Chapter 1754 Propaganda methods 20 years later
·
Ku Mao
On the same day, Chen Mo immediately found relevant executives for a meeting in person.
At the meeting, Chen Mo said very seriously: "We are about to enter a state of battle! This time our "Iron Man" movie is not only to allow Moxun Pictures to enter the overseas market, but also to promote Daxia film culture! Improve Daxia The international image of the country and Daxia people!”
"So, the tone of our promotion this time is that we can make less or even no money, but we must make more people like "Iron Man" and thus like Daxia people, Daxia country and Daxia culture. ! Lay a good foundation for our future product export!"
"Let's first talk about the movie promotion effect that has been highlighted in the screenings. Everyone knows that the artificial intelligence butler in "Iron Man" is TT, right?"
"After my investigation, more than 5 of the 2 people did not have a TT number, and these people all registered TT after watching the movie when they went home.
For another 3 people, the frequency of using TT increased by 30%.
And these people’s willingness to spend in TT has significantly increased.
This is the invisible benefit brought by movies! "
When the executives heard this, they all had expressions of disbelief on their faces.
I didn’t expect that just changing the name of the smart butler to TT would have such a good effect!
Cai Nong immediately said: "I suggest that we put the TT icon on a set of Iron Man mechas, and the app startup screen also turn into a cool Iron Man TT animation.
We will also launch activities such as consultation on the "Iron Man" movie, and give away TT chat bubbles, TT show, TT space decoration and other prizes. "
Chen Mo nodded with satisfaction: "Mr. Cai's idea is good. Secretary Feng, please take note of it."
Then, Chen Mo tentatively decided on the promotion rhythm: "Domestic promotion will be carried out according to normal conditions, and Overlord will first use TT to advertise on the entire network, and then first promote a wave of movie viewing benefits of 5 Overlord National Dollars in the city of Saint-Lo. Saint-Lo All users can enter the Moxon online ticketing system through TT or Amazon, and then they can choose to watch the show in our 20 TT international theaters."
The current average price of a movie ticket is 10 national dollars, while commercial blockbusters are a bit more expensive, around 12-15 national dollars.
Chen Mo lowered the price to 5 yuan when he came up. In fact, he wanted to stimulate users' enthusiasm for watching movies, and used low prices to attract users to try this new thing of online ticket purchasing.
At the same time, Chen Mo also requested that all the screening rooms in his TT International Cinemas only screen the movie "Iron Man".
The duration of "Iron Man" is 126 minutes. Including the 30 minutes of empty time, one show takes 156 minutes. The film schedule for the theater is at 156:6 a.m., and then the films are scheduled at [-]-minute intervals starting from [-] o'clock the next day. Arrange until the last game near the peak. In this case, you can queue [-] games every day.
The total number of seats in TT International Cinema is 52314. According to the 6-show schedule, it is enough to satisfy nearly 32 people watching movies every day.
Therefore, Chen Mo asked that after the release of "Iron Man", it would cost 5 yuan to watch the movie on the first day. If the attendance rate exceeds 90%, the price will be increased to 15 yuan on the second day; if the attendance rate is between 70% and 90%, then The next day the price will be increased to the normal price of 10 yuan; if the occupancy rate is less than 70%, then the discount will continue and the price will be 5 yuan.
That night, the Hegemony film circle held a particularly active discussion in private. Everyone was speculating whether the movie "Iron Man" would be a commercial hit with a high box office.
However, most overlord filmmakers still have no expectations for "Iron Man" because they have seen too many movies that were both well-received and poorly received, so even now, they don't think this movie will definitely become a hit.
The reason is that because of the domination of the country's film market, no commercial film produced by the entire Daxia team has achieved high box office.
Although the feedback from the audience at the on-demand screenings was very good, it was a free movie after all.
When it comes to spending real money to buy tickets, it may not be able to mobilize the enthusiasm of a large audience. If there is no way to get the audience to spend money, then what's the use of having a good reputation?
Finally, people from Baguo Film and Television discussed and came up with a result:
If this movie is not a hit, then they will attack it in groups and regard "Iron Man" as a major failure of Daxia Films to enter the market of Hegemony, and use this to prove that Daxia Films cannot sell in Hegemony. If you want to move, persuade all future investors who attempt to export film culture to the hegemonic country;
If this movie is a hit, they will immediately follow up with plagiarism and imitation, drowning "Iron Man" with a large number of movies of the same type, making it unable to make any splash or influence in the market of the hegemonic country!
The hegemonic film industry promotes freedom and tolerance to the outside world, but in fact they are more exclusive than anyone else.
……
……
That night, Chen Mo called Matt Zuckerberg: "Matt, "Iron Man" is about to be officially released. Please arrange a group of navy troops for me to go to the most authoritative movie rating website in Hegemony to get good reviews. .
And on facecook, I was assigned various internet celebrities, all-around good reviews and recommendations without any blind spots! "
We have just entered the Internet era, and many filmmakers have not figured out how to promote movies online.
At this time, Chen Mo had already begun to carry out overwhelming publicity in this era using methods that would have been defeated by the film industry 20 years later.
Today’s audience is still very naive. Many people who are new to the Internet will believe whatever they see online.
For example, for a certain movie, some relevant experts promoted it as being very good-looking, but when the audience entered the cinema, they found that it was not good-looking.
If it were the audience 20 years later, they would have scolded the expert for taking money at night.
The audience in 2005 was different. They would not doubt the experts. Instead, they would first think about whether their appreciation level was not good enough, or whether the type of movie was not suitable for them.
The audience of this era is so innocent and cute.
When the Internet becomes popular, especially when short videos become popular, this way of playing will get twice the result with half the effort!
Therefore, Chen Mo plans to take advantage of the Internet marketing tactics before the audience is familiar with and disgusted by them, and quickly eat up the dividends.
Matt specializes in social media. There is a group of very professional trolls inside the company. After listening to Chen Mo's words, he asked: "About when?"
Chen Mo: "Tomorrow. The Moxun online ticketing system will be online tomorrow, and it should cause quite a splash. Wait until tomorrow night, first let the trolls focus on how convenient the Moxon online ticketing is, and how much advantage users can get. boast.
The purpose is to let more people understand and eventually use our Moxin online voting system. "
At the meeting, Chen Mo said very seriously: "We are about to enter a state of battle! This time our "Iron Man" movie is not only to allow Moxun Pictures to enter the overseas market, but also to promote Daxia film culture! Improve Daxia The international image of the country and Daxia people!”
"So, the tone of our promotion this time is that we can make less or even no money, but we must make more people like "Iron Man" and thus like Daxia people, Daxia country and Daxia culture. ! Lay a good foundation for our future product export!"
"Let's first talk about the movie promotion effect that has been highlighted in the screenings. Everyone knows that the artificial intelligence butler in "Iron Man" is TT, right?"
"After my investigation, more than 5 of the 2 people did not have a TT number, and these people all registered TT after watching the movie when they went home.
For another 3 people, the frequency of using TT increased by 30%.
And these people’s willingness to spend in TT has significantly increased.
This is the invisible benefit brought by movies! "
When the executives heard this, they all had expressions of disbelief on their faces.
I didn’t expect that just changing the name of the smart butler to TT would have such a good effect!
Cai Nong immediately said: "I suggest that we put the TT icon on a set of Iron Man mechas, and the app startup screen also turn into a cool Iron Man TT animation.
We will also launch activities such as consultation on the "Iron Man" movie, and give away TT chat bubbles, TT show, TT space decoration and other prizes. "
Chen Mo nodded with satisfaction: "Mr. Cai's idea is good. Secretary Feng, please take note of it."
Then, Chen Mo tentatively decided on the promotion rhythm: "Domestic promotion will be carried out according to normal conditions, and Overlord will first use TT to advertise on the entire network, and then first promote a wave of movie viewing benefits of 5 Overlord National Dollars in the city of Saint-Lo. Saint-Lo All users can enter the Moxon online ticketing system through TT or Amazon, and then they can choose to watch the show in our 20 TT international theaters."
The current average price of a movie ticket is 10 national dollars, while commercial blockbusters are a bit more expensive, around 12-15 national dollars.
Chen Mo lowered the price to 5 yuan when he came up. In fact, he wanted to stimulate users' enthusiasm for watching movies, and used low prices to attract users to try this new thing of online ticket purchasing.
At the same time, Chen Mo also requested that all the screening rooms in his TT International Cinemas only screen the movie "Iron Man".
The duration of "Iron Man" is 126 minutes. Including the 30 minutes of empty time, one show takes 156 minutes. The film schedule for the theater is at 156:6 a.m., and then the films are scheduled at [-]-minute intervals starting from [-] o'clock the next day. Arrange until the last game near the peak. In this case, you can queue [-] games every day.
The total number of seats in TT International Cinema is 52314. According to the 6-show schedule, it is enough to satisfy nearly 32 people watching movies every day.
Therefore, Chen Mo asked that after the release of "Iron Man", it would cost 5 yuan to watch the movie on the first day. If the attendance rate exceeds 90%, the price will be increased to 15 yuan on the second day; if the attendance rate is between 70% and 90%, then The next day the price will be increased to the normal price of 10 yuan; if the occupancy rate is less than 70%, then the discount will continue and the price will be 5 yuan.
That night, the Hegemony film circle held a particularly active discussion in private. Everyone was speculating whether the movie "Iron Man" would be a commercial hit with a high box office.
However, most overlord filmmakers still have no expectations for "Iron Man" because they have seen too many movies that were both well-received and poorly received, so even now, they don't think this movie will definitely become a hit.
The reason is that because of the domination of the country's film market, no commercial film produced by the entire Daxia team has achieved high box office.
Although the feedback from the audience at the on-demand screenings was very good, it was a free movie after all.
When it comes to spending real money to buy tickets, it may not be able to mobilize the enthusiasm of a large audience. If there is no way to get the audience to spend money, then what's the use of having a good reputation?
Finally, people from Baguo Film and Television discussed and came up with a result:
If this movie is not a hit, then they will attack it in groups and regard "Iron Man" as a major failure of Daxia Films to enter the market of Hegemony, and use this to prove that Daxia Films cannot sell in Hegemony. If you want to move, persuade all future investors who attempt to export film culture to the hegemonic country;
If this movie is a hit, they will immediately follow up with plagiarism and imitation, drowning "Iron Man" with a large number of movies of the same type, making it unable to make any splash or influence in the market of the hegemonic country!
The hegemonic film industry promotes freedom and tolerance to the outside world, but in fact they are more exclusive than anyone else.
……
……
That night, Chen Mo called Matt Zuckerberg: "Matt, "Iron Man" is about to be officially released. Please arrange a group of navy troops for me to go to the most authoritative movie rating website in Hegemony to get good reviews. .
And on facecook, I was assigned various internet celebrities, all-around good reviews and recommendations without any blind spots! "
We have just entered the Internet era, and many filmmakers have not figured out how to promote movies online.
At this time, Chen Mo had already begun to carry out overwhelming publicity in this era using methods that would have been defeated by the film industry 20 years later.
Today’s audience is still very naive. Many people who are new to the Internet will believe whatever they see online.
For example, for a certain movie, some relevant experts promoted it as being very good-looking, but when the audience entered the cinema, they found that it was not good-looking.
If it were the audience 20 years later, they would have scolded the expert for taking money at night.
The audience in 2005 was different. They would not doubt the experts. Instead, they would first think about whether their appreciation level was not good enough, or whether the type of movie was not suitable for them.
The audience of this era is so innocent and cute.
When the Internet becomes popular, especially when short videos become popular, this way of playing will get twice the result with half the effort!
Therefore, Chen Mo plans to take advantage of the Internet marketing tactics before the audience is familiar with and disgusted by them, and quickly eat up the dividends.
Matt specializes in social media. There is a group of very professional trolls inside the company. After listening to Chen Mo's words, he asked: "About when?"
Chen Mo: "Tomorrow. The Moxun online ticketing system will be online tomorrow, and it should cause quite a splash. Wait until tomorrow night, first let the trolls focus on how convenient the Moxon online ticketing is, and how much advantage users can get. boast.
The purpose is to let more people understand and eventually use our Moxin online voting system. "
