Chapter 1705 Reform?

The business manager quickly explained that he had been investigating the situation when the Nanchi takeout data dropped, and eventually discovered that Meiqiu Takeout and Ema Takeout had undergone reforms.

"Reform? How should we implement reform?"

Wang Maonian asked nervously, completely unexpected that Nanchi Takeaway, which had just turned a profit a day ago, would encounter such a sudden change.

"Mr. Wang, based on my understanding, the reforms are divided into three types. The first type is in terms of safety and hygiene, where the two food delivery platforms have strengthened their hygiene standards."

"However, whether those food delivery vendors can ensure the hygiene of their food as required remains to be seen."

"The second point is delivery speed. We have increased rewards for fast delivery and shortened the delivery time for supermarkets."

"Thirdly, there are many more promotional activities. Now, the prices for ordering takeout from Meiqiu Takeout and Ele.me Takeout are much cheaper than usual."

"Actually, the first two points are not that crucial, but the last point, the promotional activities, have the biggest impact on our order volume."

“Our Nanchi delivery service was already a bit more expensive than those two other delivery platforms. Now that those two platforms have added a lot of promotional activities, the price difference between our Nanchi delivery service and the other two platforms has become too great.”

"While ensuring the safety and hygiene of our takeout, Nanchi takeout is a bit more expensive, but many people still choose Nanchi takeout."

"But given the current situation, with such a large difference, many people will still be more inclined to choose the price."

The marketing manager spoke slowly.

Wang Maonian frowned slightly upon hearing the marketing manager's words, and then asked.

Is there any way to solve this?

"Mr. Wang, there's no good solution right now. After all, the other side is waging a price war, and if we want to compete, I think we have no choice but to engage in a price war as well."

The marketing manager spoke slowly.

"Hmm... I understand. Keep a close eye on the data, and report to me immediately if there are any major changes."

After making a brief statement, Wang Maonian turned and left.

He couldn't accept that Nanchi Takeaway had finally turned a profit and was now back to a loss-making state.

It's unlikely that this will happen if they engage in a price war with the other two food delivery platforms.

Given Nanchi Takeaway's business model, its costs are higher than the other two takeaway platforms.

If Nanchi Takeaway were to force its prices down to levels lower than the other two food delivery platforms, it would only incur even greater losses.

The more you sell, the more you lose.

However, lowering it a little won't change anything, so we have to think of other solutions.

come back to the office,

Wang Maonian pondered for a long time but could not come up with any good countermeasures.

In that case, we'll have to hire someone.

With these thoughts in mind, Wang Maonian got up and left the office.

...........

After a while,

Tomorrow's community.

Artificial lake fishing area.

"Mr. Wang, please just tell me what difficulties you're facing."

Wei Yan looked at Wang Maonian sitting to the side and said with a smile.

Wang Maonian invited him to go fishing, so there must be something he wanted to ask him.

This was something many managers often did when he was still in Jiangcheng.

After all, it's not as clear as talking over the phone as talking face-to-face.

Moreover, chatting while fishing is quite relaxing.

"It's like this, Mr. Wei, didn't Nanchi Takeout become incredibly popular yesterday?"

"But perhaps because of the explosive popularity of Nanchi Takeaway, the interests of the other two takeaway platforms have been affected, and now the other two takeaway platforms have also made some corresponding reforms."

"........."

"That's roughly what happened. Because of the reforms of those two food delivery platforms, Nanchi Food Delivery's performance has decreased significantly today."

"I just wanted to ask Mr. Wei if there are any good solutions?"

After Wang Maonian finished speaking, he looked up at Wei Yan.

Wei Yan frowned slightly upon hearing Wang Maonian's words, and then fell into thought.

Seeing Wei Yan's expression, Wang Maonian didn't disturb him and quietly sat aside to wait.

After a while.

Wei Yan suddenly let out a soft chuckle.

"Mr. Wei, have you come up with a solution?"

Wang Maonian quickly looked at Wei Yan and asked.

Upon hearing this, Wei Yan shook his head and then spoke.

"It's not that we've come up with a solution, but rather that we made a mistake from the very beginning."

"You've misunderstood something. What is it?"

Wang Maonian looked puzzled.

"That's the positioning of Nanchi Takeout. With our positioning, we are destined not to be able to monopolize all takeout customers."

"No matter what, price will always be the biggest competitive advantage, but with our Nanchi takeaway operating model, we are destined not to be able to attract customers through price."

"So what we need to do is to keep leveraging our strengths. The reason why Nanchi takeout has become so popular is not only because of the novel live streaming model, but also because of the safety and hygiene of Nanchi takeout."

"I just thought about it, and it's inevitable that sales at Nanchi Takeout will decrease. Even without the reforms of those two takeout platforms, our sales at Nanchi Takeout would have decreased in the next few days. It's just that the reforms of those two takeout platforms have shortened this period."

Wei Yan spoke slowly.

Wang Maonian had even more doubts after hearing Wei Yan's account.

"President Wei, why does our Nanchi delivery sales decrease even without the reforms of those two food delivery platforms?"

Upon hearing Wang Maonian's question, Wei Yan began to explain.

"There are actually two main points: novelty and purchasing power."

"The novelty lies mainly in the business model of Nanchi Takeout, which involves live-streaming the entire takeout process to ensure safety and hygiene. After Nanchi Takeout became a hit, this business model instantly attracted the public's attention."

"Under the influence of this novelty, many people will try ordering a Nanchi takeout order to see if it is really as described on the trending topics."

"This is why Nanchi Takeout experienced a surge in orders after it became a hit; many people bought it out of curiosity."

"The second point is purchasing power. Our Nanchi takeout prices are higher than the other two takeout platforms, so in terms of purchasing power, not everyone will accept this price."

"So people with limited funds might buy from Nan Chi Takeout occasionally, but they certainly won't choose it as a long-term option."

"So even if those two food delivery platforms don't make any reforms, our sales at Nanchi Food Delivery will gradually decrease in the following days."

"After all, once the novelty wears off, those with limited funds will definitely stop ordering Nan Chi takeout."

After hearing Wei Yan's explanation, Wang Maonian gradually understood what Wei Yan meant.