Chapter 1541 Data from both sides
·
Ku Mao
Because the Internet Enters Ten Thousands of Homes campaign has official support, the effect is very terrifying.
A small number of users who buy such cheap mobile phones are greedy for cheap, but the vast majority are rural users with financial difficulties.
Many migrant workers can only rely on mobile phones to communicate with their families. Before the mobile phone war, Nojiya mobile phones were not cheap, and the minimum price was 1000 yuan.They are reluctant to buy, so they either buy second-hand goods or go directly to public phone booths to call.
Nowadays, there are cheap Hongmeng system mobile phones, and TT can make videos. In order to meet and greet their sons and parents who stay at home every day, these migrant workers have to buy them even if they save money and food. On the one hand, they can alleviate their missing. On the one hand, it is also convenient to understand the situation at home and the status of children's study.And buy at least two units, one for yourself and one at home.
The promotion activities of official personnel going to the countryside also went very smoothly.
These people set up stalls at the head of the village, hung banners, and patiently explained the benefits of the Internet to old men and women from all over the country, as well as villagers who did not understand the Internet. They also demonstrated some functions on the spot and how much profit the government and Dibao had made. Many people were moved on the spot and decided to buy it.
"To buy this, you must apply for a Dibao account. If you register to use Direct Pay, you can also use Huabei, which can be interest-free for up to 24 periods. For example, for a 999 yuan mobile phone, you only need to pay 24 yuan per month for 41 periods of interest-free. For 6 cents, you can take it home!”
This is a cooperation agreement reached by Chen Mo and the government, that is, Moyuan Capital will pay part of the money as a subsidy for the Internet to enter Wanjia activities.
Officials must help promote Direct Pay and Dibao, and try to get users to register and use Huabei.
Once users taste the sweetness of Huabei installment, they will gradually develop a habit, and it will be easy to make money later.
Most of the users in the lower reaches do not know how to use the Internet, and they do not know how to register for Diobao or Direct Pay. However, the official staff patiently helped them register, and also taught them to check the May Day promotion products on Diobao.
This was an incredible sight, and everyone was shocked!
"Oh, the rice, flour, oil and so on here are cheaper and more expensive than those at the village shop?"
"Free shipping on everything? In other words, even if I buy a pair of socks, this thing will be delivered to my doorstep?"
"My mother! There is a 199 off event for purchases over 100. It can be a full 100 yuan cheaper!!! I can buy it and resell it to other people in the village and make a profit!!!"
"..."
Everyone was shocked by the discount offered by the May Day promotion. In order to take advantage of this, they had to buy this mobile phone! ! !
In this way, 999 million units of the 800 yuan mobile phone were sold in half a month!
The 699 yuan mobile phone sold 1500 million units in half a month!
The most terrifying thing is the 499 yuan rice phone, which actually sold 3000 million units in half a month! ! !
If you look at the sales volume alone, rice phones are already perfect in a matter of seconds.
The Internet into Wanjia activity is mutually beneficial to Dibao and Zhidabao, and has brought many users.
Under intense promotion, the number of registered users on the national platform increased by nearly 5 million, and the total number of visits to event-related pages, that is, the total number of PVs, exceeded 20 billion!
This does not include the Internet into Wanjia activities.
If the users brought by the Internet into Wanjia are also included, then the number will be nearly 8000 million! ! !
One event directly attracted 8000 million users, which would be unimaginable 20 years later!
Because at that time, it was already the Red Ocean period of the Internet, and all the users who should be registered had already been registered. It was more difficult to get a new user to come in than dozens of times!
2005 was the first year of the mobile Internet. The 13 billion people in Daxia and even the more than 60 billion people in the world were new to it and wanted to attract new users. It was a simple group!
Even if you don’t actively promote it, many people will be willing to learn about the app you developed!
In addition, according to the sample survey conducted by the marketing department, the promotion effect of Dibao.com’s big promotion is indeed very powerful. Among the urban population aged 16 to 65, the coverage rate has reached 92%. It can almost be said that Dibao.com’s May Day promotion The advertisements for the big promotion successfully reached most of the urban population across the country.
At the same time, the content of the May Day promotion on Dibao.com is indeed very attractive to most people, which is different from Double Eleven.
On the day of Double Eleven, almost all the products sold by Dibao were electronic products. For most consumers, Double Eleven did not arouse their desire to buy, but the May Day promotion was different. This time, Dibao The products promoted online range from daily necessities, firewood, rice, oil, salt, clothing, shoes and hats, with low unit prices, and almost all of them are daily necessities, most of which are fast-moving consumer goods. The low prices and assured quality make most consumers Heartbeat.
At ten o'clock in the evening, all employees of Dabao.com were on duty. Even the sick executives did not dare to ask for leave today for fear of delaying anything.
Iced American coffee, energy drinks, various snacks and fruits, fried chicken, etc. are piled in every corner. All floors of the Ziyuan Building, no matter how high-end the office, including Chen Mo's own office, are all open for employees to take a nap, ensuring that they are five It's important to get enough sleep.
The entire Da Bao team has a mentality of imminent war, because they know that there is a competitor called Le Da Bao. If they cannot produce very impressive results today and cannot surpass the results of last year’s Double 11 by more than twice, then they will If you lose, you will be criticized and criticized by the outside world!
At the same time, the employees at Ledao were just as nervous as Dabao, or even more nervous.
Some time ago, Chen Mo used a cunning trick to cut off the advertising effect of Leda. As a result, Leda's advertising failed and had to be replaced by more expensive offline promotion.
Jeff Bezos withstood the pressure and spent a huge amount of promotion fees with the business alliances of the five provinces, attracting nearly 2500 million registered users.
Logically speaking, 2500 million registered users is definitely a good result.
But only Bezos and Shang Ying know how difficult it is.
Not to mention that they spent several times as much effort as Chen Mo, the promotion fee alone was 10 times more valuable than paying for it! ! !
10 times the promotion fee! ! !
Only 2500 million registered users were obtained! ! !
Chen Mo only spent one-tenth of the promotion fee, not only did he gain 8000 million registered users, but he also gained a good reputation among the people and the government, and built a golden body that no amount of money can buy!
Comparing the two, Bezos and Shang Ying certainly will not be complacent about this achievement.
"On shared bicycles, we have already defeated Chen Mo. In this e-commerce war, we don't need high sales, as long as we reach 100 billion, we will be considered a victory! Everyone, cheer up and get ready for battle!!!"
Shang Ying encouraged him loudly.
The time is getting closer and closer to 12 o'clock.
A war without gunpowder is about to begin...
A small number of users who buy such cheap mobile phones are greedy for cheap, but the vast majority are rural users with financial difficulties.
Many migrant workers can only rely on mobile phones to communicate with their families. Before the mobile phone war, Nojiya mobile phones were not cheap, and the minimum price was 1000 yuan.They are reluctant to buy, so they either buy second-hand goods or go directly to public phone booths to call.
Nowadays, there are cheap Hongmeng system mobile phones, and TT can make videos. In order to meet and greet their sons and parents who stay at home every day, these migrant workers have to buy them even if they save money and food. On the one hand, they can alleviate their missing. On the one hand, it is also convenient to understand the situation at home and the status of children's study.And buy at least two units, one for yourself and one at home.
The promotion activities of official personnel going to the countryside also went very smoothly.
These people set up stalls at the head of the village, hung banners, and patiently explained the benefits of the Internet to old men and women from all over the country, as well as villagers who did not understand the Internet. They also demonstrated some functions on the spot and how much profit the government and Dibao had made. Many people were moved on the spot and decided to buy it.
"To buy this, you must apply for a Dibao account. If you register to use Direct Pay, you can also use Huabei, which can be interest-free for up to 24 periods. For example, for a 999 yuan mobile phone, you only need to pay 24 yuan per month for 41 periods of interest-free. For 6 cents, you can take it home!”
This is a cooperation agreement reached by Chen Mo and the government, that is, Moyuan Capital will pay part of the money as a subsidy for the Internet to enter Wanjia activities.
Officials must help promote Direct Pay and Dibao, and try to get users to register and use Huabei.
Once users taste the sweetness of Huabei installment, they will gradually develop a habit, and it will be easy to make money later.
Most of the users in the lower reaches do not know how to use the Internet, and they do not know how to register for Diobao or Direct Pay. However, the official staff patiently helped them register, and also taught them to check the May Day promotion products on Diobao.
This was an incredible sight, and everyone was shocked!
"Oh, the rice, flour, oil and so on here are cheaper and more expensive than those at the village shop?"
"Free shipping on everything? In other words, even if I buy a pair of socks, this thing will be delivered to my doorstep?"
"My mother! There is a 199 off event for purchases over 100. It can be a full 100 yuan cheaper!!! I can buy it and resell it to other people in the village and make a profit!!!"
"..."
Everyone was shocked by the discount offered by the May Day promotion. In order to take advantage of this, they had to buy this mobile phone! ! !
In this way, 999 million units of the 800 yuan mobile phone were sold in half a month!
The 699 yuan mobile phone sold 1500 million units in half a month!
The most terrifying thing is the 499 yuan rice phone, which actually sold 3000 million units in half a month! ! !
If you look at the sales volume alone, rice phones are already perfect in a matter of seconds.
The Internet into Wanjia activity is mutually beneficial to Dibao and Zhidabao, and has brought many users.
Under intense promotion, the number of registered users on the national platform increased by nearly 5 million, and the total number of visits to event-related pages, that is, the total number of PVs, exceeded 20 billion!
This does not include the Internet into Wanjia activities.
If the users brought by the Internet into Wanjia are also included, then the number will be nearly 8000 million! ! !
One event directly attracted 8000 million users, which would be unimaginable 20 years later!
Because at that time, it was already the Red Ocean period of the Internet, and all the users who should be registered had already been registered. It was more difficult to get a new user to come in than dozens of times!
2005 was the first year of the mobile Internet. The 13 billion people in Daxia and even the more than 60 billion people in the world were new to it and wanted to attract new users. It was a simple group!
Even if you don’t actively promote it, many people will be willing to learn about the app you developed!
In addition, according to the sample survey conducted by the marketing department, the promotion effect of Dibao.com’s big promotion is indeed very powerful. Among the urban population aged 16 to 65, the coverage rate has reached 92%. It can almost be said that Dibao.com’s May Day promotion The advertisements for the big promotion successfully reached most of the urban population across the country.
At the same time, the content of the May Day promotion on Dibao.com is indeed very attractive to most people, which is different from Double Eleven.
On the day of Double Eleven, almost all the products sold by Dibao were electronic products. For most consumers, Double Eleven did not arouse their desire to buy, but the May Day promotion was different. This time, Dibao The products promoted online range from daily necessities, firewood, rice, oil, salt, clothing, shoes and hats, with low unit prices, and almost all of them are daily necessities, most of which are fast-moving consumer goods. The low prices and assured quality make most consumers Heartbeat.
At ten o'clock in the evening, all employees of Dabao.com were on duty. Even the sick executives did not dare to ask for leave today for fear of delaying anything.
Iced American coffee, energy drinks, various snacks and fruits, fried chicken, etc. are piled in every corner. All floors of the Ziyuan Building, no matter how high-end the office, including Chen Mo's own office, are all open for employees to take a nap, ensuring that they are five It's important to get enough sleep.
The entire Da Bao team has a mentality of imminent war, because they know that there is a competitor called Le Da Bao. If they cannot produce very impressive results today and cannot surpass the results of last year’s Double 11 by more than twice, then they will If you lose, you will be criticized and criticized by the outside world!
At the same time, the employees at Ledao were just as nervous as Dabao, or even more nervous.
Some time ago, Chen Mo used a cunning trick to cut off the advertising effect of Leda. As a result, Leda's advertising failed and had to be replaced by more expensive offline promotion.
Jeff Bezos withstood the pressure and spent a huge amount of promotion fees with the business alliances of the five provinces, attracting nearly 2500 million registered users.
Logically speaking, 2500 million registered users is definitely a good result.
But only Bezos and Shang Ying know how difficult it is.
Not to mention that they spent several times as much effort as Chen Mo, the promotion fee alone was 10 times more valuable than paying for it! ! !
10 times the promotion fee! ! !
Only 2500 million registered users were obtained! ! !
Chen Mo only spent one-tenth of the promotion fee, not only did he gain 8000 million registered users, but he also gained a good reputation among the people and the government, and built a golden body that no amount of money can buy!
Comparing the two, Bezos and Shang Ying certainly will not be complacent about this achievement.
"On shared bicycles, we have already defeated Chen Mo. In this e-commerce war, we don't need high sales, as long as we reach 100 billion, we will be considered a victory! Everyone, cheer up and get ready for battle!!!"
Shang Ying encouraged him loudly.
The time is getting closer and closer to 12 o'clock.
A war without gunpowder is about to begin...
