Chapter 1582 I can’t stand it!
·
Ku Mao
When Song Ziyan reported Panda Express's performance to Chen Mo, she expressed her heartfelt emotions several times in a row, feeling that Chen Mo's development strategy and vision were really too vicious!
If you just copy a Burger King abroad, even if you engage in a price war, it will be difficult to gain any advantage in its home court. The best result is that Burger King can have more than a hundred branches and break even.
Kendall Chicken and McDonald's have been deeply involved in foreign markets for decades. If you try to compete with them for hamburgers and fried chicken, you are simply looking for death.
We launched a Western-style fast food in the skin of Chinese-style fast food. The main focus was differentiated competition, and the effect was ridiculously good!
"Mr. Chen, I can guarantee you that within one year we will open 1500 branches, within two years we will be the first in the domestic fast food industry, and within five years we will be the first in the overseas fast food industry! If we go public by then, I guarantee that the market value will be It will not be lower than Fantuan.com!" Song Ziyan excitedly promised Chen Mo.
Chen Mo's career is very inspiring to his subordinates!
The better your grades are, the more rewards I will give you. You are a real wolf.Sex culture!
According to the rewards promised by Chen Mo to Song Ziyan, when it goes public, Song Ziyan will own at least 10%-20% of the shares of Panda Express! ! !
In addition, Song Ziyan's shares in domestic education and training companies, fast food companies and beverage companies.
Her worth is no less than Ma Teng and the others!
Thinking about Song Ziyan also feels magical.
At the beginning, she was just a small university teacher, with a monthly salary of only a few thousand yuan. If Chen Mo hadn't appeared, Song Ziyan would have probably married that scumbag of her ex-boyfriend, and spent the rest of her life caring for her husband and raising children.
But now, Song Ziyan is the leader in the education and training industry!
In the fast food industry and beverage industry, Song Ziyan is also a godmother-like existence!
"If Chen Mo hadn't forced myself to grow up, I wouldn't be as brilliant as I am today!"
Song Ziyan always expressed this emotion to others.
"Very good, Teacher Song, work hard, and when Panda Express goes on the market, you will also be a trillionaire." Chen Mo said with a smile.
"Hey, no matter how rich you are, aren't you still your high-end horse boy? Most of the money you make goes to you, and we just barely earn some hard work." Song Ziyan said.
"Then how about I replace you with someone else?" Chen Mo said with a smile.
"Hard work is hard work. We have to work hard all our lives, right? We are destined to be your horse boy, and you will ride on your head."
Song Ziyan looked helpless.
He behaves like a good boy even though he got a good deal, but he really deserves to be beaten.
After a pause, Song Ziyan said: "By the way, Keko-Cola Company recently came to our door and wants to discuss cooperation with us."
The fast food industry, whether it is Kendall Chicken or McDonald's, cannot escape the shackles of the world's largest beverage company.
Almost all fast food restaurants around the world are cooperating with Coca-Cola to sell this company's drinks.
There is no other reason than that this company's drinks are low in cost and high in profit.
"It's a good thing. Being able to take the initiative to discuss cooperation shows that we are at heart." Chen Mo said.
"But...the share ratio they gave is much lower than that of local fast food restaurants in Hegemony. They said that our current scale is not as big as others, so they can't give such a high share ratio, but they allow us, Panda Express, to use Grams for free. Coca-Cola's brand will do co-branded advertising and will not charge licensing fees, which is a little compensation for us." Song Ziyan said.
Chen Mo laughed angrily when he heard this.
God fucking compensates!
Doing joint advertising is obviously helping Coca-Cola to promote and increase their popularity!
When it comes to their mouths, it becomes compensation or even a gift?
"You tell Coca-Cola that the share ratio can only be higher than that of local fast food restaurants, and cannot be lower. If you want to do joint advertising, we need to charge advertising fees. If you don't agree, Panda Express will not sell Coca-Cola's products. Product!" Chen Mo said.
Song Ziyan: "Do we have to be so strong? The opponent is Coca-Cola..."
Chen Mo sneered: "Isn't he just a stinky salesman of carbonated drinks? Teacher Song, don't you believe some nonsense that only three people know the Coke recipe?"
There is a mythical legend circulating on the Internet, saying that Coca-Cola has a mysterious formula!
It is said that this mysterious formula is stored in a safe in a bank in Asia. It consists of three key ingredients. These three ingredients are mastered by three executives of Coca-Cola Company. Each one does not know what the other's formula is. , and the identities of the three people were kept strictly confidential, and they also adhered to the secret agreement and would never reveal what the formula was.
This so-called secret formula has been spread like crazy on the Internet, as if a great company must have something mysterious.
Actually that's not the case at all.
For Coca-Cola, it is not difficult to imitate their taste, and even the ingredient list is already written on the bottle.
And according to current technology, using various advanced instruments to analyze the proportion of ingredients, a simple batch, so there is no need for Coca-Cola to keep it secret, let alone any secret formula!
The secret formula popular on the Internet is more of a story, deliberately creating a mysterious atmosphere to increase brand recognition, which is a kind of marketing method.
In fact, for Coca-Cola, their most valuable asset is not the formula, but the brand value, as well as their supply chain system, marketing system, and product quality control.
Even if you get the formula of Coca-Cola, you don’t have their supply chain, so the costs won’t go down at all, and you don’t have their brand value. People don’t recognize your brand, and you don’t have all the marketing tools to support long-term Coke sales. .
Therefore, after considering various factors, Coca-Cola does not need to keep the formula secret. Even if the formula is made public, others will not be able to defeat them.
Those who believe in the so-called secret formula can only say that they have been brainwashed by long-term marketing.
"You call the person in charge of Coca-Cola now and make these demands in front of me."
Chen Mo ordered domineeringly.
Just a broken Coke, trying to bully customers in a big store, and bully our company in Daxia?
Can I pamper you?
Song Ziyan nodded, immediately dialed the number of the person in charge of Coca-Cola, and pressed the speakerphone button.
This person in charge is an executive of Coco-Cola Company, his name is Bruce Andrew. He is one of the top five people in the entire Coco-Cola empire. He is responsible for all marketing promotion and merchant cooperation work at Coco-Cola Company. .
As soon as he saw Song Ziyan calling, the corners of Bruce Andrew's mouth curled up slightly.
Presumably, this Daxia person must have communicated with the superiors and agreed to his conditions.
To be honest, based on Bruce's share ratio, Panda Express's profit from beverages is at least half less than that of Hegemon's local fast food industry!
But you can't help it if you don't agree. How can you lack Coca-Cola in your store?
With this in mind, Bruce answered the phone: "Hi, Miss Song, I'm so happy to hear your beautiful voice again. I guess you came to me to discuss cooperation, right?"
Song Ziyan: "Yes, Mr. Andrew, we don't agree with the share ratio you mentioned. The share ratio required by Panda Express must be higher than that of fast food restaurants such as Ken Chicken and McDonald's. And if they want to jointly do business with us, For advertising, Coca-Cola Company must pay full advertising fees, or make a partial profit sharing ratio.”
If you just copy a Burger King abroad, even if you engage in a price war, it will be difficult to gain any advantage in its home court. The best result is that Burger King can have more than a hundred branches and break even.
Kendall Chicken and McDonald's have been deeply involved in foreign markets for decades. If you try to compete with them for hamburgers and fried chicken, you are simply looking for death.
We launched a Western-style fast food in the skin of Chinese-style fast food. The main focus was differentiated competition, and the effect was ridiculously good!
"Mr. Chen, I can guarantee you that within one year we will open 1500 branches, within two years we will be the first in the domestic fast food industry, and within five years we will be the first in the overseas fast food industry! If we go public by then, I guarantee that the market value will be It will not be lower than Fantuan.com!" Song Ziyan excitedly promised Chen Mo.
Chen Mo's career is very inspiring to his subordinates!
The better your grades are, the more rewards I will give you. You are a real wolf.Sex culture!
According to the rewards promised by Chen Mo to Song Ziyan, when it goes public, Song Ziyan will own at least 10%-20% of the shares of Panda Express! ! !
In addition, Song Ziyan's shares in domestic education and training companies, fast food companies and beverage companies.
Her worth is no less than Ma Teng and the others!
Thinking about Song Ziyan also feels magical.
At the beginning, she was just a small university teacher, with a monthly salary of only a few thousand yuan. If Chen Mo hadn't appeared, Song Ziyan would have probably married that scumbag of her ex-boyfriend, and spent the rest of her life caring for her husband and raising children.
But now, Song Ziyan is the leader in the education and training industry!
In the fast food industry and beverage industry, Song Ziyan is also a godmother-like existence!
"If Chen Mo hadn't forced myself to grow up, I wouldn't be as brilliant as I am today!"
Song Ziyan always expressed this emotion to others.
"Very good, Teacher Song, work hard, and when Panda Express goes on the market, you will also be a trillionaire." Chen Mo said with a smile.
"Hey, no matter how rich you are, aren't you still your high-end horse boy? Most of the money you make goes to you, and we just barely earn some hard work." Song Ziyan said.
"Then how about I replace you with someone else?" Chen Mo said with a smile.
"Hard work is hard work. We have to work hard all our lives, right? We are destined to be your horse boy, and you will ride on your head."
Song Ziyan looked helpless.
He behaves like a good boy even though he got a good deal, but he really deserves to be beaten.
After a pause, Song Ziyan said: "By the way, Keko-Cola Company recently came to our door and wants to discuss cooperation with us."
The fast food industry, whether it is Kendall Chicken or McDonald's, cannot escape the shackles of the world's largest beverage company.
Almost all fast food restaurants around the world are cooperating with Coca-Cola to sell this company's drinks.
There is no other reason than that this company's drinks are low in cost and high in profit.
"It's a good thing. Being able to take the initiative to discuss cooperation shows that we are at heart." Chen Mo said.
"But...the share ratio they gave is much lower than that of local fast food restaurants in Hegemony. They said that our current scale is not as big as others, so they can't give such a high share ratio, but they allow us, Panda Express, to use Grams for free. Coca-Cola's brand will do co-branded advertising and will not charge licensing fees, which is a little compensation for us." Song Ziyan said.
Chen Mo laughed angrily when he heard this.
God fucking compensates!
Doing joint advertising is obviously helping Coca-Cola to promote and increase their popularity!
When it comes to their mouths, it becomes compensation or even a gift?
"You tell Coca-Cola that the share ratio can only be higher than that of local fast food restaurants, and cannot be lower. If you want to do joint advertising, we need to charge advertising fees. If you don't agree, Panda Express will not sell Coca-Cola's products. Product!" Chen Mo said.
Song Ziyan: "Do we have to be so strong? The opponent is Coca-Cola..."
Chen Mo sneered: "Isn't he just a stinky salesman of carbonated drinks? Teacher Song, don't you believe some nonsense that only three people know the Coke recipe?"
There is a mythical legend circulating on the Internet, saying that Coca-Cola has a mysterious formula!
It is said that this mysterious formula is stored in a safe in a bank in Asia. It consists of three key ingredients. These three ingredients are mastered by three executives of Coca-Cola Company. Each one does not know what the other's formula is. , and the identities of the three people were kept strictly confidential, and they also adhered to the secret agreement and would never reveal what the formula was.
This so-called secret formula has been spread like crazy on the Internet, as if a great company must have something mysterious.
Actually that's not the case at all.
For Coca-Cola, it is not difficult to imitate their taste, and even the ingredient list is already written on the bottle.
And according to current technology, using various advanced instruments to analyze the proportion of ingredients, a simple batch, so there is no need for Coca-Cola to keep it secret, let alone any secret formula!
The secret formula popular on the Internet is more of a story, deliberately creating a mysterious atmosphere to increase brand recognition, which is a kind of marketing method.
In fact, for Coca-Cola, their most valuable asset is not the formula, but the brand value, as well as their supply chain system, marketing system, and product quality control.
Even if you get the formula of Coca-Cola, you don’t have their supply chain, so the costs won’t go down at all, and you don’t have their brand value. People don’t recognize your brand, and you don’t have all the marketing tools to support long-term Coke sales. .
Therefore, after considering various factors, Coca-Cola does not need to keep the formula secret. Even if the formula is made public, others will not be able to defeat them.
Those who believe in the so-called secret formula can only say that they have been brainwashed by long-term marketing.
"You call the person in charge of Coca-Cola now and make these demands in front of me."
Chen Mo ordered domineeringly.
Just a broken Coke, trying to bully customers in a big store, and bully our company in Daxia?
Can I pamper you?
Song Ziyan nodded, immediately dialed the number of the person in charge of Coca-Cola, and pressed the speakerphone button.
This person in charge is an executive of Coco-Cola Company, his name is Bruce Andrew. He is one of the top five people in the entire Coco-Cola empire. He is responsible for all marketing promotion and merchant cooperation work at Coco-Cola Company. .
As soon as he saw Song Ziyan calling, the corners of Bruce Andrew's mouth curled up slightly.
Presumably, this Daxia person must have communicated with the superiors and agreed to his conditions.
To be honest, based on Bruce's share ratio, Panda Express's profit from beverages is at least half less than that of Hegemon's local fast food industry!
But you can't help it if you don't agree. How can you lack Coca-Cola in your store?
With this in mind, Bruce answered the phone: "Hi, Miss Song, I'm so happy to hear your beautiful voice again. I guess you came to me to discuss cooperation, right?"
Song Ziyan: "Yes, Mr. Andrew, we don't agree with the share ratio you mentioned. The share ratio required by Panda Express must be higher than that of fast food restaurants such as Ken Chicken and McDonald's. And if they want to jointly do business with us, For advertising, Coca-Cola Company must pay full advertising fees, or make a partial profit sharing ratio.”
