Chapter 2399 Price Butcher! The beginning of industry change!

"It's a well-known brand from a competitor, and it's well-known internationally, but I think it doesn't live up to its reputation, and is a typical example of high price and low specs."

"Especially this model of phone, you can take a look, it has 512MB of memory, a single-core CPU, and it's priced at 2999 yuan!

Its configuration is not even as good as that of Redmi 1!

I think this price is just taking advantage of consumers!"

Lei Jun's words made the entire venue silent.

In fact, Sansang mobile phones have always had a brand premium, and everyone knows it.

What is brand premium?

To put it bluntly, it is the extra money you spend just to buy this brand.

During this period, because most people did not understand the configuration of mobile phones and network information was not so developed, a Sansang mobile phone, no matter what the configuration or model, could be taken out to show off to others and was a symbol of status.

So the Sansang mobile phones are sold at extremely high prices.

In the past, no one thought there was anything wrong with this. After all, it is a big brand and there is a reason why it is more expensive.

But now after Lei Jun said this, everyone came to their senses.

This Sansang mobile phone...isn't the price a bit too expensive?

"There is also this model from the S series, which is actually very average. There is an electric current sound when listening to music, and the UI is completely inconsistent with the habits of Daxia users, and it is quite complicated.

But it has one very, very good feature, that is, it is equipped with the Orion chip independently developed by Sansang Company. This chip is amazing!

If used for more than half an hour, it will overclock and heat up.

In winter, it is very suitable to use such a hot mobile phone as a hand warmer! "

"But in the summer, everyone has to be careful, because high temperatures can cause explosions!"

"For such a mobile phone, what is its starting price in China? 4999 yuan!!! The top configuration even costs as much as 10999 yuan!"

"Of course, the mobile phones of other companies have always been priced at a premium. I understand that mobile phones have a premium. As long as its service can keep up, it is worth the price."

“But what about the service attitude of our friendly merchants?”

Lei Jun changed the page of the PPT, which showed the phone that Sansang Mobile had previously launched, claiming that it could provide signals all over the world:

“When our competitors launched this phone, they were so hyped up that it had signals in all countries around the world and that it had signals in all five frequency bands.

As a result, when we arrived in Daxia, the signal was cut off even across provinces, and the competitors even blamed us consumers for not inserting the SIM card properly! Finally, the official took action, and the competitors reluctantly perfunctorily responded, but there was no compensation or after-sales measures.

Maybe competitors think that Daxia’s consumers are not that important.”

……

Lei Jun specifically dissed the shortcomings of the Sansang, but did not mention its advantages such as the screen and camera.

After a long time of dissing, Lei Jun finally changed the PPT page:

"Let's compare the differences between the mainstream flagship phones on the market and the Mi 1 phone."

Among the so-called mainstream mobile phones, the two most prominent positions are the flagship phones of Samsung, and there is also a flagship phone from LG which has little market share in China.

t is the comparison parameter listed according to Chen Mo's "Monkey Comparison Rule".

For example, the CPU of the Xiaomi phone is a dual-core 2.5GHz, which is stronger than that of the Samsung phone, so we will list it, but if the screen is not as good as that of the Samsung phone, we will not mention it at all.

So, a PPT that seems to show that Xiaomi phones beat the Samsung and other flagship phones in all aspects was produced!

"Our Mi phones have a huge battery, not to mention the memory, which is twice as much as our competitors. The most important thing is the MIUI system, which is specially designed for our users and is more in line with their usage habits."

Lei Jun smiled and said: "It is no exaggeration to say that the configuration of the first generation of Xiaomi mobile phone is comparable to the mainstream flagship phones on the market, and even surpasses them in many aspects!"

"I believe that once you use it, you will definitely think that there is no function of the Xiaomi phone that is inferior to those phones on the PPT."

"Finally, let's take a look at how much they sell for when they use the same suppliers, the same first-class electronic processing plants, and even the same supply chain."

Lei Jun first pointed at Sansang's two mobile phones with disdain:

"I checked online for this S2 phone, and the starting price is as high as 4999 yuan.

Not to mention this W series, which is a very conscientious one. It doesn't cheat the poor, but only makes money from the rich. The starting price is as high as 10999 yuan, and the configuration is not even half of the first generation Xiaomi phone.

The purchase price of this S series mobile phone is 3999 yuan.

As for this LG phone, its configuration is not even half of the first generation Xiaomi phone, yet they dare to sell it for 1 yuan! "

"So, with the same supplier, how much should the Mi 1 smartphone with higher configuration sell for?"

This is also the biggest anticipation point of this press conference.

Everyone held their breath.

Even though Chen Mo had experienced the shocking scene when the price of the first generation of Xiaomi mobile phone was announced at the launch conference in his previous life, he couldn't help but hold his breath at this moment.

I have to say that Lei Jun is really a genius in public speaking.

Although his accent is very heavy, the pace of the press conference is very good, especially the price of the first generation of Xiaomi mobile phone has been raised to the maximum!

Chen Mo opened his phone and took a look at the live broadcast room online. Netizens were frantically scrolling through the screen to see various prices.

There are 9999, 2999, and 2699.

There were also some who guessed very, very low, 999, which clearly showed that they were here to cause trouble.

If anyone seriously guesses the price, no one dares to guess 1999 yuan!

Because everyone is used to the premium of mobile phone brands, and is used to mobile phones with this configuration selling for more than 4000 or even 5000 yuan.

The audience couldn't help but yelled:

"5000 yuan!"

"4000!!!"

"1000!!!"

Lei Jun smiled and said: "We haven't announced the price yet. Some people online said it's 3000, some said it's 1600, and some said it's 2699.

Some even say that our mobile phone costs only 1200 yuan.

Anyway, all of our suppliers are sitting in the audience, if 1200 can be made, then I will leave it all to you to do."

There was a roar of laughter.

The ppt also came to the "How much is the price" page.

"After repeated thinking and discussion, I persuaded senior executives overnight to remove all miscellaneous expenses such as marketing fees and channel fees, and give consumers the most favorable prices.

I think good products will speak for themselves, and we need to set the price of the products at a good enough level!"

The next moment, Lei Jun expressionlessly pressed the PPT in his hand, and then a huge price number popped up all of a sudden.

Everyone in the audience was shocked beyond words when they saw this number...