Chapter 1509 E-commerce War (2)
·
Ku Mao
Because Chen Mo knows that once a user steps into online shopping, it is absolutely impossible to buy just a pair of socks or a piece of soap!
The vast majority of users will think that since they have already consumed it, why not get a full discount?
Even if there are some who only buy a few things and just want the one with free shipping, it doesn’t matter.
Anyway, as long as the number of users is large enough and the logistics shop is open enough, it can be delivered to your doorstep without much trouble.
When the time comes, these users will see that even a piece of soap can be delivered to their door with free shipping, and their favorability towards Dabao will definitely rise, and their subsequent consumption will be on Dabao.
In the previous life, Chen Mo started from a piece of free-shipping soap and stepped into the path of no return for online shopping.
"Do you have anything else to add?" Chen Mo looked around and asked.
Gong Ziyuan thought for a while, then stood up and said: "I have a suggestion, launch two large discount coupons for users to draw and grab.
比如每天5万张满200减150的券，还有1万张满200减199的通用券。”
“This kind of coupons must be able to purchase all products in the store, and real discounts are given, so that we can use the gimmick of discounts.
In fact, the cost is not high after conversion, but it is very attractive to ordinary consumers, and it actually allows users to enjoy the benefits. "
Chen Mo nodded with satisfaction and made no secret of his appreciation for Gong Ziyuan: "Mr. Gong's suggestion is great."
Gong Ziyuan blushed and continued: "We have held a 1-yuan treasure hunt event before, and we can continue it this time.
Our mophone1, macbook and other products are very popular.Of course, we can no longer make one of each product as we did before, but at least hundreds or even thousands of each product. Anyway, there are many people who like to play this, which is enough to offset the cost. We don’t want profits this time. Only users! "
In the 1 yuan treasure hunt that was launched a long time ago, there were only a few products worth 1 yuan, and the quantity of each product was only 1, and even if there were more, it would not exceed 10.
However, they can use the mentality of "spending a little money to try their luck" to deceive millions or even more people to participate. It is purely a monkey trick and making dirty money.
In the last life, there was a certain big boss who made tens of millions in just a few months by relying on a 1-yuan treasure hunt during the Internet dividend period.
Users in this era are very simple and easy to deceive, unlike later generations, where all the tricks are clearly explained to you on Douyin.
Chen Mo laughed and said, "That's for sure. After all, whether it's Mophone 1 or MacBook, they all have built-in Taobao software. It will be good for us to have more selling points."
At this time, Ma Fubao seemed to have a flash of inspiration and said: "Mr. Chen, can our promotion intensity this time be greater than that of Leda?"
"can!"
Chen Momo said sincerely: "I know Amazon very well. Every time they have a promotion, they always do something wrong. Either they increase the price first and then offer discounts, or the products that can be discounted are very expensive, or the products that are not cost-effective are not Participate in discounts.
I guess that the Five Provinces Business Alliance wants to make a fuss about their promotion and use marketing advertisements to make users mistakenly think that their discounts are huge. "
Ma Fu Bao suddenly burst out with inspiration: "If that's the case, let's take a preemptive strike!
We can join forces with the government to launch an "Internet into Ten Thousand Households" campaign, allowing mobile phone manufacturers such as Xia Wei and Da Mi to produce a batch of affordable Hongmeng system phones, which will be sold exclusively on Dibao.com! "
""Internet into thousands of homes"? "Chen Mo frowned.
Ma Fu reported with excitement, "I actually planned this event a long time ago and even informed the officials.
The general meaning is that we provide mobile phones with sufficient discounts and the most cost-effective, and the government cooperates with us to distribute money to consumers in the form of cash subsidies, so that consumers can own smartphones as soon as possible and adapt to the Internet era. "
"Of course, this cash must be returned to consumers after they purchase the mobile phone."
Chen Mo suddenly realized: "Isn't this similar to the previous home appliances going to the countryside?"
Ma Fubao nodded: “It’s almost the same, but this time we focus on cost-effective smartphones.
Here comes the point! "
Having said this, Ma Fubao paused for a moment, and then continued after whetting the appetite of everyone present: "For these cost-effective mobile phones, we can make no profit at all, or even lose money and repay them."
However, the mobile phone must have built-in payout and direct payment, and uninstallation is not allowed! "
At this moment, everyone understood Ma Fubao's intention.
Nowadays, most poor people cannot afford smart phones and still use push-button machines such as mobile phones and motorcycles.
And the number of these people is as high as one billion! ! !
If you can draw them into the e-commerce war and serve as soldiers and ammunition for yourself, you will be invincible!
Moreover, this group does not care at all what software is built into their mobile phones. They will use whatever software is given to them, as long as the mobile phone is cheap enough, it is very easy to serve!
Seeing everyone's approving glances, Ma Fu was elated and continued to talk: "This project has a deeper strategic significance and can build a golden body for our company!"
"Think about it for yourselves. Projects that can help Daxia enter the Internet era early and make smartphones affordable for everyone...you taste it, you taste it carefully."
Everyone present was an old man, and they immediately stared at him!
Isn't the reason why the Five Provinces Business Alliance is famous because of the official golden body of Uranus?
Once Moyuan Capital also has an official body, the advantages of the Five Provinces Business Alliance in terms of reputation and official resources will be gone!
If this project is really promoted, it will not only be an e-commerce war this time, but also any Moyuan-related projects in the future. Officials will have to give priority to allocating resources to it!
Chen Mo was also very excited. He was worthy of being the boss who defeated Amazon in his previous life. Even in this life, he still has the same style!
Chen Mo nodded: "Mr. Ma said it very well!"
Ma Fu reported proudly: "This project can also paralyze the opponent. We have to cooperate with Mr. San's commercial espionage and release some smoke bombs.
Let the other party believe that our current main focus is the "Internet into Ten Thousands of Homes" campaign, which involves cooperating with domestic mobile phone manufacturers to carry out mobile phone promotions. We do not intend to compete with Leda Gang or engage in daily cosmetics. "
Chen Mo: "Okay, let's do this. The "Internet into Ten Thousand Households" project will be promoted by you, Lao Ma. "
"We are responsible for cooperating with you and putting on a big show for the other party. When the promotion begins, we will not only have mobile phone promotions, but the daily chemical promotions will be unprecedentedly huge, which will definitely make the other party confused!"
At this time, Ma Teng suddenly had an idea: "Boss, I have a shameless idea."
Chen Mo smiled and said: "When are you going to show shame? What's more, if you treat your enemy with shame, that would be cruel to yourself."
Ma Teng nodded slightly: "Boss, if you see the word "乐达" without knowing any background relationship, what will you think of? "
The vast majority of users will think that since they have already consumed it, why not get a full discount?
Even if there are some who only buy a few things and just want the one with free shipping, it doesn’t matter.
Anyway, as long as the number of users is large enough and the logistics shop is open enough, it can be delivered to your doorstep without much trouble.
When the time comes, these users will see that even a piece of soap can be delivered to their door with free shipping, and their favorability towards Dabao will definitely rise, and their subsequent consumption will be on Dabao.
In the previous life, Chen Mo started from a piece of free-shipping soap and stepped into the path of no return for online shopping.
"Do you have anything else to add?" Chen Mo looked around and asked.
Gong Ziyuan thought for a while, then stood up and said: "I have a suggestion, launch two large discount coupons for users to draw and grab.
比如每天5万张满200减150的券，还有1万张满200减199的通用券。”
“This kind of coupons must be able to purchase all products in the store, and real discounts are given, so that we can use the gimmick of discounts.
In fact, the cost is not high after conversion, but it is very attractive to ordinary consumers, and it actually allows users to enjoy the benefits. "
Chen Mo nodded with satisfaction and made no secret of his appreciation for Gong Ziyuan: "Mr. Gong's suggestion is great."
Gong Ziyuan blushed and continued: "We have held a 1-yuan treasure hunt event before, and we can continue it this time.
Our mophone1, macbook and other products are very popular.Of course, we can no longer make one of each product as we did before, but at least hundreds or even thousands of each product. Anyway, there are many people who like to play this, which is enough to offset the cost. We don’t want profits this time. Only users! "
In the 1 yuan treasure hunt that was launched a long time ago, there were only a few products worth 1 yuan, and the quantity of each product was only 1, and even if there were more, it would not exceed 10.
However, they can use the mentality of "spending a little money to try their luck" to deceive millions or even more people to participate. It is purely a monkey trick and making dirty money.
In the last life, there was a certain big boss who made tens of millions in just a few months by relying on a 1-yuan treasure hunt during the Internet dividend period.
Users in this era are very simple and easy to deceive, unlike later generations, where all the tricks are clearly explained to you on Douyin.
Chen Mo laughed and said, "That's for sure. After all, whether it's Mophone 1 or MacBook, they all have built-in Taobao software. It will be good for us to have more selling points."
At this time, Ma Fubao seemed to have a flash of inspiration and said: "Mr. Chen, can our promotion intensity this time be greater than that of Leda?"
"can!"
Chen Momo said sincerely: "I know Amazon very well. Every time they have a promotion, they always do something wrong. Either they increase the price first and then offer discounts, or the products that can be discounted are very expensive, or the products that are not cost-effective are not Participate in discounts.
I guess that the Five Provinces Business Alliance wants to make a fuss about their promotion and use marketing advertisements to make users mistakenly think that their discounts are huge. "
Ma Fu Bao suddenly burst out with inspiration: "If that's the case, let's take a preemptive strike!
We can join forces with the government to launch an "Internet into Ten Thousand Households" campaign, allowing mobile phone manufacturers such as Xia Wei and Da Mi to produce a batch of affordable Hongmeng system phones, which will be sold exclusively on Dibao.com! "
""Internet into thousands of homes"? "Chen Mo frowned.
Ma Fu reported with excitement, "I actually planned this event a long time ago and even informed the officials.
The general meaning is that we provide mobile phones with sufficient discounts and the most cost-effective, and the government cooperates with us to distribute money to consumers in the form of cash subsidies, so that consumers can own smartphones as soon as possible and adapt to the Internet era. "
"Of course, this cash must be returned to consumers after they purchase the mobile phone."
Chen Mo suddenly realized: "Isn't this similar to the previous home appliances going to the countryside?"
Ma Fubao nodded: “It’s almost the same, but this time we focus on cost-effective smartphones.
Here comes the point! "
Having said this, Ma Fubao paused for a moment, and then continued after whetting the appetite of everyone present: "For these cost-effective mobile phones, we can make no profit at all, or even lose money and repay them."
However, the mobile phone must have built-in payout and direct payment, and uninstallation is not allowed! "
At this moment, everyone understood Ma Fubao's intention.
Nowadays, most poor people cannot afford smart phones and still use push-button machines such as mobile phones and motorcycles.
And the number of these people is as high as one billion! ! !
If you can draw them into the e-commerce war and serve as soldiers and ammunition for yourself, you will be invincible!
Moreover, this group does not care at all what software is built into their mobile phones. They will use whatever software is given to them, as long as the mobile phone is cheap enough, it is very easy to serve!
Seeing everyone's approving glances, Ma Fu was elated and continued to talk: "This project has a deeper strategic significance and can build a golden body for our company!"
"Think about it for yourselves. Projects that can help Daxia enter the Internet era early and make smartphones affordable for everyone...you taste it, you taste it carefully."
Everyone present was an old man, and they immediately stared at him!
Isn't the reason why the Five Provinces Business Alliance is famous because of the official golden body of Uranus?
Once Moyuan Capital also has an official body, the advantages of the Five Provinces Business Alliance in terms of reputation and official resources will be gone!
If this project is really promoted, it will not only be an e-commerce war this time, but also any Moyuan-related projects in the future. Officials will have to give priority to allocating resources to it!
Chen Mo was also very excited. He was worthy of being the boss who defeated Amazon in his previous life. Even in this life, he still has the same style!
Chen Mo nodded: "Mr. Ma said it very well!"
Ma Fu reported proudly: "This project can also paralyze the opponent. We have to cooperate with Mr. San's commercial espionage and release some smoke bombs.
Let the other party believe that our current main focus is the "Internet into Ten Thousands of Homes" campaign, which involves cooperating with domestic mobile phone manufacturers to carry out mobile phone promotions. We do not intend to compete with Leda Gang or engage in daily cosmetics. "
Chen Mo: "Okay, let's do this. The "Internet into Ten Thousand Households" project will be promoted by you, Lao Ma. "
"We are responsible for cooperating with you and putting on a big show for the other party. When the promotion begins, we will not only have mobile phone promotions, but the daily chemical promotions will be unprecedentedly huge, which will definitely make the other party confused!"
At this time, Ma Teng suddenly had an idea: "Boss, I have a shameless idea."
Chen Mo smiled and said: "When are you going to show shame? What's more, if you treat your enemy with shame, that would be cruel to yourself."
Ma Teng nodded slightly: "Boss, if you see the word "乐达" without knowing any background relationship, what will you think of? "
