Chapter 2397 Rice Press Conference
In the previous life, Xiaomi mobile phone got started by relying on this trick.
Whatever high-end machine is popular in the market, Da Mi will copy whatever brand it is.
Many consumers may be disgusted by this behavior, but Chen Mo thinks this trick is really awesome.
Later, Lei Jun's method of scamming people was learned by almost all mobile phone manufacturers, and the marketing effect was very mediocre.
However, in 2008, this method of fraud can be said to be unprecedented and awesome!
It can directly make a brand famous overnight and save tens or even hundreds of millions of marketing costs!
Zhou Shouzi suddenly understood after hearing this.
Nowadays, a slightly better Sansang mobile phone costs more than 4000 yuan, and the top-level one costs more than 1 yuan. Chen Mo compared the Mi mobile phone with the Sansang mobile phone, which naturally highlights the high cost-effectiveness of the Mi mobile phone.
"So that's how it is. I didn't think it through. I only considered that offending a competitor might have a bad reputation, but I didn't consider this step."
Zhou Shouzi immediately admitted his mistake with a smile and did not make excuses for himself.
"It's ok."
Chen Mo patted Zhou Shouzi on the shoulder and said, "Xiao Zhou, are you interested in working at Moyuan Capital?"
When Lei Jun heard this, he immediately became anxious: "No, Mr. Chen, why are you poaching people in front of me?"
Of course Lei Jun knew very well how outstanding Zhou Shouzi was!
Otherwise, why would Lei Jun insist on using this young man against all odds?
"Mr. Chen, you are joking." Zhou Shouzi thought Chen Mo was just joking.
Chen Mo did not continue to persuade.
It's not appropriate for this occasion today.
After the press conference was over, Chen Mo decided to find some time to have a good chat with Zhou Shouzi.
Of course, Chen Mo would not just make empty promises to Zhou Shouzi like Lei Jun did. In his previous life, he lured Zhou Shouzi away because of empty promises. Chen Mo would give him real benefits.
Moreover, Chen Mo knew the type of beauties Zhou Shouzi liked.
It's easy to control him!
……
……
The official start time of the mobile phone launch conference was 10 o'clock in the morning, but since 8 o'clock, more and more people have come, and the exhibition hall is bustling with people.
Soon, it was 10 o'clock.
After a bang, all the lights in the hall went out and the surroundings suddenly became pitch black.
Immediately afterwards, the number "10" appeared on the huge screen in front.
在众人的注视下，“10”变成了“9”，“9”又变成了“8”，“8”又变成了“7”……
Everyone started whispering excitedly.
The press conference is about to begin!
“5、4、3、2、1……”
When everyone counted down to 1, a beam of light shone on the stage and Lei Jun appeared!
He was wearing a well-fitting shirt, a pair of leather shoes, and had a gentle and easy-going smile.
"Hello everyone! I am Lei Jun, the founder of Dami Company. Thank you for coming to the launch conference of Dami Phone 1. Thank you!"
Lei Jun bowed after saying this.
However, when he saw Chen Mo desperately winking at him from the audience, he frowned.
Then he suddenly realized something, picked up the microphone and continued:
"Hello, every-mifan! Are-you-ok?"
Lei Jun didn't know why Chen Mo insisted on saying these two English sentences himself, but since it was Chen Mo who said it, there must be a deeper meaning behind it.
However, when the people in the audience heard Lei Jun's English with a strong accent, they couldn't help but burst into laughter.
Lei Junman smiled nonchalantly and said, "I think everyone knows that the Rice Company started with the Redmi phone."
"As of today in 2008, the sales volume of our Redmi smartphones has reached 2 million units!"
“Maybe many people think that the Redmi phone has a bad screen, a bad camera, low memory, and so on.
To be honest, I also think that Redmi phones have many shortcomings
Due to cost reasons, Redmi phones can only do this much.
But even with such obvious shortcomings, the phone firmly won the first place in the sales list on Double Eleven last year, far surpassing well-known brands such as Pingguo and Sansang! "
Lei Jun pressed the page turner of the PPT.
At this time, screenshots of reviews of Redmi phones on many e-commerce platforms are displayed.
"The phone is very good and runs very smoothly. I can make video calls on the construction site without any lag. I am very happy to be able to video chat with my children every day while working away from home."
"The logistics was fast, it arrived in 2 days. It's my child's first new phone, and I'm very happy. Compared with the 599 or 560-yuan Pingguo and Sansang phones, this phone is only yuan, and with the Taobao subsidy, it only costs yuan, which is really a good deal. It's enough for making calls, using TT, and playing some small games, and it's very cost-effective."
"The screen is big enough, and the font can be adjusted to be very large. I bought it for my grandma. She loved it very much when she was alive, and often showed off to people around her that the phone was bought for her by me, her grandson. On the day my grandma passed away, I was out of town and couldn't get back, so she couldn't close her eyes.
My father, my second uncle, third uncle, and fourth uncle took turns trying to close her eyes, but none of them worked.
Finally, my mother took out the cell phone that she had placed next to her pillow like a treasure, called me via video, and placed it in front of her.
Only after seeing me for the last time did my grandma finally close her eyes.
At that moment, I felt that I truly felt the meaning of the phrase "Let everyone enjoy the fun of technology."
"..."
These screenshots are out.
It touched the hearts of countless people at once.
Almost all the media reporters on the scene were using the Pingguo three-piece set. They were a group that was very disdainful and dismissive of the Redmi phone.
However, when they saw this content, the shock in their hearts took a long time to calm down.
In the screenshots of the comment section, there are left-behind children, migrant workers, elderly people and students. They have one thing in common: they are relatively poor.
The low-end mobile phones that you look down upon are what low-income people could only buy after saving and thrifting for a long time.
It is these low-end mobile phones that allow low-income people to enjoy the same rights as the rich to use high technology, so that they do not fall out of touch with society and the times.
Lei Jun said with emotion: "When Dami was first established, we wanted to develop high-end mobile phones. But my investor Mr. Chen told me that what China needs now is not a high-end mobile phone, but a cheap and smooth low-end model.
He asked me to consider making low-end models first, reduce profits to the lowest level, organize some public welfare activities, and then consider high-end models, while also boosting the domestic supply chain.”
"I went back and thought about it, and discussed it with the company's senior executives. We gritted our teeth and said let's do it."
"Then we established a project called the Redmi Project. The profits of mobile phones produced under this project must be in the single digits. We will give priority to selecting domestic industrial chains and make mobile phones that serve the general public."
"It took about a year and a half to develop the first public version of the phone. I used it for a while and was very dissatisfied. I felt that its user experience was not up to my expectations."
"Cheapness should not be an excuse for a phone not to be smooth. The minimum requirement for a phone is that it can be used smoothly and has all the functions."
"After improvements, the first generation of Redmi was launched. We didn't have any production expenses at the time, not even enough to hold a decent press conference. We spent all our money on the product and worked with all domestic suppliers to make this phone."
Lei Jun turned a page of the PPT and came to the scene when the first generation of Redmi mobile phone was launched.
"Let me show you how we launched the first generation of Redmi. At that time, Mr. Chen lent us a conference room. We spent 1 yuan to make a background board and used the big TV in Mr. Chen's conference room.
That’s how we released the Redmi 1st generation…”
