Chapter 1733 Single-player game pricing

Upon hearing President Chen's words, Song Xia began to explain.

“Mr. Chen, Nanhe Coffee has always been developing in first-tier cities. Both the number of coffee shops needed and the cost of opening a coffee shop are very high.”

"Currently, Nanhe Coffee is developing in second-tier cities, and the number of stores and costs are not as high as in first-tier cities."

"So the cost of expanding nationwide now will not actually consume much money."

Chen Mo nodded after hearing Song Xia's explanation.

As long as it's not that Song Xia, the sixth brother, deliberately saving him money, that's fine.

“Okay, then it’s settled. You guys prepare the coffee plantation and the nationwide Nanhe coffee project, and I’ll invest and develop it as soon as the opportunity arises.”

Chen Mo looked at Song Xia and began to make arrangements, although the financial costs of the nationwide Nanhe Coffee project were somewhat less than he had anticipated.

However, the two projects combined amount to 110 billion yuan, which means he has another 110 billion yuan investment plan.

After finishing the presentation on the Nanhe Coffee project, he turned to look at Fang Chang, the manager of Cangxue Games.

"Mr. Fang, could you please tell us about Cangxue Games' development plan for the new year?"

Cangxue Games is one of the top three most profitable companies in Tomorrow Group, so it's definitely worthwhile to understand its development plan.

If possible, some potentially profitable projects can be nipped in the bud.

Upon hearing President Chen's question, Fang Chang immediately began to report.

"Mr. Chen, for the games we've already developed, we can just proceed with the normal development process, focusing primarily on updating game content, maintaining player relationships, and increasing daily active users."

"In addition, we have two mobile games under development, one PC game under development, and one single-player game under development."

"Based on the current progress, both mobile games are still in development, and the PC game is still under evaluation. The fastest one should be the single-player game."

"The single-player game is nearing completion. It should be finished in about three more months."

"In addition to that, there are other businesses in the gaming sector. Currently, several of our wildly popular games have live streaming licenses and distributorships in various countries, all of which require a new round of payments."

"We currently have two wildly popular games, [Freedom Wars] and [Extreme Survival], as well as two hot games, [Tianlong] and [Golden Shovel]."

"Based on the current situation, I have done a simple calculation and the total revenue from live streaming licensing fees and overseas agency fees could reach 38 billion yuan."

Chen Mo relaxed slightly upon hearing Fang Chang's report, even though the agency and live streaming licenses had brought him 38 billion yuan in revenue.

However, he was already mentally prepared for this and wasn't very surprised.

However, the overall development opportunities for Cangxue Games have slipped out of his control. Apart from the single-player game that was released three months ago, there is nothing else that can increase Cangxue Games' revenue.

However, large-scale single-player games are different from normal online games; they are sold out in a one-time purchase.

But how should the price of this game be determined?

After thinking for a moment, his gaze fell on Fang Chang.

"Mr. Fang, what's the planned price for this upcoming large-scale AAA single-player game?"

"Mr. Chen, the market for large-scale single-player games is not good during the Chinese New Year. Currently, several well-known single-player game series are all from overseas."

"Therefore, the price should not be too high, otherwise few people will buy it. I've done the math, and I'll set the price at 198."

"This price is already high for a large-scale single-player game during the Chinese New Year, but given the reputation of our Cangxue Games, we should have quite a few people willing to pay for it."

"As long as people buy our game and it's of good quality, more people will likely buy it. If we sell enough, we'll make money."

Fang Chang spoke quickly.

This single-player game project, including the establishment of departments, required a total investment of 15 billion yuan.

It has been under development for a year and a half. If it is sold too cheaply, even if the quantity sold is large enough, there is still a chance of losing money.

However, given the reputation of domestically produced large-scale AAA games, the price is too high, and probably not many people will be willing to pay it.

Therefore, based on data analysis, the price of 198 is the most appropriate.

Upon hearing Fang Chang's words, Chen Mo lightly tapped the table with his fingers.

Price is a tricky thing to set.

But the only thing he's certain of now is that three months from now, which is only May or June, means the settlement won't be finalized yet.

Back then, the sales revenue of single-player games all went into the system's funds, waiting to be consumed.

He didn't care whether the game was profitable or not, even if he invested 15 billion yuan and the final sales were only 10 billion yuan.

He also needs to find projects to spend that 10 billion yuan.

So all he had to do was reduce the game's sales as much as possible.

Low price

It may indeed reduce income, but low prices also mean that many people can afford to consume them.

He was well aware of the principle of low profit margins and high sales volume.

Moreover, once the game becomes highly playable and suddenly becomes a hit, coupled with its price, it will definitely attract many players to buy it.

In this way, even with low prices, they can still make a lot of money.

However, if he sets the price higher, he can deter many people from buying it.

If the game is bad, even fewer people will buy it.

Even if the game is fun, many people will be deterred by the high price.

That's right,

That's it.

After considering it in his mind, Chen Mo made a decision.

"Mr. Fang, I think the price of this game is a bit too low."

“After thinking about it, I realized that the project I invested 15 billion yuan in for research and development is only worth 198 yuan in the end. I think that’s too little.”

"I've decided that a final price of 798 would be best."

Fang Chang's expression froze for a moment upon hearing President Chen's words.

"Mr. Chen, 798 is too high a price. Even those large-scale single-player games from overseas don't cost 798."

"Mr. Fang, shouldn't we stop thinking about competing? We've invested so much money and put our heart into developing this game."

"I think it's worth 798, so it's worth 798. People who like it will naturally buy it."

"The price is set, no need to discuss it further."

Chen Mo didn't say much to Fang Chang and directly set the price.

He originally wanted to set it even higher, but the system imposed a limit, so he had to give up.

But how many people would be willing to spend nearly 800 yuan to buy a single-player game?

Chen Mo smiled inwardly. He knew it was impossible to expect not a single item to be sold.