this food delivery war, it will be absolutely impossible to earn back the subsidy money in the future!
"Boss, you'd better go online and take a look. Now the whole Internet has been fooled by rice ball delivery.
It shouldn’t be said that today’s top ten most searched topics are all occupied by rice ball delivery, and related topics have been read in the billions! "
"What the hell?"
Shang Ying couldn't help but be stunned, then he took the already opened app from his secretary and looked down at the relevant information under the hot search topics.
"The Fairy Sword takeout team is coming! Li Xiaoyao and Zhao Ling'er will personally deliver the takeout to you!"
"The rice ball take-out star take-out reality show is now launched. When you order take-out, you can almost experience being in close contact with the stars!"
"What is it like to eat takeout with your idol?"
The top ten most popular news headlines are all occupied by the words "rice ball delivery"!
Shang Ying staggered, feeling like stars were popping up in his eyes, and he clicked on the first video tremblingly.
This is a clip from the first episode of the reality show "Rice Ball Delivery Star".
At this time, a beautiful woman wearing a yellow rice ball delivery uniform was riding an electric bicycle on her way to deliver food.
Upon closer inspection, this person is actually Liu Feifei, who plays Zhao Ling'er in the TV series "Sword and Sword"!
