Chapter 1750 Movie War (1)
·
Ku Mao
At this moment, Cai Nong and He Chaoling arrived.
"Ah, Xiao Cai is here. Secretary He, you are here too, please take a seat."
"Wang Ma, go make a pot of the best Mingqian Longjing!"
Jing Xiaoying immediately warmly greeted the two of them to sit down.
Cai Nong held Jing Xiaoying's hand intimately and held it for a while. When the atmosphere was about the same, she said:
"Secretary He and I are here to see Ziyuan."
Jing Xiaoying immediately understood and said, "Okay, let's talk about work. I'm going out to play mahjong."
After Jing Xiaoying left, Gong Ziyuan asked: "Why did you come to see me at this time? Is something wrong?"
Cai Nong said: "Yes! It's a big deal! Did you read the news that Princess Aisha is going to hold the wedding of the century of a hundred kingdoms?"
Gong Ziyuan nodded: "Yes, I saw it. There are still a few people in the world who don't know about it."
Cai Nong: "That's right, you also know that Princess Aisha is a member of the Hongmeng Society. Many of our Moyuan Capital's businesses in the Sunset Empire were brokered by Princess Aisha.
And because Princess Aisha particularly likes Daxia culture, she wants to hold the main venue in our imperial capital this time. "
Gong Ziyuan: "That's great. It can promote our Daxia culture, but what does this matter have to do with me?"
Cai Nong: "Of course! This time our Moyuan Capital undertook the decoration of the main venue for the Hundred Kingdoms and Century Wedding.
From the wedding attire, to the venue, to the process details, we take care of everything.
Mr. Chen said that he was completely unfamiliar with this area and asked you to be responsible for working with us to get this matter done. "
Gong Ziyuan suddenly realized: "That's it, that's no problem! But this process must be followed by Princess Aisha, right?"
Cai Nong: "Princess Aisha is outside. Should I let her in?"
Gong Ziyuan: "Oh, Aunt Cai, you are serious. Why do you have people waiting outside when guests come? It seems that we, the people of Moyuan Capital, don't know how to treat guests."
Soon Princess Elsa came in.
Gong Ziyuan exchanged greetings with Princess Aisha for a while, and then said with a hint of envy: "Who is your husband? He is so kind to you. He actually spends so much manpower and material resources to hold a wedding for you."
Princess Aisha: "My husband, hey, it's a secret, you'll know it when the wedding comes."
Gong Ziyuan: "Then do you have any specific needs? The more detailed you are, the better, so that I can handle it according to your needs."
Princess Aisha: "I don't understand the culture of Daxia. Just go with the wedding according to what you want most. I believe in your aesthetics."
Gong Ziyuan: "Okay, since you believe in me so much, I will definitely do my best to help."
He Chaoling immediately took out a laptop and told Gong Ziyuan the details they could think of in the early stage.
Gong Ziyuan thought for a while and said: "Let the main venue be held at my house. It is luxurious enough and I am familiar with the layout. The most important thing is that the venue is large enough. Let alone 9999 couples, it can accommodate 10 times the number of couples." It can also save Her Royal Highness the Princess some money."
He Chaoling, Aisha and Cai Nong looked at each other and smiled.
Hold your own wedding in your own new house...
What a coincidence!
perfect!
"There are still more than two months to prepare. In these two months, you should pay more attention and communicate more with Mr. Cai and Secretary He. I will come back to you when I have time." Princess Aisha said with a smile.
"Okay, anyway, there is a TT video now. We can communicate via video at any time." Gong Ziyuan said.
Just like that, Gong Ziyuan unknowingly fell into the "sweet trap" arranged for her by Chen Mo.
At this time, after Chen Mo discovered that there was no movement at all from the Little Blue Car Company, he stopped taking care of it.
There will be no difference until the little blue car is closed down. It is already dead in the eyes of users anyway.
In Chen Mo's impression, even the app in the previous life could not be opened, the deposit was refunded to the small yellow car company 500 years in the future, and Chen Mo did not file for bankruptcy when he was reborn.
Even later, the boss of the Little Yellow Car company went to a foreign country to start a coffee business, and even used the Little Yellow Car’s media account for publicity.
At this time, Chen Mo began to personally promote the "Iron Man" movie.
Chen Mo can safely leave the domestic marketing to Cai Nong. After all, the Moxin online ticketing system has been rolled out across the country, and user feedback has been very good during this period.
Pre-sales alone exceeded 2 million!
You must know that among the movies released in 2005, the highest box office was less than 3 million!
The pre-sales for "Iron Man" alone are 2 million, and the results have already made many movie investors envious.
Chen Mo focused entirely on overseas markets.
Especially the hegemonic market.
Once it can open up the film market of a hegemonic country and gain recognition here, other developed countries around the world will naturally follow suit and release more films.
Although Chen Mo said that it was the first movie produced by an entire Daxia team and it didn't matter whether it made money or not.
But I still think in my heart, how awesome it would be if I could become an instant hit with my first movie and earn more money from the overlords!
However, reason told Chen Mo that the possibility was relatively low.
Let alone 2005, even in another 20 years, there will not be even one Daxia movie that can sell well overseas and become a hit in the overlord country!
The most popular one is "Crouching Tiger, Hidden Dragon", with a global box office of 1.3 million yuan.In Hegemony, he earned more than 3000 million Hegemony coins.
Compared with the global box office of 22 billion made by "Titanic", the box office of "Crouching Tiger, Hidden Dragon" is extremely bleak, not even a fraction of others.
Chen Mo feels that as long as the overseas box office of "Iron Man" can be equal to that of "Crouching Tiger, Hidden Dragon", it will have met his expectations.
With this concept, Chen Mo asked TT Company, Guge, Pingguo and Facecook to use all their resources to promote "Iron Man".
At the same time, the budget for local promotion activities is also sufficient.
Promotional videos of "Iron Man" and related activities can be seen everywhere in Baguo's communities, campuses, subways, supermarkets and other places.
Due to the strong online and offline promotion, "Iron Man" received a lot of attention in a short period of time. Chen Mo decided to screen the movie before the movie's release, that is, on November 11, in Saint-Lo.
The so-called "spot screening" refers to a small-scale pre-screening of a movie in individual prosperous cities and individual theaters before it is released to the public.
Judging from the current business environment, screening is currently one of the most effective ways to promote movies.
If used properly, it can play a decisive role in the box office of a movie.
For a movie, screening is the prelude to the completion of the film's production and preparation for commercial screening, and is an important part of the film's publicity and promotion.Not only do you need to apply for registration in advance, but you also have a strictly confidential temporary key to prevent film resources from being stolen before the release!
And point-of-view plays a very important role in creating word-of-mouth and cooperating with e-commerce sales.
Generally, film studios will invite some professional media and some powerful film critics during the screening, and publish press releases after the screening to promote word-of-mouth fermentation.
Although screening plays a very positive role in a movie's reputation and ratings, "screening" is also a double-edged sword.
If used properly, it will have a very powerful boosting effect on word-of-mouth and film schedule; but if a film is blindly screened without comprehensive analysis, the shortcomings of the film will be exposed prematurely, seriously accelerating the collapse of the film. , and even caused a movie to lose everything.
Whether a movie is suitable for screening requires an overall and comprehensive analysis of the film.
Under normal circumstances, directors or investors who are confident in the quality of a film will often organize part of the screenings. The purpose is to quickly spread the reputation of the film in a short period of time through screenings, which will always affect the overall market trend of a film.
However, you will never dare to screen a movie with poor quality!
Because once the screening response is not good, the box office will collapse!
It can be said that any movie that dares to be screened has considerable confidence in its quality.
Chen Mo arranged the screenings of "Iron Man" in Saint-Lo, all in the 20 overseas theaters acquired by Moyuan Capital.
After all, this is overseas, and it is the entire Daxia team. There are too many uncertain factors. Chen Mo can only try to control external factors within the scope of his control.
Chen Mo's overseas cinemas are collectively called TT International Cinemas. Just by looking at the name, users can know that they are invested by TT Company.
There are 20 theater chains with 150 screening halls and 5 seats.
This time, Chen Mo selected the 30 shows to be screened in the best 20 of the 6 theaters. These 6 theaters screened the movie simultaneously, starting at 10 a.m., and a total of 5 shows were shown.
Tickets for these 30 on-demand screenings are completely free, but tickets will not be added through any offline channels.
Except for well-known movie theater critics, directors and related practitioners who will receive additional tickets from Moxun Pictures, all other tickets will be issued simultaneously on Amazon, Paypal and TT through the Moxon online ticketing system.
As for how to receive additional tickets, it is very simple. Once the audience is selected to increase tickets, he will receive SMS and app push reminders. He can directly receive the screening tickets by clicking on the SMS link or app push.
Beginning on November 11st, TT, Amazon, and Paypal began to push the movie simultaneously, announcing that "Iron Man" will be released in Baguo theaters and will be screened at the same time.
Since all screenings are in Saint-Loduo, the screening ticket information is only sent to users who have logged in with the Saint-Loduo IP.
The main push apps are TT and Amazon. Although Dibao and Zhifubao have also launched business in Baguo, it will be difficult to replace Amazon and Paypal in a short time.
However, with TT and Amazon, they can basically cover the whole range, and the delivery effect is very strong.
The app push was sent out at 10 o'clock in the morning, and by 4 o'clock in the afternoon, within 6 hours, more than 1000 million people had lit up the "I want to watch" sign on the "Iron Man" movie information page.
According to the regulations of Moxun Pictures, only those who click on this are eligible for the lottery.
When Chen Mo saw this data, he felt a little relieved.
"Maybe this time, the results won't be so bad?"
"Ah, Xiao Cai is here. Secretary He, you are here too, please take a seat."
"Wang Ma, go make a pot of the best Mingqian Longjing!"
Jing Xiaoying immediately warmly greeted the two of them to sit down.
Cai Nong held Jing Xiaoying's hand intimately and held it for a while. When the atmosphere was about the same, she said:
"Secretary He and I are here to see Ziyuan."
Jing Xiaoying immediately understood and said, "Okay, let's talk about work. I'm going out to play mahjong."
After Jing Xiaoying left, Gong Ziyuan asked: "Why did you come to see me at this time? Is something wrong?"
Cai Nong said: "Yes! It's a big deal! Did you read the news that Princess Aisha is going to hold the wedding of the century of a hundred kingdoms?"
Gong Ziyuan nodded: "Yes, I saw it. There are still a few people in the world who don't know about it."
Cai Nong: "That's right, you also know that Princess Aisha is a member of the Hongmeng Society. Many of our Moyuan Capital's businesses in the Sunset Empire were brokered by Princess Aisha.
And because Princess Aisha particularly likes Daxia culture, she wants to hold the main venue in our imperial capital this time. "
Gong Ziyuan: "That's great. It can promote our Daxia culture, but what does this matter have to do with me?"
Cai Nong: "Of course! This time our Moyuan Capital undertook the decoration of the main venue for the Hundred Kingdoms and Century Wedding.
From the wedding attire, to the venue, to the process details, we take care of everything.
Mr. Chen said that he was completely unfamiliar with this area and asked you to be responsible for working with us to get this matter done. "
Gong Ziyuan suddenly realized: "That's it, that's no problem! But this process must be followed by Princess Aisha, right?"
Cai Nong: "Princess Aisha is outside. Should I let her in?"
Gong Ziyuan: "Oh, Aunt Cai, you are serious. Why do you have people waiting outside when guests come? It seems that we, the people of Moyuan Capital, don't know how to treat guests."
Soon Princess Elsa came in.
Gong Ziyuan exchanged greetings with Princess Aisha for a while, and then said with a hint of envy: "Who is your husband? He is so kind to you. He actually spends so much manpower and material resources to hold a wedding for you."
Princess Aisha: "My husband, hey, it's a secret, you'll know it when the wedding comes."
Gong Ziyuan: "Then do you have any specific needs? The more detailed you are, the better, so that I can handle it according to your needs."
Princess Aisha: "I don't understand the culture of Daxia. Just go with the wedding according to what you want most. I believe in your aesthetics."
Gong Ziyuan: "Okay, since you believe in me so much, I will definitely do my best to help."
He Chaoling immediately took out a laptop and told Gong Ziyuan the details they could think of in the early stage.
Gong Ziyuan thought for a while and said: "Let the main venue be held at my house. It is luxurious enough and I am familiar with the layout. The most important thing is that the venue is large enough. Let alone 9999 couples, it can accommodate 10 times the number of couples." It can also save Her Royal Highness the Princess some money."
He Chaoling, Aisha and Cai Nong looked at each other and smiled.
Hold your own wedding in your own new house...
What a coincidence!
perfect!
"There are still more than two months to prepare. In these two months, you should pay more attention and communicate more with Mr. Cai and Secretary He. I will come back to you when I have time." Princess Aisha said with a smile.
"Okay, anyway, there is a TT video now. We can communicate via video at any time." Gong Ziyuan said.
Just like that, Gong Ziyuan unknowingly fell into the "sweet trap" arranged for her by Chen Mo.
At this time, after Chen Mo discovered that there was no movement at all from the Little Blue Car Company, he stopped taking care of it.
There will be no difference until the little blue car is closed down. It is already dead in the eyes of users anyway.
In Chen Mo's impression, even the app in the previous life could not be opened, the deposit was refunded to the small yellow car company 500 years in the future, and Chen Mo did not file for bankruptcy when he was reborn.
Even later, the boss of the Little Yellow Car company went to a foreign country to start a coffee business, and even used the Little Yellow Car’s media account for publicity.
At this time, Chen Mo began to personally promote the "Iron Man" movie.
Chen Mo can safely leave the domestic marketing to Cai Nong. After all, the Moxin online ticketing system has been rolled out across the country, and user feedback has been very good during this period.
Pre-sales alone exceeded 2 million!
You must know that among the movies released in 2005, the highest box office was less than 3 million!
The pre-sales for "Iron Man" alone are 2 million, and the results have already made many movie investors envious.
Chen Mo focused entirely on overseas markets.
Especially the hegemonic market.
Once it can open up the film market of a hegemonic country and gain recognition here, other developed countries around the world will naturally follow suit and release more films.
Although Chen Mo said that it was the first movie produced by an entire Daxia team and it didn't matter whether it made money or not.
But I still think in my heart, how awesome it would be if I could become an instant hit with my first movie and earn more money from the overlords!
However, reason told Chen Mo that the possibility was relatively low.
Let alone 2005, even in another 20 years, there will not be even one Daxia movie that can sell well overseas and become a hit in the overlord country!
The most popular one is "Crouching Tiger, Hidden Dragon", with a global box office of 1.3 million yuan.In Hegemony, he earned more than 3000 million Hegemony coins.
Compared with the global box office of 22 billion made by "Titanic", the box office of "Crouching Tiger, Hidden Dragon" is extremely bleak, not even a fraction of others.
Chen Mo feels that as long as the overseas box office of "Iron Man" can be equal to that of "Crouching Tiger, Hidden Dragon", it will have met his expectations.
With this concept, Chen Mo asked TT Company, Guge, Pingguo and Facecook to use all their resources to promote "Iron Man".
At the same time, the budget for local promotion activities is also sufficient.
Promotional videos of "Iron Man" and related activities can be seen everywhere in Baguo's communities, campuses, subways, supermarkets and other places.
Due to the strong online and offline promotion, "Iron Man" received a lot of attention in a short period of time. Chen Mo decided to screen the movie before the movie's release, that is, on November 11, in Saint-Lo.
The so-called "spot screening" refers to a small-scale pre-screening of a movie in individual prosperous cities and individual theaters before it is released to the public.
Judging from the current business environment, screening is currently one of the most effective ways to promote movies.
If used properly, it can play a decisive role in the box office of a movie.
For a movie, screening is the prelude to the completion of the film's production and preparation for commercial screening, and is an important part of the film's publicity and promotion.Not only do you need to apply for registration in advance, but you also have a strictly confidential temporary key to prevent film resources from being stolen before the release!
And point-of-view plays a very important role in creating word-of-mouth and cooperating with e-commerce sales.
Generally, film studios will invite some professional media and some powerful film critics during the screening, and publish press releases after the screening to promote word-of-mouth fermentation.
Although screening plays a very positive role in a movie's reputation and ratings, "screening" is also a double-edged sword.
If used properly, it will have a very powerful boosting effect on word-of-mouth and film schedule; but if a film is blindly screened without comprehensive analysis, the shortcomings of the film will be exposed prematurely, seriously accelerating the collapse of the film. , and even caused a movie to lose everything.
Whether a movie is suitable for screening requires an overall and comprehensive analysis of the film.
Under normal circumstances, directors or investors who are confident in the quality of a film will often organize part of the screenings. The purpose is to quickly spread the reputation of the film in a short period of time through screenings, which will always affect the overall market trend of a film.
However, you will never dare to screen a movie with poor quality!
Because once the screening response is not good, the box office will collapse!
It can be said that any movie that dares to be screened has considerable confidence in its quality.
Chen Mo arranged the screenings of "Iron Man" in Saint-Lo, all in the 20 overseas theaters acquired by Moyuan Capital.
After all, this is overseas, and it is the entire Daxia team. There are too many uncertain factors. Chen Mo can only try to control external factors within the scope of his control.
Chen Mo's overseas cinemas are collectively called TT International Cinemas. Just by looking at the name, users can know that they are invested by TT Company.
There are 20 theater chains with 150 screening halls and 5 seats.
This time, Chen Mo selected the 30 shows to be screened in the best 20 of the 6 theaters. These 6 theaters screened the movie simultaneously, starting at 10 a.m., and a total of 5 shows were shown.
Tickets for these 30 on-demand screenings are completely free, but tickets will not be added through any offline channels.
Except for well-known movie theater critics, directors and related practitioners who will receive additional tickets from Moxun Pictures, all other tickets will be issued simultaneously on Amazon, Paypal and TT through the Moxon online ticketing system.
As for how to receive additional tickets, it is very simple. Once the audience is selected to increase tickets, he will receive SMS and app push reminders. He can directly receive the screening tickets by clicking on the SMS link or app push.
Beginning on November 11st, TT, Amazon, and Paypal began to push the movie simultaneously, announcing that "Iron Man" will be released in Baguo theaters and will be screened at the same time.
Since all screenings are in Saint-Loduo, the screening ticket information is only sent to users who have logged in with the Saint-Loduo IP.
The main push apps are TT and Amazon. Although Dibao and Zhifubao have also launched business in Baguo, it will be difficult to replace Amazon and Paypal in a short time.
However, with TT and Amazon, they can basically cover the whole range, and the delivery effect is very strong.
The app push was sent out at 10 o'clock in the morning, and by 4 o'clock in the afternoon, within 6 hours, more than 1000 million people had lit up the "I want to watch" sign on the "Iron Man" movie information page.
According to the regulations of Moxun Pictures, only those who click on this are eligible for the lottery.
When Chen Mo saw this data, he felt a little relieved.
"Maybe this time, the results won't be so bad?"
