Chapter 1644 The smell of death
·
Ku Mao
Coco-Cola Company, top floor conference room.
Bang! ! !
James slammed a stack of sales data documents on the table and said with an angry face:
"In the past two days, the global daily sales of Coca-Cola series beverages have fallen below 4 million, and the daily sales of Overlord have also dropped to 4500 million cans! The company's stock price had originally risen to 50% of its peak, but now it has fallen to 27%. [-]% of the peak period!!!”
"Who the hell told me what's going on?"
All the top executives in Kekou lowered their heads silently, with cold sweat on their foreheads.
In all the time they had been in Kekou Company, they had never seen James so angry and lost his temper.
Even before Chen Mo's short-selling army came to short Kekou's stock price, James had never been like this.
But these executives can also understand James.
Since the launch of Panda Drinks, the Kekou series of beverages have plummeted from the peak of daily sales of 8 million worldwide and 1 million in Hegemony to 4 million in global daily sales and 4500 million in Hegemony!
Nearly 50% of the market share was taken away!
And this number is still expanding!
In the original public opinion war, Keko Company has gradually restored its reputation through top-level public relations crisis management, controlled public opinion, and allowed the stock price to rebound.
But the current situation is no longer a matter of public opinion war!
Your opponent directly launches a competing beverage to compete with you for the market!
There is only one bowl of rice, and he takes away half of your bowl of rice. No matter how good your reputation is outside, you only have half a bowl of rice left to eat, so the role of the public opinion war is... minimal!
"Speak! Are you all mute?!"
James roared again.
He pointed at the marketing director’s nose: “You, tell me what’s going on!”
The marketing director hesitated and said: "According to the analysis of the marketing department, it is because the sales of sugary drinks have peaked. It is normal for drinks that are already at the top of the mountain to go downhill."
"The success of Panda Drink is inseparable from marketing. I bet that the one who came up with 0 sugar, 0 fat and 0 calories is definitely the top marketing team in the industry."
"Their positioning is so precise. They immediately grasped the pain points of beverage consumers in the 21st century, clarified the competitive positioning of "healthy drinks", and entered the segmentation track of health drinks."
“Consumers are a very lazy and brainless group. They are very susceptible to the influence of marketing advertisements. In addition, there have been frequent unhealthy news about Coke. At this time, a Coke suddenly appeared on the market, and it is the only one. As a drink that focuses on health, Panda Drink will naturally sell out."
The deputy director of the marketing department said: "In fact, not only our sales have dropped in the past few days, but the sales of other carbonated drinks around the world have also dropped drastically."
“The best thing about Panda Drink is that it has 0 sugar, 0 fat, 0 calories and 6 words to directly hit the pain points of consumers. The drink is fat-free and sugar-free is not what consumers care about most. However, because it is a sugary drink, we do not care about it at all. There is no way to hit this point.”
"Essentially, it is actually a mind-occupying game with the C-side as the main battlefield. We are already far behind in this game."
The person in charge of the securities department said: "The essence of the stock price and the ultimate goal is business capabilities. Any public opinion or hype is all false if it is not supported by solid performance."
"I didn't worry about the stock price before because I knew that our company's profitability was very strong. Even if the stock price was temporarily shorted, it would recover sooner or later. But now, we have even demolished our "fish stall" and rely solely on trading. and public opinion are no longer of any use. "
After listening to the analysis of these people, James gradually calmed down.
He took a sip of coffee and continued to ask: "I asked, the price of Panda drinks is similar to that of our Kekou series. How do they do it?"
The biggest reason why Coca-Cola cannot be copied is its low cost!
In more than 100 years of development, they have already grasped the comprehensive cost.
From raw materials to shelves, a complete industrial chain has been formed, and all they need to do is make a little money.
But what about Panda Drink?
Let’s assume that it was developed a year ago, so it has only been established for a year!
Why does it dare to have a price as low as Coca-Cola?
The marketing manager said: "Boss, Chen Mo has a tea chain brand called Michelle Bingcheng. As early as the establishment of this brand, Chen Mo had already started to frantically build a raw material production chain and processing factory in Daxia. ."
"Many of these production chains and foundries even cooperate with us. Now that we free up part of our productivity to produce Panda drinks, the cost will naturally be comparable to ours."
Hearing this, James rubbed his head with a headache:
"In other words, Coca-Cola's biggest advantage is completely lost in the face of Panda Beverage!"
Marketing Manager: "Not only that, Daxia is one of our most important product sources. If Chen Mo breaks the contract and no longer helps OEM Coke, our production costs will increase significantly, and the price costs will also increase accordingly.
However, the other party probably won't do this in the short term, and there's no need to exploit all the benefits and give yourself a bad reputation. "
James laughed angrily: "We are still choked by Chen Mo when we work together?"
James took a few deep breaths, thought for a while, knocked on the table regularly, and spoke again:
"At present, it seems that the only way to reverse the decline is to launch our own series of sugar-free drinks as soon as possible."
"Let the R&D department send the best formula to the production line and start production immediately! We can't wait any longer! If we wait until they optimize the formula before producing the product, the daylilies will be cold!"
I have to say that James' ability is still very strong.
In the last life, the sugar-free beverage Yuanqi Mulin quickly established itself as the number one in the industry. The fundamental reason was that it accurately targeted the track and quickly took the lead.
Many similar companies have not yet realized the blue ocean status of the track and have taken advantage of the first mover advantage.
The only martial arts in the world that is fast is unbeatable, and Yuanqi Mulin wins with the word "fast".Before the established beverage giants came to their senses and entered or strengthened the sugar-free beverage business, Yuanqi Mulin had already gone very far on this track.
So much so that even if Coca-Cola later launched its own sugar-free beverage, it would not be able to sell this beverage company that has already established a firm foothold in the sugar-free field.
In this life, when James faced Panda Drink with the same style of play, his reaction was much faster than in the previous life.
So, on this day, everyone in the Coca-Cola Company, which had not been arrogant or impatient for decades, mobilized like crazy!
The "panda" from the East made them feel the smell of "death" that they had not smelled for a hundred years.
Bang! ! !
James slammed a stack of sales data documents on the table and said with an angry face:
"In the past two days, the global daily sales of Coca-Cola series beverages have fallen below 4 million, and the daily sales of Overlord have also dropped to 4500 million cans! The company's stock price had originally risen to 50% of its peak, but now it has fallen to 27%. [-]% of the peak period!!!”
"Who the hell told me what's going on?"
All the top executives in Kekou lowered their heads silently, with cold sweat on their foreheads.
In all the time they had been in Kekou Company, they had never seen James so angry and lost his temper.
Even before Chen Mo's short-selling army came to short Kekou's stock price, James had never been like this.
But these executives can also understand James.
Since the launch of Panda Drinks, the Kekou series of beverages have plummeted from the peak of daily sales of 8 million worldwide and 1 million in Hegemony to 4 million in global daily sales and 4500 million in Hegemony!
Nearly 50% of the market share was taken away!
And this number is still expanding!
In the original public opinion war, Keko Company has gradually restored its reputation through top-level public relations crisis management, controlled public opinion, and allowed the stock price to rebound.
But the current situation is no longer a matter of public opinion war!
Your opponent directly launches a competing beverage to compete with you for the market!
There is only one bowl of rice, and he takes away half of your bowl of rice. No matter how good your reputation is outside, you only have half a bowl of rice left to eat, so the role of the public opinion war is... minimal!
"Speak! Are you all mute?!"
James roared again.
He pointed at the marketing director’s nose: “You, tell me what’s going on!”
The marketing director hesitated and said: "According to the analysis of the marketing department, it is because the sales of sugary drinks have peaked. It is normal for drinks that are already at the top of the mountain to go downhill."
"The success of Panda Drink is inseparable from marketing. I bet that the one who came up with 0 sugar, 0 fat and 0 calories is definitely the top marketing team in the industry."
"Their positioning is so precise. They immediately grasped the pain points of beverage consumers in the 21st century, clarified the competitive positioning of "healthy drinks", and entered the segmentation track of health drinks."
“Consumers are a very lazy and brainless group. They are very susceptible to the influence of marketing advertisements. In addition, there have been frequent unhealthy news about Coke. At this time, a Coke suddenly appeared on the market, and it is the only one. As a drink that focuses on health, Panda Drink will naturally sell out."
The deputy director of the marketing department said: "In fact, not only our sales have dropped in the past few days, but the sales of other carbonated drinks around the world have also dropped drastically."
“The best thing about Panda Drink is that it has 0 sugar, 0 fat, 0 calories and 6 words to directly hit the pain points of consumers. The drink is fat-free and sugar-free is not what consumers care about most. However, because it is a sugary drink, we do not care about it at all. There is no way to hit this point.”
"Essentially, it is actually a mind-occupying game with the C-side as the main battlefield. We are already far behind in this game."
The person in charge of the securities department said: "The essence of the stock price and the ultimate goal is business capabilities. Any public opinion or hype is all false if it is not supported by solid performance."
"I didn't worry about the stock price before because I knew that our company's profitability was very strong. Even if the stock price was temporarily shorted, it would recover sooner or later. But now, we have even demolished our "fish stall" and rely solely on trading. and public opinion are no longer of any use. "
After listening to the analysis of these people, James gradually calmed down.
He took a sip of coffee and continued to ask: "I asked, the price of Panda drinks is similar to that of our Kekou series. How do they do it?"
The biggest reason why Coca-Cola cannot be copied is its low cost!
In more than 100 years of development, they have already grasped the comprehensive cost.
From raw materials to shelves, a complete industrial chain has been formed, and all they need to do is make a little money.
But what about Panda Drink?
Let’s assume that it was developed a year ago, so it has only been established for a year!
Why does it dare to have a price as low as Coca-Cola?
The marketing manager said: "Boss, Chen Mo has a tea chain brand called Michelle Bingcheng. As early as the establishment of this brand, Chen Mo had already started to frantically build a raw material production chain and processing factory in Daxia. ."
"Many of these production chains and foundries even cooperate with us. Now that we free up part of our productivity to produce Panda drinks, the cost will naturally be comparable to ours."
Hearing this, James rubbed his head with a headache:
"In other words, Coca-Cola's biggest advantage is completely lost in the face of Panda Beverage!"
Marketing Manager: "Not only that, Daxia is one of our most important product sources. If Chen Mo breaks the contract and no longer helps OEM Coke, our production costs will increase significantly, and the price costs will also increase accordingly.
However, the other party probably won't do this in the short term, and there's no need to exploit all the benefits and give yourself a bad reputation. "
James laughed angrily: "We are still choked by Chen Mo when we work together?"
James took a few deep breaths, thought for a while, knocked on the table regularly, and spoke again:
"At present, it seems that the only way to reverse the decline is to launch our own series of sugar-free drinks as soon as possible."
"Let the R&D department send the best formula to the production line and start production immediately! We can't wait any longer! If we wait until they optimize the formula before producing the product, the daylilies will be cold!"
I have to say that James' ability is still very strong.
In the last life, the sugar-free beverage Yuanqi Mulin quickly established itself as the number one in the industry. The fundamental reason was that it accurately targeted the track and quickly took the lead.
Many similar companies have not yet realized the blue ocean status of the track and have taken advantage of the first mover advantage.
The only martial arts in the world that is fast is unbeatable, and Yuanqi Mulin wins with the word "fast".Before the established beverage giants came to their senses and entered or strengthened the sugar-free beverage business, Yuanqi Mulin had already gone very far on this track.
So much so that even if Coca-Cola later launched its own sugar-free beverage, it would not be able to sell this beverage company that has already established a firm foothold in the sugar-free field.
In this life, when James faced Panda Drink with the same style of play, his reaction was much faster than in the previous life.
So, on this day, everyone in the Coca-Cola Company, which had not been arrogant or impatient for decades, mobilized like crazy!
The "panda" from the East made them feel the smell of "death" that they had not smelled for a hundred years.
