Chapter 1516 E-commerce War (9)
·
Ku Mao
After arriving at the Grand Theater, the main leaders here have been waiting for a long time.
Chen Mo got out of the car with Gong Ziyuan, and after greeting the leaders of the Grand Theater one by one, he went backstage to do makeup before going on stage.
"Mr. Chen, you have a really good foundation. You are much better than those celebrities. No wonder the first floor of the theater with [-] people is full today. There must be many female fans of yours." The makeup artist said sincerely exclaimed.
She was not just talking politely.
It is said that today, this large theater that can accommodate more than 1 people crammed in 3 to [-] people!The scene was huge!
In addition to more than 2 fans, there are also more than 500 media reporters who have set up long guns and short guns in their exclusive media area, waiting for Chen Mo and Gong Ziyuan to appear.
Even Chen Mo himself didn't expect it.
Holding an advertising-type business conference by yourself can actually attract so many fans!
You must know that the tickets for this conference are not cheap!
"It seems that my charm is quite great!" Chen Mo said with a smile, feeling a little vain.
"That's necessary, you've always been big!" Gong Ziyuan agreed.
The Ledao.com employees upstairs were a little depressed.
I don’t know if the removal of treasure was intentional.
Signs and greeters were placed at every intersection, attracting many happy spectators and even members of the media who turned around in confusion to go to the press conference.
There were originally supposed to be more than 400 media reporters, but when it was about to start, more than 300 came!
There are almost 100 fewer people!
And Jeff Bezos, the former world's richest man, is obviously not as famous as Chen Mo in Daxia.
Comparing the two sides, the venue at Letao.com seemed a bit deserted and miserable.
"Mr. Bezos, do you want me to hire some actors?" the assistant asked.
"It's completely unnecessary. Chen Mo made the business conference look like a concert, which will only lower his quality.
He holds his mobile phone launch conference, and we hold our daily chemical clothing promotion activities. It’s good that we don’t interfere with each other. "Gifford Bezos waved his hand and said.
While both parties were preparing for the press conference, LeDou's advertisement was quietly launched on national television stations.
Bezos had the same idea as Chen Mo and invited many celebrities to help.
It's just that due to Chen Mo's monopoly in the entertainment industry in Daxia, there are not many actors that Le Dao can hire.
The final ones invited were 10 advertising stars who often appeared in commercials and had no film and television works.
The advertising theme is also very simple, using an exaggerated style.
Elderly parents were about to go shopping, but what they bought was expensive and of poor quality.
After the young sons and daughters came back, they told their parents that they were no longer going out to shop in physical stores. Not only did they not have to go out to shop online, they would be delivered to their homes, and the prices were much cheaper than in physical stores!
The elderly parents looked in disbelief and asked: "Is there such a good thing? Where should I go to shop online?"
At this time, the handsome son pointed at the camera and said the slogan: "Go to Leda.com for shopping. May Day promotion, starting from 99% off, up to [-]% off, and free shipping for purchases over [-]!"
"Take it easy, get it delivered to your home! Leda.com, your new online shopping friend!"
This advertisement is quite average, not outstanding but not bad either.
Although Shang Ying doesn't understand advertising planning, he also understands that advertising can only be done widely.
What Leda needs is not an excellent advertisement, but a bombardment of brainwashing advertisements, just like Melatonin.
Therefore, as long as the advertisement is to the point, simple and clear, the rest depends on advertising.
Shang Ying is also very generous with advertising this time!
Like Chen Mo, Shang Ying directly placed advertisements during prime time on major TV stations across the country.
However, Shang Ying did not expect that Chen Mo had already asked Cai Nong to prepare a sniper lineup based on his years of cooperation with the media!
All the major TV stations across the country, from top to bottom, from big to small, as long as Moyuan Capital speaks, they all express their willingness to cooperate and insert advertisements in any time slot they want.
Because Chen Mo had informed Cai Nong in advance, when Chen Mo was preparing for the press conference at the Grand Theater, Cai Nong continuously called the commercial departments of major TV stations to communicate.
"I don't care what time period LeDou's ads are in. DiBao's ads must be inserted behind LeDou. This is my only requirement! If the requirements are met, we will have easy access to sponsorship and celebrity resources in the future. If the requirements are not met, then I'm sorry. No, we can’t cooperate in the future!”
The TV stations also said that there is absolutely no problem!
It’s not like we’re asking for LeDou’s ads to be removed from the shelves!
It's just a broadcast order, and it doesn't violate any regulations or laws. The TV station is also happy to have friendship with Moyuan Capital on this matter.
In addition, Diabao has various promotional materials for LeDou, including local promotion brands, banner ads on the website, and even a 100-person art team specially formed to focus on LeDou's promotional advertisements. Produce targeted materials.
Chen Mo's purpose for doing this is very clear: to transfer all the publicity effects of Ledao to Dabao!
And now, LeDou’s advertisement is online.
Cai Nong also quickly arranged for Taobao's advertisements to follow and carry out targeted sniping!
At this moment, Shang Ying and the core team of Dabao were watching Ledao's advertisement in the company.
After watching the advertisement, everyone felt quite satisfied.
“As long as users are curious after watching the ads and come to log in to check out the promotions, I guarantee they will stay!”
"The server is already running at full capacity, and we are just waiting for the huge peak of access!"
“Logistics and merchants are also gearing up and waiting to reap the dividends from the launch of Leka!”
"..."
The executives reported excitedly one by one.
Shang Ying nodded and pointed to Jiang Shan: "It's ridiculous that Chen Mo is still obsessed with his so-called high-end mobile phone, but he doesn't know that his hometown has been stolen by me! Hahaha..."
At this moment, an advertisement suddenly popped up on the TV that had been on!
The protagonist of the advertisement is none other than Jay Chou, the popular singer who has been scouted and signed by Moyuan Entertainment in recent years!
At this time, Jay Chou was at his peak, his hair was dyed white, his body was very strong, and he had not yet gained weight.
When he came up, he first performed a very simple magic trick, and then said in his signature tone: "Hello everyone, I am Zhou Jielong. For online shopping, go to Taobao.com - happy shopping all over the world, all on Taobao.com! May Day shopping Baowang has a big autumn sale, all products are discounted, starting from 99 off for purchases over 50, up to 5000 off for purchases over 4999!”
"Free shipping on all items, no matter the price!"
"Why don't you hurry up and find out what's going on?"
"Wow, not bad!"
Immediately, the attention of everyone who was originally talking about each other was attracted.
Everyone was staring at the TV with dumbfounded expressions!
"Oh, by the way, my latest album "Chopin in November" has been released on Dabao! The only genuine authorized version on the entire Internet, only on Dabao! Yo!"
In the last scene, Jay Chou is holding the "Chopin in November" album in his left hand and the logo of Diabao.com in his right hand, repeating the line requested by the boss again: "Happiness in the world is all in Dabao.com! Oops, not bad. !”
Shang Ying, who was still arrogant and ready to point out the country, suddenly stood there as if struck by lightning. Then, he felt dizzy, his legs softened, his body swayed, and he fell to the ground in a daze. …
Chen Mo got out of the car with Gong Ziyuan, and after greeting the leaders of the Grand Theater one by one, he went backstage to do makeup before going on stage.
"Mr. Chen, you have a really good foundation. You are much better than those celebrities. No wonder the first floor of the theater with [-] people is full today. There must be many female fans of yours." The makeup artist said sincerely exclaimed.
She was not just talking politely.
It is said that today, this large theater that can accommodate more than 1 people crammed in 3 to [-] people!The scene was huge!
In addition to more than 2 fans, there are also more than 500 media reporters who have set up long guns and short guns in their exclusive media area, waiting for Chen Mo and Gong Ziyuan to appear.
Even Chen Mo himself didn't expect it.
Holding an advertising-type business conference by yourself can actually attract so many fans!
You must know that the tickets for this conference are not cheap!
"It seems that my charm is quite great!" Chen Mo said with a smile, feeling a little vain.
"That's necessary, you've always been big!" Gong Ziyuan agreed.
The Ledao.com employees upstairs were a little depressed.
I don’t know if the removal of treasure was intentional.
Signs and greeters were placed at every intersection, attracting many happy spectators and even members of the media who turned around in confusion to go to the press conference.
There were originally supposed to be more than 400 media reporters, but when it was about to start, more than 300 came!
There are almost 100 fewer people!
And Jeff Bezos, the former world's richest man, is obviously not as famous as Chen Mo in Daxia.
Comparing the two sides, the venue at Letao.com seemed a bit deserted and miserable.
"Mr. Bezos, do you want me to hire some actors?" the assistant asked.
"It's completely unnecessary. Chen Mo made the business conference look like a concert, which will only lower his quality.
He holds his mobile phone launch conference, and we hold our daily chemical clothing promotion activities. It’s good that we don’t interfere with each other. "Gifford Bezos waved his hand and said.
While both parties were preparing for the press conference, LeDou's advertisement was quietly launched on national television stations.
Bezos had the same idea as Chen Mo and invited many celebrities to help.
It's just that due to Chen Mo's monopoly in the entertainment industry in Daxia, there are not many actors that Le Dao can hire.
The final ones invited were 10 advertising stars who often appeared in commercials and had no film and television works.
The advertising theme is also very simple, using an exaggerated style.
Elderly parents were about to go shopping, but what they bought was expensive and of poor quality.
After the young sons and daughters came back, they told their parents that they were no longer going out to shop in physical stores. Not only did they not have to go out to shop online, they would be delivered to their homes, and the prices were much cheaper than in physical stores!
The elderly parents looked in disbelief and asked: "Is there such a good thing? Where should I go to shop online?"
At this time, the handsome son pointed at the camera and said the slogan: "Go to Leda.com for shopping. May Day promotion, starting from 99% off, up to [-]% off, and free shipping for purchases over [-]!"
"Take it easy, get it delivered to your home! Leda.com, your new online shopping friend!"
This advertisement is quite average, not outstanding but not bad either.
Although Shang Ying doesn't understand advertising planning, he also understands that advertising can only be done widely.
What Leda needs is not an excellent advertisement, but a bombardment of brainwashing advertisements, just like Melatonin.
Therefore, as long as the advertisement is to the point, simple and clear, the rest depends on advertising.
Shang Ying is also very generous with advertising this time!
Like Chen Mo, Shang Ying directly placed advertisements during prime time on major TV stations across the country.
However, Shang Ying did not expect that Chen Mo had already asked Cai Nong to prepare a sniper lineup based on his years of cooperation with the media!
All the major TV stations across the country, from top to bottom, from big to small, as long as Moyuan Capital speaks, they all express their willingness to cooperate and insert advertisements in any time slot they want.
Because Chen Mo had informed Cai Nong in advance, when Chen Mo was preparing for the press conference at the Grand Theater, Cai Nong continuously called the commercial departments of major TV stations to communicate.
"I don't care what time period LeDou's ads are in. DiBao's ads must be inserted behind LeDou. This is my only requirement! If the requirements are met, we will have easy access to sponsorship and celebrity resources in the future. If the requirements are not met, then I'm sorry. No, we can’t cooperate in the future!”
The TV stations also said that there is absolutely no problem!
It’s not like we’re asking for LeDou’s ads to be removed from the shelves!
It's just a broadcast order, and it doesn't violate any regulations or laws. The TV station is also happy to have friendship with Moyuan Capital on this matter.
In addition, Diabao has various promotional materials for LeDou, including local promotion brands, banner ads on the website, and even a 100-person art team specially formed to focus on LeDou's promotional advertisements. Produce targeted materials.
Chen Mo's purpose for doing this is very clear: to transfer all the publicity effects of Ledao to Dabao!
And now, LeDou’s advertisement is online.
Cai Nong also quickly arranged for Taobao's advertisements to follow and carry out targeted sniping!
At this moment, Shang Ying and the core team of Dabao were watching Ledao's advertisement in the company.
After watching the advertisement, everyone felt quite satisfied.
“As long as users are curious after watching the ads and come to log in to check out the promotions, I guarantee they will stay!”
"The server is already running at full capacity, and we are just waiting for the huge peak of access!"
“Logistics and merchants are also gearing up and waiting to reap the dividends from the launch of Leka!”
"..."
The executives reported excitedly one by one.
Shang Ying nodded and pointed to Jiang Shan: "It's ridiculous that Chen Mo is still obsessed with his so-called high-end mobile phone, but he doesn't know that his hometown has been stolen by me! Hahaha..."
At this moment, an advertisement suddenly popped up on the TV that had been on!
The protagonist of the advertisement is none other than Jay Chou, the popular singer who has been scouted and signed by Moyuan Entertainment in recent years!
At this time, Jay Chou was at his peak, his hair was dyed white, his body was very strong, and he had not yet gained weight.
When he came up, he first performed a very simple magic trick, and then said in his signature tone: "Hello everyone, I am Zhou Jielong. For online shopping, go to Taobao.com - happy shopping all over the world, all on Taobao.com! May Day shopping Baowang has a big autumn sale, all products are discounted, starting from 99 off for purchases over 50, up to 5000 off for purchases over 4999!”
"Free shipping on all items, no matter the price!"
"Why don't you hurry up and find out what's going on?"
"Wow, not bad!"
Immediately, the attention of everyone who was originally talking about each other was attracted.
Everyone was staring at the TV with dumbfounded expressions!
"Oh, by the way, my latest album "Chopin in November" has been released on Dabao! The only genuine authorized version on the entire Internet, only on Dabao! Yo!"
In the last scene, Jay Chou is holding the "Chopin in November" album in his left hand and the logo of Diabao.com in his right hand, repeating the line requested by the boss again: "Happiness in the world is all in Dabao.com! Oops, not bad. !”
Shang Ying, who was still arrogant and ready to point out the country, suddenly stood there as if struck by lightning. Then, he felt dizzy, his legs softened, his body swayed, and he fell to the ground in a daze. …
