Chapter 1506 Counterattack!Comprehensively attack foreign markets! ! !
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Ku Mao
When I woke up, it was already 10 o'clock in the morning.
Chen Mo calmed down and washed his face. He felt that the fatigue in his body was wiped away and his mind became much clearer.
Arrive at the headquarters of Moyuan Capital.
Chen Mo convened a collective meeting with senior executives.
"Why didn't the horse blessing report come?" Chen Mo asked.
"Lao Ma and the third master went out. It is said that there is something very important to do." Ma Teng said, adjusting his glasses.
"Well, then leave him alone."
Chen Mo knocked on the table, as usual, no nonsense, straight to the point: "I want to counterattack abroad!!!"
One sentence can make everyone feel energetic instantly!
“As we all know, the Internet market in foreign markets, especially in developed countries, is much larger than that in Daxia.
Foreign capital has always wanted to use money to penetrate Daxia's market and steal our share, which I hate deeply! "
"In the next few years, while developing domestic business, we must also go out and do overseas business!"
"Including but not limited to, takeout business, instant messaging business, payment business, social media business, and even real estate, fast food and beverage business!!!"
"Within 10 years, I want those foreigners to be inseparable from our Daxia products! I want Daxia to create a real world-ruling machine!!!"
Chen Mo's bold words made all the executives excited.
All along, Moyuan Capital has encountered several disasters, all of which were caused by foreign capital.
The foreign capital that relies on the foundation is eager to "eat its flesh, drink its blood, cramp its muscles, crush its bones and raise ashes" to Moyuan Capital!
Especially the recent takeout war, everyone is still fresh in their minds.
If it weren't for the funds provided by the foundation, how could Fantuan.com have spent hundreds of billions in vain to seize the market?
Ma Teng immediately expressed his position: "TT already has a considerable number of users abroad. As long as it can conduct in-depth cooperation with Facecook, Pingguo and Guge, it is definitely not a dream to eat into the market share of Gringo!"
Wang Xing said: "The foreign food delivery business has begun to spread. For the time being, it is centered on Daxia and radiates to the eastern region, and gradually expands to the west, steadily."
Chen Mo responded: "Go back and find the boss of Sansang and the heads of the four major Sakura chaebols in my name, and ask them to help promote rice ball takeout unconditionally.
For foreign takeout business, we can burn money in the early stage and repay it, and operate with zero profit in the long term. We must let foreigners develop the habit of using rice balls for takeout and monopolize the foreign market share! "
Wang Xing: "Okay!"
Song Ziyan also expressed her position: "Mixue Bingcheng's overseas promotion effect is particularly good, and it has opened 1000 branches.
Burger King has also entered foreign markets to test the waters. The current results are not particularly good, and it cannot compete with Chicken and McDonald's abroad. "
After Chen Mo pondered for a moment, he said: "The recipes of Burger King are all in line with the tastes of our Daxia people, and not very suitable for Westerners. In this way, overseas, don't directly make competing products from Kenda Chicken and McDonald's. Change other fast food tracks to compete indirectly.”
Song Ziyan frowned: "Which track is suitable?"
Chen Mo thought for a while, grinned, and made a simple panda logo on the big screen!
"Change to Daxia Fast Food! And directly use "Panda Fast Food" as the brand name abroad! "
"Daxia fast food? Is this... okay? Foreigners don't really like to eat Daxia food, right?"
Song Ziyan studied abroad, and she knows that foreigners don’t actually like to eat pure Daxia dishes.
Just like most people in Daxia, they are not used to eating foreign food. Everyone only goes there for a meal once in a while to try something new.
Those so-called videos on the Internet about "conquering foreigners with a meal of spicy and sour potato shreds" are all staged!
"Of course we can't make authentic Daxia cuisine. The name of the dish may still be the same, but the taste must be localized!"
“The dishes are put on an assembly line, so there are no chefs, and it’s all about the workers doing their jobs step by step, so that they can serve a plate of good-tasting dishes.”
"Also, we only operate direct-operated stores..."
Chen Mo told Song Ziyan in detail the key points of the fast food industry's attack on foreign markets.
In the last life, when chicken and McDonald's became the favorite foreign fast food of young people in China, Panda Express, a Chinese fast food abroad, actually became popular!
It has 3000 chain stores in Baguo alone, and more than 1 chain stores worldwide, with annual revenue as high as 4321 billion! !It’s several times more than Ken’s Chicken and McDonald’s combined! ! !
And how is this fast food made?
Cheng Zhengzang, the founder of Panda Express, can be said to have a family background. His father was once a state banquet chef, so his craftsmanship is naturally impeccable.
And from the Western food culture of Baguo, it is not so much the original flavor, but the Western food culture of Ru Mao Drinking Blood. The Chinese food is so broad and profound that I don’t know how many levels higher it is!
In the previous life, Cheng Zhengzang had been using a domineering slogan: In the Middle Ages, the West was at war, and the hegemonic country was still dominated by stone tools, while the people of Daxia were already studying how to stir-fry delicious dishes.
At the beginning, Cheng Zhengzang was also very ambitious, thinking that if his craftsmanship was so good, he would definitely be able to do something in the overlord country.
The fact surprised him.
His restaurant was of good quality, reasonably priced, and served authentic Daxia cuisine, but it eventually closed down.
At that time, there were already many Chinese restaurants in Hegemony, and the quality varied. His restaurant was mixed in with other Chinese restaurants, and there was nothing special about it.
Faced with this problem, Cheng Zhengzang racked his brains and finally came up with the idea of using a data model to analyze the hegemonic market.
He found that in Hegemony, people preferred to eat sweet and sour food, and their love for fast food was beyond the imagination of many people.
As a result, the traditional Chinese food in Zhengzheng was transformed into a Western style.He mainly started the transformation from two aspects!
The first aspect is to adjust the seasoning method to make the dishes more in line with the taste of foreigners, which is more sour and sweet.But at the same time, in terms of publicity, it also emphasizes the flavor of Daxia, using the mystery of oriental culture to attract people from the hegemony.
Moreover, the time-consuming cooking techniques in traditional Chinese food, such as steaming, stewing, stewing, etc., are abandoned, and Western fast food techniques of quick frying and frying are introduced.
The second aspect is to upgrade the image of the store and change its name to Panda Express, abandoning the traditional Chinese decoration style of traditional Chinese restaurants, making the panda theme a feature of the decoration, and taking advantage of the high status of the two pandas in the country at that time. Popularity builds.
In this way, Panda Express really stood out from the crowd of Chinese restaurants and opened more than 30 branches in a year.
Immediately afterwards, Cheng Zhengzang’s wife Jiang Lanqi, a highly educated engineer, joined Panda Express.
The first step she took was that all dishes must have standardized menu cards.What is a menu card?It is a detailed recipe, and she requires the chef to use the exact amount of each ingredient in the dish to the gram.
In order to promote this menu card system.
Jiang Lanqi had a huge quarrel with the chefs at Panda Express. The chefs felt that it took too much effort for you to do this. Cooking is a craft that depends entirely on the chef. Didn't you make us all laid off by doing this?
That’s right, Ms. Jiang’s goal is to lay off all the chefs! ! !
She just wants to build a measurable and streamlined central kitchen, and directly kick out all the master chefs who control the back kitchen.
With her persistence, Panda Express has fewer product complaints, subsequent workload has been reduced, and labor costs have also been reduced.
Then there is another point. Panda Express has so far still adhered to the strategy of not doing franchises, but only directly operating and managing stores.
Cheng Zhengzang’s statement on this issue is: Only in this way can we ensure that every Panda Express will bring the same experience to customers, and customers will not feel that they are being treated differently. At the same time, we will give customers a rare Familiarity.
Of course, Panda Express is so popular around the world and in the West, and can even become a global fast food giant, but it is very funny that it has never been able to enter the Daxia market.
Because although it is advertised as Chinese food, Panda Express is actually Western food disguised as Chinese food, and Daxia people don’t like to eat it at all.
Chen Mo told Song Ziyan these key points based on his memory.
"If we follow these key points, I guarantee that within one year, neither Kendak Chicken nor McDonald's will be our opponent!"
When he said this, Chen Mo inadvertently discovered that everyone, including Song Ziyan, was looking at him with dumbfounded expressions, with each look more surprised and more shocked.
At this time, Chen Mo could not imagine what a huge psychological impact this fast food plan would have on them...
Chen Mo calmed down and washed his face. He felt that the fatigue in his body was wiped away and his mind became much clearer.
Arrive at the headquarters of Moyuan Capital.
Chen Mo convened a collective meeting with senior executives.
"Why didn't the horse blessing report come?" Chen Mo asked.
"Lao Ma and the third master went out. It is said that there is something very important to do." Ma Teng said, adjusting his glasses.
"Well, then leave him alone."
Chen Mo knocked on the table, as usual, no nonsense, straight to the point: "I want to counterattack abroad!!!"
One sentence can make everyone feel energetic instantly!
“As we all know, the Internet market in foreign markets, especially in developed countries, is much larger than that in Daxia.
Foreign capital has always wanted to use money to penetrate Daxia's market and steal our share, which I hate deeply! "
"In the next few years, while developing domestic business, we must also go out and do overseas business!"
"Including but not limited to, takeout business, instant messaging business, payment business, social media business, and even real estate, fast food and beverage business!!!"
"Within 10 years, I want those foreigners to be inseparable from our Daxia products! I want Daxia to create a real world-ruling machine!!!"
Chen Mo's bold words made all the executives excited.
All along, Moyuan Capital has encountered several disasters, all of which were caused by foreign capital.
The foreign capital that relies on the foundation is eager to "eat its flesh, drink its blood, cramp its muscles, crush its bones and raise ashes" to Moyuan Capital!
Especially the recent takeout war, everyone is still fresh in their minds.
If it weren't for the funds provided by the foundation, how could Fantuan.com have spent hundreds of billions in vain to seize the market?
Ma Teng immediately expressed his position: "TT already has a considerable number of users abroad. As long as it can conduct in-depth cooperation with Facecook, Pingguo and Guge, it is definitely not a dream to eat into the market share of Gringo!"
Wang Xing said: "The foreign food delivery business has begun to spread. For the time being, it is centered on Daxia and radiates to the eastern region, and gradually expands to the west, steadily."
Chen Mo responded: "Go back and find the boss of Sansang and the heads of the four major Sakura chaebols in my name, and ask them to help promote rice ball takeout unconditionally.
For foreign takeout business, we can burn money in the early stage and repay it, and operate with zero profit in the long term. We must let foreigners develop the habit of using rice balls for takeout and monopolize the foreign market share! "
Wang Xing: "Okay!"
Song Ziyan also expressed her position: "Mixue Bingcheng's overseas promotion effect is particularly good, and it has opened 1000 branches.
Burger King has also entered foreign markets to test the waters. The current results are not particularly good, and it cannot compete with Chicken and McDonald's abroad. "
After Chen Mo pondered for a moment, he said: "The recipes of Burger King are all in line with the tastes of our Daxia people, and not very suitable for Westerners. In this way, overseas, don't directly make competing products from Kenda Chicken and McDonald's. Change other fast food tracks to compete indirectly.”
Song Ziyan frowned: "Which track is suitable?"
Chen Mo thought for a while, grinned, and made a simple panda logo on the big screen!
"Change to Daxia Fast Food! And directly use "Panda Fast Food" as the brand name abroad! "
"Daxia fast food? Is this... okay? Foreigners don't really like to eat Daxia food, right?"
Song Ziyan studied abroad, and she knows that foreigners don’t actually like to eat pure Daxia dishes.
Just like most people in Daxia, they are not used to eating foreign food. Everyone only goes there for a meal once in a while to try something new.
Those so-called videos on the Internet about "conquering foreigners with a meal of spicy and sour potato shreds" are all staged!
"Of course we can't make authentic Daxia cuisine. The name of the dish may still be the same, but the taste must be localized!"
“The dishes are put on an assembly line, so there are no chefs, and it’s all about the workers doing their jobs step by step, so that they can serve a plate of good-tasting dishes.”
"Also, we only operate direct-operated stores..."
Chen Mo told Song Ziyan in detail the key points of the fast food industry's attack on foreign markets.
In the last life, when chicken and McDonald's became the favorite foreign fast food of young people in China, Panda Express, a Chinese fast food abroad, actually became popular!
It has 3000 chain stores in Baguo alone, and more than 1 chain stores worldwide, with annual revenue as high as 4321 billion! !It’s several times more than Ken’s Chicken and McDonald’s combined! ! !
And how is this fast food made?
Cheng Zhengzang, the founder of Panda Express, can be said to have a family background. His father was once a state banquet chef, so his craftsmanship is naturally impeccable.
And from the Western food culture of Baguo, it is not so much the original flavor, but the Western food culture of Ru Mao Drinking Blood. The Chinese food is so broad and profound that I don’t know how many levels higher it is!
In the previous life, Cheng Zhengzang had been using a domineering slogan: In the Middle Ages, the West was at war, and the hegemonic country was still dominated by stone tools, while the people of Daxia were already studying how to stir-fry delicious dishes.
At the beginning, Cheng Zhengzang was also very ambitious, thinking that if his craftsmanship was so good, he would definitely be able to do something in the overlord country.
The fact surprised him.
His restaurant was of good quality, reasonably priced, and served authentic Daxia cuisine, but it eventually closed down.
At that time, there were already many Chinese restaurants in Hegemony, and the quality varied. His restaurant was mixed in with other Chinese restaurants, and there was nothing special about it.
Faced with this problem, Cheng Zhengzang racked his brains and finally came up with the idea of using a data model to analyze the hegemonic market.
He found that in Hegemony, people preferred to eat sweet and sour food, and their love for fast food was beyond the imagination of many people.
As a result, the traditional Chinese food in Zhengzheng was transformed into a Western style.He mainly started the transformation from two aspects!
The first aspect is to adjust the seasoning method to make the dishes more in line with the taste of foreigners, which is more sour and sweet.But at the same time, in terms of publicity, it also emphasizes the flavor of Daxia, using the mystery of oriental culture to attract people from the hegemony.
Moreover, the time-consuming cooking techniques in traditional Chinese food, such as steaming, stewing, stewing, etc., are abandoned, and Western fast food techniques of quick frying and frying are introduced.
The second aspect is to upgrade the image of the store and change its name to Panda Express, abandoning the traditional Chinese decoration style of traditional Chinese restaurants, making the panda theme a feature of the decoration, and taking advantage of the high status of the two pandas in the country at that time. Popularity builds.
In this way, Panda Express really stood out from the crowd of Chinese restaurants and opened more than 30 branches in a year.
Immediately afterwards, Cheng Zhengzang’s wife Jiang Lanqi, a highly educated engineer, joined Panda Express.
The first step she took was that all dishes must have standardized menu cards.What is a menu card?It is a detailed recipe, and she requires the chef to use the exact amount of each ingredient in the dish to the gram.
In order to promote this menu card system.
Jiang Lanqi had a huge quarrel with the chefs at Panda Express. The chefs felt that it took too much effort for you to do this. Cooking is a craft that depends entirely on the chef. Didn't you make us all laid off by doing this?
That’s right, Ms. Jiang’s goal is to lay off all the chefs! ! !
She just wants to build a measurable and streamlined central kitchen, and directly kick out all the master chefs who control the back kitchen.
With her persistence, Panda Express has fewer product complaints, subsequent workload has been reduced, and labor costs have also been reduced.
Then there is another point. Panda Express has so far still adhered to the strategy of not doing franchises, but only directly operating and managing stores.
Cheng Zhengzang’s statement on this issue is: Only in this way can we ensure that every Panda Express will bring the same experience to customers, and customers will not feel that they are being treated differently. At the same time, we will give customers a rare Familiarity.
Of course, Panda Express is so popular around the world and in the West, and can even become a global fast food giant, but it is very funny that it has never been able to enter the Daxia market.
Because although it is advertised as Chinese food, Panda Express is actually Western food disguised as Chinese food, and Daxia people don’t like to eat it at all.
Chen Mo told Song Ziyan these key points based on his memory.
"If we follow these key points, I guarantee that within one year, neither Kendak Chicken nor McDonald's will be our opponent!"
When he said this, Chen Mo inadvertently discovered that everyone, including Song Ziyan, was looking at him with dumbfounded expressions, with each look more surprised and more shocked.
At this time, Chen Mo could not imagine what a huge psychological impact this fast food plan would have on them...
